Hernandez Roofing

What Hernandez Roofing does

Hernandez Roofing, LLC is a privately held commercial flat roofing contractor headquartered in New Berlin, Wisconsin, founded in 2010 by Arturo Hernandez after 25 years of field experience. The firm installs, repairs, replaces and maintains membrane roofing systems — TPO (Thermoplastic Polyolefin), PVC (Polyvinyl Chloride), EPDM (Ethylene Propylene Diene Monomer), Modified Bitumen, and Built-Up Asphalt — for commercial and institutional customers across Southeastern Wisconsin and Northern Illinois. It complements installation with preventive inspections, 24-hour emergency leak repair, and manufacturer-backed no-dollar-limit warranties of up to 30 years, issued through certified partnerships with Firestone, Johns-Manville and Versico.

The company employs approximately 33 people and operates a field-based go-to-market model in which estimators perform on-site inspections and deliver quote-based proposals priced per square foot, material spec and project complexity. Its customer base spans healthcare (Allis Care Center), national retail (Piggly Wiggly), manufacturing (GE, UPS, AT&T, Color Ink), education (Camp Randall Stadium, Madison West High School), entertainment (Summerfest), hospitality (Holiday Inn), multi-family residential (Echelon Apartments, Haymarket Lofts) and government (Milwaukee County Zoo, Milwaukee County Transit, Walworth County Law Enforcement Center). Project acquisition is driven primarily by a referral network of more than 100 general contractors and by direct inbound contact, with no disclosed digital advertising or content marketing programs.

Hernandez Roofing holds SBE, MBE and DBE certifications, is licensed in Illinois (License #104017087) and certified in Wisconsin, and trains its workforce directly through manufacturers in fall prevention, bituminous material handling, hot-air and torch-applied systems, and safe removal of asbestos-containing roof material. It reports an incident-free safety record since founding, cumulative installed roofing exceeding 2,000,000 square feet across more than 200 projects, and combined workforce experience of over 150 years. Revenue is project-based installation supplemented by recurring maintenance and emergency service work; no external funding, parent entity, or acquisition activity is disclosed.

Name

Hernandez Roofing

Legal name

Hernandez Roofing, LLC

Website

https://hernandezroof.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hernandez Roofing is a privately held commercial flat roofing contractor founded in 2010 in New Berlin, Wisconsin, serving Southeastern Wisconsin and Northern Illinois with installation, repair, inspection and 24-hour emergency services for TPO, PVC, EPDM, modified bitumen and built-up asphalt systems on commercial, institutional and government facilities.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Commercial roofing services
• Flat roof installation
• TPO membrane roofing
• EPDM roofing systems
• Roof repair maintenance

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Roofing Installation: One-time project-based revenue from new roof installation, roof replacement, and rebuild services for commercial flat roofing systems. Pricing based on square footage, materials selected, and project complexity.
2. Roof Repair Services: Revenue from emergency leak repair and maintenance services with 24-hour response commitment
3. Roof Inspection Services: Revenue from preventive maintenance inspections and comprehensive roof evaluations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hernandez Roofing installs and maintains commercial flat roofing systems for businesses, institutions, and government facilities in Southeastern Wisconsin and Northern Illinois. The company delivers new roof installation, full replacement, repair, preventive maintenance, and inspection services using five roofing technologies: TPO, PVC, EPDM, Modified Bitumen, and Built-Up Asphalt. Crews are manufacturer-trained and certified, with manufacturer-backed no-dollar-limit warranties of up to 30 years available on completed projects.

Product overview

Hernandez Roofing offers a unified commercial roofing service portfolio centered on flat roofing systems. The core product line consists of five distinct membrane and systems offerings: TPO (Thermoplastic Polyolefin), PVC, EPDM (rubber roofing), Built-Up Asphalt, and Modified Bitumen roofing systems. These are complemented by value-added services including roof inspections, emergency leak repair, preventative maintenance, and extended warranty programs up to 30 years. The company provides installation, repair, and rebuild services for commercial and industrial properties, serving facilities including schools, retailers, factories, hospitals, and government buildings across Southeastern Wisconsin and Northern Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• TPO (Thermoplastic Polyolefin) Roofing Installation Single-ply membrane roofing system offering energy efficiency and cost savings for commercial flat roofs. Described as the fastest-growing commercial roofing option, designed to reduce energy bills and improve roof efficiency.
• PVC Roofing Membrane Installation Durable single-ply membrane roofing engineered for longevity under tough conditions, featuring high weather resistance, UV protection, and flexibility to withstand demanding climates. Installed on commercial flat roofs.
• EPDM (Ethylene Propylene Diene Monomer) Rubber Roofing Installation Rubber roofing membrane known for versatility and durability, offering excellent resistance to tears, punctures, UV exposure, and climate conditions. Identified as the most popular roof membrane in Wisconsin, encompassing over 50% of the regional market.
• Built-Up Asphalt Roofing Installation Multi-layered roofing system constructed with layers of felt and bitumen (asphalt or coal tar pitch), applied hot and covered with gravel, mineral sheet cap, or weather-resistant coatings for enhanced water resistance on commercial buildings.
• Modified Bitumen Roofing Installation Modified bitumen roofing system positioned as one of the longest-lasting commercial roofing options and the modern alternative to built-up roofs, with a proven track record of reliability.
• Emergency Leak Repair Service 24-hour emergency response service for unexpected commercial roof leaks, including comprehensive evaluation to identify future problems before they escalate. Available to commercial property owners across Southeastern Wisconsin and Northern Illinois.
• Roof Inspection and Preventative Maintenance Service Preventive inspection and ongoing maintenance services designed to protect commercial properties from catastrophic losses, productivity delays, and roof failure. Includes comprehensive roof evaluations.
• Up to 30-Year No Dollar Limit Manufacturer-Backed Warranty Manufacturer-backed warranty covering up to 30 years with no dollar limit, sourced from Firestone, Johns-Manville, and Versico, including independent inspection of completed roof systems and transferability to new building owners.

Quantifiable outcome

• 24-hour emergency response turnaround for leak repairs
• +4 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• FirestonecoreTechnology or IntegrationFirestone is one of the largest roofing material manufacturers providing manufacturer-backed no dollar limit warranties. Hernandez Roofing is trained directly by Firestone for installation and offers Firestone products including TPO, EPDM membranes with warranties up to 30 years. The partnership includes independent inspection of completed roof systems.
• Johns-Manville (JM)coreTechnology or IntegrationJohns-Manville is a major roofing membrane manufacturer whose products are installed by Hernandez Roofing. The partnership provides manufacturer-backed no dollar limit warranties including independent inspection to confirm workmanship meets standards.
• VersicocoreTechnology or IntegrationVersico is a leading EPDM and TPO membrane manufacturer. Hernandez Roofing offers Versico products with manufacturer-backed warranties and is trained/certified for Versico installations.
• General Contractors NetworkcoreChannel Partner/ Reseller/ DistributorHernandez Roofing has worked with over 100 general contractors, forming an extensive referral and project partnership network. These GCs serve as channel partners recommending Hernandez for commercial roofing work.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WeatherGuard Roofing & Insulation: Midwest-based commercial roofing contractor serving similar geographies and providing comparable flat-roof installation and repair services. A regional competitor with similar scope to Hernandez Roofing.
• Bone Dry Roofing: Midwest-based roofing contractor with strong presence in Indiana and surrounding states, offering commercial and residential roofing solutions. Comparable regional commercial roofing focus, though primarily serving markets Indiana/Ohio rather than Wisconsin/Illinois.

Broad incumbents

• Nations Roof: National commercial roofing contractor offering installation, repair, and maintenance services across multiple membrane systems. Competes for similar commercial accounts and provides comparable manufacturer-backed warranty programs.
• Flynn (now OptiFyre): North American commercial roofing and glazing contractor with extensive flat-roof installation and repair capabilities. Comparable service portfolio and target customer base to Hernandez Roofing, with national scale.
• CentiMark Corporation: National commercial roofing contractor providing roof installation, repair, and maintenance across TPO, EPDM, PVC, and built-up systems. Directly comparable service lines and customer base to Hernandez Roofing, scaled across a much larger footprint.
• Tecta America: One of the largest commercial roofing contractors in the U.S., offering installation, repair, and maintenance across multiple membrane systems. Operates nationally with broader geographic reach than Hernandez Roofing, but matches the same commercial flat-roofing service portfolio.
• Roofing Corporation of America (RCA): National commercial roofing services platform that aggregates regional roofing contractors. Comparable service offerings and customer base to Hernandez Roofing, scaled through acquisition and consolidation.
• Tremco Roofing & Building Maintenance: Major commercial roofing manufacturer and contractor offering a full suite of roofing solutions including TPO, EPDM, and built-up systems. Comparable membrane expertise and warranty-backed offerings at a much larger scale.

Direct peers

• Greenwood Industries: Commercial roofing contractor specializing in flat-roof systems for institutional, industrial, and commercial clients. Comparable service lines and customer profiles, with broader geographic reach.
• Baker Roofing Company: Mid-size regional commercial and residential roofing contractor headquartered in the Southeast with similar service offerings in flat-roof installations, repairs, and maintenance. Comparable business model and customer segments to Hernandez Roofing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hernandez-roofing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hernandez Roofing