Earned Media Pty Ltd

What Earned Media Pty Ltd does

Earned Media Pty Ltd is a Sydney-based AI SEO agency operating a dual-engine model that combines traditional Google search optimisation (Engine 01) with Generative Engine Optimisation targeting AI-generated answer layers in ChatGPT, Gemini, Perplexity, and Copilot (Engine 02). Founded in 2017 by Nick Brogden, the firm serves category-leading brands across enterprise SaaS, finance, infrastructure, higher education, and retail, with a roster including Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify, and Fresha. The agency runs six integrated service disciplines — GEO, SEO, Digital PR & Citation Engineering, Content Marketing, Link Building, and Technical SEO — all powered by EMintel, an in-house proprietary AI intelligence platform built on Python/FastAPI with a React/Next.js frontend. EMintel synthesises live LLM probe data, traditional search corpus (Ahrefs, Semrush, DataForSEO, GSC, GA4), and internal communications (Fireflies, Slack) into a single decision layer, with a Claude Sonnet-powered 4-Rubric Evaluator scoring AI responses on Confidence, Completeness, Visibility, and Sentiment. The platform is trained on three years of engagement data and is the firm's primary defensible asset.

The business operates a quote-based monthly retainer model across enterprise and mid-market clients, supplemented by a white-label link building channel for independent SEO consultants and digital agencies serving sub-A$3,000/month sub-clients. Go-to-market is senior-led and direct: initial engagement is triggered by a free Truth Gap audit reviewed personally by Nick Brogden, with a 48-hour response time and dedicated specialist pod assignment. Average client partnership length exceeds three years, indicating strong retention. The firm is bootstrapped and founder-owned, with no external institutional investment, no parent company, and no subsidiaries. Operating geographies span APAC (Australia) and North America (United States), with all new business generated through direct outreach, inbound audits, referral, and earned media from Channel 7's Kochie's Business Builders programme. Recent industry recognition includes APAC Search Awards finalist status in 2025 and 2026, multiple Clutch top-tier awards in 2026, and Semrush Certified Agency Partner status.

Name

Earned Media Pty Ltd

Legal name

Earned Media Pty Ltd

Website

https://earnedmedia.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Earned Media Pty Ltd is a Sydney-based AI SEO agency operating a dual-engine model that delivers traditional Google SEO alongside Generative Engine Optimisation for category-leading brands across enterprise SaaS, finance, and education, powered by its proprietary EMintel intelligence platform.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• AI SEO services
• Generative Engine Optimisation
• Editorial link building
• Digital PR agency
• Technical SEO consulting

Headquarters

HQ city

Bella Vista, Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. AI SEO / Generative Engine Optimisation Services: Full-stack GEO and AI SEO retainers for category-leading brands. Services include entity scaffolds, citation engineering, LLM visibility tracking, AI Overview optimisation, and dual-engine (SEO + GEO) campaigns.
2. Premium SEO Services: Premium editorial link building (DR50+ placements), B2B topic cluster content, technical SEO, and digital PR retainers. Billed as monthly retainer engagements with dedicated specialist pods.
3. White-Label Link Building: Resold link building services for independent SEO consultants and agencies under $3,000/month sub-client budgets. Transparent per-placement pricing with live-link verification before client invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Earned Media is an AI SEO agency that delivers dual-engine search optimisation services — traditional Google SEO combined with Generative Engine Optimisation (GEO) — for category-leading B2B brands. The firm sells monthly retainer engagements delivered by dedicated specialist pods covering GEO, SEO, editorial link building (DR50+), Digital PR & citation engineering, content marketing, and technical SEO, all powered by its proprietary AI intelligence platform EMintel. It also resells white-label link building services to independent SEO consultants.

Product overview

Earned Media is an AI SEO agency operating a dual-engine model that combines traditional Google SEO (Engine 01) with Generative Engine Optimisation (Engine 02) for AI search visibility. The core enabling technology is EMintel, a proprietary AI intelligence platform that synthesizes data from Ahrefs, Semrush, DataForSEO, Google Search Console, Google Analytics, Fireflies, Slack, and live LLM probes into a unified decision layer. All service lines are powered by EMintel: GEO (Generative Engine Optimisation) targeting visibility in ChatGPT, Gemini, Perplexity, and Copilot; SEO (premium editorial links, B2B topic clusters, on-page optimization); Content Marketing (EMintel-generated briefs, senior writers, 9.05/10 QA scoring); Link Building (DR50+ editorial placements, 50-point Provenance Score); Technical SEO (architecture, Core Web Vitals, dev-ready tickets); and Digital PR (citation engineering, source-graph mapping, live SoM tracking). Sub-products include Negative Space (entry-level GEO setup with continuous AI monitoring and gap alerts) and Web Design Agency Sydney (AI-native websites). The agency also offers Enterprise SEO for category leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• EMintel Proprietary AI intelligence platform that synthesises Ahrefs, Semrush, DataForSEO, GSC, GA4, live LLM probe data (ChatGPT, Gemini, Perplexity, Claude, Google AI/AIO), client intelligence profiles, and internal comms (Fireflies, Slack) into a single queryable intelligence layer. Built in-house on Python/FastAPI with a React/Next.js frontend. Powers every SEO/GEO client engagement.
• GEO — Generative Engine Optimisation Full-stack Generative Engine Optimisation service that engineers brand presence inside AI-generated answers from ChatGPT, Gemini, Perplexity, and Copilot through entity scaffolds, citation engineering, and LLM visibility tracking. Sells as a monthly retainer engagement with a dedicated specialist pod, EMintel-powered strategy execution, and ongoing Share of Model measurement.
• SEO Premium SEO retainer delivering editorial DR50+ link building, B2B topic clusters mapped to commercial intent, and conversion-grade on-page optimisation. Functions as Engine 01 of the dual-engine model, focused on Google dominance and traditional commercial-intent search traffic.
• Digital PR & Citation Engineering Digital PR service focused on Tier 1 media placements (Reuters, Forbes, AFR, Wired, 200+ sector publications) that train the AI citation graph. Engineering brand-aligned narratives and measurable citations, link equity, and Share of Model uplift — rather than vanity reach. Includes source-graph mapping and live SoM tracking.
• Content Marketing Human-crafted content augmented by EMintel intelligence: senior writers produce content scored across eight QA dimensions (average 9.05/10), with EMintel-generating GEO-optimised briefs and structure engineered for AI citation visibility.
• Link Building DR50+ editorial link placements delivered by three specialist teams (relationship link building, GEO/LLM link building, Digital PR). Every prospect runs through the Provenance Score 50-point rubric. No PBNs or link farms; transparent live-link verification before client invoicing on white-label engagements.
• Technical SEO Technical SEO service covering architecture mapping, cannibalisation detection, Core Web Vitals optimisation, and dev-ready tickets so changes actually land in production.
• Negative Space Entry-level GEO setup product powered by EMintel. Continuous crawls of ChatGPT, Gemini, Perplexity, Claude, and Google AI/AIO probe for mention and citation data, identifying 'Negative Space' gaps and pushing real-time alerts to dedicated comms channels.
• Web Design Agency Sydney AI-native website design service for Sydney clients. Sites built for SEO and AI search visibility, engineered to perform in both traditional Google ranking and AI answer layers.
• White-Label Link Building Resold link building service for independent SEO consultants and digital agencies serving sub-$3,000/month sub-client budgets. Transparent per-placement pricing with live-link verification before client invoicing, layered on top of the firm's DR50+ editorial placement capability.

Quantifiable outcome

• 96% of campaigns hit or exceeded monthly live-link target on plan
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Monday.com / Kochie's Business BoosterminorGTM or Marketing Partner · 1 January 2021Nick Brogden contributed four lessons (SEO & SEM, Digital PR, Google Analytics, Prioritisation framework) to the free Kochie's Business Booster digital marketing course produced with Monday.com. Course reaches Australian small business owners seeking digital marketing education.
• SemrushcoreTechnology or IntegrationSemrush Certified Agency Partner. Earned Media integrates Semrush data into EMintel and uses the platform across all SEO engagements. The partnership provides access to Semrush tooling, methodology alignment, and the agencies.semrush.com directory listing.
• Channel 7 / Kochie's Business BuildersflagshipGTM or Marketing PartnerNick Brogden is a recurring TV guest and guest host on Channel 7's Kochie's Business Builders programme. Multiple appearances covering SEO, SEM, CRO, digital marketing strategy. Provides national broadcast visibility and authority positioning for Earned Media.
• DataForSEOcoreTechnology or IntegrationData service integrated into EMintel's data pipeline, feeding search corpus intelligence into the platform alongside Ahrefs, Semrush, GSC, and GA4.
• AhrefscoreTechnology or IntegrationPrimary backlink analysis and SEO data source integrated into EMintel's data pipelines. Used for Domain Rating (DR) verification, organic traffic data, and competitor analysis across all client accounts.
• Claude / AnthropiccoreTechnology or IntegrationClaude Sonnet powers the 4-Rubric Evaluator — scoring every AI response on Confidence, Completeness, Visibility, and Sentiment. Core component of EMintel's GEO analysis engine.
• NSW GovernmentminorGTM or Marketing PartnerNSW Government registered supplier (Supplier #144789) listed on the Buy NSW government procurement portal. Enables engagement with NSW public sector entities under government purchasing frameworks.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: Large US-based digital marketing agency offering SEO, paid media, content, and digital PR. Overlaps with Earned Media on SEO and content services but at much larger scale and broader channel mix; comparable on enterprise client sophistication.
• BrightEdge: Enterprise SEO platform providing search visibility, content optimization, and competitive analysis tooling. Broader incumbent competing indirectly via tooling that agencies and in-house teams use; relevant as EMintel competes in the same intelligence layer.

Direct peers

• Aira: UK-based digital marketing agency focused on SEO, content, and digital PR with proprietary tooling. Most direct comparable to Earned Media in services mix (editorial link building, content, technical SEO) and approach to enterprise clients; regional peer operating in different geography.
• Click Intelligence: UK-based SEO and link building agency offering editorial placements, content marketing, and digital PR services. Direct competitor in the premium link building category with similar quality standards and white-label offerings.
• Foundation Marketing: B2B SaaS-focused digital marketing agency offering SEO, content, and demand generation. Comparable on enterprise SaaS customer concentration (Salesforce-tier) and senior-led delivery model.
• Fractl: Digital PR and content marketing agency known for data-driven campaigns and tier-1 media placements. Direct peer on digital PR methodology and link acquisition through editorial placements for enterprise brands.
• Polaris Agency: Boutique SEO agency specializing in enterprise link building, digital PR, and content. Direct peer on premium editorial link building and digital PR services; comparable in team size and premium positioning though focused more on traditional SEO than GEO.
• Omniscient Digital: B2B SEO and content agency focused on enterprise SaaS clients with proprietary research-driven methodology. Highly comparable on enterprise SaaS customer base (Salesforce, Rippling-tier) and dual emphasis on SEO + content authority building.

Emerging players

• Profound: Emerging AI search analytics platform focused on brand visibility tracking across AI answer engines. Emerging competitor/adjacent in the GEO/AI citation tracking space that overlaps with Earned Media's EMintel platform capabilities.

Others

• Semrush Agency Partner Network: Semrush's directory of certified agency partners including Earned Media. Functions as a marketplace/distribution channel rather than direct competitor; relevant because Earned Media holds Semrush Certified Agency Partner status and is listed in this directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/earned-media-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earned Media Pty Ltd