HHUS

What HHUS does

HHUS (Handelshögskolan i Umeå Studentföreningen), founded in 1997, is a non-political, non-union, non-religious volunteer student association serving all students at the Umeå School of Business, Economics and Statistics (USBE). It operates under a 9-member board elected annually, with six standing committees (Business, Education, Marketing, Economy, Social, E-puben) supported by various mästerier and project groups. The association's core products include E-puben (a Swedish-compliant student pub), Insparken (freshman orientation program), Ekbladet (student magazine on Issuu), the Hitract-based events platform, Borealis Consulting Group (a student-led consultancy), and the HHUS Investment Group (which manages capital across three long-term portfolios for HHUS and Umeå Student Union). No proprietary technology is developed; the association's "technology stack" consists of the third-party Hitract mobile application for event management plus standard social media channels (Instagram, Facebook, LinkedIn, TikTok) and a Squarespace-hosted website.

HHUS monetizes through three revenue streams: student membership fees (collected via Umeå Student Union), corporate partnership and sponsorship fees from 15+ organizations led by EY as main partner alongside Deloitte, PwC, KPMG, Grant Thornton, Handelsbanken, Akavia, and others, and E-puben food and beverage sales. The Business Committee facilitates company presentations, career fairs, and case competitions; the Education Committee represents students in academic governance; the Social Committee organizes traditions such as Gasques, Sittings, and the red songbook. The association is an independent non-profit (förening) registered in Sweden (Organisation Number 894003-3221), domiciled at Samhällsvetarhuset, Umeå, with no parent company, no external investors, and no disclosed financials. Operating geography is limited to Sweden.

Name

HHUS

Legal name

Handelshögskolan i Umeå Studentföreningen

Website

https://hhus.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

HHUS (Handelshögskolan i Umeå Studentföreningen) is a volunteer, non-profit student association serving students at the Umeå School of Business, Economics and Statistics through traditions, career networking events, corporate partnerships, and a student pub.

Ownership category

akta.pro rank

Product category

Student Association Services

NAICS

Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Student Affairs Administration (Conduct, Wellbeing, Support Oversight) (EDADAKAC)

Keywords

• Student association services
• Campus event management
• Student member networking
• Student consulting services
• Campus pub operations

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Revenue generated from student membership fees. HHUS operates a membership-based model where students at Umeå School of Business, Economics and Statistics become members. The membership provides access to events, E-puben, traditions, and networking opportunities.
2. Business Partnerships and Sponsorships: Revenue and support from corporate partners including EY, Deloitte, PWC, KPMG, Grant Thornton, Handelsbanken, Akavia, Enjojj, GRIT, Innovationskontoret, Hitract, 1step, and Rouge. Partners receive visibility to students, recruitment opportunities, and campus engagement.
3. E-Puben Operations: E-puben (student pub) generates revenue through food and beverage sales at events including EPPs (efter-plugget-pub), exam parties, and nightclubs. Run as a legit student pub compliant with Swedish alcohol regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HHUS is a volunteer student association for the Umeå School of Business, Economics and Statistics that delivers member services including social traditions (Insparken, Gasques, Sittings), a student-run pub (E-puben), a student-led consultancy (Borealis Consulting Group), and an investment group managing three long-term portfolios. The association facilitates connections between students and corporate partners (EY, Deloitte, PwC, KPMG, Grant Thornton, Handelsbanken, etc.) through events, company presentations, career fairs, and case competitions, operating via a network of six committees and multiple mästerier and project groups.

Product overview

HHUS operates as a student association with a portfolio of services including E-puben (student pub), Insparken (student orientation), Ekbladet (student magazine), the Hitract events platform, Borealis Consulting Group (student consultancy), and HHUS Investment Group (finance management). These services work together to support student life, provide social venues, facilitate career development, and promote financial literacy among members of the Umeå School of Business, Economics and Statistics.

Differentiator

Problem solved

Functional benefit

Brands

• E-puben: Student pub operated by HHUS, open to all students over 18 with Umeå Student union identification.
• HHUS Investment Group
• Borealis Consulting Group

Products and services

• E-puben

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Ernst & Young (EY)coreStrategic or Co-development PartnerEY is HHUS main partner, associated for many years including as consultant partner for the consultant group since its formation. EY provides campus activities, recruitment events, and career opportunities for students. EY is recognized as the most attractive employer among Nordic business students per Universum survey.
• DeloittecoreStrategic or Co-development PartnerDeloitte is a fully integrated professional services organization. With 1,600 employees in Sweden and 457,000 globally, Deloitte provides expert advisory services. They participate in campus recruitment, case competitions, and career events for HHUS students.
• KPMGcoreStrategic or Co-development PartnerKPMG has 1,650 employees across Sweden providing expert advisory, audit, and tax services. They participate in campus activities and provide recruitment opportunities for HHUS members.
• HandelsbankencoreStrategic or Co-development PartnerSwedish financial institution that partners with HHUS for campus engagement and student recruitment activities.
• Grant ThorntoncoreStrategic or Co-development PartnerGrant Thornton participates in HHUS business activities and campus recruitment events.
• PWCcoreStrategic or Co-development PartnerPwC Sweden participates in HHUS business activities, company presentations, and career events.
• AkaviacoreStrategic or Co-development PartnerAkavia is the trade union for academics in Sweden. Provides career support, company visits, expert help with job searching, and free student membership. Supports HHUS with recruitment services and professional development resources.
• EnjojjminorStrategic or Co-development PartnerPartner company that collaborates with HHUS for campus activities and student engagement.
• GRITminorStrategic or Co-development PartnerPartner company collaborating with HHUS for student engagement activities.
• InnovationskontoretminorStrategic or Co-development PartnerInnovation office that partners with HHUS to support student innovation and entrepreneurship activities.
• HitractcoreTechnology or IntegrationHitract is the mobile application platform used by HHUS for event management, activity coordination, and member engagement. Available on iOS and Android app stores.
• 1stepminorStrategic or Co-development PartnerPartner company collaborating with HHUS for business activities and student opportunities.
• RougeminorStrategic or Co-development PartnerPartner company collaborating with HHUS for campus engagement activities.
• Borealis Consulting GroupcoreStrategic or Co-development PartnerStudent-led consultancy run by HHUS that connects businesses with student consultants who deliver research-backed insights and innovative solutions. Brings together students from various backgrounds to create impact for partners.
• SEBminorStrategic or Co-development PartnerSwedish financial services company visited during HHUS Investment Group Finance Trip to Stockholm.
• Svenska HandelsbankenminorStrategic or Co-development PartnerSwedish bank visited during HHUS Investment Group Finance Trip 2026 in Stockholm.
• DNB CarnegieminorStrategic or Co-development PartnerFinancial services firm visited during HHUS Investment Group Finance Trip 2026 in Stockholm.
• Spiltan FonderminorStrategic or Co-development PartnerInvestment fund company visited during HHUS Investment Group Finance Trip 2026.
• Spiltan InvestminorStrategic or Co-development PartnerInvestment company visited during HHUS Investment Group Finance Trip 2026.
• TeqnionminorStrategic or Co-development PartnerCompany visited during HHUS Investment Group Finance Trip 2026 in Stockholm.
• CatellaminorStrategic or Co-development PartnerFinancial services company visited during HHUS Investment Group Finance Trip 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Akavia: Swedish trade union for academics that partners with HHUS. Comparable as a membership-based organization serving Swedish academics/students with career support and networking, though broader in scope than HHUS.
• Borealis Consulting Group: Wholly-owned student-led consultancy subsidiary of HHUS delivering research-backed insights to corporate partners. Comparable to peer student consultancies (e.g., SSE Consulting, Lund Consulting) as a directly adjacent operating model.
• U9 Network: Network of leading Nordic business schools in which HHUS participates alongside Stockholm, Lund, Gothenburg, and other schools. Useful benchmark for partnership strategies and cross-school collaboration models.
• HHUS Investment Group: Wholly-owned subsidiary of HHUS managing three long-term investment portfolios. Included as an internal ecosystem peer given its distinct finance-education operating model within HHUS.

Direct peers

• SSE Business Council (Stockholm School of Economics): Student-run business association at Stockholm School of Economics with corporate partnerships, case competitions, and career events. Most directly comparable Nordic peer given similar scope (career, social, corporate engagement) and overlapping Big Four partner roster.
• Göta Studentkår / Gothenburg School of Economics Associations: Business student associations at the School of Business, Economics and Law at the University of Gothenburg. Comparable in serving Swedish business students, running corporate partner programs, and hosting career/social events.
• LundaEkonomerna (Lund University School of Economics): Official student association for economics and business students at Lund University. Operates with comparable committee structure (Business, Social, Education), corporate sponsorships, and pub operations, making it a direct Swedish business school peer.

Regional players

• Handelsrådet (Norwegian Business School Associations): Norwegian business school associations at BI Norwegian Business School and NHH. Functionally similar Nordic business student associations with comparable corporate sponsorship structures, though operating in Norway rather than Sweden.
• Ekonomen (CBS Student Union, Copenhagen Business School): Business school student association at CBS. Comparable Nordic business student association with corporate partner programs, though operates in Denmark rather than Sweden.

Broad incumbents

• Umeå Studentkår (Umeå Student Union): The wider Umeå University student union of which HHUS is a member organization. Comparable in serving Umeå students, administering membership fees, and providing student representation, but operates across all faculties rather than exclusively business students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hhusmedia
• LinkedInlinkedin.com/company/hhus
• Instagraminstagram.com/hhusmedia
• TikToktiktok.com/@hhus

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HHUS