Hlas ľudu
Hlas ľudu is a non-profit Slovak-language weekly newspaper in Nový Sad, Serbia, publishing print and digital editions, daily video news, and books for the Slovak national minority across 24 Vojvodina villages under the Národnostná rada slovenskej národnostnej menšiny.
- Company typePrivate
- Founded-
- HeadquartersNový Sad, Serbia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hlas ľudu does
Hlas ľudu (legal name: Novinovo–vydavateľská ustanovizeň Hlas ľudu) is a Slovak-language weekly newspaper and non-profit publishing institution headquartered in Nový Sad, Vojvodina, Serbia. It was founded by and operates under the institutional umbrella of the Národnostná rada slovenskej národnostnej menšiny (National Council of the Slovak National Minority), functioning as the official media organ of the Slovak national minority in Serbia. The publication covers local community news across 24 Slovak villages and towns in Vojvodina (including Aradáč, Báčsky Petrovec, Kovačica, Kysáč, Selenča, and Stará Pazova), as well as Serbian national politics, regional and international affairs, culture, lifestyle, and sports. The organisation employs 8 staff supported by 13 named editorial personnel and regional correspondents, including a director (Milana Arňašová Radićová) and a responsible online editor (Jasmina Pániková).
The publication operates a print newspaper, a digital edition called E-stánok, a website (hl.rs), daily YouTube news videos, a Facebook page, and email newsletter distribution. Its technology stack is built on WordPress with the JNews theme and WooCommerce for subscription commerce, supplemented by Contact Form 7, Google Analytics, and embedded YouTube video. Hlas ľudu also maintains book publishing operations (knižná produkcia) and an archive of past issues. Revenue is generated through annual print and digital subscriptions sold via the company's own e-commerce shop at hl.rs/shop/, with electronic access to the printed edition gated behind registered-user annual subscription. The entity operates as a non-profit under Serbian law and does not publicly disclose revenue; it is institutionally backed by the founding minority council and has not raised external funding.
Hlas ľudu firmographics
Firmographics- Name
- Hlas ľudu
- Legal name
- Novinovo–vydavateľská ustanovizeň Hlas ľudu
- Website
- https://hl.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hlas ľudu is a non-profit Slovak-language weekly newspaper in Nový Sad, Serbia, publishing print and digital editions, daily video news, and books for the Slovak national minority across 24 Vojvodina villages under the Národnostná rada slovenskej národnostnej menšiny.
- Ownership category
- akta.pro rank
Hlas ľudu industry classification
Industry- Product category
- Ethnic / Minority Language Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro industry
- Community, Ethnic & Multilingual News PublishersMedia, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)Local & Regional Newspapers (Print & Digital)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)
Keywords
Where Hlas ľudu is headquartered
LocationHeadquarters
- HQ city
- Nový Sad
- HQ country
- Serbia
- HQ region
- Europe
Offices2 records
Markets served
Hlas ľudu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription (Print): Annual and monthly subscriptions for the printed newspaper edition, with print copies distributed through the E-stánok (e-shop) section. Subscribers receive regular issues of the Hlas ľudu newspaper.
- Digital/Electronic Subscription: Annual subscriptions providing access to the electronic form of the printed edition. Users must be registered with a purchased annual subscription to access digital content. Pricing appears as 'Predplatné' (Prepayment) in the shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual print and digital subscription for Hlas ľudu newspaper |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hlas ľudu product offering
Product offeringCore offering
Hlas ľudu is a Slovak-language weekly newspaper and digital news publication serving the Slovak national minority community in Vojvodina, Serbia. It produces a printed weekly edition, an electronic edition (E-stánok), daily video news content, and book publications, distributing access through annual print and digital subscriptions sold via its e-commerce shop at hl.rs/shop/. Coverage spans local community news from 24 Slovak villages in Vojvodina, Serbian national politics, culture, lifestyle, and sports.
Product overview
Hlas ľudu is a weekly Slovak-language newspaper and publishing institution (novinovo–vydavateľská ustanovizeň) serving the Slovak minority community in Vojvodina, Serbia. The company operates the hl.rs news website, publishes the printed Hlas ľudu newspaper, offers an electronic version (E-stánok) for subscribers, and sells annual subscriptions. Founded by the National Council of the Slovak National Minority, the publication covers local news from Vojvodina's Slovak villages, Serbian national news, regional and international affairs, culture, lifestyle, and sports. The company also has book publishing operations (knižná produkcia) and an archive of issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Hlas ľudu (Printed Edition) Slovak-language weekly newspaper published by Novinovo-vydavateľská ustanovizeň Hlas ľudu, covering news from 24 Slovak villages in Vojvodina, Serbian national affairs, regional and international news, culture, lifestyle, and sports. Targeted at the Slovak national minority community in Serbia and sold primarily via annual subscriptions.
- E-stánok (Electronic Edition) Digital/electronic version of the printed Hlas ľudu newspaper, available to registered users who have purchased an annual subscription. Provides online access to current and archived issues (e.g., číslo 28/2026).
- Predplatné (Annual Subscriptions) Annual subscription service granting subscribers access to the printed newspaper and/or its electronic form. Sold through the company's e-commerce shop on hl.rs. Registration with a purchased annual subscription is required to access the electronic edition.
- Knižná produkcia (Book Publishing) Book publishing arm of Hlas ľudu producing Slovak-language publications, linked from the Hľ Portal menu and featured in the kultúra section of the site (e.g., Výklad nových kníh). Targeted at Slovak-language readers in Serbia.
Companies that use Hlas ľudu
Customer profileSegments1 record
Ideal customer profiles1 record
Hlas ľudu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Hlas ľudu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Národnostná rada slovenskej národnostnej menšiny (National Council of the Slovak National Minority)coreThe Národnostná rada slovenskej národnostnej menšiny is the founder and primary institutional backer of NVU Hlas ľudu. As the founding body, it establishes and supports the publication as the official media organ of the Slovak minority in Serbia. This is an institutional founding relationship, not a commercial partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hlas ľudu competitors and assessment
Company assessmentDirect peers
- Libertatea: Romanian-language newspaper for the Romanian minority in Vojvodina, Serbia. Operates the same NVU institutional model under the Romanian national minority council and serves as a closely comparable minority-language newspaper peer.
- Magyar Szó: Hungarian-language newspaper published as a similar NVU (newspaper-publishing institution) for the Hungarian national minority in Vojvodina, Serbia. Operates under an almost identical institutional structure with backing from the corresponding national minority council, making it the most direct comparable to Hlas ľudu.
- Hrvatska riječ: Croatian-language newspaper and NVU for the Croatian minority in Vojvodina, Serbia. Shares the same institutional structure (founded by the National Council of the Croatian National Minority) and editorial mandate as Hlas ľudu, making it a strong direct peer.
Broad incumbents
- Pannon RTV: Multicultural public broadcaster in Vojvodina producing radio and TV content in multiple minority languages including Slovak. A broader incumbent in the same minority-media ecosystem that overlaps with Hlas ľudu's audience for news and video content.
- Radio Television of Vojvodina (RTV): Regional public broadcaster of Vojvodina providing news and programming across multiple languages, including minority-language content. A broader incumbent in the same regional media market that competes for audience attention and public funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hlas ľudu social profiles
Digital presenceHlas ľudu compliance and trust
Trust signalCompliance1 record
Hlas ľudu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hlas ľudu leadership team
Management profileNumber of profiles
Profiles4 records
Hlas ľudu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hlas ľudu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hlas ľudu
What does Hlas ľudu do?
Hlas ľudu is a Slovak-language weekly newspaper and digital news publication serving the Slovak national minority community in Vojvodina, Serbia. It produces a printed weekly edition, an electronic edition (E-stánok), daily video news content, and book publications, distributing access through annual print and digital subscriptions sold via its e-commerce shop at hl.rs/shop/. Coverage spans local community news from 24 Slovak villages in Vojvodina, Serbian national politics, culture, lifestyle, and sports.
Is Hlas ľudu a public or private company?
Hlas ľudu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hlas ľudu founded?
Hlas ľudu was founded in -1. It employs 1 to 10 people.
Where is Hlas ľudu based?
Hlas ľudu is headquartered in Nový Sad, Serbia, in the Europe region.
How does Hlas ľudu make money?
Two revenue lines are on record. Subscription (Print) is the primary driver. The others are digital/Electronic Subscription.
Who are Hlas ľudu's main competitors?
Direct peers on record are Libertatea, Magyar Szó and Hrvatska riječ. Broad incumbents are Pannon RTV and Radio Television of Vojvodina (RTV).
Does Hlas ľudu have an API?
No public API is recorded for Hlas ľudu.
What industry is Hlas ľudu in?
Hlas ľudu's product category is Ethnic / Minority Language Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.