Heroes for Heroes

What Heroes for Heroes does

Heroes for Heroes is a German nonprofit (gemeinnützige UG (haftungsbeschränkt)) founded in 2022 and headquartered in Quickborn, Germany, that operates a free online coaching marketplace for youth and young adults aged 16-25. The platform connects users with a network of certified volunteer coaches who each commit to providing at least one complimentary coaching session per month, covering topics including school stress, career orientation, relationships, family conflict, self-confidence, and identity development. Founders identified include Angelika Riedler, listed as primary contact and also referenced as a coach.

The core product is a website-based directory at heroes-for-heroes.com where users browse individual coach profile pages and arrange sessions directly. The underlying technology is described as a standard WordPress/Elementor website with no proprietary platform, no mobile application, and no APIs or integrations. The company has built out an adjacent content ecosystem consisting of an editorial blog on personal development topics, a curated podcast recommendation hub, parent-facing resources, and a referral network directing users to professional mental health and crisis intervention services.

The business model is donation-funded: end-user pricing is zero, coaches volunteer their time, and operations are sustained through supporter contributions and community fundraising. The go-to-market is product-led and community-driven, relying on organic social channels (Instagram, Facebook, YouTube), content marketing (blog, podcast curation), and word-of-mouth referrals from satisfied users. Geographic scope is the DACH region, served exclusively in German.

Name

Heroes for Heroes

Legal name

Heroes for Heroes gemeinnützige UG (haftungsbeschränkt)

Website

https://heroes-for-heroes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Coaching Services

NAICS

Educational Support Services (611710)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth coaching services
• Nonprofit coaching platform
• Volunteer mentoring network
• Free personal development
• Career coaching youth

Headquarters

HQ city

Quickborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Support: As a gemeinnützige (nonprofit) UG, Heroes for Heroes relies on donations and supporter contributions to sustain operations. The coaching services themselves are provided completely free to youth aged 16-25. Coaches volunteer their time, offering at least one free session per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Heroes for Heroes is a free, nonprofit online platform that connects young people aged 16–25 with volunteer coaches who each provide at least one complimentary coaching session per month. The service targets the DACH region (Germany, Austria, Switzerland), is funded through donations, and is supplemented with free resources such as a blog, podcast recommendations, a partner directory of professional helpers, and parent-focused guidance.

Product overview

Heroes for Heroes operates a free coaching marketplace platform for youth and young adults aged 16-25. The core product is a coach-matching service where users can browse profiles of certified coaches across Germany and book free monthly coaching sessions. The platform integrates complementary content offerings including a blog with personal development articles, curated podcast recommendations, and resources for parents. The company also maintains a professional referral network for crisis situations requiring specialized mental health support.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Coaching Platform

Quantifiable outcome

• Each coach provides at least 1 free session per month to youth

Named customers6 records

Segments1 record

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CoachHub: Global digital coaching platform headquartered in Berlin serving enterprises and professionals. Comparable as a marketplace matching users with coaches, but operates at much larger scale, B2B paid model, and adult professional audience.
• BetterHelp: Largest online counseling and coaching platform globally, matching users with licensed therapists and coaches. Comparable in digital coach-matching and subscription mechanics, but operates at global scale and serves an English-speaking, paid audience.

Direct peers

• Krisenchat: German nonprofit providing chat-based crisis and emotional support for children, adolescents, and young adults. Highly comparable in target audience (German-speaking youth), nonprofit funding model, and free-to-user delivery, though delivered via chat rather than 1:1 coaching.
• Selfapy: German online coaching and psychological support platform offering structured programs for stress, anxiety, and life challenges. Comparable in the German-speaking online coaching space serving individuals dealing with everyday emotional and personal-development issues.
• Telefonseelsorge: Germany's nationwide nonprofit crisis helpline offering free 24/7 emotional support. Comparable as a German-language, free, volunteer-supported emotional-support service for the broader population, including youth.
• Nummer gegen Kummer: German nonprofit helpline offering free, confidential support to children, teenagers, and parents. Comparable as a donation- and volunteer-driven youth support organization operating across Germany with a similarly emotional-supporting mission.

Emerging players

• mindfulness & coaching collective (e.g., Mindgram): European corporate wellbeing and coaching platform offering curated coaching, meditation, and mental-health content. Comparable as a digital coaching/wellness platform targeting everyday personal-development topics, though B2B-driven and employer-funded.
• 7Mind: German-born meditation and mindfulness app with corporate and consumer offerings. Comparable as a German-language self-help/personal-development digital product, though commercial and app-based rather than coach-mediated and nonprofit.

Regional players

• The Mix: UK-based charity providing free, confidential support and counseling for under-25s via digital channels. Comparable as a free youth support service with multi-channel digital delivery, but geographically focused on the UK rather than DACH.

Others

• Movember Foundation: Global nonprofit focused on men's mental health and suicide prevention. Comparable as a donation-funded mental-health nonprofit raising awareness and funding support services, though operating at vastly larger scale and a different demographic focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H4H2022
• Instagraminstagram.com/heroes.for.heroes
• LinkedInlinkedin.com/company/heroes-for-heroes-2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroes for Heroes