Het Veur Theater

What Het Veur Theater does

Het Veur Theater is a non-profit cultural foundation (stichting) operating an intimate 101-seat performing arts venue at Damlaan in Leidschendam-Voorburg, Netherlands. Its core product is a year-round program of live performances — cabaret, theater, classical concerts, youth theater, pub quizzes, murder mysteries, and music bingo — supplemented by film screenings and culinary events. The foundation serves a predominantly local consumer audience (general theatergoers, families with young children, culture supporters via the 'Vrienden' membership) plus private and corporate venue-rental clients, with cross-subsidization between popular commercial events and culturally valuable programming.

The underlying technology stack is minimal: ticketing runs on the third-party SaaS Ticketmatic, embedded as widgets on hetveurtheater.nl, with Google reCAPTCHA providing site security; there is no proprietary software product. Revenue mechanics are correspondingly simple — per-ticket transactions priced between roughly €10 and €27.50 across genres (with premium culinary events such as the Walking Whisky Dinner at €79.95 and children/family events discounted through the Ooievaarspas scheme), F&B packages (Theaterdiner, Filmarrangement, Kinderpartijtje), venue rental, gift vouchers, the 'Vrienden' membership program, and a €20,000 societal subsidy from Gemeente Leidschendam-Voorburg.

The go-to-market is event-driven: a dense calendar of 360+ annual activities (90+ of them performances, expanding to 109 in 2026-2027) with marketing routed through the theater's website, newsletter, social media, and local community partnerships (Theater Ludens, Sport en Welzijn, Midvliet, Drankenspecialzaak Peet). Distribution runs through the Ticketmatic online widget, the box office, and phone reservations, while venue rental is driven by direct inquiry. The operating team is small (approximately 7 employees) and lean on a dedicated volunteer base.

Name

Het Veur Theater

Legal name

Het Veur Theater

Website

https://hetveurtheater.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Het Veur Theater is a non-profit foundation operating an intimate 101-seat venue in Leidschendam-Voorburg, Netherlands, programming cabaret, classical music, youth theater, film, and interactive events for local residents, families, culture supporters, and private/corporate venue renters.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Motion Picture Theaters (except Drive-Ins) (512131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Programming, Booking & Repertory Exhibition Services (MPADAKAL), Cabarets & Variety Nightlife (MPAGAIAI), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater performances
• Film screenings
• Performing arts venue
• Theater venue rental
• Culinary theater events

Headquarters

HQ city

Leidschendam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from admission fees for performances, films, cabaret, music concerts, children's theater, pub quizzes, and murder mystery events. Ticket prices vary by show type.
2. Food & beverage: Revenue from theater dinners, film arrangements, after-show arrangements, and children's party packages. Bar sales during events.
3. Venue rental: Revenue from renting the theater space for private events including weddings, parties, pub quizzes, and corporate functions. The theater offers technical specifications and horeca arrangements.
4. Municipal subsidy: The municipality of Leidschendam-Voorburg provides a societal subsidy to support the theater's operations, with €20,000 specifically allocated for sustainability in 2025.
5. Gift vouchers and value cheques: Sale of gift vouchers (Veur Theater Waardebon) and acceptance of Podiumcadeaukaart (cultural gift card).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Het Veur Theater operates an intimate 101-seat performing arts venue in Leidschendam-Voorburg, Netherlands, presenting live theater, cabaret, classical music, youth theater, murder mysteries, pub quizzes, music bingo, and film screenings, alongside culinary events and venue rental. Programming is delivered under a cross-subsidization model in which popular commercial events support culturally valuable productions. Tickets are sold through the Ticketmatic online platform, at the box office, and by phone.

Product overview

Het Veur Theater operates as a multi-format performing arts venue in Leidschendam, offering a unified program of live theater performances and cinema screenings. The core offering centers on theatrical productions across genres (cabaret, comedy, classical music, youth theater, murder mysteries, pub quizzes, and music bingo), supplemented by film screenings and culinary events. The theater functions with a mixed programming model, using popular commercial events to cross-subsidize culturally valuable programming. Key products include the main theater performance series (voorstellingen), the Veur Klassiek classical music sub-series, youth theater productions, interactive entertainment (pub quiz, music bingo, murder mysteries), and VEURPROEFJE! showcase events. Supporting offerings include theater dinners, film packages, gift vouchers, and venue rental services. The theater operates an intimate 101-seat venue and partners with external organizations for culinary events and specialty programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatervoorstellingen (Theater Performances) Live theater performances including cabaret, comedy, kleinkunst, and dramatic productions featuring both established and emerging Dutch artists, presented in the 101-seat theaterzaal.
• Filmvertoningen (Film Screenings) Regular film screenings of recent and classic cinema presented in the theater's screening room, with optional film arrangement packages.
• Veur Klassiek (Classical Concert Series) Classical music concert series featuring chamber music, string trios, violin recitals, and ensemble performances by professional musicians, cross-subsidized by the theater's mixed programming model.
• Jeugdtheater (Youth Theater) Theater productions designed for children and families, including productions based on picture books and interactive performances for young audiences aged 2 and up.
• Pubquiz Interactive quiz event hosted by Chris Piguillet, featuring teams of 4-6 participants competing in general knowledge rounds.
• Muziekbingo (Music Bingo) Music-themed bingo game where participants mark recognized song hits on bingo cards, presented by Chris Piguillet with prizes for winners.
• Moordmysteries (Murder Mysteries) Interactive murder mystery events where participants solve fictional crimes, offering group entertainment experiences.
• VEURPROEFJE! Showcase Curated showcase event presenting multiple acts (cabaret, comedy, kleinkunst, music) in a single evening, featuring emerging and established talent in an intimate 101-seat venue.
• Walking Whisky Dinner Annual culinary event combining 7 whisky tastings with 7 gourmet dishes, organized in partnership with Drankenspecialzaak Peet and held in the theatercafé and backstage celebration hall.
• Leidschendams Wijnfestijn Wine tasting event hosted by Drankenspecialzaak Peet, featuring 40 wines available for tasting and purchase at discounted prices.
• Voorstellingen Verhuur (Venue Rental) Rental of the 101-seat theater venue and adjacent facilities for private events including weddings, parties, pub quizzes, and corporate functions, with technical specifications and horeca arrangements available.
• Theaterdiner (Theater Dinner Package) Dining experience combining dinner with theater attendance, offered as a package arrangement for theater visitors.
• Filmarrangement (Film Package) Package deal for film screenings including refreshments and sometimes dinner options.
• Kinderpartijtje (Children's Party Package) Children's party package combining youth theater attendance with food and drink arrangements for family celebrations.
• Vriendenabonnement (Friends Membership) Membership program offering benefits such as priority booking, discounts, and restitution options for cancelled shows, supporting the theater's cross-subsidization model.
• Cadeaubon (Gift Voucher) Gift vouchers available for purchase that can be redeemed for tickets to any performance or event at the theater; also accepts the Podiumcadeaukaart cultural gift card.

Quantifiable outcome

• Visitor growth from ~3,600 (2021) to more than 18,500 (2025)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Theater LudensminorGTM or Marketing PartnerTheater Ludens is listed as a collaboration partner of Het Veur Theater, indicating a local arts community partnership for shared programming or audience development.
• Sport en Welzijn (SenW)minorGTM or Marketing PartnerSport en Welzijn, a local health and welfare organization in Leidschendam-Voorburg, is listed as a collaboration partner, suggesting cross-sector community outreach programming.
• MidvlietminorGTM or Marketing PartnerMidvliet, a local media/platform in the region, is listed as a collaboration partner, likely for promotional and outreach purposes.
• Drankenspecialzaak PeetcoreStrategic or Co-development PartnerDrankenspecialzaak Peet co-organizes culinary events with Het Veur Theater, including the Leidschendams Wijnfestijn (wine tasting) and the Achtste Leidschendamse Walking Whisky Dinner. This is an ongoing partnership producing high-value food & beverage events that drive revenue and audience engagement.
• Gemeente Leidschendam-VoorburgcoreOthersThe municipality of Leidschendam-Voorburg recognized the theater's contribution to the local community in 2025 with a societal subsidy of €20,000, specifically designated for sustainability improvements. This represents formal municipal endorsement and financial support.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• De Kleine Komedie: De Kleine Komedie is an Amsterdam-based intimate theater specializing in cabaret and small-scale performances. It is comparable to Het Veur Theater in its focus on intimate-scale cabaret and comedy programming for local audiences.
• Theater Ludens: Theater Ludens is a local performing arts venue based in Voorburg, immediately adjacent to Leidschendam. Both venues operate as intimate community theaters serving the same Leidschendam-Voorburg municipality with overlapping programming in theater, cabaret, and youth productions.

Broad incumbents

• DeLaMar Theater: DeLaMar is a major commercial Amsterdam theater presenting large-scale cabaret, musical, and theater productions. It serves as a broader incumbent in the Dutch cabaret and mid-scale theater circuit that Het Veur Theater also operates in, albeit at a much smaller intimate scale.
• Het Nationale Theater: Het Nationale Theater is a major multi-venue producing and presenting organization in The Hague that operates the city's principal theaters. It is a regional incumbent comparable in offering live performing arts, cabaret, and youth programming in the broader Zuid-Holland region where Het Veur Theater operates.
• Stadsschouwburg Utrecht: Stadsschouwburg Utrecht is a well-established municipal theater presenting diverse performing arts programming. It shares Het Veur Theater's multi-genre programming philosophy (drama, cabaret, dance, youth) but operates at a much larger scale with multiple halls.
• Theater aan het Vrijthof: Theater aan het Vrijthof is a regional theater in Maastricht offering a broad program of cabaret, music, drama, and youth performances. It illustrates the Dutch regional theater model that combines presenting, producing, and venue rental — the same hybrid model Het Veur Theater employs.

Regional players

• Theater De Vest: Theater De Vest in Alkmaar is a regional theater operating multiple programming formats (cabaret, family shows, classical, musicals). Comparable to Het Veur Theater in its multi-genre presenting model and venue rental offerings, but operating in a different Dutch region.
• Stadsschouwburg De Harmonie: De Harmonie is a regional theater in Leeuwarden presenting mixed programming including cabaret, music, and youth theater alongside venue rental. It parallels Het Veur Theater's hybrid community programming and rental model but serves a different Dutch geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/het-veur-theater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Veur Theater