EDEKA Hoffmann & Sieber

What EDEKA Hoffmann & Sieber does

EDEKA Hoffmann & Sieber oHG is a third-generation, family-owned independent grocery retailer operating under the EDEKA Südwest cooperative umbrella in Baden-Württemberg, Germany. The business operates five full-range EDEKA Lebensmittelmärkte in Aspach, Bönnigheim, Löchgau, Markgröningen, and Sachsenheim — ranging from 863 to 1,777 sqm of sales area with combined grocery floor space of approximately 6,019 sqm and 380–460 parking spaces — plus one dedicated 600 sqm Getränkemarkt (beverage market) in Sachsenheim. Four of the grocery stores host in-house Markt-Bäckereien, and service counters (Bedientheke) for meat, cheese, and fish operate across locations. Revenue is generated through unit-pricing retail grocery sales with weekly promotional cycles published in the EDEKA Angebotsheft, supplemented by the PAYBACK loyalty program, in-store bakeries, and modern amenities such as electronic shelf labels and (since 2025) Scan & Go self-scanning via the EDEKA app at the Löchgau store.

The company traces its origins to a 1959 agricultural operation and a 1968 milk shop in Reutlingen, with retail expansion accelerating through successive store openings in Bön nigheim (1977), Freudental (1982), Löchgau (1988/1996/2012), Aspach (2001), Sachsenheim (2002/2008), and Markgröningen (2014). Total headcount is approximately 199 employees across the five stores plus a centralized Verwaltung (administration) in Bön nigheim. Leadership transitioned to the third generation in 2019 with Jennifer Hoffmann, Michael Hoffmann, and Sven Sieber assuming Geschäftsführung responsibility concurrently with the founders' retirement. Operations are managed on LUNAR/SAP ERP systems, with recent capital investments directed at sustainability (CO2 refrigeration, LED lighting, solar-powered e-bike charging stations at Markgröningen and Sachsenheim) and digital checkout (Scan & Go). The customer base consists of individual end-consumer households in the Ludwigsburg and Heilbronn districts, served alongside a community-engagement program spanning the EU-Schulfrucht school fruit initiative, the Ali Baba Primary School Kenya charity, kindergarten sponsorships, and an annual Maibaumfest.

Name

EDEKA Hoffmann & Sieber

Legal name

Hoffmann & Sieber oHG

Website

https://hoffmann-sieber.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

EDEKA Hoffmann & Sieber oHG is a third-generation, family-owned independent grocery retailer operating five EDEKA Lebensmittelmärkte and one Getränkemarkt across five Baden-Württemberg communities, serving end-consumer households with full-range groceries, in-house bakeries, Scan & Go technology, and PAYBACK loyalty integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Sachsenheim

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Revenue is generated through the sale of groceries, fresh produce, meat, dairy, beverages, and non-food items across five EDEKA Lebensmittelmärkte and one Getränkemarkt (beverage-only store). Products are sourced primarily through the EDEKA Südwest cooperative wholesale system, supplemented by regional suppliers. Pricing follows standard EDEKA retail price points with weekly promotional offers in the Angebotsheft (flyer/catalog). The company also operates in-store market bakeries (Markt-Bäckereien) in Bönnigheim, Markgröningen, Sachsenheim, and Löchgau.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

EDEKA Hoffmann & Sieber operates five EDEKA-branded full-service grocery stores (Lebensmittelmärkte) and one dedicated beverage market (Getränkemarkt) in Baden-Württemberg, Germany, selling groceries, fresh produce, meat, dairy, beverages, and non-food items through physical retail storefronts. The stores feature service counters for meat, cheese, and fish, in-house bakeries at most locations, modern checkout with Scan & Go technology, and sustainability features like solar-powered e-bike charging stations.

Product overview

EDEKA Hoffmann & Sieber is a family-owned retail company operating five EDEKA grocery stores and one dedicated beverage market across the Stuttgart region of Baden-Württemberg, Germany. The company offers a unified retail ecosystem combining core grocery and beverage retail with digital enhancements including Scan & Go self-scanning technology, a recipe platform with approximately 300 recipes, and PAYBACK loyalty integration. The stores feature in-house bakery operations (Hoffmann & Sieber Markt-Bäckereien) and sustainability initiatives such as e-bike charging stations powered by solar energy. The business operates under the EDEKA cooperative umbrella, with the third generation of the founding families (Jennifer Hoffmann, Michael Hoffmann, and Sven Sieber) now managing the company.

Differentiator

Problem solved

Functional benefit

Products and services

• EDEKA Lebensmittelmärkte (Grocery Stores) Full-service grocery retail stores offering a wide range of food products, fresh produce, meat, dairy, bakery items, and household goods across five locations in Aspach, Bönnigheim, Löchgau, Markgröningen, and Sachsenheim in Baden-Württemberg, Germany. Stores feature service counters (Bedientheke) for meat, cheese, and fish.
• Getränkemarkt Sachsenheim (Beverage Store) A dedicated beverage retail store in Sachsenheim offering alcoholic and non-alcoholic drinks, operating separately from the food market at Sersheimer Strasse 45.
• Scan & Go Mobile self-scanning service available at the Löchgau store, allowing customers to scan products during shopping using handheld devices or the EDEKA smartphone app, enabling faster checkout via QR code at the register or Self Scanning Station.
• Hoffmann & Sieber Markt-Bäckereien (In-Store Bakeries)

Quantifiable outcome

• Five EDEKA stores and one Getränkemarkt serving five communities with combined ~93,000+ product lines
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EDEKA Südwest GenossenschaftcoreChannel Partner/ Reseller/ DistributorEDEKA Hoffmann & Sieber operates as an independent EDEKA retailer under the EDEKA brand umbrella, sourcing the majority of products through the EDEKA Südwest cooperative wholesale system. The partnership provides brand licensing, centralized supply chain, marketing support, training programs (Azubi seminars), and access to the EDEKA digital ecosystem (app, Scan & Go, Angebotsheft). Hoffmann & Sieber is a shareholder/member of the cooperative.
• EDEKA StiftungcoreStrategic or Co-development PartnerPartnership with the EDEKA Foundation (EDEKA Stiftung) for the 'Mehr bewegen – besser essen!' (Move more – eat better!) program at a local primary school. Hoffmann & Sieber employees spent four days at a local Grundschule (primary school) teaching 3rd graders about movement, nutrition, and responsibility through interactive games, cooking, and healthy breakfast preparation.
• Ali Baba und Freunde helfen Kenia e.V.minorStrategic or Co-development PartnerA charitable non-profit association founded with the purpose of supporting the Ali Baba Primary School in Msumarini, ~40km north of Mombasa, Kenya. Michael Hoffmann (3rd generation, management) and Ali Baba form the board of the association. The school provides education to 400 children and is entirely donation-funded. Hoffmann & Sieber actively promotes and sponsors this initiative as a core social engagement project.
• Gärtnerei FleckhammerminorStrategic or Co-development PartnerRegional partner for the annual Azubi-Tag (apprentice day). Apprentices spent a day at the Gärtnerei Fleckhammer farm gaining practical insights into agricultural operations, planting and harvesting strawberries, lettuce, and radishes directly from the field — connecting apprentices to the 'farm to fork' journey.
• EDEKA Südwest Zentrallager RastattminorStrategic or Co-development PartnerAnnual Azubi-Event destination: Hoffmann & Sieber apprentices visit the semi-automated EDEKA Südwest central warehouse in Rastatt, learning about the supply chain and logistics journey that goods take before arriving in their stores.
• SchwarzwaldmilchminorOthersRegional dairy supplier visited during team outings. Schwarzwaldmilch distinguishes itself through regionality, quality, innovation, and fair milk prices for producers. The Aspach store team visited the production facility and an operating farm to learn about dairy supply chain.
• WWF / EDEKA Zitrus-ProjektminorStrategic or Co-development PartnerThe store team visited Valencia, Spain, to tour orange and clementine plantations supplying the EDEKA-WWF Citrus Project. The project focuses on sustainable water management, reduced pesticide use, greater biodiversity, and better soil fertility. Partners include Juan Motilla (farmer) and AM Fresh (exporter).
• Landern-Grundschule MarkgröningenminorOthersLocal primary school in Markgröningen participating in the EU-Schulfrucht (School Fruit) program supported by EDEKA Hoffmann & Sieber. Since 2015, approximately 250 children receive weekly deliveries of seasonal and regional fresh produce. The program includes educational components about food origin and healthy eating.
• Local Clubs, Vereine, and Kindergärten (Sponsorship Program)minorOthersHoffmann & Sieber offers a uniform sponsorship package to all registered clubs, schools, and kindergartens: a 5% annual rebate on purchases. This includes local sports clubs, cultural associations, and childcare facilities in the region. Over 19 local partners are promoted through the company's Maibaumfest event.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• REWE Group: Germany's second-largest grocery chain operating full-range supermarkets (REWE) and discounters (Penny). Comparable as a multi-format grocery competitor serving similar German household customers with overlapping product assortment.
• Kaufland: German hypermarket chain (Schwarz Group) operating large-format stores combining grocery and general merchandise. Comparable as a competing grocery format serving similar household customers in Baden-Württemberg trade areas.
• Penny Markt: German discount grocery chain (REWE Group) operating in small-town locations similar to those served by Hoffmann & Sieber. Comparable as a competitive price-positioned alternative in shared catchments.
• Netto Marken-Discount: German discount grocery chain (EDEKA Group) with broad national presence. Comparable as a price-positioned competitor and a same-parent brand peer that competes for similar household customers.
• Aldi Süd: German hard-discount grocery chain operating in southern Germany including Baden-Württemberg. Comparable as a structural price competitor with overlapping small-community store locations.
• EDEKA Südwest: Regional cooperative wholesale arm of EDEKA in Baden-Württemberg, Rhineland-Palatinate and Saarland. Comparable as the umbrella organization that Hoffmann & Sieber operates under, providing brand, supply chain, and digital infrastructure.
• Lidl: German hard-discount grocery chain (Schwarz Group) with dense presence in Baden-Württemberg. Comparable as a structural competitor applying price pressure on full-range grocers in the same small-town catchments.

Direct peers

• Alnatura: German organic/specialty grocer emphasizing natural and regional products with ~140 stores. Comparable in product positioning (regional, quality, fresh) and customer demographic to Hoffmann & Sieber's premium positioning.
• Denn's Biomarkt: German-Austrian organic supermarket chain with >300 stores focused on natural and regional products. Comparable in specialty/quality positioning and target customers seeking fresh, regional assortments.
• Tegut: Regional German grocer with strong focus on regional, organic, and fresh products, now part of the EDEKA family. Comparable as a similarly positioned regional quality-focused full-range grocer competing on local sourcing and customer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/edeka_hoffmann.sieber
• LinkedInlinkedin.com/company/edeka-hoffmann-&-sieber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDEKA Hoffmann & Sieber