Hey Bartender®

What Hey Bartender® does

Hey Bartender LLC is a New York-based, female-founded virtual events company established in 2020 that operates the trademarked Virtual Bar™ concept, delivering interactive mixology masterclasses led by professional bartenders via live video streaming. The company serves two primary segments: B2B customers booking virtual events for corporate team building, client entertainment, holiday parties, and conferences, and B2C consumers hosting birthdays, bachelor/bachelorette parties, baby showers, and other social celebrations. In-person events are also offered in NYC. The core product is the Private Virtual Happy Hour, priced at $550 per event and bookable through a self-service portal at hbportal.co streamed over Zoom, with optional add-ons such as cocktail kits, bar tools, and party favors pre-shipped to guests.

The technology stack is standard SMB SaaS: Shopify powers the product e-commerce storefront, Stripe and Square process payments, Klaviyo handles email marketing, and Zoom delivers the live events. The company owns no proprietary infrastructure beyond its trademarks (Hey Bartender®, Virtual Bar™) and content/recipe library on its blog. Physical kit fulfillment is outsourced to Cocktail Couriers through their Retail Licensee network, and products are co-developed with named partners (The Bitter Housewife for bitters, Cocktail Kingdom for bar tools).

Revenue is generated through three streams: one-time virtual event bookings at $550 per event, direct-to-consumer product sales on Shopify (bartender tools $72, bitters collection $22, cocktail glitter $9.50, bow-tie jigger, gift cards in $50/$100/$550 denominations), and kit shipping fees via Cocktail Couriers. Pricing is pay-as-you-go across all streams. The company is privately held with 1–10 employees, no institutional funding on record, and operates exclusively in the US market with shipping limited to the contiguous United States and DC.

Name

Hey Bartender®

Legal name

Hey Bartender LLC

Website

https://hey-bartender.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey Bartender LLC operates a trademarked Virtual Bar™ offering interactive mixology masterclasses led by professional bartenders for corporate events and social celebrations, complemented by a Shopify storefront selling bar tools, bitters, and edible glitter, with cocktail kits shipped via Cocktail Couriers.

Ownership category

akta.pro rank

Product category

Virtual Mixology Experiences

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Virtual mixology classes
• Interactive cocktail experiences
• Premium bar tools
• Virtual team building events
• Craft cocktail e-commerce

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Virtual Event Bookings: Private virtual mixology happy hours led by professional bartenders. Customers book events with options for 1 or 2 drinks per guest. Pricing varies by event length and add-ons. Gift cards available in $50, $100, and $550 denominations.
2. Product Sales: E-commerce sales of bartending products including bitters collections, cocktail tools, jiggers, and cocktail glitter. Products sourced from partners like The Bitter Housewife and Cocktail Kingdom.
3. Kit Shipping: Optional add-on service shipping cocktail kits, tools, and party favors to event guests

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hey Bartender® operates a virtual bar delivering interactive, bartender-led mixology masterclasses via live video streaming for corporate and private occasions, with optional pre-shipped cocktail kits. The company complements these events with a direct-to-consumer e-commerce storefront selling premium bar tools, bitters, edible glitter, jiggers, and gift cards. Bookings are managed via hbportal.co and commerce runs on Shopify.

Product overview

Hey Bartender® operates as a virtual bar platform offering interactive mixology experiences. The core product is the Virtual Happy Hours service, which provides bartender-led virtual events for team building, corporate entertainment, and private celebrations. The company sells related products including bar tools, cocktail ingredients (bitters, glitter), and gift cards. The product portfolio also includes recipe content through a blog, with events bookable via RSVP. The business is female-founded and positions itself as trailblazers in the Virtual Bar™ space.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Happy Hours Interactive virtual mixology masterclasses led by professional bartenders via live video for corporate events, team building, and private celebrations. Includes options for cocktail kit shipping and virtual event hosting.
• Bartender Tools Premium stainless steel bar tool kit in partnership with Cocktail Kingdom, including Koriko weighted shaking tins, Hawthorne strainer, Hoffman barspoon, Japanese-style jigger, and 2.5-inch ice cube mold. Priced at $72.00.
• Hey Bartender Bitters Collection Sampler gift set of three bitters (Aromatic, Barrel Aged, and Cardamom) in partnership with The Bitter Housewife, a female-founded brand. Made in the USA. Priced at $22.00.
• HB Cocktail Glitter Food-grade, FDA-compliant edible cocktail glitter that is vegan, nut-free, dairy-free, and gluten-free. Adds shimmering effect to alcoholic or non-alcoholic beverages. Priced at $9.50.
• Bow Tie Cocktail Jigger Classic cocktail jigger with 1 oz/2 oz measurements and subtle bow tie engraving, branded HB.
• HB Gift Card Virtual gift card available in denominations of $50, $100, or $550 for a Private Virtual Happy Hour. Can be used for event bookings or store purchases.

Quantifiable outcome

• Multiple positive customer testimonials praising event experiences

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Cocktail CourierscoreChannel Partner/ Reseller/ DistributorAlliance with Cocktail Couriers simplifies party preparations by pre-shipping cocktail mixes and ingredients to event guests. Cocktail Courier manufactures and distributes event kits through their network of Retail Licensees. Delivery terms and conditions are governed by Cocktail Courier's policies.
• The Bitter HousewifecoreStrategic or Co-development PartnerCollaboration with fellow female-founded brand The Bitter Housewife for the Hey Bartender Bitters Collection, a sampler set of three bitters (Aromatic, Barrel Aged, and Cardamom). Both brands are female-founded, aligning with Hey Bartender's commitment to diversity.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store for products and gift cards. Shopify processes payments through Shopify Payments and integrates with the company's systems.
• StripecoreTechnology or IntegrationThird-party payment processor for processing customer transactions. Stripe's terms and privacy policy govern payment information handling.
• ZoomcoreTechnology or IntegrationVideo conferencing platform used for virtual event streaming, enabling interactive mixology masterclasses with guests.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Others

• Cocktail Kingdom: Premium bar tools retailer and existing Hey Bartender partner supplying professional bartending equipment. Operates as both supplier and adjacent retailer in the home and professional bar tools category.

Broad incumbents

• Surf Office: Corporate retreat and team-building platform offering both virtual and in-person event experiences. Competes for the same corporate HR and team-lead budget allocations as Hey Bartender's virtual happy hours.
• Hopin (Eventbrite Events): Hopin and broader virtual event platforms (now operating within Eventbrite) provide infrastructure and marketplaces for virtual experiences. A larger incumbent with broader scope but lower specialization in cocktail/mixology content.

Direct peers

• ClassBento: ClassBento operates a marketplace of virtual and in-person experience classes including cocktail and mixology workshops. Direct competitor in hosted experience commerce with similar consumer and corporate occasion focus.
• Outset: Outset is a virtual team building platform offering hosted online events including mixology classes for corporate customers. Direct competitor in the corporate virtual events space where Hey Bartender's primary segment resides.
• Cocktail Courier: Cocktail Courier delivers cocktail kits nationwide and is both a direct partner and a comparable business. Competes head-to-head in the cocktail kit delivery category and shares the same supply chain for event-based cocktail experiences.
• Airbnb Online Experiences: Airbnb's Online Experiences platform hosts virtual and in-person hosted experiences including mixology and cocktail classes. Directly competes with Hey Bartender for virtual event mindshare and corporate team-building customers.

Emerging players

• The Bitter Housewife: Female-founded cocktail bitters brand and existing Hey Bartender partner. Sells cocktail mixers and bitters direct-to-consumer with overlapping product positioning in the home cocktail-making space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hey-bartender

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Bartender®