HETMA
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
HETMA firmographics
Firmographics- Name
- HETMA
- Legal name
- Higher Education Technology Managers Alliance, Inc.
- Website
- https://hetma.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HETMA industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Professional Organizations (813920), Educational Services (611)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Accreditation Coordination, Recognition & Meta-Accreditation Bodies (EDADACAH)
- akta.pro secondary industry
- Education Partnerships for Equity, Inclusion & Gender (EDADALAF)
Keywords
HETMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Sponsorships: Annual corporate sponsorship packages at multiple tiers (Diamond $50,000, Platinum $25,000, Gold $15,000) that provide branding, event access, advisory council participation, and marketing benefits to manufacturer and integrator partners in the AV industry.
- Event Sponsorships: Sponsorship opportunities for specific events including the HETMA Golf Classic, Roadshows, and the Higher Ed AV Awards ceremony. Includes various packages with different benefit levels.
- HETMA Approved Program: Individual SKU approval process priced at $1,000 per product, providing product testing, written report, and HETMA Approved branding if product passes.
- Content Sponsorship: Sponsored articles and podcast episodes on Higher Ed AV Media platform, with pricing varying based on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Diamond Partner sponsorship at $50,000 |
| Subscription | Annual | Annual Platinum Partner sponsorship at $25,000 |
| Subscription | Annual | Annual Gold Partner sponsorship at $15,000 |
| Unit Pricing | Pay-as-you-go | HETMA Approved Individual SKU at $1,000 |
| One time/ perpetual license | Pay-as-you-go | HETMA Golf Classic Master Package at $6,500 |
| One time/ perpetual license | Pay-as-you-go | HETMA Golf Classic Major Package at $3,750 |
| One time/ perpetual license | Pay-as-you-go | HETMA Golf Classic Player Package at $1,250 |
| Other | Pay-as-you-go | Roadshow Sponsorship at $0-$1,500 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
HETMA product offering
Product offeringCore offering
HETMA is a 501(c)(3) nonprofit advocacy organization that serves as the official trade body for the higher education vertical in the AV industry, providing free membership, community platforms, certification programs (HETMA Approved, HEx Credential), industry events (Higher Education Summit, Virtual Conference, Roadshows, Golf Classic, Higher Ed AV Awards), the FLEXspace collaborative design platform, the Higher Ed AV Media content platform, and corporate sponsorship programs. Membership is free for higher education professionals, with revenue generated through corporate sponsorships at multiple tiers and paid program fees.
Product overview
HETMA (Higher Education Technology Managers Alliance) is a 501(c)(3) advocacy organization that serves as the official advocacy organization for the higher education vertical in the AV industry. The organization offers a portfolio of programs and services including: Higher Ed AV Media (articles, podcasts, case studies), FLEXspace (collaboration platform for AV design), Higher Ed AV Awards, HETMA Golf Classic (annual fundraiser), an Online Community platform, Virtual Conference, Prism Scholarship, HETMA Roadshows (regional events), Higher Education Summit, HETMA Approved Program (product testing/certification), HEx Credential (professional credentialing), Advisory Councils, Lunch & Learns, Equipment Scholarship, and Annual Sponsorship Packages for corporate partners. Membership is free for higher education professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Higher Ed AV Media
- FLEXspace Collaborative online platform enabling AV managers, faculty, facility planners, integrators, system designers, and decision makers to collaborate on learning space design.
- Higher Ed AV Awards Official awards ceremony of the higher ed AV vertical celebrating the accomplishments of higher ed AV professionals, held the Monday of InfoComm week.
- HETMA Golf Classic Annual signature fundraising event held each September at PGA West, with sponsorship and player packages (Master $6,500, Major $3,750, Player $1,250) raising funds for the HETMA Prism Scholarship.
- Online Community Vibrant online community at community.hetma.org for higher ed professionals and industry partners to collaborate, with free access for higher ed members.
- Virtual Conference Annual virtual conference every February with curated content focused on learning priorities of the higher ed community.
- Prism Scholarship Annual program providing ten scholarships to support certification and mentorship for underrepresented professionals in the higher ed AV space, created in partnership with AVIXA.
- HETMA Roadshows In-person regional events featuring networking, campus tours, and manufacturer demonstrations at higher education institutions (Omaha, Buffalo, St. Petersburg).
- Higher Education Summit Two-day training and learning event held Monday and Tuesday of InfoComm week, featuring sessions from peers in the higher ed AV industry.
- HETMA Approved Program Product testing and approval program where AV products are tested in real higher education environments; $1,000 per SKU submission includes a written report and HETMA Approved branding if approved.
- HEx Credential Higher Education Credentialed Professional program designed to validate the unique skills required for success in higher ed AV environments.
- HETMA Annual Sponsorship Packages Tiered annual corporate sponsorship opportunities (Diamond $50,000, Platinum $25,000, Gold $15,000) providing branding, event participation, and advisory access for AV manufacturers and integrators.
Quantifiable outcome
- 10 scholarships awarded annually through Prism Scholarship for underrepresented professionals
- +3 more outcomes
Companies that use HETMA
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
HETMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HETMA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AVIXAcoreHETMA collaborated with AVIXA (Audiovisual and Integrated Experience Association) to create the PRISM scholarship, which provides encouragement and mentorship for underrepresented professionals in the AV community. Both organizations set standards for Certified Technology Specialists (CTS).
- SAVe (Sustainability in AV)minorHETMA is a proud partner of SAVe, offering certification for best practices and participation in the Save a Second Life equipment pass-down program for sustainable equipment lifecycle management.
- Aurora MultimediaminorAurora Multimedia donated equipment for the Equipment Scholarship program, allowing under-resourced campuses to apply for fully stocked AV equipment.
- InfoCommcoreHETMA hosts the Higher Education Summit (two days of training) on Monday and Tuesday of InfoComm week, and holds the Higher Ed AV Awards ceremony on Monday of InfoComm week. InfoComm is the premier AV industry trade show.
- ISE (Integrated Systems Europe)coreHETMA has presence at ISE, the major European AV industry trade show, as part of their commitment to be present wherever the AV industry gathers.
- EDUCAUSEcoreHETMA Golf Classic is held in conjunction with EDUCAUSE week (September 28-30, 2026, Denver, CO), with all proceeds supporting the Prism Scholarship.
Scale indicators5 records
HETMA competitors and assessment
Company assessmentBroad incumbents
- AVIXA: AVIXA (Audiovisual and Integrated Experience Association) is the broader AV industry trade association that HETMA itself describes as a counterpart and partner. Both organizations set CTS standards, collaborate on the PRISM scholarship, and co-program the Higher Education Summit at InfoComm week—making AVIXA the closest functional peer for HETMA's association model.
- CompTIA: CompTIA is a large, established IT industry trade association that monetizes certification programs (A+, Network+, Security+) for technology professionals. HETMA's HEx Credential and HETMA Approved product certification follow a comparable certification-as-revenue structure.
- NSBA: The National School Boards Association is a larger, broader membership association in the education governance space. While K-12 focused, NSBA shares the membership-based advocacy and conference-driven go-to-market structure that HETMA follows in higher ed.
Direct peers
- ISTE: ISTE is the International Society for Technology in Education, a K-12-leaning but education-sector peer operating a comparable association model (membership, certification, conferences, advocacy). ISTE is the most direct parallel to HETMA for credentialing educators in technology-adjacent roles.
- EDUCAUSE: EDUCAUSE is the premier higher education IT leadership association with a similar membership, conference, advocacy, and content-publishing model. HETMA co-times its Golf Classic fundraiser with EDUCAUSE week, demonstrating direct community overlap with EDUCAUSE's higher ed CIO/CTO audience.
- AECT: Association for Educational Communications and Technology (AECT) is a professional association serving educators and technology practitioners, with overlapping concerns in instructional design, AV-mediated learning, and educational technology standards—closely aligned with HETMA's professional development mission.
- IMCCA: The Interactive Multimedia & Collaborative Communications Alliance is a membership association serving collaboration, conferencing, and AV technology practitioners and integrators. It competes for the same AV channel partner sponsors and end-user community attention as HETMA.
Others
- ASAE: The American Society of Association Executives is the trade body that serves professional associations themselves. While not a direct competitor, ASAE addresses the same membership-model, sponsorship-driven business framework that HETMA operates within and often benchmarks against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HETMA social profiles
Digital presenceHETMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
HETMA leadership team
Management profileNumber of profiles
Profiles20 records
HETMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HETMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HETMA
What does HETMA do?
HETMA is a 501(c)(3) nonprofit advocacy organization that serves as the official trade body for the higher education vertical in the AV industry, providing free membership, community platforms, certification programs (HETMA Approved, HEx Credential), industry events (Higher Education Summit, Virtual Conference, Roadshows, Golf Classic, Higher Ed AV Awards), the FLEXspace collaborative design platform, the Higher Ed AV Media content platform, and corporate sponsorship programs. Membership is free for higher education professionals, with revenue generated through corporate sponsorships at multiple tiers and paid program fees.
Is HETMA a public or private company?
HETMA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HETMA founded?
HETMA was founded in -1. It employs 11 to 50 people.
How does HETMA make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are event Sponsorships, HETMA Approved Program and content Sponsorship.
Who are HETMA's main competitors?
Broad incumbents on record are AVIXA, CompTIA and NSBA. Direct peers are ISTE, EDUCAUSE, AECT and IMCCA. ASAE is listed as an others.
Does HETMA have an API?
No public API is recorded for HETMA.
What industry is HETMA in?
HETMA's product category is Professional Association Services. Its primary akta.pro industry code is EDADACAH, Accreditation Coordination, Recognition & Meta-Accreditation Bodies, with a secondary code of EDADALAF, Education Partnerships for Equity, Inclusion & Gender. Its NAICS code is 813910 and its SIC code is 8600.