HOBrasil

What HOBrasil does

HOBrasil is a Brazilian ophthalmologic surgical center network (Centro Cirúrgico Oftalmológico) operating a partner-physician model in which independent ophthalmologists perform procedures using HOBrasil's infrastructure, equipment, and clinical support staff. Founded in 2016 in Salvador, Bahia, the network has expanded to three major Brazilian metros — Salvador (flagship with 8 surgical rooms and 100+ procedures/day capacity), São Paulo (3 surgical rooms, 12 post-anesthesia care beds, on-site central sterile supply and pharmacy), and Rio de Janeiro (four locations across Méier, Barra da Tijuca, Shopping Downtown, and Ipanema following the 2021 consolidation of Laser Eye Center, Hospital de Olhos do Méier, Hospital Oftalmológico da Barra, and Jardim de Alah Cirurgia Ocular under the HOBrasil brand).

The service offering spans over 100 ophthalmic surgical procedures (cataract/facoemulsification, PRK/LASIK refractive surgery, vitreoretinal surgery, glaucoma procedures, oculoplastics, corneal crosslinking) plus comprehensive diagnostics (OCT, biometry, topography, angiography, visual field). The underlying technology stack is built around premium third-party capital equipment — LensX and FEMTO LDV Z6 femtosecond lasers, Centurion Vision System, Constellation vitrector, Excimer SCHWIND AMARIS 750S, NGenuity 3D visualization, Topolyzer, Verion surgical planner, Zeiss/Leica microscopes, IOL Master — none of which is proprietary but whose concentration in a single facility is differentiated. HOBrasil layers on its own service products for partner surgeons: Assessoria Cirúrgica (premium IOL calculation with refractive-surprise correction guarantee), Concierge Cirúrgico, and Grupo de Assistência ao Médico (GAM).

The business model is asset-heavy healthcare services: revenue is generated per surgical procedure, billed primarily through 30+ health insurance (convenio) contracts (Amil, Bradesco Saúde, Sul América, Porto Seguro, Unimed, Allianz, Care Plus, plus corporate plans including Petrobras and Banco Central) with secondary direct private-pay revenue. The São Paulo unit carries Selo Einstein certification from Hospital Israelita Albert Einstein. HOBrasil is part of Grupo Opty, the largest ophthalmology services provider in Latin America with 25+ associated brands, which provides organizational backing and shared resources. The reported headcount is 34 employees; the company does not disclose revenue or external funding.

Name

HOBrasil

Legal name

HOBrasil

Website

https://hobrasil.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

HOBrasil is a Brazilian ophthalmologic surgical center network operating partner-physician facilities in Salvador, São Paulo, and Rio de Janeiro, serving patients needing cataract, refractive, retinal, and glaucoma surgeries via 30+ health insurance contracts and private pay, under Grupo Opty.

Ownership category

akta.pro rank

Product category

Ophthalmologic Surgical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Health Services (8000)

akta.pro primary industry

Ophthalmology Surgery Centers (HLAFAIAF)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Ophthalmic surgical services
• Cataract surgery center
• Refractive surgery
• Eye care procedures
• Ophthalmology diagnostics

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Surgical Procedures via Health Insurance: Surgical procedures and ophthalmological examinations billed through accepted health insurance plans (convenios). The center works with numerous health insurance providers across all locations.
2. Private Pay Surgical Services: Surgical procedures and examinations paid directly by patients without insurance coverage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HOBrasil operates ophthalmologic surgical centers in Salvador, São Paulo, and Rio de Janeiro, providing infrastructure, advanced equipment, and support services for ophthalmologists to perform over 100 types of eye surgeries including cataract, refractive, retinal, glaucoma, and oculoplastic procedures. The centers also deliver comprehensive diagnostic eye examinations and offer partner-physician services such as surgical consultancy and medical concierge.

Product overview

HOBrasil is a surgical ophthalmology center network (Centro Cirúrgico Oftalmológico) with three physical locations in Salvador, São Paulo, and Rio de Janeiro, Brazil. The offering consists of a unified surgical center platform providing infrastructure, equipment, and support services for ophthalmologists to perform eye surgeries and examinations. Core services include over 100 surgical procedures (cataract, refractive, retina, glaucoma, oculoplastics), comprehensive diagnostic examinations (OCT, biometry, topography), and medical support services (surgical consultancy, medical concierge, GAM). The center operates on a partner-physician model where surgeons bring or are assigned patients while HOBrasil provides facilities, equipment, nursing, and administrative support. The network is part of Grupo Opty, the largest ophthalmologic services group in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• HOBrasil Ophthalmologic Surgical Center A physical ophthalmologic surgical center providing infrastructure, equipment, and supporting services for ophthalmologists to perform surgical procedures and examinations across three locations in Brazil.
• Ophthalmologic Surgeries Over 100 distinct ophthalmic surgical procedures including facectomy (cataract), trabeculectomy, iStent, vitrectomy, scleral introflexion, pneumatic retinopexy, intravitreal injections, crosslinking, pterygium excision, ptosis correction, entropion/ectropion correction, and blepharoplasty. For patients requiring ophthalmic surgical intervention.
• Ophthalmologic Examinations Comprehensive diagnostic eye examinations including OCT (optical coherence tomography), visual field testing, biometry, topography, angiography, and retinal imaging. For patients requiring ophthalmic diagnostics and pre-surgical evaluation.
• Surgical Consultancy (Assessoria Cirúrgica) Consulting service for premium IOL (intraocular lens) calculation and surgical planning exclusively for surgeons operating at HOBrasil facilities, including refractive surprise correction guarantee. For partner ophthalmologists.
• Medical Concierge (Concierge Cirúrgico) Multidisciplinary team providing intermediary support between physicians and support areas, delivering efficient resolution for surgical patient coordination. For partner ophthalmologists and surgical patients.
• Medical Assistance Group (GAM) Grupo de Assistência ao Médico (GAM) — a multidisciplinary team handling physician demands, providing mediation between sectors and proposing process improvements for partner physicians operating at the Salvador facility.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• Grupo OptycoreStrategic or Co-development Partner · 1 January 2016HOBrasil is part of Grupo Opty, the largest ophthalmology services provider in Latin America with over 25 major associated brands. Opty provides the organizational backing, shared resources, and brand consolidation for HOBrasil and its facilities in Salvador, São Paulo, and Rio de Janeiro.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Rede D'Or São Luiz: Largest private hospital network in Brazil, including ophthalmology service lines. Represents broad incumbent competition that could expand specialty surgical capacity and compete with HOBrasil for insured surgical volume.
• Grupo Opty: HOBrasil's parent conglomerate and the largest ophthalmology services platform in Latin America with 25+ brands. Operates as a broader incumbent network across multiple Brazilian and Latin American markets.

Direct peers

• Visão Hospital de Olhos: Brazilian ophthalmology hospital network operating surgical centers with multi-subspecialty coverage. Comparable ASC-style business model targeting partner ophthalmologists and insured patients.
• IMO - Instituto de Moléstias Oculares: Major São Paulo-based ophthalmology center providing surgical and diagnostic eye care across multiple subspecialties. Competes head-to-head with HOBrasil for high-volume ophthalmic surgical cases in Brazil's largest metro.
• Hospital de Olhos Paulista (HOP): Long-established ophthalmology hospital and surgical center in São Paulo offering cataract, refractive, and vitreoretinal procedures. Directly competes with HOBrasil São Paulo for partner ophthalmologists and insured patients in the same metro.
• DayHORC: Day-hospital-style ophthalmology surgical center in Salvador, Bahia. Operates the same ophthalmic surgical center model in HOBrasil's home market, competing for partner surgeons and insured patients.
• CEMA Hospital: Specialized ophthalmology and ENT hospital in São Paulo with strong ambulatory surgery center footprint. Directly comparable multi-specialty surgical model competing for both hospital-based and outpatient ophthalmic procedures.

Others

• Hospital Israelita Albert Einstein: Awarding body of the Selo Einstein quality certification held by HOBrasil São Paulo. Comparable as a top-tier Brazilian healthcare provider and a strategic reference partner for HOBrasil's quality positioning.

Regional players

• Hospital Oftalmológico de Brasília: Ophthalmology specialty hospital in Brasília offering cataract, refractive, and retinal surgery. Comparable in scale and service mix but serves Brazil's central-west region rather than HOBrasil's Northeast/Southeast footprint.
• Hospital de Olhos de Sergipe (HOS): Ophthalmology specialty hospital serving Sergipe and broader Northeast Brazil. Comparable in mission and surgical offering but operates in a different regional market from HOBrasil's three metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hobrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOBrasil