What Data Insights does

Data Insights is a Cleveland, Ohio-based consulting firm founded in 2010 that provides data optimization, licensing, insights, and delivery services to corporate travel buyers. The company addresses a specific pain point in the corporate travel procurement market — fragmented global travel data across multiple TMCs, vendors, expense systems, and payment card sources — by aggregating, normalizing, and delivering cleansed data that supports strategic sourcing, policy optimization, and contract performance measurement. Its offerings are organized around four pillars: Data Optimization (aggregation and normalization), Insights & Delivery (consultative analytics and C-level decision support), Licensing Solutions (for TMCs and consultancies), and Incompass, a proprietary cloud-based data management platform with client login and reporting dashboards. The firm operates under a Bias-Free Guarantee, contractually receiving no compensation from airlines or hotels, which it uses as a core differentiator against supplier-aligned advisors.

The business model is built on two revenue streams: professional services (consulting engagements) and licensing royalties (platform IP licensed to TMCs and select consultancies). Pricing is custom, quote-based, and billed annually, with no publicly disclosed tiers. Go-to-market is consultative enterprise sales targeting large corporate travel programs — case studies reference buyers with $100M–$500M in annual airline spend operating across 54+ countries, spanning pharmaceutical, consumer products, professional services, financial services, and government verticals. Distribution also includes a self-service motion through the Incompass client portal and a reseller motion via licensing partners. Deliverable outcomes cited across case studies include $1.5M–$5M+ in incremental annual savings, 25% net spend reduction, and millions in incremental supplier contract value. The firm is privately held with no disclosed institutional investors and self-describes as a lean team (11–50 employees) delivering global expertise.

Name

Data Insights

Legal name

Data Insights Inc.

Website

https://data-insights.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Insights is a Cleveland-based consulting firm providing data optimization, licensing, and analytics solutions to corporate travel buyers globally, using its proprietary Incompass cloud platform to aggregate and normalize fragmented travel data for sourcing and contract performance decisions.

Ownership category

akta.pro rank

Product category

Travel Data Management and Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Travel Search, Shopping & Conversion Analytics (THALAIAF)

akta.pro secondary industries

Travel Spend & Savings Analytics (THACAOAA), OBT Reporting & Data Export (Booking Data Feeds/BI Connectors) (THACABAL)

Keywords

• Corporate travel data
• Travel data optimization
• Travel analytics consulting
• Travel sourcing services
• Travel program reporting

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: High-value consulting solutions for travel data management and optimization. Includes analytics, strategy development, sourcing support, and decision support for corporate travel buyers.
2. Licensing Solutions: Licensing options available for select consultancies and TMCs interested in delivering travel data optimization solutions to corporate travel buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Data Insights provides corporate travel data optimization, consulting, and licensing services for large enterprise travel buyers. The company aggregates, normalizes, and delivers global travel data from TMC, Vendor, Expense, and Payment Card sources, and supplements it with consultative analytics and decision support for sourcing, supplier negotiations, and travel policy optimization — delivered through its proprietary Incompass cloud-based platform.

Product overview

Data Insights offers a unified suite of travel data management and analytics solutions consisting of Data Optimization (core data aggregation and normalization service), Insights & Delivery (consultative analytics and decision support), Licensing Solutions (for TMCs and consultancies), and Incompass (the proprietary cloud-based data management platform that serves as the technical foundation for delivering these services. The offerings work together to provide corporate travel buyers with consolidated reporting, contract performance monitoring, and strategic sourcing analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Incompass: Independent, globally distributed travel data management platform offering airline contract performance measurement, hybrid blend of data reporting and consultative program monitoring.

Products and services

• Data Optimization Comprehensive data aggregation, normalization and delivery service for global travel data, ingesting and normalizing extracts from TMC, Vendor, Expense and Payment Card sources with GDPR-compliant processing, provided to corporate travel buyers.
• Insights & Delivery Data-driven analytics service providing decision support analytics for C-level executives, including travel policy consulting, supplier contract optimization, strategic sourcing solutions, analytical frameworks, and Business Review preparation for corporate travel buyers.
• Incompass Independent, globally distributed cloud-based travel data management platform providing data reporting, consultative program monitoring, airline contract performance measurement, interactive dashboards, infographics, and Excel-based scheduled report delivery for corporate travel buyers.
• Licensing Solutions Licensing program that allows select Travel Management Companies (TMCs) and consultancies to deliver Data Insights' travel data optimization, normalization, and analytics capabilities to their own corporate travel buyer clients.

Quantifiable outcome

• $5M+ in incremental annual savings for global travel buyer with $500M airline spend
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Travel Management Companies (TMCs)coreChannel Partner/ Reseller/ DistributorData Insights offers licensing solutions for TMCs interested in delivering the most robust solutions available for corporate travel buyers. TMCs can access data optimization, normalization, and delivery capabilities to enhance their service offerings to corporate clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advito: Advito is BCD Travel's consulting arm providing data-driven corporate travel sourcing, benchmarking and program optimization services. Like Data Insights, it sells advisory and analytics to enterprise travel buyers; the two compete head-to-head on category-leader status for unbiased travel procurement analytics.
• J.D. Power Travel & Hospitality (formerly Rockport): J.D. Power's travel practice (incorporating the Rockport brand) provides corporate travel consulting, benchmarking and data analytics to large travel programs. It competes directly with Data Insights on independent, supplier-neutral consulting engagements and benchmark access.
• Festive Road: Festive Road is a boutique consultancy offering strategic travel program consulting, supplier negotiation and analytics to corporate buyers, primarily EMEA. Comparable in size, positioning and offering scope to Data Insights, with similar supplier-independent value proposition.
• Envoy Consulting: Envoy Consulting provides independent corporate travel consulting, RFP management and benchmarking services. Similar mid-sized, boutique firm competing with Data Insights for enterprise travel buyer mandates.

Broad incumbents

• SAP Concur: SAP Concur provides widely adopted T&E management software with embedded spend analytics and benchmarking. As a broad incumbent serving the same corporate travel buyer, it competes with Data Insights' Incompass platform on embedded reporting, benchmarking and supplier data integration.
• American Express Global Business Travel (Amex GBT): Amex GBT is one of the largest TMCs globally and offers analytics, reporting and consulting via its proprietary platforms. While primarily a TMC, its analytics and program advisory services overlap with Data Insights' core offerings to enterprise travel programs.
• CWT: CWT is a global TMC with analytics, consulting and reporting capabilities embedded in its managed travel offerings. Comparable to Data Insights in targeting large, multi-country corporate buyers with data-driven advisory services, though operating at much greater scale.
• BCD Travel: BCD Travel is a global TMC whose Advito consulting arm competes directly with Data Insights. Its broader managed travel portfolio, however, makes it a broad incumbent in the same buyer-and-TMC ecosystem.

Emerging players

• Navan (formerly TripActions): Navan is a venture-backed corporate travel and expense platform expanding into analytics and benchmarking for corporate travel programs. It competes with Data Insights' Incompass on T&E data aggregation and reporting for enterprise buyers, but from a fully integrated SaaS angle.
• Spotnana: Spotnana is a modern, cloud-based travel platform with native analytics, data integration and benchmarking aimed at corporate travel buyers. It overlaps with Data Insights' Incompass in the technology layer of travel data aggregation and reporting, though its primary focus is TMC-like booking infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DataInsights1
• LinkedInlinkedin.com/company/data-insights-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Insights