Hotel Hjallerup Kro

What Hotel Hjallerup Kro does

Hotel Hjallerup Kro is a traditional Danish coaching inn (kro) established in 1855 and located at Søndergade 1 in Hjallerup, North Jutland, Denmark, between Aalborg and Frederikshavn. It operates as a member property of Danske Hoteller A/S, a Danish hotel group comprising 27 hotels and coaching inns across Denmark. The property provides 24 non-smoking double rooms with private bathrooms across two floors, a traditional Danish restaurant serving lunch (Mon–Sat 12:00–15:00) and dinner (Mon–Sat 17:30–20:00), and event/celebration venues hosting weddings, confirmations, birthdays, and funerals. Conference facilities include four flexible ground-floor halls (capacity up to 160 persons) plus smaller meeting rooms for up to 20 participants.

The underlying technology stack is conventional hospitality infrastructure: online booking and inventory are managed through the Danske Hoteller A/S platform, payment processing is handled via Netaxept (Nets) certified by PBS, and EV charging for guests is operated through 2 Ampera stations using the Monta app at 3.25 DKK/kWh. The hotel also offers free WiFi and free parking. Pricing is straightforward unit pricing in DKK inclusive of 25% VAT, with a Friday/Saturday surcharge of 200 DKK per room per night and a 200 DKK pet fee per stay.

The business model is direct-to-consumer with limited B2B overlay. Revenue streams include accommodation, restaurant (à la carte, buffet, themed evenings such as Wednesday stegt flæsk at 169 DKK and Friday wienerschnitzel at 199 DKK), meeting/conference packages (Kort Møde 315 DKK/person, Dagsmøde 415 DKK/person, Kursusdøgn 1,315 DKK/person), private events and catering, golf stay packages leveraging green-fee agreements with 50+ partner clubs, gift cards distributed via Danskedeals.dk, and corporate rate agreements managed through a dedicated sales contact (Annette Vestergaard). Customer segments are horizontal and diversified: leisure travelers and families, business travelers and tradesmen, group tour operators (minimum 15 persons), event hosts, and golf enthusiasts. Distribution is multi-channel: online self-serve booking, telephone reservations, direct corporate sales, and travel agency/tour operator referrals.

Name

Hotel Hjallerup Kro

Legal name

Hotel Hjallerup Kro

Website

https://hjallerupkro.dk

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Hjallerup Kro is a 24-room traditional Danish inn (kro) founded in 1855 in Hjallerup, North Jutland, serving leisure travelers, business guests, group tours, and event hosts as part of the 27-property Danske Hoteller A/S chain.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Hotel accommodation
• Meeting facilities
• Event hosting
• Danish restaurant
• Golf packages

Headquarters

HQ city

Hjallerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Hotel rooms and overnight stays with check-in from 14:00 and check-out by 11:00. 24 double rooms available.
2. Restaurant Services: Restaurant open for lunch (12:00-15:00) and dinner (17:30-20:00) Monday-Saturday. Includes à la carte menu, buffet options, and special weekly offerings like Wednesday's stegt flæsk (169 DKK) and Friday's wienerschnitzel (199 DKK).
3. Meeting and Conference Services: Meeting packages including Kort møde (315 DKK/person), Dagsmøde (415 DKK/person), Kursusdøgn (1315 DKK/person), and 1½ Kursusdøgn (1515 DKK/person). Facilities include 4 flexible ground floor halls (up to 160 persons) and smaller meeting rooms (up to 20 persons).
4. Events and Celebrations: Wedding parties, confirmations, birthdays, funerals with custom menus and catering services. Mad ud af huset (food to go) available with minimum 10 persons for buffets.
5. Golf Packages: Golf stay packages with green fee agreements at partner golf clubs throughout Denmark
6. Gift Cards: Gift vouchers for stays, dining, and experiences sold through Danskedeals.dk platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Hjallerup Kro is a traditional Danish inn (kro) operating 24 double rooms, an on-site restaurant serving classic Danish cuisine, and dedicated event and meeting facilities. The hotel offers private celebration hosting (weddings, confirmations, funerals), meeting and conference packages for up to 160 persons, golf stay packages, and themed dining events. It operates as part of the Danske Hoteller A/S chain of 27 properties across Denmark.

Product overview

Hotel Hjallerup Kro is a traditional Danish inn (kro) with approximately 170 years of history, located in Hjallerup between Aalborg and Frederikshavn in North Jutland. The hotel operates as part of Danske Hoteller A/S, a chain of 27 hotels and inns across Denmark. The core product portfolio consists of hotel accommodation (24 double rooms), an on-site restaurant serving classic Danish cuisine, and private event hosting for celebrations such as weddings, confirmations, and funerals. Supporting services include meeting and conference facilities (up to 160 persons), themed dining events (Vildtaften, Mortensaften), golf stay packages with green-fee partnerships at over 50 golf clubs, summer stay packages, tradesman packages, and group bus travel packages. The hotel also offers a gift card program and corporate rate agreements through the parent Danske Hoteller A/S platform, all tied into a loyalty/bonus program. The product architecture is centered on the inn's rooms and restaurant as the core offerings, with add-on packages and modules addressing specific customer segments (corporate, golf, bus groups, families).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Ophold)

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Danske Hoteller A/ScoreStrategic or Co-development PartnerHotel Hjallerup Kro is a member of Danske Hoteller A/S, a Danish hotel group comprising 27 hotels and coaching inns across Denmark. Parent company provides booking platform, loyalty program, corporate sales, and centralized marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Ringkøbing: Danske Hoteller member in Ringkøbing offering rooms, dining, golf packages, and meetings. Directly mirrors Hjallerup Kro's leisure + golf + conference mix.
• Hotel Kirstine: Newer Danske Hoteller addition near Næstved focused on gastronomy. Comparable full-service Danish inn with comparable scale, F&B focus, and group-channel structure.
• Hotel Menstrup Kro: Fellow Danske Hoteller member and traditional Danish kro near Næstved. Same historic-inn positioning, restaurant, conference, and event business model — directly comparable on scale, offerings, and target segments.
• Hotel Søparken: Danske Hoteller member in Aabybro with rooms, dining, meetings, and event hosting. Operates a similar product portfolio to Hjallerup Kro under the same brand standards.
• Hotel Pejsegaarden: Danske Hoteller member in Brædstrup with rooms, restaurant, and meeting facilities. Comparable full-service country inn positioning in the Jutland region.
• Hotel Vissenbjerg Storkro: Sister property in the Danske Hoteller chain operating as a classic Danish storkro with restaurant, meetings, and rooms. Closest like-for-like competitor in product mix and target market.
• Hotel Dagmar: Danske Hoteller member in Ribe under the "Forkælelse" (gastronomy) category. Direct comparable on F&B-forward country inn positioning and event offerings.

Broad incumbents

• Scandic Hotels Denmark: Largest Nordic hotel operator with broad Danish presence including North Jutland. Competes for business travelers, group bookings, and event hosting, but at standardized chain scale rather than historic-inn character.
• Comwell Hotels: Established Danish hotel and conference chain with broader geographic footprint. Competes for the same corporate meeting, conference, and weekend leisure demand but at larger scale and with a more standardized brand.
• Sinatur Hotel & Konference: Danish regional hotel group focused on conference and country hotels. Broader portfolio, but overlapping target segments (business meetings, weekend leisure) and similar rural Danish positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMYfnmyY13BN6xn1O5t7D2A
• Facebookfacebook.com/hjallerupkro
• LinkedInlinkedin.com/company/hotel-hjallerup-kro
• Instagraminstagram.com/hotelhjallerupkro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Hjallerup Kro