Hire It

What Hire It does

Hire It is a New Zealand-based equipment hire company founded in 2022 that rents solar-powered temporary traffic management equipment to construction contractors, civil engineering firms, event organizers, traffic management companies, and emergency/utility services. The company's core catalogue centers on Variable Message Sign (VMS) boards and a portfolio of five portable traffic light systems — Solar, Multi-Phase (NZTA-approved, up to 2 km range, up to 8 signal heads, ~2-week battery), Tri-Light, BarrowLIGHT V2 (Waka Kotahi M23 F Approved), and eSTOP (NZTA Level L1 approved) — complemented by Towerlight VT1 portable tower lights (up to 9 m mast), OPTBOOM solar-powered boom gates, and tandem-axle equipment trailers. The technical differentiator across the fleet is solar power with battery backup for 24/7 operation, remote wireless programming and monitoring, and single-operator remote control to keep workers off the road.

The company operates a direct-to-customer rental model with quote-based pricing on equipment and publicly listed trailer rates ($90-$130/day), generating revenue from daily and project-based hire fees that include delivery, installation, setup, and collection. Two depot locations in Auckland (Grey Lynn) and Tauranga (Greerton) serve the Bay of Plenty, Waikato, and Auckland regions, with 24/7 emergency support. Go-to-market is direct: customers contact Hire It by phone (027 447 3669) or email ([email protected]), supported by a website with detailed product pages and a blog covering TMP requirements, VMS benefits, and traffic light safety. The company is privately held with no disclosed funding, parent, or M&A activity, and operates with approximately 10 employees.

Name

Hire It

Legal name

Hire It

Website

https://hireit.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hire It is a New Zealand equipment hire company founded in 2022 that rents solar-powered VMS boards, portable traffic lights, tower lights, and boom gates to construction, civil, event, and emergency services customers across Bay of Plenty, Waikato, and Auckland.

Ownership category

akta.pro rank

Product category

Traffic Management Equipment Hire

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Traffic management equipment
• Portable traffic lights
• VMS board hire
• Solar traffic control
• Construction equipment rental

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire - Traffic Control Equipment: Short-term and long-term rental of VMS boards, portable traffic lights, tower lights, boom gates, and trailers. Revenue is generated through daily rental rates with pricing varying by equipment type. The company provides delivery, setup, and collection services as part of the hire package.
2. Trailer Hire: Equipment trailer rental for transporting traffic control devices, available in standard tandem axle ($90/day) and flatdeck tandem axle ($130/day) configurations with electric winch and ramps included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hire It rents solar-powered temporary traffic management equipment — including VMS boards, multiple portable traffic light variants (Solar, Multi-Phase, Tri-Light, BarrowLIGHT V2, eSTOP), portable tower lights, OPTBOOM boom gates, and equipment trailers — to construction, civil engineering, event, and emergency service customers across the Bay of Plenty, Waikato, and Auckland regions. The hire package bundles delivery, installation, collection, and 24/7 emergency support, with regulatory-compliant NZTA/Waka Kotahi-approved equipment designed to replace manual Stop/Go traffic control.

Product overview

Hire It is a New Zealand equipment hire company providing a coordinated portfolio of traffic management solutions for roadworks, construction sites, and events. The core product line centers on Variable Message Sign (VMS) boards and various portable traffic light systems (Solar, Multi-Phase, Tri-Light, BarrowLIGHT V2, and eSTOP wireless), complemented by Portable Tower Lights for night works, OPTBOOM solar-powered boom gates for vehicle access control, and equipment trailers. All products are available for hire across the Bay of Plenty, Waikato, and Auckland regions with 24/7 support, installation, and removal services. The company operates two depot locations in Auckland and Tauranga.

Differentiator

Problem solved

Functional benefit

Brands

• OPTBOOM: Portable solar-powered boom gate barrier for temporary vehicle access control
• BarrowLIGHT
• eSTOP
• Towerlight VT1

Products and services

• VMS Boards (Variable Message Signs) Solar-powered electronic variable message signs for traffic management, roadworks communication, and event information display. Features 360-degree rotation, LED display panels, remote wireless programming from any smartphone or computer, and automatic brightness adjustment via built-in light sensors. Targeted at construction, civil engineering, event, and traffic management customers.
• Solar Portable Traffic Lights Eco-friendly solar-powered temporary traffic lights with backup battery for 24/7 runtime, high-visibility LED signaling, radio link communication, manual or automatic control function, and an LCD display for ease of programming. Suited to roadworks, construction sites, and events.
• Multi-Phase Portable Traffic Lights (Cart Type) NZTA-approved multi-signal portable traffic light system with range up to 2 km, supporting up to 8 grouped signal heads for 2-phase, junction, or crossroads systems. Features radar detectors for traffic-actuated operation, a programmable micro terminal with LCD screen, and battery life up to two weeks.
• Tri-Light Portable Traffic Lights Tripod-mounted portable traffic light set with two units offering shuttle mode for single lane control and gate mode for speed control. Features a handheld remote with OLED screen, waterproof and dust-protected units, approximately 20 hours runtime, and quick setup on adjustable tripod legs.
• BarrowLIGHT V2 Portable Traffic Lights Compact wheelbarrow-style portable traffic lights, fully Waka Kotahi M23 F Approved for New Zealand use. Features handheld remote control for single-operator manual alternating mode, designed for road construction, bridge maintenance, events, power outages, utility work, and emergency response.
• eSTOP Traffic Light System Wireless traffic light system allowing the traffic controller to operate lights from a safe distance via a handheld remote, removing workers from the line of fire and reducing fatigue from holding signs. NZTA approved for Level L1 roads as an accepted alternative to manual Stop/Go control.
• Portable Tower Lights Freestanding portable lighting towers for temporary illumination at construction sites, outdoor events, emergency response, and roadworks. Features include telescoping masts reaching up to 9 meters, adjustable light heads, LED technology, and remote control operation. Some models include built-in generators.
• OPTBOOM Boom Gate Portable solar-powered boom gate for automated vehicle access control. Features dual-sided high-visibility LED signals (STOP/GO), remote single-person operation of multiple units, quick deployment, and solar power for low-maintenance uptime.
• Trailer Hire (Standard Tandem Axle) Standard tandem-axle equipment trailer with size up to 2.8m x 1.7m, includes electric winch and ramps, for transporting traffic control equipment. Priced at $90 per day.
• Trailer Hire (Flatdeck Tandem Axle) Flatdeck tandem-axle equipment trailer with size up to 4.8m x 2.5m for transporting larger traffic control equipment. Priced at $130 per day.

Quantifiable outcome

• Up to 2 km signal range for multi-phase traffic light system
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Commercial Signs Mt MaunganuiminorOthersLocal sign writing partnership where Commercial Signs Mt Maunganui provided custom sign writing services for Hire It's VMS board and company vehicle (Ute). The partnership resulted in brand visibility improvements through professionally designed vehicle wrap and VMS board graphics.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Herc Rentals: US-based equipment rental company serving industrial, construction, and infrastructure markets with a fleet that includes specialty traffic management and safety equipment. Similar asset-rental model at much larger scale.
• Sunbelt Rentals: Largest US equipment rental company providing construction, industrial, and infrastructure equipment hire across North America. Comparable specialty equipment rental model with traffic management and infrastructure rental offerings.
• United Rentals: Largest equipment rental company globally, offering specialty rental including traffic management, aerial, and site solutions across North America. Comparable asset-rental model with established traffic safety and infrastructure hire business.
• Coates Hire: Australia's largest equipment rental provider with substantial New Zealand presence, offering general construction equipment, traffic management gear, and site solutions. Comparable hire business model with greater fleet breadth and national coverage than Hire It.
• Kennards Hire: Established Australia/New Zealand equipment rental company offering construction, traffic management, and access equipment hire. Comparable hire model and traffic management portfolio but operating across broader equipment categories.
• Boom Logistics: Australia-listed equipment rental and lifting services company with crane and access equipment hire. Comparable specialist equipment hire model though primarily focused on lifting rather than traffic management.
• BrandSafway: Global infrastructure services company providing access, scaffolding, insulation, and traffic management equipment rental. Overlapping traffic management equipment categories though serving broader industrial access markets.

Direct peers

• Portacom NZ: New Zealand portable building, site shed, and temporary infrastructure hire specialist. Comparable capital-intensive asset-hire business model serving construction and infrastructure customers, though focused on portable buildings rather than traffic equipment.
• Hirepool: New Zealand's largest equipment hire company with multiple depot locations, offering a wide range of construction and light industrial equipment for short- and long-term hire. Directly comparable business model to Hire It, with overlapping traffic management equipment categories.

Regional players

• Halls Group: New Zealand industrial services and equipment company with traffic management and equipment hire offerings. Overlapping customer base of NZ construction and infrastructure clients but operating with much broader industrial services scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hire-it-tm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hire It