Simple

What Simple does

Simple is a healthcare linen and garment rental service operating across the Southeastern United States, backed by NOVO Health Services, which processes more than 220 million pounds of laundry annually. The company operates three facilities in Atlanta (headquarters), Rockmart, Georgia, and Miami Gardens, Florida, and positions itself as a white-glove provider focused exclusively on outpatient healthcare facilities rather than acute hospital systems. Its product portfolio spans patient gowns and robes, medical scrubs, lab coats, surgical supplies (OR towels, blockade gowns), bed and bath linens, cubicle curtains, facility maintenance items, and specialty segments including anti-ligature behavioral health garments, 100% cotton hyperbaric linens, maternity/nursing apparel, and med-spa linens.

The service is delivered through a subscription-based rental model with Route Service Representatives performing on-site inventory adjustments at customer facilities. Simple differentiates operationally through RFID-tagged inventory tracked via portable handheld readers and a customer-facing web portal that provides real-time visibility into deliveries, usage trends, and stock levels. Processing is conducted at HLAC-certified facilities under TRSA Hygienically Clean standards, with documented compliance across AORN, AAAHC, FDA, OSHA, and The Joint Commission frameworks. An 'Exclusive Circulation' program restricts linen pooling to other outpatient facilities as a higher-standard positioning.

Revenue is generated via recurring monthly rental contracts priced through a quote-based sales motion, with the company emphasizing transparent pricing, no hidden fees, and avoidance of automatic loss charges. The go-to-market is sales-led, supported by an inside sales team reachable by phone, text, and email, plus a self-serve customer portal for existing accounts. Customer acquisition combines a website catalog with direct outreach by Route Service Representatives.

Name

Simple

Legal name

Simple

Website

https://heysimple.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple is a Southeast U.S. healthcare linen and garment rental service backed by NOVO Health Services, providing RFID-tracked rental linens, scrubs, and specialty apparel exclusively to outpatient healthcare facilities across Georgia and Florida.

Ownership category

akta.pro rank

Product category

Healthcare Linen Rental and Laundry Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331)

SIC

Services-Misc Health & Allied Services, Nec (8090), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG)

akta.pro secondary industries

Medical/Clinic Scrub & Lab Coat Service (Small Practice) (HSAJAMAJ), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Healthcare linen rental
• Medical laundry services
• Healthcare garment rental
• Hospital linen management
• RFID linen tracking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Linen Rental Service: White glove healthcare linen and garment rental service providing ongoing supply, laundering, and inventory management for healthcare facilities. Customers pay for linen services on an ongoing basis as part of facility operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Simple provides a white glove healthcare linen and garment rental service, delivering expertly laundered scrubs, patient gowns, lab coats, surgical linens, bed/bath linens, curtains, spa linens, facility essentials, hyperbaric linens, and behavioral health products to outpatient healthcare facilities. The service includes RFID-based inventory tracking, a customer portal for real-time visibility, and recurring pickup/delivery handled by Route Service Representatives. All processing is done at HLAC-certified facilities under TRSA Hygienically Clean standards, powered by NOVO Health Services infrastructure.

Product overview

Simple is a white glove healthcare linen and garment rental service providing expertly laundered essentials through rental programs for healthcare facilities. The company operates as a unified service offering multiple interconnected product categories including Robes & Gowns (patient gowns, IV gowns, nursing gowns, isolation gowns, pediatric gowns), Scrubs (scrub jackets, cargo pants, jogger pants, V-neck scrub tops, reversible scrubs), Lab Coats (cuffed styles, classic five-button, 100% cotton full-length, blazer-style), Surgical Supplies (OR towels, blockade gowns), Bed & Bath Linens (incontinence products, terry items, fitted/flat sheets, pillowcases, blankets), Premium Spa Linens (plush/thermal blankets, spa wraps, robes, towels), Facility Essentials (logo mats, microfiber cleaning cloths, wet mops), Curtains (disposable and reusable snap panel cubicle curtains), Waste Management (fluid-resistant and reusable linen bags), Hyperbaric Linens (100% cotton gowns, pillowcases, blankets, sheets), and Behavioral Health Products (safety sheets, anti-ligature pajama tops and pants, IV gowns, examination gowns). The company also offers technology-enabled services including RFID inventory management, a customer portal for real-time inventory visibility, and portable RFID readers. Powered by NOVO Health Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Healthcare Linen and Garment Rental Service White glove healthcare linen and garment rental service providing expertly laundered essentials for healthcare facilities, including scrubs, lab coats, patient gowns, surgical linens, bed/bath linens, curtains, spa items, facility essentials, hyperbaric linens, and behavioral health products, with RFID inventory tracking and customer portal access.
• Robes & Gowns Catalog Patient gowns and robes including PolyBright Light Patient Gowns, IV Micropoly Gowns, nursing gowns, microsuede robes, waffle weave robes, and isolation gowns for healthcare facilities.
• Scrubs Catalog Medical scrubs including scrub jackets, cargo pants, jogger pants, V-neck scrub tops, and reversible scrub tops and pants in various colors, designed for industrial laundering.
• Lab Coats Catalog Professional lab coats including specialized cuffed styles, classic five-button, 100% cotton full-length, above-knee length, and blazer-style counter coats with custom embroidery options.
• Surgical Supplies & Linens Catalog Operating room towels and reusable blockade gowns for surgical environments, with high fluid resistance and durable barrier properties lasting up to 75 processings.
• Bed & Bath Linens Catalog Healthcare bed and bath linens including incontinence underpads, cotton terry washcloths, hand towels, bath towels, flannel blankets, pillowcases, fitted sheets, flat sheets, draw sheets, and stretcher sheets.
• Premium Spa Linens Catalog Luxury spa items including plush blankets, thermal blankets, cotton terry velour spa wraps, ultra-soft spa robes, spa washcloths, hand towels, and bath towels for med spa and wellness settings.
• Facility Essentials Catalog Cleaning and facility maintenance products including logo mats, microfiber cleaning cloths, wet mops, and mop pads for healthcare facilities.
• Curtains Catalog Cubicle curtains including disposable and reusable snap panel system options with various colors for patient privacy in healthcare facilities.
• Waste Management Catalog Fluid-resistant hamper bags and reusable reject linen bags for healthcare waste management and soiled linen collection.
• Hyperbaric Linens Catalog Specialty 100% cotton linens for hyperbaric chamber use including patient gowns, pillowcases, bath blankets, and flat sheets with HYPERBARIC USE ONLY marking.
• Behavioral Health Products Catalog Safety-focused products for behavioral health including safety fitted sheets, pediatric and adult pajama tops and pants, IV gowns, and examination gowns designed without ties, pockets, or fasteners.
• RFID Inventory Management Service Advanced RFID tracking technology that tracks every piece of linen, maintains optimal stock levels, and provides real-time inventory visibility as part of the rental service.
• Simple Customer Portal Web-based portal providing transparent insights into deliveries, trends, and inventory levels with real-time access for informed decision-making, available at portal.heysimple.com.
• Portable RFID Readers Service Handheld RFID reader devices for conducting quick inventories and identifying overstock or hoarding, provided as part of the linen rental service.

Quantifiable outcome

• RFID tracks every piece of inventory with real-time visibility
• +3 more outcomes

Segments5 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NOVO Health ServicescoreStrategic or Co-development PartnerSimple is powered by NOVO Health Services, which processes over 220 million pounds of laundry annually. NOVO Health provides industry-leading laundry facilities ensuring safety, hygiene, and compliance. Simple specializes in clinic and specialty acute healthcare linen management backed by NOVO's facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Standard Textile: Vertically integrated textile manufacturer and healthcare linen provider offering reusable textiles, laundry programs, and rental services. Comparable to Simple as both a supplier and linen program operator in healthcare, though with broader hospitality and industrial exposure.
• Medline ReNewal (Angelica): Medline Industries' healthcare linen and laundry services business (formerly Angelica), part of one of the largest medical supply distributors in the US. Comparable to Simple in healthcare linen rental, but operates within a much broader medical products portfolio.

Direct peers

• Paris Companies: Healthcare linen and laundry services provider serving hospitals, outpatient, and specialty care facilities with rental programs. Comparable to Simple in subscription rental model, healthcare customer focus, and product breadth across scrubs, gowns, and bed/bath linens.
• CleanCare: Healthcare-focused linen rental and laundry services company serving clinics and outpatient facilities with route-based delivery. Direct comparable to Simple in customer mix, product categories (scrubs, gowns, bed/bath), and recurring subscription model.
• Crothall Healthcare (Compass Group): Healthcare linen and laundry services division of Compass Group, providing rental laundering to hospitals and outpatient facilities. Comparable to Simple in core linen rental offering to healthcare customers, though operating at a much larger national scale.
• Healthcare Linen Services Group: Specialized healthcare linen rental and laundry company serving clinics and ambulatory care facilities across multiple US regions. Direct comparable to Simple in vertical focus, product mix, and recurring rental model.
• ImageFIRST Healthcare Laundry Specialists: National healthcare linen rental and laundry services company serving outpatient and acute care facilities with route-based delivery and inventory management. Directly comparable to Simple in target customer, product mix (scrubs, gowns, bed/bath linens), and subscription rental model.

Emerging players

• Encompass Group: Manufacturer and supplier of healthcare textiles including reusable patient apparel, scrubs, and bed linens. Comparable to Simple in healthcare textile product portfolio and customer overlap, though primarily a product manufacturer rather than a route-based rental operator.
• TIDI Products: Healthcare-focused manufacturer of single-use and reusable protective apparel including patient gowns, exam gowns, and isolation gowns. Comparable to Simple in healthcare apparel product categories, though oriented toward disposable/single-use rather than rental laundering.

Regional players

• Faultless Healthcare Linen: Healthcare linen rental and laundry services provider serving hospitals, clinics, and outpatient facilities primarily in the Midwest. Comparable to Simple in business model and product offerings, but focused on a different geographic territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heysimplehealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple