HEY ALLY GmbH

What HEY ALLY GmbH does

HEY ALLY GmbH is a Berlin-based influencer marketing and creator/talent management agency operating under four service pillars: Influencer Marketing, Media Agency, Talent Management, and Creative Agency. The company curates a roster of 27+ creators across beauty, fashion, lifestyle, entertainment, sports, music, and acting — including high-profile names such as Paola Maria (5.7M Instagram), Leon Content (1.9M TikTok), and Betty Taube (1.3M Instagram) — and matches them with brand clients for marketing campaigns, product collaborations, and TV/streaming placements. Its core product is a full-service campaign offering that spans strategy, in-house content production (photography, videography, graphic design, post-production), and performance analysis; no proprietary technology platform underpins these services, and execution is human-driven.

The company serves two primary customer segments: enterprise consumer brands seeking influencer marketing campaigns (with named clients including Gerolsteiner, ALDI Nord, Krüger Dirndl, Pixar, SOS Kinderdörfer, TUI BLUE, and Absolut Radio) and individual content creators seeking career management and contract negotiation. Revenue is generated through professional-services fees on campaigns plus commissions/retailers on talent representation, with pricing custom and quote-based per engagement. Go-to-market is sales-led, supplemented by an annual owned Creator Summit event that doubles as a community-building mechanism and a brand-pipeline generator. The agency is privately held, with 5 employees, no disclosed funding, and Nicole Shorney as the authorized representative (Geschäftsführerin).

Name

HEY ALLY GmbH

Legal name

HEY ALLY GmbH

Website

https://hey-ally.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HEY ALLY GmbH is a Berlin-based influencer marketing and creator/talent management agency that matches a curated roster of 27+ creators with enterprise brands for full-service campaigns, talent representation, and entertainment placements across the DACH region.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Influencer marketing
• Talent management
• Creator management
• Media agency
• Content production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing & Campaign Management: HEY ALLY charges brands for comprehensive influencer marketing campaigns, including creator matching, campaign strategy, content production (photography, videography, graphic design, post-production), and performance analysis across social platforms.
2. Talent Management: The agency represents creators and influencers, managing their careers, brand partnerships, and contractual negotiations. Revenue is generated through commissions on the creator's brand deals and ongoing management retainer fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

HEY ALLY is a Berlin-based influencer marketing and creator/talent management agency offering four interconnected service pillars: Influencer Marketing (matching brands with suitable creators for tailored campaigns), Media Agency (strategic campaign planning, execution, and analysis across relevant platforms), Talent Management (representing and developing creator careers including contract negotiations), and Creative Agency (in-house content production including graphic design, photography, videography, and post-production). The agency operates as a service-based intermediary rather than a software platform, connecting brands with creators through human-driven relationship management.

Product overview

HEY ALLY GmbH is a Berlin-based influencer marketing and creator/talent management agency offering four interconnected service pillars: Influencer Marketing (matching brands with creators for tailored campaigns), Media Agency (strategic campaign planning, execution, and analysis across platforms), Talent Management (representing and developing creator careers including contract negotiations), and Creative Agency (in-house content production including graphic design, photography, videography, and post-production). The company operates as a service-based agency rather than a software platform, connecting brands with creators through human-driven relationship management and campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Service connecting brands with suitable creators for tailored advertising campaigns, providing comprehensive support from strategy through execution. The agency matches brands with creators from its curated roster and manages full campaign delivery.
• Media Agency Strategic planning, successful implementation, and analysis of campaigns across all relevant social media platforms, leveraging deep understanding of trends and platform dynamics to help brands build strong presence and effectively reach target audiences.
• Talent Management Representation and support for top creators and influencers, managing their careers, brand partnerships, and contractual negotiations. Revenue is generated through commissions on creator brand deals and ongoing management retainer fees.
• Creative Agency In-house graphic department, photographers, and videographers who create customized content for campaigns, including post-production services. Provides tailored content creation and campaign co-development support for brands and creators.

Quantifiable outcome

• Gina Beckmann won Reality Backpackers 2025, hosted by Joyn, demonstrating the agency's ability to place talent in high-profile TV/streaming formats.
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TUI BLUE MontafoncoreStrategic or Co-development Partner · 1 January 2024TUI BLUE Montafon hosted the 2nd HEY ALLY Creator Summit in 2024, bringing together all HEY ALLY creators for a week of community building, content creation, and brand experiences. The hotel and region benefited from authentic creator content showcasing the property to creator audiences. This was a second consecutive year of collaboration.
• TUIcoreStrategic or Co-development Partner · 1 January 2024TUI partnered with HEY ALLY for the 2nd Creator Summit, providing travel and tourism elements as part of the creator experience. The partnership enabled authentic travel content creation and reinforced TUI's connection with the creator community.
• Absolut RadiominorGTM or Marketing Partner · 1 January 2024Absolut Radio participated in the 2nd Creator Summit, collaborating with HEY ALLY creators on radio interviews and live content. The partnership brought fresh perspectives to Absolut Radio's programming and helped reach new audiences through creator channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Divimove: Berlin-based digital media company representing YouTube and social creators, producing branded content, and offering influencer marketing services. Directly comparable talent representation + brand collaboration model.
• Studio71: German-founded multi-channel network (now part of ProSiebenSat.1) representing creators and selling brand integrations. Comparable creator representation and brand-partnership model at significantly larger scale.
• Cocomore: Frankfurt-based digital agency with marketing and content production capabilities including influencer marketing. Overlaps in the creative production and brand campaign space, though broader in scope.
• TERRITORY: G+J-owned communications and influencer agency with a much broader marketing portfolio. Overlaps in influencer and creator marketing but competes at a larger scale with enterprise clients.

Direct peers

• Buzzmatic: German influencer marketing agency focused on influencer matching, campaign management, and brand-creator collaborations. Comparable in service pillars and target market.
• Reachhero: Berlin-based influencer marketing platform and agency connecting brands with creators across DACH. Most direct competitor given shared geography, similar service model, and overlapping creator/brand audience.
• Hashtag GmbH: Cologne-based influencer marketing agency offering strategy, campaign management, and creator partnerships for German brands. Operates in the same DACH influencer marketing niche.
• Audiencily: Munich-based influencer marketing platform/agency with self-service creator marketplace and managed services for brands. Operates in the same DACH niche with overlapping creator brand.
• Pilot Screen: Hamburg-based influencer marketing and content agency serving German brands with creator campaigns and strategic content production. Directly comparable in offering and DACH footprint.

Emerging players

• Heep / Hivewyre: Influencer marketing platform (formerly Heep) focused on authentic creator-brand connections and data-driven campaign management. Comparable niche positioning with a tech-enabled approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hey-ally-gmbh
• Instagraminstagram.com/hey__ally
• TikToktiktok.com/@hey__ally?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEY ALLY GmbH