Highland Park Lawn Co

What Highland Park Lawn Co does

Highland Park Lawn Co is a privately held, family-owned residential lawn care service company founded in 1977 and headquartered at 402 South Claude Road in Grand Island, Nebraska, with a second office in Hastings, Nebraska. The company operates exclusively in Central Nebraska and serves homeowners across a horizontal customer segment focused on bluegrass, ryegrass, and fescue lawns, delivering fertilization, weed control, core aeration, pest management (moles, voles, grubs), and disease management services.

Its commercial offering is structured around two tiered recurring treatment programs: a four-application Standard Program and a six-application Deluxe Program that adds grub control and a late-season winterizer, plus modular add-on services such as mole and vole control, grub control, disease management, and a free door-to-door lawn analysis. Revenue mechanics rely on multi-year subscription contracts with seasonal application cadences, free price quotes, and a self-service bill-payment customer portal; go-to-market is direct-to-consumer with door-to-door lawn analysis, phone-based consultation, Facebook engagement, and word-of-mouth neighbor referrals as the primary acquisition channels.

The underlying technology is conventional: mechanical core aeration with hollow tines removing soil plugs of 3/4-inch diameter up to three inches deep, chemical treatment applications executed by Nebraska-licensed commercial pesticide applicators, and a hosted customer portal. There is no proprietary software platform, no AI/ML capability, and no disclosed digital product surface beyond the payment portal. The operating model is labor-intensive field service delivered by approximately seven employees, with marketing centered on a 45+ year local brand reputation in two Nebraska cities.

Name

Highland Park Lawn Co

Legal name

Highland Park Lawn Company

Website

https://highlandparklawn.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Highland Park Lawn Co is a privately held, family-owned residential lawn care service founded in 1977, headquartered in Grand Island, Nebraska, with a second office in Hastings. It delivers subscription-based fertilization, weed control, aeration, and pest management programs to homeowners across Central Nebraska.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Garden Bed Weed Control & Hand Weeding (HSAIAFAH)

Keywords

• Lawn care services
• Fertilization programs
• Weed control
• Lawn aeration
• Turf pest management

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Lawn Care Treatment Programs: Seasonal lawn care programs offered as recurring service contracts with multiple applications throughout the growing season. Includes fertilizer applications, weed control, pest management, and aeration services.
2. Standard Program: 4-application lawn care program covering fertilization, pre-emergent weed control, dandelion and broadleaf weed control, and iron/sulfur supplements for residential properties.
3. Deluxe Program: 6-step comprehensive lawn care program including all standard services plus grub control application and late season winterizer fertilizer for season-long protection.
4. Aeration Services: Core aeration services offered separately or as add-on to treatment programs, improving grass rooting and reducing compaction and thatch.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Highland Park Lawn Co provides recurring residential lawn care services in Central Nebraska, offering seasonal fertilization, weed control, core aeration, grub control, mole and vole control, and turf disease management. Customers enroll in either the 4-application Standard Program or the 6-step Deluxe Program, with optional add-on services delivered by licensed pesticide applicators to homeowner properties in Grand Island and Hastings.

Product overview

Highland Park Lawn Co is a lawn care service company operating since 1977 in Grand Island and Hastings, Nebraska. The company offers a tiered portfolio of lawn care programs centered around two main service packages: the Standard Program (4 applications) providing essential fertilization and weed control, and the Deluxe Program (6 applications) adding grub control and winterizer fertilizer. Core services include lawn fertilization with nitrogen and potash, core aeration, and disease management. Additional specialized services include mole and vole control, white grub control, and a free lawn analysis offering. The company also provides educational resources through NebGuides from the University of Nebraska. All technicians are licensed commercial pesticide applicators with an average of five years experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Program A 4-application seasonal lawn care program for residential properties in Grand Island and Hastings, Nebraska. Includes balanced slow-release nitrogen fertilizer, pre-emergent weed control, dandelion and broadleaf weed control, and iron and sulfur supplements applied from late March through early October.
• Deluxe Program
• Fertilizing Services
• Aeration
• Free Lawn Analysis
• Mole and Vole Control
• Grub Control
• Disease Management

Quantifiable outcome

• Results from weed control visible within 2-3 weeks (warmer weather faster)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• University of Nebraska Turfgrass Science TeamcoreStrategic or Co-development PartnerResearch and training partnership. Technicians attend conferences and workshops provided by the University of Nebraska Turfgrass Science Team to stay current on latest research and best practices in turfgrass science.
• Nebraska Department of AgriculturecoreStrategic or Co-development PartnerRegulatory partnership. Company technicians are licensed commercial pesticide applicators certified by the Nebraska Department of Agriculture.
• Nebraska Turfgrass AssociationminorOthersProfessional industry association membership showing professional affiliation and standards compliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TruGreen: Largest U.S. residential lawn care service company offering fertilization, weed control, aeration and pest management on multi-application programs. Operates as a national incumbent with far broader geographic reach and significantly larger marketing and technology budgets than Highland Park.
• Davey Tree Expert Company: Large residential and commercial tree, lawn and landscape services company with fertilization, aeration and pest management offerings. Overlaps Highland Park's service portfolio but operates as a broad incumbent with much larger scale.

Direct peers

• Spring-Green Lawn Care: Multi-service residential and light-commercial lawn care franchise offering fertilization, weed control, aeration and pest programs on scheduled visits. Directly comparable business model and customer type to Highland Park.
• Lawn Doctor: Franchise network providing lawn fertilization, weed control, aeration and pest management to residential customers on recurring treatment plans. Comparable service mix, pricing architecture and customer segment to Highland Park.
• NaturaLawn of America: Residential lawn care franchise specializing in organic-based fertilization and weed control programs on subscription application schedules. Comparable recurring-service model targeting homeowners, though differentiated by an organic positioning.
• SavATree: Residential and commercial tree, shrub and lawn care service provider offering fertilization, pest management and aeration. Comparable recurring-service lawn care programs with an adjacent arborist service line that Highland Park could cross-sell.
• Green Lawn Fertilizing: Residential lawn care service offering fertilization, weed control, aeration and grub prevention on multi-application programs. Closely comparable subscription-based service model and homeowner customer base.
• Weed Man: Franchised residential lawn care service with subscription-based fertilization, weed control and aeration programs. Closely mirrors Highland Park's recurring application model and target customer (homeowner), but at franchise-driven scale across multiple states.

Regional players

• Massey Services: Regional pest, termite and lawn care service company operating primarily across the Southeast U.S. Comparable recurring-service residential model with fertilization and pest programs, though geographically distinct from Highland Park.
• RYAN Lawn & Tree: Midwest-based residential and commercial lawn and tree care service offering fertilization, weed control and aeration programs. Comparable subscription service model and Midwestern homeowner customer, though serving a different regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Highland-Park-Lawn-Company-811997162155514
• LinkedInlinkedin.com/company/highland-park-lawn-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Park Lawn Co