Hitfit

What Hitfit does

Hitfit is an Australian boxing-inspired boutique fitness franchise founded in May 2019 by Darcy Ellis, son of five-time world champion Lester Ellis. The company operates physical gym locations (8 currently, with Epping pending) across Victoria and Queensland, delivering self-paced 40-minute full-body workouts that combine punching-bag boxing technique with bodyweight exercises. Programs span adult classes, the 21/28-Day commitment-based Challenge funnel for new member acquisition, the Prospects and Joeys/Juniors children's programs, the Rise to the Ring 8-week amateur-boxing camp, and Sparring sessions for advanced members.

The product surface is intentionally inclusive, marketed to members aged 6 to 90+, with documented outcomes including per-challenge weight loss of 1-2 kg/week, individual transformations of up to 90 kg, and retention metrics such as one member completing 1,000+ visits. Hitfit monetizes through recurring gym memberships, a $50,000 franchise fee, and a 10% royalty on franchisee gross sales; franchise initial investments range $250,000-$350,000. Go-to-market relies on earned media across Channel 7, Channel 9, A Current Affair, Herald Sun and Daily Mail, champion ambassador events, and a gated challenge funnel that filters for committed participants. The company is privately held (HITFIT AUSTRALIA PTY LTD, ACN 676 323 578) under a leadership team of Founder/CEO Darcy Ellis, Chairman Shane Beyer, and Directors Robyn Djelassi and Mark Fortugno, with no external institutional funding disclosed.

Name

Hitfit

Legal name

HITFIT AUSTRALIA PTY LTD

Website

https://hitfit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitfit is an Australian boxing-inspired boutique fitness franchise operating 8 gym locations across Victoria and Queensland, offering 40-minute full-body boxing classes for all ages and growing via a franchise model with a $50k fee and 10% royalty.

Ownership category

akta.pro rank

Product category

Boutique Fitness Gyms

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industry

HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Boxing fitness
• Boutique gym
• Fitness franchise
• Group fitness classes
• Boxing training

Headquarters

HQ city

Melton

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees from members accessing unlimited classes at their home gym. Revenue generated from ongoing subscriptions after members complete the free challenge period.
2. Franchise Fees: Initial franchise fee of $50,000 plus required operating capital for new franchise partners. Franchise discovery process takes 30-60 days, with 4-6 months to open from agreement signing.
3. Royalty from Franchisees: 10% of gross sales paid monthly by franchisees to Hitfit headquarters. Ongoing royalty income from each operating franchise location.
4. Challenge Program Fees: Free 21/28-day challenges (valued at $499-$799) with $99 fee if commitment requirements not met. Children's 13-week program offered as buy-13-get-13-free. Bundaberg location charges $1,594 for 28-day challenge.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Hitfit operates boutique boxing-fitness gyms delivering 40-minute full-body circuit classes that combine punching-bag work with bodyweight exercises, designed for all ages and fitness levels. The company runs free 21/28-day challenges as a customer-acquisition funnel, recurring monthly gym memberships, and a franchise program that licenses the Hitfit brand and operating system to entrepreneurs across Australia.

Product overview

Hitfit is a boxing-based fitness company offering a suite of programs centered around its core boxing gym concept. The main offering is the Hitfit Boxing Gym, providing 40-minute full-body workouts combining boxing with bodyweight exercises. Adjacent programs include entry-level 21-Day and 28-Day Challenge programs for new members, the Prospects Program for children (4-week camp), and advanced Rise to the Ring (8-week camp with match). Children's programming includes Joeys (ages 6-8) and Juniors (ages 9-12). The company also operates a franchise model for expansion across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitfit Boxing Gym (Adult Memberships) Core boxing-fitness program offering 40-minute full-body workouts combining boxing techniques on punching bags with bodyweight exercises. Designed for all ages and fitness levels (6 to 90+ years) with beginner-friendly approach, delivered at adult members' home gym location with up to 6 classes daily.
• 21-Day Challenge Free introductory fitness challenge program valued at $499. Participants commit to attending at least 9 sessions over 21 days to qualify for ongoing free membership. Includes body scan, guided first class, and accountability coaching. $99 fee applies if commitment requirements are not met.
• 28-Day Challenge (Bundaberg) 28-day boxing fitness challenge program offered at the Bundaberg location for $1,594, designed for beginners with a supportive environment and a focus on real fitness results.
• Prospects Program (Children's 4-Week Camp) 4-week training camp for children teaching boxing fundamentals, discipline, and self-defence skills. Includes documentation of the training journey and culminates in a sparring exhibition event. Designed for children whose parents want structured boxing exposure.
• Rise to the Ring 8-week training camp bridging the gap between boxing fitness training and stepping into the ring. Culminates in an official amateur boxing match. No prior experience required; coached through the full progression by Hitfit's trainer team.
• Joeys Boxing (Ages 6-8) Children's boxing session for under 8s featuring boxing fundamentals and technique combined with fun, game-based activities designed to build confidence and coordination.
• Juniors Boxing (Ages 9-12) Children's boxing session for adolescents (ages 9-12) covering all boxing skills, movements, and principles through individual and team activities.
• Hitfit Skills & Drills Partner activities and drills focused on offensive and defensive boxing techniques. Available at select Hitfit locations for adult members wanting to advance technique.
• Sparring Sessions Invite-only session for experienced boxers focusing on technique, timing, and controlled contact sparring under coach supervision.
• Children's 13-Week Boxing Program Children's boxing program structured as a 13-week commitment with a buy-13-weeks-get-13-weeks-free offer (valued at $799). Includes a free introductory class. Designed for parents seeking structured, ongoing boxing training for their children.
• Hitfit Franchise Boutique gym franchise opportunity with initial investment of $250,000–$350,000 (including a $50,000 franchise fee) and an ongoing 10% royalty on gross sales. Includes Hitfit University training, territory support, location assistance, operating systems, and brand guidelines for entrepreneurs who want to operate a Hitfit-branded gym.

Quantifiable outcome

• Members can lose 1-2 kg per week and 5-10 cm off waist during challenge periods
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EverlastcoreGTM or Marketing Partner · 7 July 2026Hitfit partnered with Everlast, one of the world's most iconic names in boxing and fitness. Launch event brought together 150+ members, coaches and boxing enthusiasts. Partnership includes exclusive Hitfit x Everlast merchandise and boxing equipment. Combines Everlast's globally recognised quality with the Hitfit brand for members to train with premium products inside and outside the gym. Both brands share commitment to performance, inclusivity and inspiring healthier lives.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Body Fit Training (BFT): Australian-headquartered group training franchise with a similar franchise-to-multi-state expansion path. Operates in the same Australian boutique fitness category as Hitfit with overlapping target demographics.
• Kobox: UK boxing-inspired boutique fitness chain built around 45-minute bag-and-conditioning classes. Directly comparable product offering and membership model to Hitfit.
• 1Rebel: UK-based boutique fitness brand that built its identity around boxing-inspired group workouts and HIIT formats. Direct competitor in the boxing-fitness-as-lifestyle category Hitfit occupies.
• Title Boxing Club: Largest US boxing-inspired fitness franchise, offering kickboxing/boxing group classes. Competes with Hitfit on the same boxing-as-fitness positioning and franchise expansion thesis.
• 9Round Fitness: Global kickboxing-themed fitness franchise with a similar 30-to-45-minute circuit-style class model and heavy franchising DNA. Closest analog to Hitfit's boxing circuit + franchise model anywhere in the world.

Broad incumbents

• Orangetheory Fitness: Large-scale global heart-rate based group fitness franchise. Operates a comparable franchise-driven model and competes in the Australian premium boutique segment.
• Barry's: Premium global boutique fitness brand. Competes for the same premium-tier fitness consumer that Hitfit targets via champion ambassadors and media-driven brand.
• F45 Training: Global functional training franchise founded in Australia. Operates a similar franchise model and competes for the same boutique fitness consumer, though its training is non-boxing-specific.
• Anytime Fitness: Global 24/7 franchised fitness network with strong Australian presence. Competes for mainstream fitness membership spend rather than Hitfit's premium boxing-fitness niche.

Regional players

• Jetts Fitness: Leading Australian 24/7 low-cost gym chain. While positioned as value rather than premium boutique, it competes for the same Melbourne/Sydney fitness consumer at a different price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLHM0Z8eMdkp_WBhJ5w05-b0k11JhIwRNN
• Facebookfacebook.com/hitfittullamarine
• Instagraminstagram.com/hitfit_tullamarine
• LinkedInlinkedin.com/company/hitfit-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitfit