HIGH PRO SHOP
HIGH PRO SHOP is a French B2B wholesaler and exclusive distributor of indoor and hydroponic cultivation equipment, serving professional resellers and boutique retailers with a curated multi-brand portfolio spanning LED lighting, nutrients, grow media, and ventilation products.
- Company typePrivate
- Founded2005
- HeadquartersLanderneau, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HIGH PRO SHOP does
HIGH PRO SHOP (HPS), founded circa 2005 in Landerneau, Brittany, by three brothers, is a privately held French B2B wholesaler and exclusive distributor of indoor and hydroponic cultivation equipment. The company operates under a multi-brand distribution model, holding exclusive French distribution rights for several recognized indoor cultivation brands including Todogrowled (LED lighting), Biotica (premium grow media), House & Garden (fertilizers and grow media), and Phonic Trap (acoustic ducting, 100% French-made). The broader non-exclusive portfolio spans approximately ten distributed brands covering LED grow lights, nutrients and fertilizers, grow media, acoustic ducts, carbon filters, fabric pots, grow tents, and cultivation accessories, marketed as a one-stop wholesale partner for resellers.
HPS generates revenue exclusively through wholesale hardware resale to professional resellers and boutique retailers operating in the indoor cultivation sector; the company does not sell direct to end-consumers. Its go-to-market is channel-partner oriented, relying on a dedicated professional B2B ordering platform (commande.highproshop.fr) for catalog browsing, ordering, and account management, supplemented by direct commercial outreach (account manager Damien) and a structured account-opening process for new pro clients. A dedicated procurement officer (approvisionneur, Cyrille) manages supplier relationships. Pricing is not publicly disclosed and is determined per transaction through professional account registration on the ordering portal.
The company has approximately 6 employees, no external funding, no institutional investors, and a founder-owned private operating structure. Its geographic footprint covers France and the broader European market. No proprietary technology stack, in-house software development, data assets, or AI/ML capabilities are disclosed; the B2B ordering portal represents the primary digital infrastructure. The operating model is relationship-driven wholesale distribution rather than technology-led.
HIGH PRO SHOP firmographics
Firmographics- Name
- HIGH PRO SHOP
- Legal name
- Highproshop
- Website
- https://highproshop.fr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HIGH PRO SHOP is a French B2B wholesaler and exclusive distributor of indoor and hydroponic cultivation equipment, serving professional resellers and boutique retailers with a curated multi-brand portfolio spanning LED lighting, nutrients, grow media, and ventilation products.
- Ownership category
- akta.pro rank
HIGH PRO SHOP industry classification
Industry- Product category
- Indoor Cultivation Equipment Wholesale Distribution
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industry
- Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)
Keywords
Where HIGH PRO SHOP is headquartered
LocationHeadquarters
- HQ city
- Landerneau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
HIGH PRO SHOP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale distribution of indoor cultivation products: HPS operates as a B2B wholesaler and exclusive European distributor of branded indoor and hydroponic gardening products (LED grow lights, nutrients, grow media, acoustic ducts, filters). Revenue is generated through the resale of products to professional retailers and resellers at wholesale prices, with long-standing exclusive distribution partnerships with brands including Todogrowled, Biotica, House & Garden, and Phonic Trap.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
HIGH PRO SHOP product offering
Product offeringCore offering
HIGH PRO SHOP is a European B2B wholesaler and exclusive French distributor of branded indoor and hydroponic cultivation equipment. The company supplies professional resellers and boutique retailers with a curated multi-brand portfolio spanning LED grow lights (Todogrowled), premium soils and fertilizers (Biotica, House & Garden, Plagron, Terra Aquatica), acoustic ventilation ducting (Phonic Trap), fabric growing containers (Smartpot), carbon air filtration (Can-Filter), grow tents (Secret Jardin), and cultivation accessories (Optigarden).
Product overview
HPS is a European wholesaler and distributor specializing in indoor soilless cultivation (culture hors sol domestique) equipment and supplies. The company operates as a multi-brand distribution platform offering a comprehensive portfolio of indoor growing products including LED grow lights (Todogrowled), premium soils and fertilizers (Biotica, House & Garden, Plagron, Terra Aquatica), acoustic ventilation ducting (Phonic Trap), fabric growing containers (Smartpot), air filtration (Can-Filter), grow tents (Secret Jardin), and optimization equipment (Optigarden). As an exclusive French distributor for several brands, HPS provides tools and services to help resellers and cultivators succeed in domestic indoor growing.
Differentiator
Problem solved
Functional benefit
Products and services
- Todogrowled (LED grow lights) Brand of LED grow lighting products that helped popularize LED technology for indoor cultivation, distributed exclusively in France by HIGH PRO SHOP to professional resellers.
- Biotica (premium soils and grow media) Brand of premium quality soils and growing media delivering exceptional cultivation yields for indoor and outdoor use, distributed exclusively in France by HIGH PRO SHOP.
- House & Garden (fertilizers and grow media) Globally recognized brand with over 20 years of experience supplying premium fertilizers and grow media to indoor cultivators worldwide, distributed exclusively in France by HIGH PRO SHOP.
- Phonic Trap (acoustic ventilation ducting) Innovative 100% French-manufactured acoustic duct that immediately reduces airflow noise in indoor cultivation ventilation systems, available in multiple lengths and diameters; distributed exclusively in France by HIGH PRO SHOP.
- Smartpot (fabric growing containers) Brand of fabric growing containers for indoor and outdoor cultivation designed to optimize root aeration and plant health, distributed by HIGH PRO SHOP.
- Optigarden (growing equipment and solutions) Brand of cultivation equipment and garden optimization solutions for indoor growing support, distributed by HIGH PRO SHOP.
- Can-Filter (air filtration) Brand of carbon air filtration products for odor control and air quality management in indoor cultivation environments, distributed by HIGH PRO SHOP.
- Terra Aquatica (hydroponic nutrients and fertilizers) Brand of advanced nutrient and fertilizer solutions for hydroponic and soilless cultivation systems, distributed by HIGH PRO SHOP.
- Plagron (organic nutrients and grow media) Globally distributed brand of organic nutrients and grow media for indoor and greenhouse cultivation, distributed by HIGH PRO SHOP.
- Secret Jardin (grow tents and cultivation environments) Brand of grow tents and cultivation environment products for controlled growing spaces, distributed by HIGH PRO SHOP as part of its multi-brand wholesale offering.
Companies that use HIGH PRO SHOP
Customer profileSegments1 record
Ideal customer profiles1 record
HIGH PRO SHOP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HIGH PRO SHOP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TodogrowledcoreTodogrowled is one of the reference brands in the indoor LED grow lighting market and was instrumental in popularizing LED technology for indoor cultivation. HPS holds exclusive distribution rights for Todogrowled in France.
- BioticacoreBiotica is a brand of superior quality grow media/soil products delivering exceptional cultivation yields. HPS holds exclusive distribution rights for Biotica in France.
- House & GardencoreHouse & Garden is a globally recognized brand with over 20 years of experience supplying premium nutrients and fertilizers to indoor cultivators worldwide. HPS holds exclusive distribution rights for House & Garden in France, covering fertilizers and grow media.
- Phonic TrapcorePhonic Trap is a French-manufactured acoustic duct product that significantly reduces air flow noise in indoor cultivation ventilation systems. Available in multiple lengths and diameters. HPS holds exclusive distribution rights for Phonic Trap in France.
- Smart PotminorSmart Pot is a recognized brand of fabric grow pots for indoor and outdoor cultivation. HPS distributes Smart Pot products as part of its multi-brand portfolio.
- OptigardenminorOptigarden is a cultivation equipment brand included in HPS's multi-brand product portfolio.
- Can FilterminorCan Filter is a carbon filter brand for indoor air purification and odor control in cultivation environments, distributed by HPS.
- Terra AquaticaminorTerra Aquatica is a nutrient and fertilizer brand for hydroponic and soil-based indoor cultivation, distributed by HPS.
- PlagronminorPlagron is a globally distributed brand of organic nutrients and grow media for indoor cultivation, included in HPS's product portfolio.
- Secret JardinminorSecret Jardin is a brand of grow tents and cultivation accessories distributed by HPS as part of its multi-brand wholesale offering.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
HIGH PRO SHOP competitors and assessment
Company assessmentBroad incumbents
- Hydrofarm Holdings Group: US-listed independent distributor and manufacturer of hydroponics equipment and supplies serving both retail and commercial cultivators across North America and Europe. Comparable as a broad incumbent in indoor cultivation distribution with multi-category brand portfolio.
- Hawthorne Gardening Company: Large North American horticultural distributor (owned by ScottsMiracle-Gro) offering lighting, nutrients, and growing environments across the entire cultivation value chain. Comparable as a broad incumbent in indoor cultivation distribution with substantially larger scale.
Emerging players
- Biobizz Worldwide: Dutch organic nutrient manufacturer distributed through professional indoor cultivation resellers across Europe. Comparable as an adjacent premium nutrient brand competing for the same shelf space as HPS's distributed brands.
- Gavita International: Dutch horticultural lighting specialist offering professional-grade HPS and LED fixtures for indoor cultivation, distributed across Europe and globally. Comparable as an adjacent lighting brand competing for the same professional reseller customers.
- CANNA: Dutch nutrient and growing-media manufacturer with global brand recognition in hydroponics. Comparable to HPS as a competing premium nutrient/medium brand present in the same European reseller channel and adjacent to HPS's House & Garden / Terra Aquatica / Plagron brands.
- Lumatek: Specialist designer and manufacturer of LED and HID grow lighting solutions for horticulture, distributed through professional cultivation resellers in Europe. Comparable as an adjacent brand competing with Todogrowled for HPS's lighting channel partners.
Direct peers
- Grodan (Cultilene): Dutch growing-media manufacturer and supplier (Rockwool subsidiary) distributing stone-wool substrates and cultivation solutions across Europe. Comparable to HPS as a specialist horticultural input distributor with multi-country reach.
- Hydrogarden: UK-based specialist wholesaler of indoor and hydroponic cultivation equipment supplying retailers and commercial growers across Europe. Closely comparable to HPS in product mix (lighting, nutrients, media, ventilation) and B2B go-to-market.
- Royal Brinkman: Dutch-headquartered horticultural supplies wholesaler serving professional growers across Europe with a multi-category product portfolio. Directly comparable to HPS as a B2B distributor of cultivation inputs to professional resellers and growers.
- Hawita Group: German horticultural substrates and growing-media producer/distributor serving the European professional cultivation channel. Comparable to HPS in the wholesale distribution of cultivation inputs to European resellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HIGH PRO SHOP social profiles
Digital presenceHIGH PRO SHOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
HIGH PRO SHOP leadership team
Management profileNumber of profiles
Profiles2 records
HIGH PRO SHOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HIGH PRO SHOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HIGH PRO SHOP
What does HIGH PRO SHOP do?
HIGH PRO SHOP is a European B2B wholesaler and exclusive French distributor of branded indoor and hydroponic cultivation equipment. The company supplies professional resellers and boutique retailers with a curated multi-brand portfolio spanning LED grow lights (Todogrowled), premium soils and fertilizers (Biotica, House & Garden, Plagron, Terra Aquatica), acoustic ventilation ducting (Phonic Trap), fabric growing containers (Smartpot), carbon air filtration (Can-Filter), grow tents (Secret Jardin), and cultivation accessories (Optigarden).
Is HIGH PRO SHOP a public or private company?
HIGH PRO SHOP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HIGH PRO SHOP founded?
HIGH PRO SHOP was founded in 2005. It employs 1 to 10 people.
Where is HIGH PRO SHOP based?
HIGH PRO SHOP is headquartered in Landerneau, France, in the Europe region.
How does HIGH PRO SHOP make money?
One revenue line is on record: wholesale distribution of indoor cultivation products.
Who are HIGH PRO SHOP's main competitors?
Broad incumbents on record are Hydrofarm Holdings Group and Hawthorne Gardening Company. Emerging players are Biobizz Worldwide, Gavita International, CANNA and Lumatek. Direct peers are Grodan (Cultilene), Hydrogarden, Royal Brinkman and Hawita Group.
Does HIGH PRO SHOP have an API?
No public API is recorded for HIGH PRO SHOP.
What industry is HIGH PRO SHOP in?
HIGH PRO SHOP's product category is Indoor Cultivation Equipment Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRAIAHAG, Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse). Its NAICS code is 444 and its SIC code is 5070.