Hertz UAE
Hertz UAE operates a 14-branch, 11,000+ vehicle car rental and leasing network across Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah under the Hertz brand, serving tourists, UAE residents, expats, and corporate clients with daily rentals, personal leasing, and corporate fleet solutions.
- Company typePrivate
- Founded1993
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hertz UAE does
Hertz UAE (legal entity: Al-Futtaim Transport and Rental LLC) is a car rental and leasing operator in the United Arab Emirates, established in 1993 and headquartered at Al Rashidiya, Dubai. It operates the Hertz brand in the UAE under license from Hertz Corporation, embedded within Al-Futtaim Automotive Group — one of the region's longest-standing conglomerates. The company runs a network of 14 rental branches across Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah, including all major UAE airports (Dubai International T1 and T3, Abu Dhabi International, Sharjah), key hotel/mall locations (Dubai Festival City InterContinental, Abu Dhabi Mall), and city hubs (Dubai Marina, Business Bay, Motor City, Al Reem). The fleet comprises 11,000+ vehicles spanning economy through luxury segments, including hybrid and electric models (Polestar 2, Toyota C-HR Hybrid, BYD), with brands such as Toyota, Volvo, Honda, Lexus, Kia, Jeep, and Polestar.
The company's product portfolio is organized around four revenue streams: short-term car rental (daily/weekly/monthly with flexible terms and 1/3/6/10-month plans), personal leasing (12-48 month terms with insurance and maintenance included, up to 30,000 km/year), corporate leasing (12+ month fleet agreements with off-balance-sheet financing and VAT reclaim options), and Hertz Corporate Solutions / managed transportation services for end-to-end business mobility. Distribution is omnichannel: a self-serve online booking platform (hertz.ae), a 24/7 multilingual call center (toll-free 800HERTZ, international +971 4 2060206), walk-in branch service, free delivery and collection, and international booking via the Hertz global network. The company employs approximately 135 people (notably lean relative to fleet size, reflecting outsourced drivers and dense branch operations) and supports loyalty retention through the Blue Rewards app and the Emirates Skywards miles partnership.
Customer segments are intentionally horizontal and include international and domestic tourists (primary, served at airport counters), UAE residents and expatriates (primary, served via monthly rentals and personal leasing), corporate and business clients (primary, served via corporate leasing and fleet management), and small commercial operators (secondary). Pricing is structured per the value proposition: economy cars from AED 50-70/day with monthly rentals starting around AED 1,299, insurance included, with add-on optionality (GPS, child seats, SCDW, PAI, additional drivers). The company reports a fleet described as the "nation's youngest and safest" and a 98% customer-satisfaction rate on leasing services.
Hertz UAE firmographics
Firmographics- Name
- Hertz UAE
- Legal name
- Al-Futtaim Transport and Rental LLC
- Website
- https://hertz.ae
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hertz UAE operates a 14-branch, 11,000+ vehicle car rental and leasing network across Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah under the Hertz brand, serving tourists, UAE residents, expats, and corporate clients with daily rentals, personal leasing, and corporate fleet solutions.
- Ownership category
- akta.pro rank
Hertz UAE industry classification
Industry- Product category
- Car Rental and Vehicle Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Premium & Luxury Vehicle Leasing (TLABAAAF), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)
Keywords
Where Hertz UAE is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices12 records
Markets served
Hertz UAE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Short-term Vehicle Rental: Daily to monthly car rentals with flexible terms. Includes insurance coverage and 24/7 roadside assistance. Customers can rent by day, week, or month with various vehicle categories from economy to luxury.
- Personal Leasing: Long-term vehicle leasing (12-48 months) for individuals with fixed monthly payments covering insurance, maintenance, and delivery. Includes 12, 24, or 36-month lease terms with up to 30,000 km per year allowance.
- Corporate Leasing: Long-term fleet solutions for businesses (12+ months) with exclusive vehicle use at fixed monthly rates. Includes off-balance sheet financing benefits and VAT reclaim options for business users.
- Managed Transportation Services: Comprehensive fleet management and transportation solutions covering all logistics and driven transportation needs for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Cars - Daily Rental |
| Subscription | Monthly | Compact Sedan - Monthly Rental |
| Subscription | Multi-year contract | Personal Leasing - 12-48 months |
| Subscription | Monthly | Monthly Rental Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hertz UAE product offering
Product offeringCore offering
Hertz UAE is a car rental and vehicle leasing operator providing short-term rentals (daily/weekly/monthly), long-term leases (12-48 months), corporate fleet leasing, and managed transportation services across the UAE. The company manages a fleet of over 11,000 vehicles across 14 locations covering Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah, including all major UAE airports. Services include insurance, 24/7 roadside assistance, free delivery and collection, and access to multiple vehicle categories ranging from economy to luxury as well as hybrid and electric vehicles.
Product overview
Hertz UAE operates as a car rental and leasing platform offering a comprehensive 360-degree approach to vehicle mobility services. The core offering consists of short-term car rental (daily to monthly) and long-term leasing solutions (personal and corporate), supported by a modern fleet of over 11,000 vehicles across 14 locations in the UAE. The product portfolio includes: Short-Term Car Rental as the primary service for tourists and residents; Long-Term Car Rental for extended needs with 1-10 month plans; Personal Leasing with 12-36 month terms including insurance and maintenance; Corporate Leasing and Hertz Corporate Solutions (SCWD) for business fleet management; Drive Green Package offering hybrid and electric vehicles; and loyalty programs including Blue Rewards and Emirates Skywards partnership. Vehicle fleet spans multiple categories (sedan, SUV, coupe, crossover, 7-seater, commercial, hybrid, electric) from brands including Toyota, Volvo, Honda, Lexus, Kia, Jeep, Polestar, and BYD. Additional services include GPS, child seats, insurance upgrades (SCDW, PAI), and roadside assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Car Rental Daily and weekly car rental services offering a diverse fleet of vehicles from economy to luxury, with flexible pickup and drop-off at airport, city, and mall locations across the UAE. Includes basic insurance and 24/7 roadside assistance. Available to individual consumers and corporate clients needing temporary ground transportation.
- Long-Term Car Rental Monthly car rental packages with 1, 3, 6, and 10-month variants at discounted rates, designed for extended stays and UAE residents seeking flexible vehicle access without ownership commitment. Basic insurance included; full insurance available at an additional nominal cost.
- Personal Leasing Vehicle leasing for UAE residents with terms of 12, 24, or 36 months and mileage allowance of up to 30,000 km per year. The fixed monthly payment includes insurance, maintenance, and free delivery, providing an all-inclusive personal vehicle access alternative to ownership.
- Corporate Leasing Long-term fleet leasing for businesses with 12+ month agreements, offering exclusive vehicle use at fixed monthly rates with predefined mileage. Includes off-balance-sheet financing benefits and VAT reclaim options for business users.
- Hertz Corporate Solutions (SCWD) Fleet management solution providing smarter fleet solutions with low total cost of ownership, all-inclusive support, and partnership with Al-Futtaim for business mobility needs. Covers logistics and driven transportation requirements for corporate clients.
- Drive Green Package Eco-friendly vehicle rental package featuring hybrid and electric vehicles including Polestar 2 EV and Toyota C-HR Hybrid, with reduced emissions and economical running costs for environmentally conscious customers.
Quantifiable outcome
- 98% Customer Satisfaction rate for leasing services
- +2 more outcomes
Companies that use Hertz UAE
Customer profileSegments5 records
Ideal customer profiles4 records
Hertz UAE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hertz UAE partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Emirates SkywardscoreHertz UAE partners with Emirates Skywards, the award-winning loyalty program of Emirates and Flydubai. Members earn 5 Skywards Miles per USD 1 spent on Hertz rentals. The partnership provides rewards for frequent travelers and connects two major travel brands.
- Blue RewardscoreBlue Rewards is a loyalty program operated by Al-Futtaim Group. Hertz UAE participates in this rewards scheme allowing customers to earn cashback and exclusive offers through a dedicated mobile app.
- Al-Futtaim GroupcoreHertz UAE is part of Al-Futtaim Automotive Group, one of the region's longest established business groups. Al-Futtaim provides operational support, infrastructure, and brand授权 for Hertz operations in UAE since 1993.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hertz UAE competitors and assessment
Company assessmentDirect peers
- Avis UAE: Avis operates a UAE car rental franchise with airport and city locations, offering daily, weekly, and long-term rentals. As the closest direct competitor to Hertz UAE, it competes for the same tourist, resident, and corporate segments with similar vehicle categories and pricing models.
- Dollar Rent A Car UAE: Dollar provides car rental services in the UAE across airport and city locations, with a value-to-mid-tier positioning. It competes directly with Hertz UAE for tourist and resident short-term rentals across similar vehicle categories.
- Thrifty Car Rental UAE: Thrifty operates value-oriented car rental in the UAE with airport and city locations. It competes directly with Hertz UAE for budget-conscious tourists, residents, and short-term business travelers using similar booking and pricing models.
- Sixt Rent a Car UAE: Sixt operates premium-focused car rental services in the UAE with airport counters and a fleet including premium and luxury vehicles. It competes directly with Hertz UAE for premium and corporate rental customers, particularly at Dubai and Abu Dhabi airports.
- Enterprise Rent-A-Car UAE: Enterprise operates car rental and corporate fleet leasing services in the UAE, with a strong corporate leasing focus similar to Hertz UAE's Hertz Corporate Solutions. It competes for both retail rentals and corporate fleet management contracts.
- Budget Rent a Car UAE: Budget provides value-tier car rental services in the UAE with airport and city locations. It is a direct competitor to Hertz UAE targeting price-sensitive tourists and residents, often operating from the same airport terminal counters.
- National Car Rental UAE: National Car Rental operates in the UAE as part of the same Enterprise Holdings family, providing premium and corporate-focused rental services. It competes directly with Hertz UAE's premium and corporate segments at major airports.
Emerging players
- Udrive: Udrive is a UAE-based car-sharing and short-term rental platform focused on pay-per-minute and daily urban rentals. It represents an emerging digitally-native alternative to traditional airport-counter rental, partially overlapping with Hertz UAE's short-term urban segment.
- ekar: ekar is a UAE-based car-sharing and subscription platform offering flexible hourly, daily, and monthly vehicle access via mobile app. It overlaps with Hertz UAE's short-term rental and monthly subscription products, targeting urban residents and tourists seeking app-based booking.
Regional players
- Al Ghandi Auto (rental division): Al Ghandi Auto is a major UAE automotive group operating Avis and other rental brands in the UAE. As a regional conglomerate with deep UAE distribution and dealer relationships, it competes with Hertz UAE across multiple customer segments and provides benchmark operating scale for the local market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hertz UAE social profiles
Digital presenceHertz UAE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hertz UAE leadership team
Management profileNumber of profiles
Hertz UAE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hertz UAE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hertz UAE
What does Hertz UAE do?
Hertz UAE is a car rental and vehicle leasing operator providing short-term rentals (daily/weekly/monthly), long-term leases (12-48 months), corporate fleet leasing, and managed transportation services across the UAE. The company manages a fleet of over 11,000 vehicles across 14 locations covering Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah, including all major UAE airports. Services include insurance, 24/7 roadside assistance, free delivery and collection, and access to multiple vehicle categories ranging from economy to luxury as well as hybrid and electric vehicles.
Is Hertz UAE a public or private company?
Hertz UAE is a private company. It is classified as corporate owned and is currently operating.
When was Hertz UAE founded?
Hertz UAE was founded in 1993. It employs 101 to 250 people.
Where is Hertz UAE based?
Hertz UAE is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Hertz UAE make money?
Four revenue lines are on record. Short-term Vehicle Rental is the primary driver. The others are personal Leasing, corporate Leasing and managed Transportation Services.
Who are Hertz UAE's main competitors?
Direct peers on record are Avis UAE, Dollar Rent A Car UAE, Thrifty Car Rental UAE, Sixt Rent a Car UAE, Enterprise Rent-A-Car UAE, Budget Rent a Car UAE and National Car Rental UAE. Emerging players are Udrive and ekar. Al Ghandi Auto (rental division) is listed as a regional player.
Does Hertz UAE have an API?
No public API is recorded for Hertz UAE.
What industry is Hertz UAE in?
Hertz UAE's product category is Car Rental and Vehicle Leasing Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of TLABAAAF, Premium & Luxury Vehicle Leasing. Its NAICS code is 5321 and its SIC code is 7510.