Hockert Sales Inc

What Hockert Sales Inc does

Hockert Sales Inc is a privately held, Minnesota-incorporated B2B e-commerce distributor specializing in chiropractic healthcare equipment, supplies, and adjacent services. The company operates a single integrated Magento-style storefront (hockertsales.com) organized around six core product categories: chiropractic tables (Activator, Elevation, Flexion, Hylo, Traction-Decompression, Massage), clinical equipment (E-Stim/Ultrasound, Laser & Red Light, Diathermy, Shockwave, Air Purifiers), rehabilitation equipment, replacement parts for major table brands (Chattanooga, Lloyd, Hill Labs, Pivotal Health), nutrition supplements (Douglas Labs, Nordic Naturals, Charlotte's Web, Amrita), and patient care / clinic supplies (analgesics, hot/cold therapy, Thera-Band rehab, orthopedic supports, TENS/EMS). Catalog depth spans both new and refurbished/used inventory across every major table category, creating a price-tiered entry point for new practitioners and replacement-cycle demand from established clinics.

The underlying technology is a conventional account-gated B2B e-commerce platform with advanced search, brand filtering, product comparison, and wishlist functionality; prices are not publicly displayed, indicating negotiated or tiered B2B pricing rather than consumer list pricing. No AI/ML capabilities, proprietary algorithms, or data flywheel mechanics are evidenced. Shipping is fulfilled across the US (via Spee-Dee, UPS, USPS, FedEx) and Canada, with the highest fulfillment density in the Upper Midwest; the company is headquartered in Isanti, MN, with no disclosed satellite offices.

The business model combines (1) hardware and consumable product sales with B2B account-based pricing, (2) a used/refurbished equipment secondary market providing lower-priced entry SKUs, (3) equipment leasing and financing partnerships with NCMIC (chiropractor-founded, 1946) and Stearns Bank Equipment Finance to reduce customer capital barriers on higher-ticket items, and (4) tax-credit advisory services covering IRS Section 44 (Disabled Access Credit) and Section 179 depreciation deductions. Go-to-market is sales-led and content-supported: an in-house blog, a free downloadable equipment buying guide, and email newsletters capture top-of-funnel demand, while login-gated pricing and account creation convert mid-funnel buyers. The customer base is a fragmented long tail of independent chiropractic practices and clinics with no named enterprise anchors or chain-clinic logos in the source data.

Name

Hockert Sales Inc

Legal name

Hockert Sales Inc

Website

https://hockertsales.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hockert Sales Inc is a privately held B2B e-commerce distributor of chiropractic equipment, tables, supplies, and nutrition products, serving independent chiropractic practices and clinics across the US and Canada via account-gated pricing and NCMIC/Stearns Bank financing partnerships.

Ownership category

akta.pro rank

Product category

Chiropractic Equipment & Supplies

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Chiropractic equipment
• Chiropractic tables
• Therapy devices
• Clinic supplies
• Chiropractic supplies

Headquarters

HQ city

Isanti

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Sale of chiropractic tables, equipment, supplies, and nutrition products through e-commerce platform. Pricing requires account login suggesting B2B negotiated or tiered pricing structure.
2. Equipment Leasing: Partnership with NCMIC and Stearns Bank to provide equipment financing/leasing options to customers, facilitating higher-value equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hockert Sales Inc is a B2B e-commerce distributor that sells chiropractic tables, therapy and rehabilitation equipment, replacement parts, clinic and patient care supplies, and professional nutrition supplements to chiropractic practices and clinics. Products are offered as new, used, or refurbished, with pricing accessible only after account login. The company also facilitates equipment leasing through third-party financing partners (NCMIC and Stearns Bank) and provides informational support on Section 44 and Section 179 tax credits for equipment purchases.

Product overview

Hockert Sales Inc is a specialized B2B e-commerce retailer and distributor of chiropractic healthcare equipment, supplies, and services. The company operates a single integrated e-commerce platform offering a comprehensive portfolio of products organized into six core categories: (1) Chiropractic Tables including specialized tables for different therapy types (Activator, Elevation, Flexion, Hydro Therapy, Hylo, Traction/Decompression, Massage) available in new, used, and refurbished conditions; (2) Clinical Equipment including therapeutic devices such as E-Stim/Ultrasound systems, Laser/Red Light therapy equipment, Shockwave/Radial Pressure Wave systems, and Diathermy; (3) Rehabilitation Equipment for physical therapy applications; (4) Table Parts and replacement components for major brands; (5) Nutrition Supplements including professional-grade vitamins, supplements, and aromatherapy products; and (6) Patient Care and Clinic Supplies including analgesics, hot/cold therapy, orthopedic supports, exercise/rehab supplies, and diagnostic equipment. The company differentiates through financing options (NCMIC and Stearns Bank partnerships), tax credit advisory services (Section 44/179), and educational resources including a free equipment buying guide. Featured products include the Chattanooga Triton DTS Spinal Decompression Traction Table and Pivotal Health Eurotech Doc E9011 Decompression Table.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Tables Comprehensive range of chiropractic treatment tables for practicing chiropractors and clinic operators, including Activator, Benches & Portable, Elevation, Flexion, Hydro Therapy, Hylo, Intersegmental Traction-Roller, Massage Tables & Chairs, Smart Step, Stationary, and Traction & Decompression tables. Each type is offered in new and used conditions to serve both budget-conscious and fully outfitted practice needs.
• Clinical Equipment
• Rehabilitation Equipment

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IRS (via Tax Credit Programs)minorOthersPartnership with IRS tax code provisions. Section 44 Disabled Access Credit provides up to $5,000 annual tax credit for eligible businesses. Section 179 allows depreciation deductions on equipment purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mettler Electronics: Manufacturer of therapeutic ultrasound, electrotherapy, and laser devices used widely in chiropractic and physical therapy practices. Competes with Hockert's E-Stim, ultrasound, and laser therapy equipment categories.

Broad incumbents

• Performance Health (Sammons Preston / Biofreeze): Large manufacturer and distributor of rehabilitation, physical therapy, and sports medicine products under brands like Sammons Preston and Biofreeze. Overlaps with Hockert's rehab equipment, therapy equipment, and analgesic product lines but at substantially greater scale and broader practitioner reach.
• Patterson Companies: Major medical, dental, and animal health distributor with rehabilitation and physical therapy product lines. Similar B2B distribution model to Hockert but with a broader customer base and substantially larger scale.
• McKesson Medical-Surgical: Largest US medical-surgical distributor serving healthcare providers. Overlaps with Hockert on clinic supplies and durable medical equipment but operates at a scale many orders of magnitude greater.
• Enovis (formerly DJO Global): Large orthopedic medical device company that owns the Chattanooga brand of traction, decompression, and therapy tables — products Hockert resells. Competes with Hockert by selling direct to large clinic groups and hospital systems.
• Henry Schein: One of the largest healthcare distributors in North America, serving dental, medical, and animal health. Provides partial overlap with Hockert's healthcare equipment and supplies, but at massive scale and with no chiropractic specialization.

Direct peers

• Standard Process: Whole-food nutritional supplement company that distributes exclusively through healthcare practitioners, with chiropractors as a core channel. Direct overlap with Hockert's nutrition supplement category and shared vertical focus on the chiropractic market.
• Hill Laboratories: Manufacturer of chiropractic treatment tables (including manual and elevation tables) that sells both direct and through distributors. Direct overlap with Hockert's table category — competing both as a supplier and a sales channel.
• Foot Levelers: Custom-made orthotics and related wellness products sold primarily through chiropractors. Highly comparable target customer (chiropractic clinics) and product-overlap with Hockert's patient care and orthopedic support categories.
• Pivotal Health: Manufacturer of chiropractic decompression tables and treatment equipment, including the Eurotech Doc line. Both a supplier (Hockert resells Pivotal products) and a competitor for direct-to-chiropractor sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hockert-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockert Sales Inc