What HMTX Global does

HMTX Global is the international division of US-based HMTX Industries LLC, operating as the registered trade name of Aspecta B.V., a Dutch private limited company headquartered in Oud Gastel, the Netherlands. The company manufactures and distributes LVT (Luxury Vinyl Tile) flooring products across European and Asia Pacific residential and commercial construction markets. Its portfolio is organized around three operating units: Allure, a residential flooring brand offering plank, herringbone, tile, and pre-assembled chevron formats featuring proprietary DROPLOCK100™ click technology; Aspecta, a high-end contract flooring brand aimed at architects and designers in commercial projects; and Vertex, an OEM/Private Label division that produces custom-branded flooring for third-party retailers and brand owners.

The business model centers on direct enterprise sales, with dedicated regional sales staff targeting architects, designers, and commercial construction customers across Europe and Asia Pacific. Revenue is generated through one-time sales of branded flooring products (Allure, Aspecta) and OEM/private label manufacturing arrangements (Vertex). Manufacturing is conducted at two Chinese factories that have been under Stone family operational stewardship for over three decades. The company is privately held by the Stone family across four generations, with Harlan Stone serving as Group CEO and Rochelle Routman as Chief Sustainability and Quality Officer.

HMTX Global's differentiation is anchored in sustainability leadership and supply-chain transparency rather than in technology or pricing. It was the first manufacturer globally to achieve the International Future Institute's JUST 2.0 label and remains the only major flooring manufacturer with this certification. Its two Chinese manufacturing partners became the first companies in China and all of Asia to earn the JUST social justice label, and Aspecta Ten was the first rigid core/multilayer modular flooring product to receive both a Declare label and a Health Product Declaration. The company also participates as a Founding Circle Sponsor of Living Future Europe, a Strategic Partner of Living Future Institute Australia, and a member of DGNB, Living Product 50, and the Health Product Declaration Collaborative.

Name

HMTX Global

Legal name

Aspecta B.V.

Website

https://hmtxglobal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HMTX Global is the international division of US-based HMTX Industries, manufacturing LVT flooring through the Allure, Aspecta, and Vertex brands for residential and commercial construction markets across Europe and Asia Pacific, with production at two long-standing Chinese factories.

Ownership category

akta.pro rank

Product category

Resilient Flooring Manufacturing (Luxury Vinyl Tile / LVT)

NAICS

Floor Covering Retailers (449121)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Luxury vinyl tile flooring
• Rigid core flooring
• Resilient flooring manufacturing
• Contract flooring products
• Commercial LVT solutions

Headquarters

HQ city

Oud Gastel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring Product Sales: Revenue generated from the sale of branded flooring products (Allure, Aspecta) to residential and commercial customers. The company also offers OEM/Private Label products through its Vertex division.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

HMTX Global manufactures and distributes LVT (Luxury Vinyl Tile) flooring products across European and Asia Pacific markets under three core offerings: Allure residential flooring (plank, herringbone, tile, and pre-assembled chevron formats with proprietary DROPLOCK100™ click technology), Aspecta high-end contract flooring for architects and designers, and Vertex OEM/Private Label manufacturing services for custom-branded flooring. The company operates manufacturing in China and supplies both residential renovation and commercial construction markets through a dedicated regional sales force.

Product overview

HMTX Global is a flooring manufacturer and international division of HMTX Industries serving residential and commercial construction markets. The company operates a multi-brand portfolio consisting of: Allure (residential flooring with Plank, Herringbone, Tile, and Pre-Assembled Chevron formats featuring DROPLOCK100™ click technology), Aspecta (high-end contract flooring for architects and designers in commercial markets), and Vertex (OEM/Private Label manufacturing support). Products include LVT (Luxury Vinyl Tile) flooring with various formats and designs. The company also offers individual product lines such as AMISIA, DARA, DOVE GREY MARBLE, and EIRA under the Allure brand.

Differentiator

Problem solved

Functional benefit

Brands

• Allure: Stylish and functional residential flooring brand offering plank, herringbone, tile, and pre-assembled chevron products
• Aspecta
• Vertex

Quantifiable outcome

• First rigid core/multilayer modular flooring product to receive Declare label and HPD

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Living Future EuropecoreStrategic or Co-development PartnerFounding Circle Sponsor of Living Future Europe (LFE). HMTX actively participates in this leading sustainability organization's initiatives and programs aimed at advancing regenerative building practices.
• Living Future Institute AustraliacoreStrategic or Co-development PartnerStrategic Partner of Living Future Institute Australia (LFIA). Collaboration on promoting sustainable building and transparency standards in the Australian market.
• Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB)minorStrategic or Co-development PartnerMember of DGNB, also known as the German Sustainable Building Council. Supports sustainable construction standards and practices in German-speaking markets.
• Living Product 50minorStrategic or Co-development PartnerMember of Living Product 50 (LP50), a network of companies committed to creating regenerative products that give back more than they take.
• Health Product Declaration CollaborativeminorStrategic or Co-development PartnerMember of the Health Product Declaration Collaborative (HPDC), contributing to industry transparency initiatives for product ingredient disclosure.
• Chinese Manufacturing PartnerscoreStrategic or Co-development PartnerOver three decades, the Stone family has worked closely with two Chinese factories. Under HMTX leadership, both factories achieved the JUST social justice label - a first for any company in China and all of Asia. These partnerships define a new standard of transparency in Chinese manufacturing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tarkett: Tarkett is a France-headquartered global flooring manufacturer with a broad LVT, vinyl, and resilient flooring portfolio serving commercial and residential markets across Europe and internationally. Closely comparable to HMTX Global in terms of product category (LVT/resilient), European market emphasis, and direct-to-specifier sales motion.
• Beaulieu International Group: Beaulieu International Group is a Belgian-headquartered flooring manufacturer producing LVT, carpet, and other floor coverings for residential and commercial markets across Europe. Directly comparable to HMTX Global on European LVT manufacturing and distribution footprint.
• Interface, Inc. Interface is a global commercial modular flooring manufacturer with a growing LVT/rigid core offering sold primarily through architects and designers in commercial projects. Comparable to HMTX Global on the commercial specification-led sales model and on the modular/LVT product category.
• Mannington Mills: Mannington is a privately held, family-owned US flooring manufacturer with a meaningful LVT/resilient offering across residential and commercial segments. Comparable to HMTX on the dimensions of family ownership structure, LVT manufacturing focus, and multi-segment (residential + commercial) go-to-market.
• Gerflor: Gerflor is a France-based global manufacturer specializing in vinyl and resilient flooring for sports, commercial, and residential applications. Comparable to HMTX Global on European vinyl flooring manufacturing, specification-led commercial channel, and international distribution model.
• Forbo Flooring Systems: Forbo is a Swiss-headquartered global manufacturer of resilient flooring (including LVT and vinyl) primarily serving commercial and project specifications across Europe. Comparable to HMTX Global on resilient flooring category, European specification-led sales motion, and premium commercial positioning.

Broad incumbents

• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer, with extensive LVT/resilient offerings (via Pergo, Unilin, Mohawk brands) across residential and commercial markets globally. Overlaps broadly with HMTX Global on LVT product category but operates at significantly greater scale and broader portfolio breadth.
• Shaw Industries: Shaw Industries (Berkshire Hathaway) is a major US-based flooring manufacturer with residential and commercial LVT and resilient product lines, including the COREtec brand. Comparable to HMTX Global on LVT manufacturing and category leadership, though at much greater scale and broader portfolio.
• Armstrong Flooring: Armstrong Flooring is a US-headquartered established flooring manufacturer offering resilient (LVT/vinyl) flooring across commercial and residential segments. Comparable to HMTX Global on LVT/resilient product category, with a broader legacy portfolio including non-LVT categories.

Regional players

• Nox Corporation: Nox Corporation is a South Korea-based global LVT manufacturer with strong distribution across Asia Pacific, Europe, and North America. Comparable to HMTX Global on LVT product focus and Asia Pacific channel presence, though it operates as a regional/Asian-origin player rather than a European-headquartered competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hmtxglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HMTX Global