What Aurora Multimedia does

Aurora Multimedia Corp is a privately held New Jersey corporation (headquartered at 205 Commercial Court, Morganville) that designs and sells professional AV control, audio, and AV-over-IP distribution hardware to system integrators serving education, corporate/enterprise/healthcare, government/military/SLED, and hospitality/retail end markets. Its core platform is ReAX, a Linux-based JavaScript control operating system with Node.js that runs across touch panels (RXT series in 4", 6", and larger form factors), standalone control processors (RXC, RXM), and integrated AV endpoints, enabling a single programming paradigm across the product line via the AI-assisted ReAX Core Studio IDE. The hardware portfolio spans SDVoE-based IPX/VPX/VLX AV-over-IP transceivers supporting zero-latency 4K distribution, HDBaseT 3.0 transceivers with patent-pending bi-directional PoH, Dante/AES67 audio networking products including the SmartSpeak beamforming microphone and BX-25D bass speaker, the RXS-2 NUC computing platform, and specialized devices such as the FDA/NDAA-compliant TTS temperature-sensing tablet.

The company sells exclusively through a global authorized dealer and consultant network, with direct enterprise sales support via [email protected] and quote-based pricing on multi-year project contracts. ReAX Core Studio AI is distributed free of charge, while the ReAX IPE control engine, ReAX Room ecosystem, and IPX-UC1 Ultra unified communication transceiver represent packaged solutions targeting the hybrid-collaboration and meeting-room convergence market. Aurora monetizes primarily via hardware product sales across roughly a dozen named product lines, supported by recurring channel enablement (Webinar Wednesday training, in-person training, trade-show presence at InfoComm and ISE), and has earned multiple Best of Show awards since 2023 across ReAX Core Studio AI, ReAX Room, RXS-2, IPX-UC1 Ultra, and the RXT-4DV/6DV touch panel families.

Name

Aurora Multimedia

Legal name

Aurora Multimedia Corp

Website

https://auroramultimedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Multimedia Corp designs and sells professional AV control, audio, and AV-over-IP hardware built on its ReAX JavaScript control platform, serving system integrators across education, corporate, government/military, and hospitality verticals via a global authorized dealer network.

Ownership category

akta.pro rank

Product category

Professional AV Control and AV-over-IP Systems

NAICS

Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

Remote Instruction Hardware & Classroom AV Control (Cameras, Mics, Smart Pods) (EDAFABAI)

Keywords

• AV control systems
• AV-over-IP solutions
• Unified communications platforms
• Professional audio networking
• HDBaseT extension products

Headquarters

HQ city

Morganville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Aurora Multimedia generates revenue primarily through the sale of AV control systems, touch panels, AV-over-IP transceivers, Dante audio products, HDBaseT extenders, and related hardware accessories. Products include standalone control systems (RXC series), touch panels (RXT series), AV-over-IP solutions (IPX, VPX, VLX series), audio products (BX-25D, DTX DSP series), and mounting/accessory products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aurora Multimedia designs, manufactures, and sells professional AV control and distribution hardware and software built around its proprietary ReAX JavaScript-based control platform. The offering spans SDVoE and HDBaseT AV-over-IP transceivers, ReAX touch panels with integrated beamforming microphones, Dante/AES67 audio devices, control processors, unified communication platforms, and the ReAX Core Studio AI programming tool. Products are sold globally through authorized dealers and consultants to integrators serving education, corporate/enterprise, government/military, and hospitality markets.

Product overview

Aurora Multimedia offers a comprehensive AV-over-IP and control ecosystem built around the ReAX JavaScript-based control platform. The portfolio includes touch panel control systems (RXT series in 4" to 21" sizes), standalone control processors (RXC and RXM series), SDVoE and HDBaseT AV-over-IP transceivers (IPX, VPX, VLX, and HT series), Dante audio DSP processors (DTX series), and specialized audio speakers (BX-25D). Supporting software includes ReAX Core Studio AI for GUI/code creation and IPBaseT Manager for system management. Additional offerings encompass computing platforms (RXS-2 NUC PC), PoE networking equipment, temperature sensing tablets (TTS series), and comprehensive mounting/accessory solutions. The ReAX platform serves as the unifying control layer across the entire product range, enabling automation and integration throughout AV installations.

Differentiator

Problem solved

Functional benefit

Brands

• ReAX: Open-architecture platform for control, audio, and AV-over-IP solutions.
• ReAX Core Studio AI
• ReAX Room
• SmartSpeak
• WACI
• Certifiably WACI
• DIDO

Quantifiable outcome

• Zero frame latency for 4K60 4:2:0 video distribution over SDVoE
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature9 records

Partnerships

One partnership is on record.

• Authorized Dealers and ConsultantscoreChannel Partner/ Reseller/ DistributorAurora Multimedia operates through a network of authorized dealers and consultants who sell, install, and support Aurora products. Dealers have access to the customer portal, training resources, and marketing materials including logos and product photos.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crestron Electronics: Industry-leading private manufacturer of AV control systems, touch panels, lighting, and AV distribution solutions. Closest direct competitor to Aurora's ReAX control ecosystem, competing head-to-head in enterprise, education, and government AV deployments with similar touch panel and control processor product lines.
• Shure: Family-owned pro AV audio manufacturer with a major Dante-enabled microphone portfolio including beamforming ceiling arrays and the Stem ecosystem for conferencing. Direct competitor to Aurora's SmartSpeak beamforming microphone products in conference room and corporate audio.
• Biamp: Pro AV manufacturer offering DSP, speakers, microphones, beamforming arrays, and conferencing solutions with strong Dante integration. Directly overlaps Aurora's SmartSpeak beamforming microphone, DTX DSP, and BX-25D speaker product lines in conference room and education audio.
• AMX (HARMAN): Provider of AV control and switching solutions, now part of HARMAN/Samsung, offering touch panels and control processors widely deployed in conference rooms and command centers. Competes directly with Aurora's RXT touch panels and ReAX control processors in enterprise AV installations.
• Extron Electronics: Established manufacturer of AV signal processing, switching, distribution, and control systems serving education, government, corporate, and healthcare verticals. Directly overlaps Aurora's product portfolio across control processors, AV-over-IP extenders, and audio products with comparable pro AV integration focus.
• Q-SYS (QSC): Software-based audio, video, and control platform for unified communications and meeting spaces, with strong Dante ecosystem integration. Competes directly with Aurora's ReAX-based offerings and IPX-UC1 Ultra in the converged UC and conference room market.
• Atlona (Panduit): Provider of AV-over-IP, control, and collaboration solutions for commercial AV environments, now part of Panduit. Directly overlaps with Aurora's IPX transceivers and ReAX control products in enterprise and education AV-over-IP deployments.
• Kramer Electronics: Israeli manufacturer of AV signal management, control, switching, and collaboration products for enterprise and education markets. Competes with Aurora across enterprise AV signal distribution, control, and collaboration with comparable product breadth.
• Lightware Visual Engineering: Manufacturer of AV-over-IP signal management including matrix switches, extenders, and SDVoE-based transceivers for pro AV installations. Direct competitor to Aurora's IPX series SDVoE transceivers in pro AV signal distribution and 4K video extension.

Emerging players

• Neat: Norwegian vendor of video collaboration devices purpose-built for Zoom and Microsoft Teams meeting rooms. Adjacent competitor to Aurora's IPX-UC1 Ultra unified communications platform in the hybrid meeting hardware space, with more focused UC-native product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Multimedia