Hotel Dagmar

What Hotel Dagmar does

Hotel Dagmar is a privately-held heritage hotel located on Domkirkepladsen (Cathedral Square) in Ribe, Denmark, claiming status as Denmark's oldest hotel with founding traces to 1580. The property operates 54-59 individually decorated rooms at the main building plus additional rooms at its separate Weis Stue sub-brand, supported by a staff of approximately 10 direct employees. It is a wholly-owned subsidiary of Danske Hoteller A/S, a Danish hospitality group operating 27 hotels across Denmark, which provides centralized booking infrastructure, a group-wide loyalty/bonus program (Danske Hoteller Fordelsprogram), and shared corporate services.

The hotel's product mix is anchored on four core package experiences: Overnatning med morgenmad (overnight with breakfast), Dagmar-ophold (3-course menu with wine), Forkælelsesophold (5-course gastronomic menu with wine pairing), and Sort Sol-ophold (starling murmuration nature experience bundled with Sort Safari). Pricing for premium packages ranges from approximately kr. 1,320 to kr. 2,170 per person depending on season and room configuration, with room upgrade fees of kr. 200-600 per night. Two distinct restaurants — the main hotel restaurant and Weis Stue (a separate-building restaurant with its own kitchen and room inventory) — generate independent dining revenue, supplemented by outdoor summer terrace seating on the town square, meeting and event packages (including SKI public-sector procurement framework access), private celebrations (selskaber), Christmas/New Year packages, and a take-away food service.

The go-to-market motion is direct-to-consumer, with the hotel's own website (hoteldagmar.dk) serving as the primary booking channel, supplemented by phone/email inquiries and the Danske Hoteller parent platform. Distribution is overwhelmingly domestic Danish, with multilingual site support (Danish, English, German) suggesting modest international intent. Customer segments are leisure-oriented: couples seeking romantic getaways are the primary segment, followed by nature and culture tourists visiting Ribe's Viking heritage sites and the Wadden Sea UNESCO area, families, and corporate/government groups via meetings and SKI. Technology infrastructure is conventional hospitality SaaS — TYPO3 CMS, Netaxept payment processing, and EasyTable restaurant reservations — with no proprietary technology or AI/ML capabilities disclosed.

Name

Hotel Dagmar

Legal name

Hotel Dagmar

Website

https://hoteldagmar.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Dagmar is a heritage hotel in Ribe, Denmark, claiming to be Denmark's oldest (founded 1580), operating 54-59 rooms plus the Weis Stue restaurant as a subsidiary of the 27-hotel Danske Hoteller A/S group. It serves leisure couples, families, and Danish government/corporate clients with curated gastronomy and nature experience packages.

Ownership category

akta.pro rank

Product category

Historic Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Historic boutique hotel
• Gastronomic stay packages
• Romantic hotel accommodation
• Meeting and event hosting
• Danske Hoteller network

Headquarters

HQ city

Ribe

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodations: Room bookings for overnight stays including various room categories (standard double, Gågadeværelse, Domkirkeværelse, Suite). The hotel offers 54-59 individually decorated rooms at its historic location.
2. Package Stays (Ophold): All-inclusive package deals combining accommodation with dining experiences. Offerings include: Overnatning med morgenmad (overnight with breakfast), Dagmar-ophold (3-course dinner with wine), Forkælelsesophold (5-course gastronomic menu with wine pairing), Sort Sol ophold (nature experience package), and seasonal packages. These create higher revenue per stay through bundled offerings.
3. Restaurant Dining: Two restaurants operating independently: the main hotel restaurant and Weis Stue (separate building with its own restaurant). Outdoor seating on the square during summer months. Revenue from à la carte dining, special events, and private parties.
4. Events and Conferences: Meeting packages (Mødepakker) including SKI public procurement agreements for government bookings. Private events, celebrations (Selskab), and Christmas/New Year arrangements. Corporate and group bookings handled through sales inquiry.
5. Gift Cards and Add-ons: Gift cards (Gavekort) sold through Danske Hoteller platform. Additional revenue from pet fees (kr. 200 per stay), room upgrades, and green fee partnership arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Dagmar operates a historic 54–59-room boutique hotel on Domkirkepladsen in Ribe, Denmark's oldest city, offering individually decorated accommodation, two on-site restaurants (Hotel Dagmar Restaurant and Weis Stue), and curated overnight stay packages that bundle rooms with multi-course gastronomic dining, wine pairings, and local nature experiences such as the Sort Sol starling murmuration. The hotel also hosts private celebrations (Selskab), corporate meetings/conferences under the SKI government procurement framework, and seasonal Christmas/New Year packages.

Product overview

Hotel Dagmar is a historic hotel offering accommodation and gastronomic experiences as a unified brand, with 59 individually decorated rooms at the main property and additional rooms at the Weis Stue sub-brand location. The hotel operates two restaurants with distinct styles and atmospheres, plus outdoor terrace seating on the town square during summer. Stay packages include overnight with breakfast, romantic Dagmar-ophold with 3-course menus, premium Forkælelsesophold with 5-course gastronomic experiences, and seasonal Sort Sol nature packages. Additional offerings include private event hosting (Selskab), meeting packages with government procurement options, Christmas/New Year packages, and take-away service. The hotel participates in the Danske Hoteller loyalty program spanning 27 properties across Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Weis Stue: The hotel's main on-site restaurant offering traditional Danish dining, named after the historic Weis Stue building.
• Hotel Dagmar Restaurant

Products and services

• Overnatning med morgenmad (Overnight with Breakfast) Standard hotel accommodation package including overnight stay in one of 54–59 individually decorated rooms on Domkirkepladsen in Ribe and a Danish breakfast buffet. Aimed at leisure travelers seeking historic, central accommodation in Denmark's oldest city.
• Dagmar-ophold
• Forkælelsesophold (Pampering Stay)
• Sort Sol-ophold (Black Sun Stay)
• Lyse Nætter-ophold (Summer / Light Nights Stay)
• Hotel Dagmar Værelser (Individually Decorated Rooms)
• Restauranter (Hotel Dagmar Restaurant)
• Weis Stue (rooms, restaurant & events)
• Selskab (Private events & celebrations)
• Mødepakker (Meeting & conference packages)
• Jul/nytår (Christmas & New Year packages)
• Take away
• Gavekort (Gift cards)
• Danske Hoteller Fordelsprogram (Bonus & loyalty program)
• Greenfee-aftaler (Golf green fee partnerships)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Danske Hoteller A/ScoreOthersHotel Dagmar is a wholly-owned subsidiary of Danske Hoteller A/S, a Danish hotel chain operating 27 hotels across Denmark. The partnership provides brand affiliation, centralized booking infrastructure, shared loyalty/bonus program, cross-selling opportunities, and corporate support services including HR, marketing, and IT.
• Sort SafariminorStrategic or Co-development PartnerSort Safari organizes the starling murmuration ('Sort Sol') nature tours featured in Hotel Dagmar's Sort Sol package offerings. The partnership provides guided nature experiences as a component of the hotel's experience packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Vildbjerg: Member of the same Danske Hoteller A/S chain. Comparable full-service Danish hotel offering accommodation, dining, and event hosting under the shared brand network and loyalty program.
• Hotel Phønix: Garni Hotel in Brønderslev and part of Danske Hoteller A/S. Direct chain peer offering similar accommodation and shared loyalty benefits as Hotel Dagmar.
• Dronninglund Hotel: Sibling Danske Hoteller A/S property. Comparable Danish full-service hotel with shared booking, loyalty, and corporate support infrastructure.
• Hotel Falken: Another Danske Hoteller A/S member property in Videbæk, Denmark. Directly comparable on chain affiliation, full-service hotel model, package offerings, and shared corporate infrastructure with Hotel Dagmar.
• Hotel Søparken: Sibling property within the Danske Hoteller A/S chain located in Aabybro, Denmark. Comparable as a chain-affiliated Danish full-service hotel with package stays, dining, and event hosting, sharing the same loyalty program and booking platform as Hotel Dagmar.
• Hotel Marina: Danske Hoteller A/S property in Grenaa. Comparable chain-affiliated Danish full-service hotel with similar package, dining, and event offerings tied to a local destination.

Broad incumbents

• Hotel d'Angleterre: Iconic historic luxury hotel in Copenhagen dating to 1755. Comparable as a heritage Danish hotel leveraging historic positioning and premium F&B to command premium ADR, though at a much larger and more upscale scale than Hotel Dagmar.
• Hotel Admiral: Historic Copenhagen hotel operating in a heritage building. Comparable in leveraging historic architecture and central location for hospitality, although it operates in a major urban market rather than a small heritage town like Ribe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HotelDagmarRibe-DanskeHoteller
• Facebookfacebook.com/hoteldagmar
• LinkedInlinkedin.com/company/hotel-dagmar
• Instagraminstagram.com/hoteldagmar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Dagmar