Indosat HiFi

What Indosat HiFi does

Indosat HiFi is a fiber-to-the-home (FTTH) broadband internet service brand operated by PT Indosat Tbk (Indosat Ooredoo Hutchison/IOH), one of Indonesia's largest telecommunications operators. The service delivers high-speed fiber-optic internet connectivity to residential households and small business customers across 26 cities spanning Java, Bali, and Sumatra. Indosat HiFi operates on a 12-month minimum subscription model with monthly recurring billing; specific pricing is not publicly disclosed, though ancillary fees for equipment replacement, relocation, and early termination are itemized in subscription terms.

The core offering is FTTH broadband internet with varying speed tiers, complemented by HiFi Air — a wireless broadband alternative targeting customers outside fiber coverage areas. The service is bundled with IPTV from PT MNC Kabel Medecacom (MNC Play) and supports additional Mitra Bundling partnerships with third-party service providers. Customer premises equipment includes ONT (Optical Network Terminal) and STB (Android and Linux variants) devices issued during the subscription period. A mobile application handles account management, bill viewing, and service control, while a Fair Usage Policy governs network-quality assurance.

Indosat HiFi distributes through direct-to-consumer channels: online subscription via its website and the Indosat HiFi mobile app, physical hardcopy subscription forms (Formulir Aplikasi Berlangganan), and customer service centers reachable by phone, WhatsApp, and email. Marketing is conducted across social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) under the parent IOH brand. The Indosat Ooredoo Hutchison entity was formed in 2022 through the merger of Indosat Ooredoo and Hutchison 3 Indonesia, providing Indosat HiFi with shared fiber backbone, operational scale, and an established consumer brand from inception.

Name

Indosat HiFi

Legal name

PT Indosat Tbk

Website

https://hifi.ioh.co.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Indosat HiFi is a fiber-to-the-home broadband internet service brand operated by PT Indosat Tbk (Indosat Ooredoo Hutchison), serving residential and small business customers across 26 cities in Indonesia through monthly subscription contracts.

Ownership category

akta.pro rank

Product category

Fixed-Line Broadband / FTTH Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

akta.pro secondary industries

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB), IP Transit & Internet Backbone (Tier-1/2, peering, DIA) (HDAIAEAA)

Keywords

• Fiber broadband internet
• Home internet services
• FTTH connectivity
• Wireless broadband alternative
• Telecom subscription services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. FTTH Subscription Revenue: Monthly recurring subscription fees from FTTH broadband internet service. Customers pay monthly fees during the 12-month minimum subscription period. Fees include installation, equipment, and monthly service charges as detailed in the Subscription Application Form (FAB).
2. Equipment and Device Fees: Fees for ONT (Optical Network Terminal), STB (Android & Linux), and other supporting equipment. Equipment may be provided as borrowed/rented or with replacement fees for damage.
3. Bundling Products Revenue: Revenue from bundled products combining Indosat HiFi with third-party services (Bundling Partners/Mitra Bundling), including IPTV services from PT MNC Kabel Medecacom

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Indosat HiFi is a Fiber-to-the-Home (FTTH) broadband internet service offered to residential and business customers across 26+ cities in Indonesia. The service runs on a 12-month minimum subscription with monthly billing and includes equipment provisioning (ONT, STB) plus optional bundles such as IPTV via partner MNC Play. HiFi Air is offered as a wireless broadband alternative/add-on to the core fiber offering.

Product overview

Indosat HiFi is a single fiber-to-the-home (FTTH) internet service offered by PT Indosat Tbk (Indosat Ooredoo Hutchison). The core product is Indosat HiFi broadband internet, complemented by HiFi Air as an air-based internet alternative/add-on. Additional modules include an Android/Linux-based set-top box (STB) for IPTV services and an Optical Network Terminal (ONT) device provided during the subscription period. The service operates on a 12-month minimum subscription model with monthly billing, and is available across 26 coverage areas in Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• HiFi Air: Wireless home internet service offered by Indosat HiFi as an alternative to FTTH fiber connectivity.

Products and services

• Indosat HiFi (FTTH Broadband Internet) Fiber-to-the-Home (FTTH) broadband internet service delivering high-speed fiber-optic connectivity to residential households and small businesses across 26+ cities in Indonesia, sold via a 12-month minimum monthly subscription.
• HiFi Air Wireless home broadband internet service offered by Indosat HiFi as an alternative or add-on to the FTTH fiber offering for residential subscribers.
• IPTV Bundling (via MNC Play) Bundled IPTV television service from PT MNC Kabel Mediacom (MNC Play) packaged with Indosat HiFi broadband, delivered through the provided Set-Top Box.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PT MNC Kabel MediacomcoreStrategic or Co-development PartnerIndosat HiFi bundles its FTTH internet service with IPTV services provided by PT MNC Kabel Mediacom (MNC Play). IOH provides the broadband internet connection while MNC Play provides the IPTV/television service as part of the bundling arrangement.
• Mitra Bundling (Bundling Partners)minorStrategic or Co-development PartnerVarious third-party partners offering products and services bundled with Indosat HiFi. These partners provide additional services integrated with the main FTTH offering. Customers are advised to review separate terms and conditions for bundling partner services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Starlink (SpaceX): Starlink is an emerging satellite broadband provider now available in parts of Indonesia. While not a fiber competitor, it represents an emerging alternative for residential broadband in underserved areas, potentially limiting Indosat HiFi's expansion opportunities beyond urban centers.

Direct peers

• Biznet: Biznet is one of Indonesia's largest FTTH and fixed broadband providers, operating across Java, Bali, Sumatra and beyond. It directly competes with Indosat HiFi on residential and business fiber broadband, with comparable speed tiers and similar coverage-area growth strategy.
• MyRepublic Indonesia: MyRepublic Indonesia is a residential-focused FTTH broadband operator targeting the same home broadband segment as Indosat HiFi, with competing speed tiers and pricing. It overlaps directly in Indosat HiFi's coverage cities (Jakarta, Surabaya, Bandung, etc.).
• First Media (PT Link Net): First Media is an Indonesian cable/fiber broadband and IPTV provider serving major cities including Jakarta, Surabaya, and Bandung. It competes head-to-head with Indosat HiFi on bundled broadband + TV offerings for residential customers.
• MNC Play (PT MNC Kabel Mediacom): MNC Play is an Indonesian fiber broadband + IPTV operator and an explicit bundling partner of Indosat HiFi. While they collaborate, MNC Play also competes for the same residential fiber + entertainment bundle customers in overlapping coverage areas.
• PLN Iconnet (Iconnet): Iconnet is the FTTH broadband service from PT PLN, leveraging the national electricity utility's infrastructure. It directly competes with Indosat HiFi on residential fiber broadband across Indonesian cities, often at aggressive price points.
• Oxygen.id (PT Solusi Sinergi Digital): Oxygen.id is an Indonesian FTTH provider expanding in Greater Jakarta and other major cities. It targets the same residential and small-business broadband segment as Indosat HiFi with comparable fiber-based offerings.

Broad incumbents

• Telkom IndiHome: IndiHome is the dominant fixed broadband service in Indonesia operated by Telkom Indonesia, with the largest subscriber base and broadest nationwide fiber coverage. It is the incumbent benchmark Indosat HiFi must compete against across every coverage city.
• XL Axiata (XL Home): XL Home is the fixed broadband service from XL Axiata, one of Indonesia's major mobile operators. As a mobile operator expanding into fixed broadband, XL Home is structurally analogous to Indosat HiFi leveraging its parent IOH's mobile base.

Regional players

• CBN (Citra Broadband Network): CBN is a fiber broadband provider serving select Indonesian regions with residential and enterprise services. It is comparable to Indosat HiFi in product offering, though its geographic footprint overlaps only partially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HiFicare
• LinkedInlinkedin.com/company/indosat-hifi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indosat HiFi