House of Beauty

What House of Beauty does

House of Beauty (legally HOB & Aesthetics Limited) is a privately-held, single-location beauty and aesthetics clinic founded in 2018 by Anna Hannaford in Camberley, Surrey, United Kingdom. The clinic operates under a direct-to-consumer model serving individual clients across Surrey, Berkshire, and Hampshire, with revenue generated from three streams: aesthetic treatment services (anti-wrinkle injections, dermal fillers, polynucleotides, Sculptra, Profhilo, HIFU, RF microneedling, Lemon Bottle fat dissolving), traditional beauty services (facials, skin peels, waxing, threading, nails, microblading, semi-permanent makeup, Thai massage), and retail skincare product sales (Obagi Medical, SRS). Treatment pricing is transactional and publicly disclosed, typically £150-£300 per treatment area, with free consultations for injectables and modest booking deposits (£15-£50).

The clinic's technology stack combines clinical aesthetics hardware (Dermapen 4, Focus Dual HIFU, RF Microneedling devices, Aquagold Fine Touch) with FDA-approved premium injectable products (Juvederm, Stylage, Teoxane, Intraline, Teosyal, Radiesse, Sculptra, Profhilo). On the digital side, the business operates on Acuity Scheduling for 24/7 online booking, WooCommerce for product e-commerce, and Google Analytics for web analytics. The clinic leverages a geographic SEO strategy with dedicated landing pages for 15+ surrounding towns to drive local search traffic, supported by an active social media presence on Instagram, Facebook, and LinkedIn.

The business remains founder-centric, with Anna Hannaford's personal credentials (Level 6 qualification, 50+ completed courses, 27 days of injectable training, hundreds of microblading procedures) serving as the primary brand asset. The clinic holds a Top Rated Google badge for five consecutive years (2018-2026) with a 4.9/5 rating across 258 reviews and holds COVID-19 Infection Prevention and Control certification from the Guild of Beauty Therapists. The clinic is structured as an independent private limited company with no disclosed external investment, no parent company, and no subsidiaries.

Name

House of Beauty

Legal name

HOB & Aesthetics Limited

Website

https://hob-aesthetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Beauty is a privately-held, single-location beauty and aesthetics clinic in Camberley, Surrey, founded in 2018 by Anna Hannaford, offering anti-wrinkle injections, dermal fillers, HIFU, RF microneedling, polynucleotides, and traditional beauty services to individual consumers across Surrey, Berkshire, and Hampshire.

Ownership category

akta.pro rank

Product category

Medical Aesthetics & Beauty Clinic

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Body Scrubs & Exfoliation Treatments (HSALAFAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Aesthetic clinic services
• Injectable treatments
• Skin rejuvenation therapies
• Beauty salon services
• Non-surgical aesthetics

Headquarters

HQ city

Camberley, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Treatment Services: Revenue is generated primarily from in-person aesthetic treatment services including anti-wrinkle injections, dermal fillers, HIFU, RF microneedling, polynucleotides, Profhilo, Sculptra, skin boosters, and other injectable treatments. Services are priced per treatment area or per session with typical pricing ranging from £150-300 per treatment.
2. Beauty Treatment Services: Traditional beauty services including facials, skin peels, waxing, threading, nails, eyebrow shaping, LVL lashes, microblading, semi-permanent makeup, and massage therapy. These services provide recurring revenue from regular client appointments.
3. Skincare Product Sales: Retail sales of professional skincare products including Obagi Medical Range and SRS Skin Rejuvenation Solution professional skincare products for clients to maintain skin health between treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

House of Beauty operates a direct-to-consumer beauty and aesthetics clinic in Camberley, Surrey, offering non-surgical aesthetic injectable treatments (anti-wrinkle injections, dermal fillers, polynucleotides, Sculptra, Profhilo), advanced skin rejuvenation technologies (HIFU, RF Microneedling, Dermapen 4 microneedling, PRP, exosome therapy), semi-permanent makeup services (microblading, lip blush, eyeliner tattoo), and traditional beauty services (facials, skin peels, waxing, nails, Thai massage). The clinic also retails medical-grade skincare products including Obagi Medical and SRS Skin Rejuvenation Solution ranges.

Product overview

House of Beauty is a full-service beauty and aesthetics clinic offering a comprehensive portfolio of treatments. The core aesthetic injectable offerings include Anti-Wrinkle Injections (Botulinum toxin) and Dermal Fillers (hyaluronic acid-based), supplemented by advanced regenerative treatments such as Polynucleotide Injections (Plenhyage XL, Plinest), Sculptra (collagen stimulator), Profhilo (hyaluronic acid skin booster), and Facial Balancing treatments. Non-surgical body contouring includes Lemon Bottle Fat Dissolving and HIFU Treatment. Skin rejuvenation services encompass RF Microneedling, Microneedling with Dermapen 4, Facials, Skin Peels, Exosome Therapy, and PRP Therapy. Semi-permanent makeup includes Microblading, Eyeliner Tattoo, and Lip Blush. Traditional beauty services cover Hair Removal, Nails, Eyebrows & Eyelashes, and Thai Massage. The clinic also stocks professional skincare products including SRS Skin Rejuvenation Solution and Obagi Medical Range. The portfolio is unified under the House of Beauty brand, centered on Anna Hannaford's expertise, with treatments ranging from non-invasive beauty services to advanced aesthetic injectable procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Wrinkle Injections Non-surgical anti-wrinkle treatment using Botulinum toxin to temporarily relax facial muscles, reducing fine lines and wrinkles including forehead, crow's feet, frown lines, brow lift, bunny lines, gummy smile, lip flip, platysmal bands, jaw slimming, and hyperhidrosis. Targeted at individual consumers seeking facial rejuvenation.
• Dermal Fillers Hyaluronic acid-based injectable treatments using premium FDA-approved brands (Stylage, Teoxane, Intraline, Juvederm, Teosyal, Radiesse) to plump skin, smooth wrinkles, fill deep lines, and enhance lips, cheeks, chin, jawline, under eye, nasolabial folds, marionette lines, and smokers lines. Targeted at individual consumers seeking facial contouring and rejuvenation.
• Facial Balancing Advanced personalized aesthetic treatment approach combining dermal fillers, anti-wrinkle injections, polynucleotides, and collagen stimulators applied across the entire face to enhance facial symmetry and proportion. Targeted at individual consumers seeking comprehensive facial enhancement.
• Polynucleotide Treatment Regenerative skin treatment using polynucleotides derived from natural DNA sources (including Plenhyage XL salmon-derived and Plinest trout-derived polynucleotides) to stimulate skin regeneration at a cellular level, enhancing collagen and elastin production, improving hydration, and treating fine lines, wrinkles, and acne scars. Targeted at individual consumers seeking advanced skin rejuvenation.
• Sculptra FDA-approved injectable collagen stimulator that gradually restores lost collagen through stimulating the skin's own collagen production over time for natural-looking facial volume restoration and anti-aging. Targeted at individual consumers seeking long-term facial volume restoration.
• Profhilo Hyaluronic acid-based bioremodelling injectable treatment that enhances skin hydration, texture, and elasticity for overall skin quality improvement. Targeted at individual consumers seeking skin quality enhancement.
• Lemon Bottle Fat Dissolving Non-surgical fat reduction treatment using a blend of Riboflavin (Vitamin B2), Lecithin, and Bromelain to target and dissolve stubborn fat deposits with minimal post-treatment swelling and downtime. Targeted at individual consumers seeking non-surgical body contouring.
• HIFU Treatment High Intensity Focused Ultrasound non-surgical treatment using the Focus Dual HIFU device to target the SMAS layer with focused sound waves, creating heated areas that stimulate collagen and elastin production for face lifting and tightening. Targeted at individual consumers seeking non-surgical skin lifting.
• RF Microneedling Radiofrequency microneedling treatment combining traditional microneedling with radiofrequency energy to target both surface and deep layers of skin for comprehensive rejuvenation of skin texture, tone, and firmness. Targeted at individual consumers seeking advanced skin rejuvenation.
• Microneedling with Dermapen 4 Microneedling treatment using Dermapen 4 automated device with micro-fine needles adjustable to different depths and speeds to create fractional puncture channels, stimulating the body's own repair process and enabling enhanced serum delivery. Targeted at individual consumers seeking skin renewal and collagen stimulation.
• Microblading Semi-permanent makeup technique for eyebrows creating natural-looking hair strokes. Targeted at individual consumers seeking defined, low-maintenance eyebrows.
• Semi-Permanent Makeup Range of semi-permanent cosmetic tattooing treatments including microshading, ombre eyebrows, eyeliner tattoo, and lip blush. Targeted at individual consumers seeking long-lasting cosmetic enhancement.
• Facials Range of facial treatments for skin rejuvenation, cleansing, and enhancement. Targeted at individual consumers seeking facial skincare.
• Skin Peels Chemical skin peel treatments for exfoliation, skin texture improvement, and skin rejuvenation. Targeted at individual consumers seeking advanced exfoliation and skin renewal.
• Skin Boosters

Quantifiable outcome

• Results from anti-wrinkle injections typically last 3-6 months
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JuvedermcoreOthersPremium hyaluronic acid dermal filler brand used at House of Beauty for lip filler, cheek filler, and other volume restoration treatments. One of the high-quality filler brands alongside Stylage, Teoxane, Intraline, Teosyal, and Radiesse.
• Stylage (Vivacy)coreOthersPremium hyaluronic acid dermal filler brand from Vivacy Laboratories used for various aesthetic treatments at House of Beauty.
• ProfhilocoreOthersBioremodelling injectable treatment using hyaluronic acid for skin hydration and anti-aging. House of Beauty is an authorized provider of Profhilo treatments.
• SculptracoreOthersFDA-approved injectable collagen stimulator used at House of Beauty for gradual, natural-looking facial volume restoration and anti-aging results.
• Obagi MedicalcoreOthersMedical-grade skincare product range sold at House of Beauty. Obagi offers prescription-strength skincare products for various skin concerns including hyperpigmentation, acne, and anti-aging.
• Dermapen WorldcoreTechnology or IntegrationProvider of Dermapen 4 microneedling devices and Dermaceuticals skincare products used in House of Beauty's microneedling treatments.
• Acuity Scheduling (Squarespace)coreTechnology or IntegrationOnline appointment booking platform powering House of Beauty's website booking system, allowing clients to view real-time availability and book appointments 24/7.
• Guild of Beauty TherapistsminorOthersIndustry trade body for beauty professionals in the UK. House of Beauty staff completed COVID-19 Infection Prevention and Control certification issued by the Guild.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Aesthetics: Boutique UK aesthetics clinic specializing in regenerative and non-surgical aesthetic treatments. Comparable on advanced regenerative treatments (polynucleotides, bio-stimulators) and premium positioning within a smaller footprint.
• sk:n clinics: National chain of medical aesthetics clinics offering anti-wrinkle injections, dermal fillers, microneedling, and skin treatments. Direct competitor for the same client base with stronger brand recognition and broader geographic coverage across the UK.
• The Private Clinic: Established UK aesthetics clinic offering non-surgical treatments including anti-wrinkle injections, dermal fillers, and skin rejuvenation. Comparable on procedures and target demographic but at a higher price point with multi-location presence.
• The Cosmetic Skin Clinic: UK aesthetics clinic specializing in injectable treatments, skin rejuvenation, and non-surgical aesthetics. Comparable on advanced injectable and regenerative treatment offerings, although more focused on a medical-clinic model than a beauty-salon model.
• DestinationSkin: UK aesthetics clinic chain offering injectables, advanced skin treatments and laser services across multiple locations. Comparable on service mix (anti-wrinkle, fillers, skin rejuvenation) with broader marketing reach and corporate infrastructure.
• SkinViva: North West England-based aesthetics clinic offering anti-wrinkle, dermal fillers, and skin treatments with a strong training arm. Comparable on injectables-focused service model and clinical expertise emphasis, with the added dimension of practitioner training.
• Thérapie Clinic: One of the UK's largest aesthetics clinic chains offering injectables, skin, and body treatments including anti-wrinkle injections, dermal fillers, and skin boosters. Directly comparable on core services (anti-wrinkle, fillers, skin rejuvenation) but operates at significantly greater scale across multiple UK and Ireland locations.
• Dr. MediSpa: Multi-location aesthetics clinic offering injectable treatments, advanced skin rejuvenation, and non-surgical aesthetics. Directly comparable on clinical injectables menu and premium positioning, with multi-site footprint London-based.
• Este Medical Group: Aesthetic clinic chain offering injectable aesthetics, skin treatments, and hair restoration across UK locations. Comparable on service mix and marketing-driven positioning, with stronger geographic spread and corporate structure.

Broad incumbents

• EF Medispa: UK aesthetics and wellness clinic offering a broad portfolio including injectables, body contouring, skin rejuvenation, and IV therapy. Comparable on treatment breadth and premium positioning but operates at a larger scale and with medical-spa branding rather than a neighborhood salon model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hob.and.aesthetics
• LinkedInlinkedin.com/company/house-of-beauty-camberley
• Instagraminstagram.com/hob.and.aesthetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Beauty