What Het PON & Telos does

Het PON & Telos is a Dutch foundation (Stichting) and self-described social knowledge enterprise, established circa 1948 and headquartered in Tilburg, Noord-Brabant. The organization conducts policy research, impact measurement, and societal analysis for Dutch governmental bodies at municipal, provincial and national levels, as well as for banks, housing corporations, healthcare and welfare institutions, and social organizations. Its work is anchored in the framework of "brede welvaart" (broad prosperity), connecting objective indicators with subjective citizen perspectives to support evidence-based policy decisions, and the firm is an official partner of Tilburg University.

The product portfolio is structured as an integrated methodology suite built around branded, reusable instruments. Core assessment tools include the Regiokompas Brede Welvaart (twelve themes scored across provinces, municipalities and neighborhoods), the Meervoudige Achterstandsindex (MDI, a Dutch adaptation of Oxford University's multiple deprivation model), and the SDG-monitor (sustainability scoring against the 17 Sustainable Development Goals). Supporting methodologies include PCAF-aligned CO2 footprint calculations for financial institutions, the Sociaaleconomische Impactanalyse (SEIA) for area-based policy effects, Theory of Change, questionnaires (including the standardized Waarstaatjegemeente.nl Burgerpeiling), and participatory Research Communities that engage up to 75 participants interactively over 5-12 days. All work is delivered by a multidisciplinary team of approximately 30 adviser-researchers with predominantly postgraduate credentials in sociology, anthropology, public administration, psychology and data science.

Commercially, Het PON & Telos operates as a non-profit foundation earning revenue through project-based research and advisory contracts procured predominantly through Dutch public-sector tendering. The organization has no disclosed external funding rounds, no institutional investors, and no parent company; governance is structured around its social mission. Recurring engagements include the annual Brabantse Burgerperspectief and broad-welfare monitors for Provincie Noord-Brabant (since 2017), PCAF CO2 footprint reporting for BNG Bank and NWB Bank (7+ consecutive years), and a broadening portfolio of national and provincial projects. The firm holds the Fair Data Keurmerk from the Data & Insights Network and ISO 27001 certification for information security, reinforcing its credibility in handling sensitive citizen-survey data for public clients.

Name

Het PON & Telos

Legal name

Stichting Het PON & Telos

Website

https://hetpon-telos.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Het PON & Telos is a Dutch non-profit foundation in Tilburg that delivers policy research, broad-prosperity monitoring, and impact measurement for Dutch governments, banks, housing corporations, and healthcare institutions, using proprietary instruments such as Regiokompas Brede Welvaart, the MDI deprivation index, and PCAF CO2 footprint methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research and Advisory Services: Project-based research and advisory services for government clients and social organizations, including policy research, impact measurement, surveys, and strategic consulting on societal issues such as broad welfare, sustainability, and regional development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Het PON & Telos is a social knowledge enterprise (Stichting/foundation) that conducts policy research, impact measurement, citizen surveys, and sustainability analysis for Dutch governments, banks, housing corporations, healthcare institutions, and ministries. The organization deploys a suite of proprietary instruments and methodologies — including the Regiokompas Brede Welvaart, Meervoudige Achterstandsindex (MDI), SDG-monitor, PCAF CO2 footprint calculation, Sociaaleconomische Impactanalyse (SEIA), Theory of Change, and Research Community methods — to help clients make evidence-based decisions on broad welfare, area-based policies, and sustainability reporting.

Product overview

Het PON & Telos is a social knowledge enterprise offering advisory and research services to improve societal decision-making. The portfolio consists of multiple methodologies (questionnaires, research communities, interviews, dialogue sessions, literature analysis, Theory of Change) and specialized instruments (Regiokompas Brede Welvaart, Meervoudige Achterstandsindex MDI, SDG-monitor, PCAF CO2-footprint calculations). Key research reports include the Bredewelvaartsfoto, Brabantse Monitor Brede Welvaart, Waddenbalans, and socioeconomic impact analyses. The offering functions as an integrated suite where methodologies enable data collection and instruments provide analytical frameworks for monitoring and assessing broad prosperity, sustainability, and societal impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderzoek en Adviesdiensten (Research and Advisory Services) Multidisciplinary advisory and research services that conduct studies, analyses, and interpretations by connecting knowledge from science and practice to improve societal decision-making for Dutch governmental and institutional clients.
• Regiokompas Brede Welvaart

Quantifiable outcome

• Annual broad welfare monitoring for provinces including Noord-Brabant, Zuid-Holland, and Flevoland
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tilburg UniversitycoreStrategic or Co-development PartnerOfficial partner of Tilburg University. The organization works intensively with the university, and Professor Joks Janssen holds the position of Professor of Practice Brede Welvaart in de Regio at the university. Collaboration includes the Academic Werkplaats (Be)sturen op Brede Welvaart research initiative.
• RepubliqcoreStrategic or Co-development PartnerCollaboration on PCAF CO2 footprint calculations for financial institutions including NWB Bank, working together on methodology and data quality improvements for the healthcare sector.
• Esplanada AdviesminorStrategic or Co-development PartnerCollaboration supporting the Drought Advisory Commission in Noord-Brabant, providing content and process support throughout the advisory process.
• Data & Insights NetworkcoreOthersMembership organization that grants the Fair Data certification. Organizations must be members and meet strict quality requirements for handling personal data to carry the Fair Data certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• I&O Research: Dutch research and advisory firm providing policy research, citizen surveys, and societal analysis for public-sector clients. Directly comparable to Het PON & Telos in mission, methodology, and government customer base.
• Decisio: Dutch consultancy specializing in socio-economic policy research, impact analysis, and regional development studies. Closely comparable in brede welvaart-adjacent research, regional economics, and government client base.
• DUO Market Research: Dutch market and social research firm conducting surveys, citizen panels, and policy evaluations. Comparable in survey methodology, Dutch market focus, and public-sector client work.
• Verian (formerly Kantar Public): Specialist public-policy and citizen-insights research firm working extensively with European governments. Closely comparable to Het PON & Telos in serving public-sector clients with evidence-based policy research and evaluation.
• B&A (Bureau voor Beleidsonderzoek): Dutch policy and social research bureau providing evaluation, impact analysis, and citizen research for governments and social organizations. Direct peer in mission, methodology, and Dutch public-sector focus.

Broad incumbents

• Royal HaskoningDHV: Large Dutch engineering and environmental consulting firm with broad sustainability, ESG, and area-development practices. Overlaps with Het PON & Telos in sustainability consulting and area-based impact assessment, but at much larger scale and across many industries.
• Ipsos Netherlands: Global market-research firm with substantial Dutch public-sector and social-research work. Comparable in survey and opinion-research capabilities, but with broader geographic and sector coverage.
• Kantar Netherlands: Large global market-research and public-sector insights firm with a strong Dutch presence. Overlaps with Het PON & Telos in citizen surveys and public-policy research, but operates at much greater scale and across many sectors.
• Arcadis: Global design, engineering, and environmental consulting firm with a strong Dutch presence in sustainability, ESG advisory, and regional development. Comparable in sustainability and area-development consulting, though far broader in scope and geography.

Emerging players

• Significant (significant.pe): Dutch research and consulting firm focused on social innovation, citizen participation, and societal impact measurement. Comparable in qualitative research methods and societal-impact themes, though somewhat smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hetpon-telos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het PON & Telos