Mitmachstadt Herrenberg

What Mitmachstadt Herrenberg does

Stadt Herrenberg, operating publicly under the brand 'Mitmachstadt Herrenberg', is a municipal government entity (Körperschaft des öffentlichen Rechts) headquartered at Marktplatz 5, 71083 Herrenberg, Baden-Württemberg, Germany, serving a population of approximately 34,173 residents (as of March 2025) distributed across seven districts: Affstätt, Gültstein, Haslach, Kayh, Kuppingen, Mönchberg, and Oberjesingen. The city employs 1,021 municipal staff representing 25 nationalities and administers all standard public functions — civil registry, building permits, education, social services, cultural programming, and urban planning — through a Rathaus citizen service center, Klosterhof civic engagement center, Stadtarchiv, Stadtbibliothek, Musikschule, and the Volkshochschule (vhs) adult education center, the latter reaching roughly 40,000 participants annually via about 400 instructors across 12 branch locations.

The municipality's digital platform architecture is anchored by three core products: the Mitmachstadtportal citizen participation stack (comprising Freiwilligenpool volunteer database, Vereinsportrait-Datenbank association database, and Engagement-Börse engagement marketplace), the stadtnavi intermodal mobility platform integrating public transport, carpooling (Fahrgemeinschaft.de), map services (Maptiler / OpenStreetMap), bike sharing, and EV charging, and the Bildungsplattform HIP educational information platform. Supplementary citizen-facing tools include Online-Terminvereinbarung appointment scheduling, Schadensmelder & Ideen damage/idea reporting, Verschenkmarkt item giveaway marketplace, Baulückenkataster building gap cadastre, Geoportal/HerrenbergGIS interactive mapping, SAMS-ON school meal card management, and the Stadtgutschein local gift voucher. Communications are delivered through the official Amtsblatt gazette (45 issues per year), municipal website, Facebook (5,990 fans), Instagram (7,011 followers), YouTube, and a WhatsApp channel. Cultural programming centers on the annual Sommerfarben festival (June–August) produced in partnership with Krauss Kommunikation GmbH and a consortium of local cultural organizations.

Herrenberg's revenue model is fundamentally non-commercial: it is funded through municipal taxes, intergovernmental transfers from federal and state levels, and fees for specific services such as civil registry transactions, building permits, cultural admissions, and parking (Altstadtgarage ~97 spaces; Hasenplatz ~20 spaces). Customer segments are geographically defined — primarily the 34,173 residents of Herrenberg, with secondary segments of adult learners via vhs programs and visitors/tourists for cultural events — and are served predominantly through direct-to-citizen channels (in-person Rathaus, digital self-service portal, and the vhs branch network). Strategic positioning emphasizes the 'Mitmachstadt' (participation city) brand, reinforced by Fairtrade City status, European Energy Award recognition, and an explicit climate action plan.

Name

Mitmachstadt Herrenberg

Legal name

Stadt Herrenberg

Website

https://herrenberg.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadt Herrenberg (brand: Mitmachstadt Herrenberg) is a German municipal government in Baden-Württemberg serving ~34,173 residents across 7 districts, operating citizen participation portals, mobility services, adult education, cultural programs, and digital administrative tools, funded primarily through taxes and service fees.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal government services
• Citizen participation platform
• Adult education programs
• Urban mobility platform
• Civic engagement services

Headquarters

HQ city

Herrenberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Municipal Tax Revenue: Funded through municipal taxes, fees, and government allocations from federal and state levels
2. Service Fees: Fees for specific municipal services including civil registry services, building permits, and cultural events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mitmachstadt Herrenberg is the municipal government of Stadt Herrenberg in Baden-Württemberg, Germany, operating under the 'Mitmachstadt' (participation city) brand to deliver administrative services, citizen participation programs, cultural programming, and lifelong learning to approximately 34,173 residents across 7 districts. Its core offerings include the Mitmachstadtportal civic engagement platform (volunteer database, association directory, engagement marketplace), the Stadtnavi intermodal mobility platform, municipal administrative tools (online appointment booking, damage reporting, building gap cadastre), the Volkshochschule adult education center, and cultural programming including the Sommerfarben festival.

Product overview

Mitmachstadt Herrenberg is a civic digital platform for the city of Herrenberg, Germany, combining citizen participation, municipal services, and mobility information. The offering consists of the core Mitmachstadtportal for civic engagement (including Freiwilligenpool volunteer database, Vereinsportrait association database, and Engagement-Börse volunteer marketplace), the stadtnavi mobility platform integrating public transport, carpooling, and charging infrastructure, the Bildungsplattform HIP educational platform, and various administrative tools including Online-Terminvereinbarung appointment booking, Schadensmelder & Ideen damage reporting, and SAMS-ON school meal card system. The platform also encompasses the vhs Volkshochschule continuing education service with its cultural venues (Herrenberger Bühne theater, galleries) and supports the Stadtgutschein local gift voucher system. A separate subdomain hosts the Sommerfarben annual cultural festival.

Differentiator

Problem solved

Functional benefit

Brands

• Volkshochschule Herrenberg (vhs): Municipal adult education center (Volkshochschule) offering continuing education programs in languages, health, culture, and professional development.
• Sommerfarben

Products and services

• Stadtnavi (Intermodal Mobility Platform)

Quantifiable outcome

• 1021 municipal employees serving 34,173 residents across 7 districts
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• hitcom new media gmbhcoreTechnology or IntegrationWebsite development and technical implementation partner for the municipal website and digital services. Provider of digital infrastructure including online forms and citizen portals.
• Krauss Kommunikation GmbHcoreStrategic or Co-development PartnerCreative agency responsible for concept and design of Sommerfarben cultural festival and municipal communication materials.
• Sommerfarben Festival PartnerscoreStrategic or Co-development PartnerCultural organizations including: Evangelische Erwachsenenbildung, Geschichtenteppich, Glockenmuseum, Herrenberger Bühne, Jugendhaus, Kinderchöre, Kinomacher, Kirchenmusik, Mauerwerk, Musikschule, Nufringer Tor, Orchester der Stadt Herrenberg, Stadtbibliothek, Stadtkapelle, Stadtwerke, Stiftskirche, vhs. Joint programming for annual summer cultural festival.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stadt Böblingen: Adjacent municipality in the Stuttgart metropolitan region with comparable population (~50,000) and similar municipal service portfolio. Most directly comparable peer given geographic proximity, economic profile, and shared regional administrative culture.
• Stadt Tübingen: Nearby Baden-Württemberg university city (~92,000 residents) with comparable municipal services, adult education programs, and active cultural programming. Comparable in scope of citizen engagement and digital municipal services, though larger in scale.
• Stadt Leonberg: Municipality in the Stuttgart region with similar population (~48,000) and service portfolio. Operates analogous municipal structures including VHS, cultural programs, and citizen services within the same administrative framework.
• Stadt Sindelfingen: Direct neighbor of Herrenberg with similar population scale (~65,000) and similar municipal offering structure. Operates comparable citizen services, vhs, and cultural programming in the same regional context.
• Stadt Rottenburg am Neckar: Regional municipality in Baden-Württemberg with comparable size and profile, providing similar municipal services including VHS programs and citizen engagement. Geographic proximity within the Neckar region makes it a natural operational peer.
• Stadt Weil der Stadt: Stuttgart-region municipality with comparable size and similar municipal service offerings. Operates analogous citizen services and cultural infrastructure within the same regional framework.
• Stadt Calw: Mid-sized Baden-Württemberg municipality serving as a regional center, with analogous service structure including adult education, cultural offerings, and citizen participation platforms. Comparable administrative scale and regional context.
• Stadt Nagold: Baden-Württemberg municipality in the northern Black Forest region with similar population scale and comparable municipal service portfolio, including VHS and cultural programming.

Broad incumbents

• Stadt Karlsruhe: Larger Baden-Württemberg city (~310,000 residents) operating an overlapping portfolio of municipal services including digital citizen platforms, mobility initiatives, and cultural programming. Comparable in scope but operates at materially greater scale with broader regional impact.

Others

• hitcom new media gmbh: Documented technology partner providing website development and digital infrastructure for Stadt Herrenberg's municipal portal and online services. Comparable as the underlying ecosystem enabler for the city's digital citizen engagement capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Herrenberg1
• Facebookfacebook.com/Herrenberg
• Instagraminstagram.com/herrenberg.de
• LinkedInlinkedin.com/company/stadt-herrenberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitmachstadt Herrenberg