Hipsters

What Hipsters does

Hipsters is an Indian direct-to-consumer (DTC) e-commerce brand that designs and sells handcrafted travel and lifestyle products through its Shopify storefront (hipsters.co.in), Amazon India, and Flipkart. The company targets curious travelers, writers/journalers, urban dwellers, and gift buyers, with a current catalog of six core SKUs: a Push Pin World Travel Map (120x80 cm, 390 GSM organic cotton canvas, museum-quality printing), Traveller's Notebook in Regular and Passport sizes (modular refillable buff leather journals), Foldables (a patented origami-inspired multifunctional stool/table rated to 250 kg), Origami Leather Wallet (stitchless full-grain leather), and Retro Document Holder (laminated Kraft paper, sold as a 4-pack). The company's most defensible technical asset is the patented origami structural design used in Foldables, which distributes load across interlocking pillars to enable 150x weight-to-capacity ratio while folding flat.

The business model is one-time hardware sales at fixed price points (with heavy promotional discounts of 43–51% off MRP), priced in INR, with free shipping across India. There is no subscription, recurring, or services component. Customer acquisition is driven primarily by Instagram and marketplace reviews (1,000+ verified reviews, 4.8/5 average). The company is privately held, founder-operated (Sagar Bansal is the public contact), has 6 employees, is headquartered in Gurgaon, India, and discloses no external funding, revenue, or ownership structure. Product positioning emphasizes premium materials, longevity, and 'Made in India' craftsmanship, with a stated customer base of 1,000+ buyers across 12+ Indian cities.

Name

Hipsters

Website

https://hipsters.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hipsters is an Indian DTC e-commerce brand selling handcrafted travel and lifestyle products — including travel maps, modular leather notebooks, patented origami furniture, and origami wallets — to curious travelers, writers, and gift buyers across India via Shopify, Amazon, and Flipkart.

Ownership category

akta.pro rank

Product category

Consumer Lifestyle & Travel Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Furniture Stores (5712)

akta.pro primary industry

Leather Travel Goods & Luggage (CRAKAEAC)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Travel accessories
• Leather journals
• Foldable furniture
• Home decor
• Handcrafted lifestyle products

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time hardware sales of physical products (travel maps, notebooks, foldable furniture, wallets, document holders) through their e-commerce website. Products are sold at fixed price points with occasional discounts. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hipsters designs, handcrafts, and sells a small collection of premium innovative design travel and lifestyle products in India, including a Push Pin World Travel Map on museum-quality organic cotton canvas, modular refillable Traveller's Notebooks in leather (Regular and Passport sizes), a patented origami-inspired Foldables Stool+Table multifunctional furniture piece, an Origami Leather Wallet, and a Retro Document Holder. Products are sold direct-to-consumer via the company's own Shopify storefront (hipsters.co.in) with free shipping across India, and are also listed on Amazon India and Flipkart.

Product overview

Hipsters is an Indian brand offering innovative design travel and lifestyle products, handcrafted in India. The product portfolio comprises six core offerings: the Push Pin World Travel Map (museum-quality canvas wall map with push pins for tracking travel history), the Traveller's Notebook in Regular and Passport sizes (modular refillable leather journals that serve as notebooks, organisers, wallets, and travel journals), the Foldables Space Saving Stool Plus Table (patented origami-inspired multifunctional furniture), the Origami Leather Wallet (stitchless full grain leather wallet with dual access), and the Retro Document Holder (laminated Kraft paper document organizer with retro string closure). All products emphasize premium materials, innovative design, and longevity.

Differentiator

Problem solved

Functional benefit

Products and services

• Push Pin World Travel Map A 120 × 80 cm museum-quality push pin travel map on 390 GSM organic cotton canvas with solid wood frame and foam board backing, covering 195 countries. Includes push pins and hanging kit and is sold as personal travel tracker and home wall décor for individual consumers and gift buyers.
• Traveller's Notebook (Regular Size) A modular handcrafted leather journal (22 × 12 cm) made from premium buff leather, refillable with capacity for up to 4 notebooks. Fountain-pen friendly with 76 GSM paper. Includes 2 blank notebooks, kraft insert, and zip case. Combines notebook, organiser, wallet, and travel journal functions for writers, journalers, and travellers.
• Traveller's Notebook (Passport Size) A compact modular handcrafted leather journal (15 × 10 cm) made from premium buff leather, refillable with capacity for up to 4 notebooks. Fountain-pen friendly with 76 GSM paper. Includes 2 blank notebooks, kraft insert, and zip case. Designed for pocket carry and daily use.
• Foldables - Space Saving Stool Plus Table An origami-inspired multifunctional furniture piece (34 × 32 cm open, 32 × 18.5 × 6 cm closed) weighing 2.5 kg, with a patented origami structural design and load-bearing capacity up to 250 kg. Handcrafted using water-resistant laminated kraft paper panels. Converts between stool, table, footrest, nightstand, standing work desk, bench, and shelf configurations, targeting urban dwellers and minimalists.
• Origami Leather Wallet A unisex origami-design wallet crafted from a single piece of premium full grain leather with no stitches or glue, featuring a dual access system for quick card retrieval, accommodating up to 8 cards and cash, with rust-proof brass buttons, handcrafted in India.
• Retro Document Holder A vintage-style envelope document holder made from high-quality tear- and water-resistant laminated Kraft paper with a smooth silky finish, featuring a retro string closure with leather buttons, sized 350 × 260 mm (compatible with A4 and legal size documents), sold as a pack of 4.

Quantifiable outcome

• 4.8 out of 5 average rating from 1,000+ reviews on Amazon & Flipkart
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wakefit: Large Indian D2C furniture and home brand. Comparable on the Foldables product line as a domestic furniture competitor, plus shared D2C playbook of own-site plus marketplaces with India-wide shipping.
• Mokobara: Indian premium D2C travel and leather goods brand (luggage, backpacks, wallets). Directly comparable on premium leather goods, Indian D2C GTM, and target buyer of design-conscious urban professionals.
• Bellroy: Premium slim leather wallets and travel accessories brand. Closely comparable to Hipsters' Origami Leather Wallet on materials, premium positioning, and direct-to-consumer gifting model.
• Chumbak: Indian D2C lifestyle and home décor brand selling design-led products across multiple categories. Comparable to Hipsters on India-centric handcrafted positioning, horizontal product mix, and Shopify/marketplace GTM.
• The Souled Store: Indian D2C brand offering lifestyle products including bags, wallets, and home décor via own site and marketplaces. Comparable on customer demographic (young Indian consumers), multi-category assortment, and marketplace-led growth.
• Hidesign: Indian heritage leather goods brand producing handcrafted wallets, bags, and travel accessories. Comparable on Made-in-India handcrafted leather positioning and overlapping wallet/travel goods category.
• Traveler's Company: Japanese maker of the original Traveler's Notebook, a refillable leather journal system. Hipsters' Traveller's Notebook (Regular and Passport sizes) is a direct functional analogue competing for the same modular-journaling buyer.
• Moleskine: Global premium notebook and journal brand selling refillable leather-covered notebooks and travel journals. Directly comparable to Hipsters' Traveller's Notebook line on product, target customer (writers, travelers, gift buyers), and premium positioning.
• Nestasia: Indian D2C home décor and lifestyle brand selling design-forward products online. Comparable on home and lifestyle category overlap (Travel Map), Indian D2C distribution, and gifting use case.
• Baggu: Design-led bag and accessories brand known for innovative folding constructions. Comparable to Hipsters on design-forward philosophy and origami-inspired functionality, especially versus the Origami Leather Wallet and Foldables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hipsters.co.in
• LinkedInlinkedin.com/company/hipsters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipsters