Higgins Hotel New Orleans

What Higgins Hotel New Orleans does

Higgins Hotel & Conference Center is a 230-room upscale hotel located at 1000 Magazine Street in New Orleans' Arts & Warehouse District, operating as the Official Hotel of The National WWII Museum. The property opened in 2019 and is part of Hilton's Curio Collection by Hilton, with ownership held by The National WWII Museum. The hotel serves three primary customer segments: leisure and heritage tourists drawn by proximity to the museum (located 226 ft, a one-minute walk away), corporate groups and meeting planners using the 18,000+ sq ft conference center with 14 event spaces, and wedding and social event clients with dedicated Art Deco-inspired venues including the Arcadia Ballroom and rooftop venue. Accommodations range from standard 360 sq ft rooms to specialty suites (Eisenhower, Truman, Roosevelt) carrying distinctive WWII-era theming. The hotel holds a AAA Four Diamond rating and has received three consecutive Convention South awards (2022-2024) plus a 2025 Meetings Today award.

The property generates revenue through five primary streams: guest room revenue (transient and group bookings), food and beverage across four operated outlets (Café Normandie full-service restaurant, Kilroy's Bar & Lounge, Rosie's on the Roof rooftop bar, and Provisions lobby marketplace), meetings and events catering, wedding packages with minimum F&B requirements of $22,000-$25,000, and bundled museum packages combining hotel stay with WWII Museum admission. Pricing is dynamic and varies by season, with direct booking rate guarantees and member discount programs (AAA 5%, AARP up to 7%, Military Family up to 7%), plus seasonal packages like the Papa Noel holiday rate starting at $159/night.

The underlying technology platform is largely inherited from Hilton's enterprise stack: the Hilton.com booking engine, Hilton Honors mobile app for digital room keys and contactless check-in, and Hilton CleanStay with Lysol Protection hygiene protocols developed with Mayo Clinic and RB (Lysol/Dettol). Distribution leverages Hilton's global reservation system, GDS connectivity, and Hilton Honors loyalty program, supplemented by direct sales teams for corporate groups and weddings via RFP processes, and on-site OpenTable integration for restaurant reservations. The hotel maintains its own website with real-time booking, virtual tours, social media presence on Facebook/Instagram, and content marketing through a "Big Easy's Best Bets" blog.

Name

Higgins Hotel New Orleans

Legal name

Higgins Hotel & Conference Center

Website

https://higginshotelnola.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Higgins Hotel & Conference Center is a 230-room upscale Curio Collection by Hilton property in New Orleans serving as the Official Hotel of The National WWII Museum, targeting leisure/heritage tourists, corporate meeting planners, and wedding/social event clients.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Hotel accommodations
• Conference event spaces
• Wedding venues
• Rooftop bar dining
• Museum heritage packages

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Revenue: Primary revenue stream from 230 era-inspired guest rooms and specialty suites. Room types range from standard 360 sq ft king/queen rooms to premium corner deluxe rooms (533-650 sq ft) and presidential suites (Eisenhower Suite ~1,500 sq ft, Truman Suite ~1,000 sq ft, Roosevelt Suite ~1,000 sq ft). Revenue is driven by transient leisure and business travelers, group room blocks for meetings/weddings, and membership rate programs (AAA, AARP, Military).
2. Food & Beverage — Restaurants & Bars: Multiple F&B outlets generate food and beverage revenue: Cafe Normandie (full-service French/Creole restaurant open for breakfast, lunch, brunch, and dinner), Kilroy's Bar & Lounge (lobby-level bar and lounge), Rosie's on the Roof (rooftop bar), Provisions (lobby marketplace), and In-Room Dining. Seasonal and special event menus (e.g., Réveillon holiday dinner) drive additional F&B spend.
3. Meetings & Events / Banquet Revenue: Second-floor conference center with 14 event spaces and over 18,000 sq ft of meeting and event space (Arcadia Ballroom 6,566 sq ft, Arcadia Terrace 2,925 sq ft, Patriots Circle 2,500 sq ft, Casablanca 975 sq ft, and others). Revenue from conferences, corporate events, social gatherings, and wedding receptions including catering and minimum food/beverage spend requirements (e.g., Art Deco Splendor Wedding Package requires $22,000 minimum F&B spend).
4. Wedding & Social Event Packages: Dedicated wedding venues including the Arcadia Ballroom, Casablanca Room, Rosie's on the Roof, Patriots Circle, and Kilroy's Lounge. Wedding packages require minimum food and beverage expenditures ($22,000 for Art Deco Splendor Package, $25,000 for special arrangements incorporating museum entertainment). Rosie's on the Roof available for private buyouts at $7,500 closure fee plus minimum F&B.
5. Package Revenue (Museum & Membership Packages): Bundled packages combining hotel stay with museum admission (National WWII Museum Admission Package, Museum Admission & Parking Package, Museum Package w/Breakfast, Museum Admission Breakfast & Parking Package) and membership discount rates (AARP up to 7% off, AAA 5% off, Military Family up to 7% off). Papa Noel seasonal package starts at $159/night including museum tickets and parking.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Higgins Hotel & Conference Center operates a 230-room upscale hotel in New Orleans' Arts & Warehouse District, serving as the Official Hotel of The National WWII Museum. It sells guest rooms and suites, four dining venues (Café Normandie, Kilroy's Bar & Lounge, Rosie's on the Roof, Provisions), over 18,000 sq ft of meetings and event space across 14 rooms, and wedding venues with Creole/French-influenced catering. Curated packages bundle stays with museum admission, parking, and breakfast, and memberships offer discounts to AAA, AARP, and military travelers.

Product overview

Higgins Hotel & Conference Center is a 230-room hotel offering a unified hospitality portfolio centered around its official partnership with The National WWII Museum. The property operates three distinct dining venues (Rosie's on the Roof rooftop bar, Café Normandie French restaurant, and Kilroy's Bar & Lounge) alongside Provisions market and In Room Dining service. Accommodations range from standard rooms to premium suites including Eisenhower, Truman, and Roosevelt specialty suites. The conference center provides 14 event spaces totaling over 18,000 square feet for meetings, conferences, and weddings. The hotel's product ecosystem integrates packaged offerings around The National WWII Museum including admission tickets, parking, and breakfast, complemented by member discount programs for AAA, military, and AARP members.

Differentiator

Problem solved

Functional benefit

Brands

• Rosie's on the Roof: Rooftop bar and lounge with views of the Crescent City skyline, commemorating women's participation in WWII war efforts
• Café Normandie
• Kilroy's Bar & Lounge
• Provisions

Products and services

• Guest Rooms & Suites Hotel accommodations including standard rooms (1 King, 2 Queen, mobility-accessible options), premium rooms (Premium King, Corner Deluxe, Balcony Deluxe), and specialty suites (Studio Suite, 2-Room Suite, Balcony Suite, Eisenhower Suite, Truman Suite, Roosevelt Suite). Designed for leisure travelers, families, and event attendees.
• Meetings & Conferences Second-floor conference center with 14 event spaces including Arcadia Ballroom (6,566 sq ft), Arcadia Terrace (2,925 sq ft), Casablanca (975 sq ft), Quebec (300 sq ft), Midway (650 sq ft), Chartwell, Ste Mere Eglise Room (432 sq ft), American Red Cross room, Overlord Boardroom (575 sq ft), Patriots Circle (2,500 sq ft), and Petite Salon East/West (1,078 sq ft). For corporate meetings, conferences, seminars, and training sessions.
• Weddings Wedding venues and planning services including the Art Deco Splendor Wedding Reception Package (minimum $22,000 F&B), use of Arcadia Ballroom, Casablanca Room, Rosie's on the Roof, Patriots Circle, and Kilroy's Lounge. Special arrangements $25,000 minimum F&B for museum entertainment (Victory Belles, Band, Trio, pianists). For couples and families planning weddings and milestone celebrations.
• Rosie's on the Roof Rooftop bar and lounge with views of the Crescent City skyline, serving local favorites, finger food, and grill items. Open Sunday-Wednesday 4pm-10pm, Thursday 3pm-10pm, Friday-Saturday 3pm-11pm. Available for private buyouts at $7,500 closure fee plus minimum F&B.
• Café Normandie Full-service French-influenced restaurant offering Creole and New Orleans cuisine. Breakfast Monday-Friday 7am-11am, Lunch 11:30am-2pm, Brunch Saturday-Sunday 7am-2pm, Dinner Friday-Monday 5pm-9pm. Reservations via OpenTable.
• Kilroy's Bar & Lounge Sophisticated lobby-level bar and lounge offering cocktails and bar bites with Southern accents. Open Monday-Thursday 4pm-11pm, Friday-Sunday 11am-11pm.
• National WWII Museum Packages Bundled packages including museum admission (Two Day Passes to The National WWII Museum), parking, and breakfast options for registered adults. Includes Beyond All Boundaries viewing and Freedom Theater Experience.
• Member Rate Programs Discount programs including AAA Member Rate (5% off Best Available Rate), Military Family Rate (up to 7% off), and AARP Member Rate (up to 7% off). Members must present valid credentials at check-in.
• Papa Noel Holiday Package Holiday season package starting at $159/night, including king or two-queen accommodation, Community Coffee, bottled water, 2 general admission tickets to The National WWII Museum, and discounted overnight parking at $25/night. Available through January 6, 2026.
• Coolinary Lunch Prix-Fixe Special prix-fixe menu at Café Normandie at $25 per person, including choice of flat bread or French Dip Po'boy and peach cobbler dessert. Available August 1-31, 2026.
• Réveillon Traditional Dinner 4-course holiday dinner at Café Normandie at $68 per person, available Friday-Monday 5pm-9pm through January 6, 2026. Open on Christmas Eve, Christmas Day, New Year's Eve, and New Year's Day.

Quantifiable outcome

• The National WWII Museum is New Orleans' #1 attraction, located 226 ft (1-minute walk) from the hotel
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Hilton (Curio Collection by Hilton)coreStrategic or Co-development PartnerHiggins Hotel operates as part of Hilton's Curio Collection, a collection of unique upscale hotels that are individually distinctive. This partnership provides global distribution through Hilton.com, GDS systems, Hilton Honors loyalty program, and Hilton's sales and marketing infrastructure. The hotel maintains its independent brand identity while benefiting from Hilton's operational platform, reservations system, and brand standards including Hilton CleanStay.
• The National WWII MuseumflagshipStrategic or Co-development PartnerHiggins Hotel is the 'Official Hotel of The National WWII Museum' — the #1 rated attraction in New Orleans. The hotel is located directly across the street (226 ft, 1-minute walk) from the museum. This exclusive affiliation includes curated museum package offerings (admission, parking, breakfast bundles), special wedding arrangements incorporating museum entertainment (Victory Belles, Band, Trio, pianists), and a shared campus identity. The hotel's name honors Andrew Higgins, the boat builder whose company built 20,000+ amphibious vessels used in WWII, whose legacy is the centerpiece of the museum.
• Mayo CliniccoreStrategic or Co-development PartnerMayo Clinic's Infection Prevention and Control team collaborated with Hilton to develop the Hilton CleanStay program, of which Higgins Hotel is a participant. Mayo Clinic experts helped enhance cleaning and disinfection protocols, providing scientific credibility for the hotel's hygiene standards. This partnership provides guests with confidence in safety protocols.
• RB (Maker of Lysol & Dettol)coreStrategic or Co-development PartnerRB (Reckitt Benckiser), maker of Lysol and Dettol brands, partnered with Hilton and Mayo Clinic to develop the CleanStay program. Lysol products are used for hospital-grade cleaning in guest rooms and public areas. The partnership provides Higgins Hotel with elevated cleanliness products and the marketing credibility of the Lysol brand.
• Hilton HonorscoreGTM or Marketing PartnerHilton Honors is Hilton's loyalty program, enabling members to earn and redeem points at Higgins Hotel. The program drives direct bookings through point redemption and member-only discounts. The Hilton Honors mobile app also powers digital room keys for contactless access.

Scale indicators4 records

Recent moves6 records

Expansion highlights9 records

Direct peers

• The Ritz-Carlton, New Orleans: Iconic luxury full-service hotel in New Orleans with comparable meeting/event space, multiple F&B outlets, and a similar urban downtown guest profile. Competes directly for upscale leisure, group, and wedding business.
• Hotel Monteleone: Historic full-service New Orleans hotel in the French Quarter with comparable room count, F&B venues, and meeting/event space; competes for the same leisure, corporate, and wedding clientele.
• The Windsor Court: Luxury full-service New Orleans hotel with comparable F&B, meeting facilities, and upscale leisure/corporate guest base. Direct competitor for premium transient and group business.
• The Roosevelt New Orleans (Waldorf Astoria): Historic full-service luxury hotel sharing Hilton ownership/brand distribution; competes in the same upscale leisure, group, and wedding segments in downtown New Orleans.
• Omni Royal Orleans: Full-service historic hotel in the French Quarter with comparable meeting/event space and rooftop/onsite F&B; competes for the same leisure, group, and wedding demand.
• Hotel Indigo New Orleans: Boutique branded hotel in downtown New Orleans with comparable room count and upscale leisure positioning; competes in the same transient and small-group segments.
• The Westin New Orleans: Marriott-branded full-service downtown New Orleans hotel with comparable meeting space, group sales infrastructure, and transient leisure appeal.
• Le Pavillon Hotel: Boutique full-service New Orleans hotel with similar F&B outlets and event spaces, positioned in the same upscale leisure and group segment.
• The Eliza Jane: Another Curio Collection by Hilton property in New Orleans' Arts & Warehouse District, offering comparable upscale boutique positioning, F&B outlets, and event space. Most direct peer given shared brand, market, and operating model.

Others

• The National WWII Museum (non-hotel reference): The museum anchor partner that drives Higgins' core differentiated demand. Included as an ecosystem participant given the depth of the strategic partnership (official hotel status, curated packages, wedding entertainment integration).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/higginshotel
• Facebookfacebook.com/higginshotel
• Instagraminstagram.com/higginshotel
• LinkedInlinkedin.com/company/higgins-hotel-new-orleans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higgins Hotel New Orleans