Herstory

What Herstory does

Herstory is a France-based, French-language digital media company headquartered in Levallois-Perret that publishes editorial content aimed at women and feminist-aligned readers. The platform, hosted at herstory-media.com, is organized into four main editorial pillars — Société (society, women's rights, sport, history), Perso (personal, health, sex & relationships, astrology), Lifestyle (beauty, fashion, outings & travel), and Pop Culture (film & series, music, books) — and operates a "Club Herstory" membership tier that bundles curated product recommendations and exclusive content, including affiliate commerce in the sexual wellness category with price points between €30 and €209.

The company evolved from "Les Éclaireuses" via a rebranding completed in September 2024, adopting "Herstory" — a feminist neologism combining "her" and "history" — as its identity and repositioning as a premium media reference. Distribution is digital-first and direct-to-consumer via the website, supported by organic social channels on Instagram and TikTok under the @herstory handles, which serve as top-of-funnel acquisition. The site footer cross-promotes affiliated brands Konbini, C'est Qui La Boss?, and Le Gorafi, indicating placement within a broader French independent digital media cluster.

Herstory is a privately held company with no publicly disclosed revenue, funding history, or institutional ownership. Headcount stands at 42 employees per firmographics. The underlying technology stack is not disclosed, and no AI/ML capabilities, APIs, or proprietary platform features are documented in the available data; the product surface is editorial content plus a membership/commerce front-end. Revenue mechanics are not publicly broken out, but are inferred to combine display and native advertising, branded content, affiliate commerce, and a paid Club membership.

Name

Herstory

Legal name

Herstory

Website

https://herstory-media.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Herstory is a France-based French-language digital media platform publishing women's lifestyle, society, personal, and pop culture editorial content, operating a paid Club membership tier and affiliate commerce, evolved from Les Éclaireuses via a September 2024 rebrand.

Ownership category

akta.pro rank

Product category

Digital Media

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Digital media publishing
• Editorial content platform
• Feminist online media
• Lifestyle journalism
• Women's media brand

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Herstory is a French-language premium digital media platform that publishes editorial articles across four thematic pillars — Société, Perso, Lifestyle, and Pop Culture — from a feminist perspective, targeting women and feminist-aligned readers in Western Europe. The company complements its editorial site with Club Herstory, a membership area offering curated shopping recommendations and affiliate-linked product selections. Content is distributed via the website and amplified through organic social channels on Instagram and TikTok.

Product overview

Herstory is a premium French digital media company that evolved from 'Les Éclaireuses' to 'Herstory' in September 2024. The company operates as a unified content platform publishing articles across four main editorial categories: Société (society, women's rights, sport, history), Perso (personal, health, sex & relationships, astrology), Lifestyle (beauty, fashion, outings & travel), and Pop Culture (film & series, music, books). The platform also operates a Club membership program offering curated products and exclusive shopping recommendations. The product portfolio centers on editorial content creation and distribution across these thematic areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Herstory Media Platform A premium French digital media platform publishing editorial articles on society, women's rights, pop culture, lifestyle, sexual health, relationships, and personal topics from a feminist perspective, targeted at women and feminist-aligned readers in Western Europe.
• Club Herstory A membership program on the Herstory platform offering curated shopping recommendations and product selections for registered Herstory readers, with features for Inscription (registration) and Connexion (login).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• FemininBio: French digital media focused on wellness, eco-living, and women's lifestyle. Comparable as a values-aligned women's interest publisher competing for similar affiliate and advertising budgets, though narrower in editorial scope.
• Slate.fr: French digital-native media covering society, culture, and ideas. Comparable as a digital-first editorial platform competing for engaged, progressive audiences in France, though broader in topic scope than Herstory.

Broad incumbents

• Konbini: Established French digital media brand covering pop culture, lifestyle, and entertainment. Comparable as a digital-native French publisher with similar distribution patterns; Herstory is already affiliated with Konbini as a partner site.
• Aufeminin: Major French women's interest digital portal covering beauty, fashion, wellness, and lifestyle. Direct competitor for women's media audiences and affiliate commerce in France, with a much larger historical scale.
• ELLE France: Legacy women's interest magazine and digital platform covering fashion, beauty, and lifestyle. Represents the mainstream incumbent benchmark for premium women's media in France against which Herstory competes for advertisers and audience.
• Grazia France: French edition of the international fashion and pop culture weekly. Comparable as a women's interest digital publisher competing for the same premium advertising and lifestyle affiliate verticals.
• Marie Claire France: Established French edition of the global women's interest magazine covering society, culture, and lifestyle. Comparable as a major incumbent women's media brand competing for the same advertising and affiliate budgets.

Regional players

• Le Gorafi: French satirical digital media brand. Already an affiliate of Herstory, making it a structural network peer; comparable as a French digital publisher with strong social distribution, though tonally distinct (satire vs. lifestyle).

Direct peers

• C'est Qui La Boss?: French digital media focused on women's career, lifestyle, and empowerment. Closely comparable in audience and editorial mission to Herstory and is an existing partner site, providing a built-in benchmark for women's media monetization.
• MadmoiZelle: French digital-first media platform for young women covering feminism, pop culture, lifestyle, and society. Directly comparable to Herstory in audience, tone, and editorial verticals, and is among its closest direct competitors in the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/herstory
• TikToktiktok.com/@herstory
• LinkedInlinkedin.com/company/herstory-dc-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herstory