Fysionetwerk Het Gezonde Net

What Fysionetwerk Het Gezonde Net does

Het Gezonde Net is a Dutch cooperative (coöperatie) of first-line physiotherapy practices, operated by Het Gezonde Net Exploitatie B.V., that helps member clinics develop their "second profession" of entrepreneurship alongside their clinical work. The network serves approximately 30 mid-sized Dutch physiotherapy practices—ranging from 5 to 34 therapists—providing quality management, leadership coaching, peer benchmarking, purchasing benefits, and training programmes. It targets practice owners who are trained as clinicians but lack business and management expertise, addressing pain points such as insurer contracting requirements, regulatory compliance, staffing pressures, and the need for innovation. The cooperative explicitly caps membership at roughly 40 practices to preserve personal contact and accessibility, positioning small scale as a differentiator rather than a limitation.

The cooperative's core technology asset is INKWALA, a proprietary digital quality and innovation management system co-developed with Fys'Optima. INKWALA replaces the legacy HKZ certification framework with a four-pillar model covering quality, innovation, compliance, and business operations, and combines quality scans, innovation scans, and organisational scans with documentation tooling. Complementary products and programmes include practice management training with Feducon (a 10-day Leerlijn Praktijkmanagement), e-learning via partner HealthTrain (Praktijk Online), the Learnwell interactive platform, lifestyle programmes under the Het Gezonde Leven and VitaTrail sub-brands, annual Leadership Days, a benchmarking tool, and a collective purchasing programme spanning 15+ suppliers (ZorgDomein, SensaMove, Feducon, Electromedico, Buma-Stemra/Sena, and others). Core strategic partners include Intramed (EPR software), ZorgPromotor (marketing and communication), IPF (Innovatie Platform Fysiotherapie, of which Het Gezonde Net was a founding initiator in December 2019), and Coöperatie VGZ (a major Dutch health insurer providing innovation subsidies).

The business model is a subscription-based cooperative membership: practices pay undisclosed annual fees in exchange for access to INKWALA, training, coaching, networking events, leadership development, and collective purchasing discounts. Distribution is exclusively direct, with no third-party resellers, and growth is driven by community-led word-of-mouth referrals and personal outreach by the three-person operational team (Ron Haanschoten, Wibo Langeveld, and Roosmarijn de Wit-Dorlandt, with a Project- en Kwaliteitsmanager hire underway in February 2026). The GTM motion emphasises peer learning through Castle Meetings (Kasteeloverleg), regional meetings, and themed sessions, with members actively encouraged to refer like-minded practices. There are no external funding rounds disclosed, reflecting the cooperative's member-owned structure.

Name

Fysionetwerk Het Gezonde Net

Legal name

Het Gezonde Net Exploitatie B.V.

Website

https://hetgezondenet.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Het Gezonde Net is a Dutch cooperative of approximately 30 mid-sized first-line physiotherapy practices, providing INKWALA quality management software, leadership coaching, peer benchmarking, purchasing benefits, and training programmes to help member practice owners professionalise their business operations and improve clinical and financial outcomes.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Cooperative Membership Fees: Physiotherapy practices pay membership fees to be part of the Het Gezonde Net cooperative network. Membership provides access to quality management tools (INKWALA), training, coaching, purchasing benefits, networking events, leadership days, and benchmarking tools. The membership fee is the primary revenue stream enabling the cooperative to provide support services to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Het Gezonde Net operates a cooperative network for first-line physiotherapy practices in the Netherlands, offering an annual membership that bundles quality management tooling (INKWALA), practice management training, leadership development events, lifestyle coaching programs, financial benchmarking, and collective purchasing discounts across 15+ supplier partners. The core deliverable is a bundled support package that helps physiotherapy practice owners professionalise business operations while maintaining clinical quality, anchored by the proprietary INKWALA digital platform.

Product overview

Het Gezonde Net is a cooperative network of physiotherapy practices that provides its members with a combination of digital products, training programs, and collective services. The core digital product is INKWALA, a quality and innovation management system developed with Fys'Optima, which serves as the central platform for member practices to manage quality, compliance, innovation, and business operations. In addition to INKWALA, the network offers e-learning products through partners like HealthTrain (Praktijk Online) and Learnwell, practice management training programs developed with Feducon, the Het Gezonde Leven lifestyle coaching program, leadership development days, and a collective purchasing benefits program. These offerings are designed to help physiotherapy practices develop both their clinical expertise (first profession) and business operations (second profession) while maintaining quality standards and future-proofing their practices.

Differentiator

Problem solved

Functional benefit

Brands

• Inkwala: Digital quality and innovation system developed together with Fys'Optima, helping practices measure quality, innovation capacity, and organizational change capability
• VitaTrail
• Het Gezonde Leven
• FitterDays

Products and services

• INKWALA Quality and Innovation Management System Proprietary digital quality and innovation management platform combining a quality scan, innovation scan, and organisational scan with compliance and business operations tooling across four pillars: quality, innovation, compliance, and business operations. Replaces HKZ certification for member physiotherapy practices.
• Praktijkmanagement Opleiding (Practice Management Training) Ten-day practice management training programme covering strategic management, financial management, marketing, personnel management, and leadership skills for physiotherapy practice owners, delivered in partnership with Feducon.
• Het Gezonde Leven Programme Lifestyle programme developed by Het Gezonde Net supporting physiotherapists in integrating lifestyle conversations and healthy living guidance into patient care delivery.
• Leiderschapsdagen (Leadership Days) Annual leadership development event programme for member practices, held at least twice per year, focused on personal leadership growth and team management capabilities.
• Groepsinkoopvoordelen (Collective Purchasing Benefits) Collective purchasing programme offering member practices discounted access to suppliers and services including ZorgDomein (30%), Dry Needling courses (12.5%), SensaMove (20%), Buma-Stemra/Sena (10%), Physios (10%), Feducon courses (12.5%), FysioRepair, Pinoshop, Office Depot, Etol Hygiëne, Leestafel, Electromedico, and ZorgPromotor (10%).
• Benchmark Tool Benchmarking tool that allows member physiotherapy practices to compare their performance against similar practices within the network, providing insight into relative performance across the cooperative.
• VitaTrail Leefstijlcoaching Lifestyle coaching programme integrated into physiotherapy care to support transition from treatment-only practice toward broader health practice offering prevention and vitality programming.

Quantifiable outcome

• 10% better employee engagement scores
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• IntramedcoreTechnology or IntegrationIntramed is a long-standing fixed partner providing electronic patient record (EPR/EPD) software for physiotherapy practices. The partnership includes exclusive pilot programs such as 'Intramed nxt' testing with member practices. The network directs members to Intramed as a preferred EPR solution.
• ZorgPromotor (FysioPromotor)coreGTM or Marketing PartnerZorgPromotor is a specialised healthcare communication and marketing agency. Kirsten Baane is founder of ZorgPromotor and also a practice advisor for Het Gezonde Net. ZorgPromotor builds and maintains the Het Gezonde Net website and provides communication services. Members receive 10% discount on all ZorgPromotor subscription plans.
• Innovatie Platform Fysiotherapie (IPF)coreStrategic or Co-development PartnerHet Gezonde Net was a founding initiator of the IPF in December 2019. The network holds a network partnership with IPF, meaning member practices can participate in the extended IPF audit and testing process. The network supports members in achieving IPF partnership status. IPF provides an online matchmaking environment connecting innovative practices with knowledge institutions, insurers, and financial partners.
• Fys'OptimacoreStrategic or Co-development PartnerFys'Optima co-developed the INKWALA quality and innovation management system with Het Gezonde Net. INKWALA is the proprietary platform replacing HKZ certification for member practices.
• PhysiosminorChannel Partner/ Reseller/ DistributorProvider of practice-related articles and e-learning content. Members receive 10% discount.
• FeduconminorImplementation/ SI/ Consulting PartnerFeducon provides business management courses for primary care practices. Het Gezonde Net partners with Feducon to offer the 'Leerlijn Praktijkmanagement' — a 10-day practice management training programme covering strategic management, financial management, marketing, HR, and leadership. Members receive 12.5% discount on Feducon courses.
• ElectromedicominorChannel Partner/ Reseller/ DistributorSupplier of treatment equipment, measurement instruments, and consumables (e.g., tape) for physiotherapy practices. Listed as a purchasing benefit partner.
• Dry Needling (Myopain)minorChannel Partner/ Reseller/ DistributorMyopain provides basic dry needling courses. Members receive 12.5% discount on regular course prices.
• Buma-Stemra and SenaminorChannel Partner/ Reseller/ DistributorMusic copyright organisations for public performance of music in physiotherapy practices. Members receive 10% discount on Buma-Stemra and Sena licensing fees.
• Pinoshop.nlminorChannel Partner/ Reseller/ DistributorSupplier of physiotherapy accessories and consumables. Variable discount available to members.
• FysioRepair and Good ConditionsminorChannel Partner/ Reseller/ DistributorRepair and maintenance services for training equipment and treatment couches. Listed as a purchasing benefit partner.
• Office DepotminorChannel Partner/ Reseller/ DistributorOffice supplies provider. Listed as a purchasing benefit partner.
• Etol HygiëneminorChannel Partner/ Reseller/ DistributorCleaning and hygiene products supplier. A portion of the range is specifically relevant for physiotherapy practices. Listed as a purchasing benefit partner.
• LeestafelminorChannel Partner/ Reseller/ DistributorMagazine subscription service. Members pay €6.95 instead of €8.45 (excl. 9% VAT) for a bi-weekly luxury magazine selection.
• InKwalacoreTechnology or IntegrationDeveloped jointly by Het Gezonde Net and Fys'Optima, InKwala (INKWALA) is the proprietary digital quality and innovation management system for the network's member practices. It replaces HKZ certification and provides an all-in-one platform for quality, innovation, compliance, and business operations.
• VGZ (Coöperatie VGZ)coreStrategic or Co-development PartnerVGZ is a major Dutch health insurer with a close partnership with Het Gezonde Net. VGZ provides innovation subsidies (ondersteuningsgelden) for member practices and participates in annual Castle Meetings. VGZ's purchaser Gijs van den Boogaart gives presentations on the future of physiotherapy and appropriate care. VGZ offers support for digital transformation and regional cooperation projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fys'Optima: Fys'Optima co-developed INKWALA with Het Gezonde Net and provides quality and innovation management tools for Dutch physiotherapy practices, making it the closest direct comparable in both mission and product.
• Innovatie Platform Fysiotherapie (IPF): IPF is the innovation platform Het Gezonde Net helped found in December 2019; it connects innovative practices with knowledge institutions, insurers and financial partners and operates an extended audit process, making it a closely aligned peer in the same Dutch physiotherapy innovation ecosystem.
• SKF (Stichting Keurmerk Fysiotherapie): SKF operates the Dutch physiotherapy quality mark that INKWALA explicitly replaces; it is the most direct competitor in the quality certification space serving the same first-line practice segment.
• Qualizorg: Qualizorg is listed as a partner providing quality management solutions for member practices, competing in the same Dutch physiotherapy quality assurance market where INKWALA is positioned.

Broad incumbents

• KNGF (Koninklijk Nederlands Genootschap voor Fysiotherapie): KNGF is the national professional association for physiotherapists in the Netherlands, providing accreditation, professional standards, and member support that overlaps with Het Gezonde Net's mission of practice professionalisation.

Emerging players

• Zorg1: Zorg1 provides care programmes (zorgprogramma's) for Dutch physiotherapy practices covering neck, back, shoulder and arthritis pathways, and is widely used by Het Gezonde Net members, making it an adjacent peer in the practice-support stack.
• Intramed: Intramed is a long-standing core partner providing EPR/EPD software and runs exclusive pilots like 'Intramed nxt' with member practices; while primarily a software vendor, it has overlapping influence on practice quality and digital workflows.
• HealthTrain: HealthTrain provides the e-learning platform used by Het Gezonde Net members (Praktijk Online) covering digital care delivery and privacy compliance with KNGF/SKF accreditation points, functioning as a peer in continuing professional education.
• Syfers (Slimme Cijfers): Syfers provides bookkeeping, tax advice and fiscal planning for ~80 Dutch physiotherapy practices and partners with Het Gezonde Net on financial coaching, representing an adjacent financial-management services peer in the same practice ecosystem.

Others

• ZorgDomein: ZorgDomein is a healthcare communication platform offered to Het Gezonde Net members at a 30% cooperative discount; it operates in the Dutch primary-care referral and communication space adjacent to the network's supplier ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fysionetwerk-het-gezonde-net

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fysionetwerk Het Gezonde Net