Krauss Kommunikation GmbH

What Krauss Kommunikation GmbH does

Krauss Kommunikation GmbH is a founder-owned, full-service brand communications agency headquartered in Herrenberg, Baden-Württemberg, Germany, operating since 1999 with a team of 25 specialists spanning strategy, brand, design, photography, web development, and digital marketing. The firm serves German small and medium-sized enterprises (Mittelstand) as well as larger B2B manufacturers and trading companies, delivering integrated projects from brand strategy and corporate design through web, e-commerce, and digital marketing, including SEO, SEA, social media, and the newer GEO (Generative Engine Optimization) practice. Its technical core is the proprietary K2-Code framework: a custom-coded, individually programmed WordPress and Gutenberg architecture, supplemented by PHP-based components, designed to produce non-template websites with maximum editor control and scalability, hosted exclusively on German servers with Green-Website certification, weekly backups, DSGVO compliance, and WCAG accessibility.

The business combines project-based one-time fees (website, webshop, software, brand, and design projects in the mid-five-figure EUR range) with mandated 48-month recurring hosting and maintenance contracts that auto-renew for 12 months, creating a structural recurring revenue tail on top of every new build. A newer line, the AI SEO Booster, packages GPT-powered automated landing-page generation into monthly subscriptions at €360 (Basic, up to 12 pages/month) or €600 (Pro, up to 30 pages/month), targeting improved visibility in both Google and AI search engines. BAFA-certified consulting (subsidized up to €3,500 per SME client) serves as a demand-generation entry point that converts into paid implementation work. Go-to-market is exclusively direct sales via website, phone, and email, supported by an active blog, organic social (LinkedIn, Instagram, Facebook), newsletter, and a webinar series on AI visibility — with the firm's own digital properties acting as a live proof-of-concept for its SEO/GEO, accessibility, and sustainability positioning. The agency has won the Neuro Web-Award in 2025 and 2026 and holds a verified 5.0 Trustindex rating, and acquired Inkom Media in 2023 to broaden media services.

Name

Krauss Kommunikation GmbH

Legal name

Krauss Kommunikation GmbH

Website

https://krauss.team

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Krauss Kommunikation GmbH is a founder-owned, full-service brand communications agency in Herrenberg, Germany, serving German Mittelstand clients with strategy, branding, custom web development on its proprietary K2-Code framework, digital marketing, and an AI-powered GEO subscription product.

Ownership category

akta.pro rank

Headquarters

HQ city

Herrenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website, webshop, app, and software development. Revenue recognized as project-based fees (mid five-figure range for standard corporate websites; higher for complex shops or custom software). Followed by mandatory 48-month hosting and maintenance contracts (monthly recurring).
2. Hosting & Maintenance (Website Rental): Monthly hosting fees on German servers with security updates, backups, and monitoring. Minimum contract term 48 months, auto-renewing for 12 months. Recurring revenue stream bundled with new website projects.
3. AI SEO Booster (Recurring Subscription): Monthly subscription service generating up to 12 (Basic) or 30 (Pro) landing pages per month using AI. Basic at €360/month; Pro at €600/month. Additional €30 (Basic) or €20 (Pro) per landing page overages.
4. BAFA-Funded Consulting: Government-subsidized SME business consulting on brand strategy, digital marketing, website strategy, and digital processes. Förderung up to €3,500. Operative implementation (design, programming, campaigns) is explicitly excluded from the grant and offered as a separate paid service.
5. Brand, Design & Marketing Services: Full-service brand development, corporate design, print design, SEO, SEA, social media management, photography, exhibition, and HR marketing. Billed as project fees or ongoing retainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Krauss Kommunikation is a full-service brand communication agency that delivers strategic brand development, corporate design, custom web design and development, online shops, apps, custom software, and digital marketing (SEO, SEA, social media, GEO) bundled with German-hosted maintenance and security services for SMEs. The agency leverages a proprietary K2 web framework built on WordPress and offers an AI-powered subscription product (AI SEO Booster) for automated GEO-optimized landing page generation.

Product overview

KRAUSS Kommunikation is a full-service brand communication agency offering a comprehensive portfolio of services built around their proprietary K2 web development system. The core offering centers on strategic brand development, individual website design and programming using their custom K2 framework on WordPress, and digital marketing including SEO, SEA, and GEO (Generative Engine Optimization). Key products include the AI SEO Booster for automated landingpage generation. The agency provides end-to-end services from brand strategy and corporate design through web development (websites, online shops, apps, custom software), hosting with German-based servers, and ongoing digital marketing. Additional services include photography, print design, HR marketing, BAFA-funded consulting, sustainable/green websites, and accessibility-compliant design. The company operates from Herrenberg, Germany, serving mid-sized businesses throughout Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webentwicklung

Quantifiable outcome

• GEO-optimized pages cited ~2x more frequently in AI responses vs. classical SEO pages, observed across 40+ AI/SEO projects.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• Palmer Hargreaves:

Direct peers

• ressourcenmangel: Berlin- and Stuttgart-based full-service digital agency serving German SMEs and Mittelstand with brand, web, and digital marketing services. Highly comparable mid-sized German agency model competing for similar regional B2B clients.
• dmcgroup: Stuttgart-based digital agency offering web design, e-commerce, digital marketing, and hosting to German Mittelstand. Direct regional competitor with comparable service portfolio and recurring hosting revenue.
• Zum goldenen Hirschen: Berlin/Hamburg/Munich-based full-service creative agency with strong SME and B2B client base. Comparable integrated brand communication model competing for similar German Mittelstand engagements.
• FAKTOR 3 AG: Hamburg-based PR and communications agency with B2B and SME focus, offering corporate communications, content, and digital services. Comparable integrated communications model for German Mittelstand.
• Kreutzpointer & Partner: Stuttgart-based full-service agency with brand, web, and digital marketing offerings for German SMEs. Regional direct competitor with comparable Mittelstand client focus.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich. Overlaps in full-service brand communication, web, and digital marketing, but operates at materially larger scale with household-name clients.
• Jung von Matt: Major Hamburg-based creative agency group with German-wide footprint. Competes in brand, digital, and content services for SME and enterprise clients, but at much greater scale.
• Scholz & Friends: Hamburg-headquartered creative agency group providing integrated brand communication, digital, and content services. Comparable service scope but materially larger organization with international network.

Emerging players

• UnitedAds / diva-e: German digital agency offering e-commerce, web development, and digital marketing with stronger enterprise technology focus. Comparable in custom web/software development for German SME and enterprise clients.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/krausskommunikation.de
• LinkedInlinkedin.com/company/krausskommunikation
• Instagraminstagram.com/krausskommunikation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krauss Kommunikation GmbH