Heyward Group
Heyward Group is a UK-founded hospitality and travel consultancy that delivers bespoke leadership development, revenue management training, and operational advisory to enterprise hotel groups and travel companies across the UK, Europe, and Asia-Pacific.
- Company typePrivate
- Founded2015
- HeadquartersUK, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heyward Group does
Heyward Group is a privately held, UK-based hospitality and travel advisory firm founded in 2015 by CEO Michael Heyward. The firm delivers bespoke leadership development, individual and team coaching, graduate and management development programmes, and operational consulting to both boutique hoteliers and global hospitality brands. Its commercial model is professional services: engagements are scoped and quoted per client on multi-year contracts, with no standardised pricing or self-serve channels. Distribution is exclusively direct enterprise sales, led by the CEO and senior team, supplemented by a 5-year managed-services partnership with HOSPA (the Hospitality Professionals Association) covering Finance, Revenue Management, and Asset Management professional development programmes.
The underlying technology stack is human-led and partnership-driven rather than proprietary software. Core platforms include Harrison Assessments (accredited behavioural profiling grounded in Enjoyment Performance Theory and Paradox Theory), RevSIM (a 6-month hotel revenue management simulation compressed into 6 weeks), a custom safety audit mobile app co-developed with Softools for Accor Northern Europe, and the licensed Radical Collaboration framework. The firm maintains offices in London, Paris, and Melbourne, and operates an expanding associate network alongside a small core team of approximately 13 employees. Notable enterprise clients include Accor (across multiple business units and geographies), Avanti West Coast (extended to five Train Operating Companies), Whitbread/Premier Inn, Pillows Hotels, Iconic Luxury Hotels, Glion, and Sommet Education.
Heyward Group firmographics
Firmographics- Name
- Heyward Group
- Legal name
- Heyward Group
- Website
- https://heyward.group
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heyward Group is a UK-founded hospitality and travel consultancy that delivers bespoke leadership development, revenue management training, and operational advisory to enterprise hotel groups and travel companies across the UK, Europe, and Asia-Pacific.
- Ownership category
- akta.pro rank
Heyward Group industry classification
Industry- Product category
- Hospitality Consulting and Training Services
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where Heyward Group is headquartered
LocationHeadquarters
- HQ city
- UK
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Heyward Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training and Development Services: Bespoke leadership development programmes, individual and team training workshops, and graduate programmes delivered to hospitality and travel organisations. Revenue is generated through programme fees, workshop delivery, coaching sessions, and ongoing consultancy engagements.
- Business Consultancy: Independent commercial consulting, hospitality operational consulting, change management advisory, digital transformation guidance, and revenue management advisory services provided on a project or retainer basis to boutique hoteliers and global brands.
- Education Programme Management: Managing HOSPA's professional development courses (Finance, Revenue Management, Asset Management) on behalf of the Hospitality Professionals Association under a 5-year partnership agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke training and consulting programmes — no standardised tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Heyward Group product offering
Product offeringCore offering
Heyward Group is a UK-based hospitality and travel industry advisory firm that delivers bespoke training programmes (leadership development, revenue management, change management, team building) and business consultancy services. The firm combines interpersonal skills training with commercial know-how, using tools such as Harrison Assessments behavioural profiling and the RevSIM revenue simulation platform, to build high-performing teams and develop future leaders for boutique hoteliers and global hospitality brands. It also manages HOSPA's professional development programmes in Finance, Revenue Management, and Asset Management under a five-year partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Leadership Development Bespoke transformational training programmes for hospitality and travel professionals, including leadership development, behavioural self-awareness coaching, team dynamics workshops, graduate development programmes, and management development programmes that prepare future General Managers. Services are delivered to enterprise hospitality clients across the UK, Europe, and Asia-Pacific.
- Business Consulting Independent commercial consulting, hospitality operational consulting, change management advisory, digital transformation guidance, and revenue management advisory services delivered on a project or retainer basis to hospitality and travel organisations.
- HOSPA Education Programme Management Managed delivery of HOSPA's professional development courses in Finance, Revenue Management, and Asset Management on behalf of the Hospitality Professionals Association, providing structured education, ongoing course management, and programme growth over a five-year term.
- Front Desk Upsell Training Programme A two-tier hotel upsell training programme comprising Front Desk Agent training and Train the Trainer workshops, designed to embed upselling best practice at the property level and produce measurable room upgrade revenue uplift for hotel operators.
Quantifiable outcome
- 81% of programme graduates promoted to General Manager within 12 months; 83% retained for 2+ years after programme completion
- +4 more outcomes
Companies that use Heyward Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Heyward Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Heyward Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- HOSPA (Hospitality Professionals Association)coreHeyward Group was appointed by HOSPA to oversee the running and ongoing growth of its professional development programmes (Finance, Revenue Management, and Asset Management) under a 5-year partnership. Heyward Group manages the course programmes on HOSPA's behalf, with CEO Michael Heyward also serving as Head of Professional Development at HOSPA. The partnership includes a roadmap for growth, reinvesting in current programmes and developing new innovative offerings.
- OakycoreStrategic partnership between Heyward Group and Oaky (award-winning hyper-personalised hotel upselling software) to deliver Front Desk Upsell training programmes for hotels. Combined Heyward Group's training expertise with Oaky's upsell engine. Delivered Front Desk Agent training and Train the Trainer programmes. First successful sessions at Pillows Grand Boutique Hotel Reylof.
- RevSIMsupportingRevSIM provides a revenue simulation platform — a 6-month hotel management simulation condensed into 6 weeks — used by Heyward Group in its training programmes for revenue management leaders. Partnership enables activity-based learning with competitive peer engagement.
- SoftoolssupportingHeyward Group collaborated with Softools to design and develop a customised safety audit mobile app for Accor Northern Europe hotels. Softools provided the technology platform while Heyward Group contributed hospitality domain expertise and implementation guidance.
- Harrison AssessmentscoreHarrison Assessments is Heyward Group's primary behavioural profiling partner. Their tool is used across multiple programmes including leadership development, team dynamics workshops, recruitment screening, and individual coaching. Heyward Group is fully accredited to deliver Harrison Assessment reviews and related training (including Radical Collaboration).
- Glion Higher Education InstitutionsupportingAcademic institution partner. CEO Michael Heyward serves as a Lecturer at Glion. Glion is a logo-listed client of Heyward Group. The partnership involves working in tandem with clients in education to bridge the gap between new talent aspirations and company needs.
- Radical Collaboration (J.W. Tamm & R.J. Luyet)coreHeyward Group is a fully accredited trainer of Radical Collaboration, a top-selling book-based programme teaching five essential skills for collaborative relationships. Yona Heyward gained accreditation to teach the course and it forms a core component of multiple Heyward Group training offerings including team workshops, leadership programmes, and individual coaching.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Heyward Group competitors and assessment
Company assessmentDirect peers
- HotStats: Monthly benchmarking and performance analysis provider for the hotel industry, with associated advisory services. Comparable because it supports the same revenue management and operational performance decisions Heyward Group advises on.
- Hotel Effectiveness: Hospitality labour management software and consulting firm helping hotels optimise scheduling and team productivity. Comparable because it combines technology with advisory to drive commercial performance for hotel operators, overlapping with Heyward's digital transformation and operational consulting work.
- Hotelivate: Hospitality-focused consulting firm offering advisory services across operations, revenue management, and asset management for hotels in Asia-Pacific and the Middle East. Directly comparable to Heyward Group's hospitality consulting practice and target customer base.
- h2c Hospitality Consulting: European hospitality strategy and operations consultancy serving hotel groups and travel brands. Comparable in scale and service mix to Heyward Group's boutique consulting practice, particularly in European markets.
- TEAM Concepts International: Hospitality-focused training and development firm specialising in leadership, service culture, and team performance programmes. Directly comparable to Heyward Group's leadership development and behavioural profiling training offerings.
- Revenue Management Solutions: US-based revenue management consulting and outsourced services firm serving hotels and resorts. Comparable to Heyward Group's revenue management advisory and training offerings, especially the Avanti West Coast-style engagements.
Broad incumbents
- HVS International: Long-established global hospitality consulting firm offering valuation, advisory, and operational consulting across hotels, resorts, and leisure assets. Comparable because it serves the same hotel owner/operator buyer base as Heyward Group, but at significantly larger scale and broader scope.
- IDeaS Revenue Solutions: SAS-owned revenue management software and advisory provider for hotels and hospitality. Comparable adjacent player in the revenue management space Heyward Group serves, though at much larger scale and as a software-led incumbent.
- STR (CoStar Hospitality): Global hospitality data benchmarking and analytics firm (now part of CoStar), serving the same hotel operator and asset manager buyers as Heyward Group. Comparable as a broader incumbent in hospitality performance intelligence.
Emerging players
- North Highland: Global management consulting firm that runs hospitality, travel, and workforce transformation engagements including change management and leadership development. Comparable to Heyward Group's enterprise transformation and change management consulting offerings, though across many sectors beyond hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heyward Group social profiles
Digital presenceHeyward Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heyward Group leadership team
Management profileNumber of profiles
Profiles5 records
Heyward Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heyward Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heyward Group
What does Heyward Group do?
Heyward Group is a UK-based hospitality and travel industry advisory firm that delivers bespoke training programmes (leadership development, revenue management, change management, team building) and business consultancy services. The firm combines interpersonal skills training with commercial know-how, using tools such as Harrison Assessments behavioural profiling and the RevSIM revenue simulation platform, to build high-performing teams and develop future leaders for boutique hoteliers and global hospitality brands. It also manages HOSPA's professional development programmes in Finance, Revenue Management, and Asset Management under a five-year partnership.
Is Heyward Group a public or private company?
Heyward Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heyward Group founded?
Heyward Group was founded in 2015. It employs 11 to 50 people.
Where is Heyward Group based?
Heyward Group is headquartered in UK, United Kingdom, in the Europe region.
How does Heyward Group make money?
Three revenue lines are on record. Training and Development Services are the primary driver. The others are business Consultancy and education Programme Management.
Who are Heyward Group's main competitors?
Direct peers on record are HotStats, Hotel Effectiveness, Hotelivate, h2c Hospitality Consulting, TEAM Concepts International and Revenue Management Solutions. Broad incumbents are HVS International, IDeaS Revenue Solutions and STR (CoStar Hospitality). North Highland is listed as an emerging player.
Does Heyward Group have an API?
No public API is recorded for Heyward Group.
What industry is Heyward Group in?
Heyward Group's product category is Hospitality Consulting and Training Services. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 541612 and its SIC code is 8742.