hokify

What hokify does

hokify GmbH is a privately held, Vienna-headquartered mobile job and candidate platform operating in Austria and Germany under the brands hokify.at and hokify.de. Founded in 2015 and part of the norika group, the company operates a two-sided recruitment marketplace whose core proposition is enabling job seekers to create a single profile and apply to roles across multiple employers without repeating application steps, with a swipe-based discovery flow reminiscent of consumer dating apps. The platform is accessible via native iOS and Android applications and a web interface, and covers over 17 industries including logistics, retail, mechanics, and healthcare, broadly grouped by the company as 'Do-it-Jobs' (essential/everyday work spanning blue-, grey-, pink-, and basic white-collar roles).

The product surface includes a unified candidate profile, mobile-first job search and application flow, employer-facing recruitment services, and distribution through owned social channels (TikTok, Instagram, Facebook) and major app stores. Notable disclosed employers include IKEA, Calzedonia, Randstad, Manpower, Sodexo, DO & CO, OBI, Metro, Media Markt, Baumit, DEKRA Arbeit, Porsche Inter Auto, and Trenkwalder, alongside reported totals of 60,000-65,000+ companies in Germany and Austria using the platform for hiring. Partnerships with karriere.at (Austrian job board), EY, PwC Austria, and the Austrian Research Promotion Agency (FFG) suggest ecosystem and innovation activity but no detailed scope.

The business model is product-led growth and freemium on the candidate side — job seekers use the platform free of charge — while revenue is generated from employers and companies through recruitment services with recurring/subscription mechanics. GTM is a hybrid of self-serve consumer acquisition (mobile apps, web, social) on the supply side and direct employer sales on the demand side. No revenue, headcount, funding, or pricing details are publicly disclosed, and there is no clear evidence of AI/ML capabilities, programmatic integrations, or M&A activity in the available source material.

Name

hokify

Legal name

hokify GmbH

Website

https://hokify.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

hokify is a Vienna-based mobile-first job marketplace operating in Austria and Germany, enabling job seekers to apply across 17+ industries via a single reusable profile while monetizing employer recruitment services to over 60,000 companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Employer Recruitment Services: hokify charges employers/companies for access to the candidate pool and recruitment services. The platform connects over 60,000 companies with job seekers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

hokify is a mobile-first job and candidate platform that lets job seekers create a single profile and apply to positions across 17+ industries (logistics, retail, mechanics, healthcare, etc.) via native iOS and Android apps or web browser. The platform is free for job seekers and is monetized through subscription-based recruitment services sold to the 60,000+ companies that use it to source candidates in Austria and Germany.

Product overview

hokify is a mobile-first job and candidate platform that operates as a unified product across two markets (Austria and Germany). The core platform provides job search, application management, and candidate profiling capabilities across 17+ industries including logistics, retail, mechanics, and nursing. The platform is accessible via mobile app (iOS and Android) and web browser. Founded in 2015, hokify has grown to serve over 60,000-65,000 companies across Germany and Austria, facilitating quick and uncomplicated job applications directly through its platform.

Differentiator

Problem solved

Functional benefit

Products and services

• hokify Job Platform
• hokify iOS Mobile App
• hokify Android Mobile App
• Employer Recruitment Services

Quantifiable outcome

• Job seekers can complete job search and applications within minutes with a single profile

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Ernst & YoungminorOthersEY is listed as a partner on hokify's website. The nature of the partnership is not explicitly detailed.
• Austrian Research Promotion Agency (FFG)minorOthersFFG (Österreichische Forschungsförderungsgesellschaft) is listed as a partner, indicating potential R&D or innovation funding support.
• karriere.atminorOtherskarriere.at is listed as a partner, likely a complementary job board or recruitment platform partnership in the Austrian market.
• PwC ÖsterreichminorOthersPricewaterhouseCoopers Austria is listed as a partner on hokify's website. The nature of the partnership is not explicitly detailed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indeed: Global mobile-first job search engine and marketplace connecting employers with job seekers across white-collar and blue-collar categories. Most direct functional and business-model peer to hokify, though operating at vastly larger scale and global reach.
• Xing (New Work SE): DACH-focused professional network and job platform owned by New Work SE, with strong penetration in German-speaking markets. Comparable in geography, business model (employer recruitment services) and target audience to hokify.
• ZipRecruiter: US-based mobile-first job marketplace with AI-driven matching, SMB-friendly self-serve employer onboarding and a swipe/apply-style candidate UX. Closest structural analog to hokify's mobile-first, horizontal, SMB-emphasis model.
• karriere.at: Austrian job platform explicitly listed as a hokify partner. Operates in the same Austrian market, serves similar employer and job-seeker audiences, and represents both a competitor and channel partner for hokify.
• StepStone: Leading DACH-focused job board owned by Axel Springer, with deep penetration among German and Austrian employers and active candidate pools. Directly competes with hokify in the same geography and overlapping blue/white-collar verticals.

Emerging players

• Snagajob: US-focused hourly and shift-work job marketplace targeting restaurants, retail and hospitality. Comparable to hokify in its deliberate focus on the Do-it-Jobs/hourly segment that hokify targets, though geographically distinct.
• Joblift: Berlin-based job search aggregator operating across DACH, aggregating listings from multiple boards. Comparable to hokify as a DACH-focused digital job platform, though operating on an aggregation rather than direct-listing model.

Broad incumbents

• Glassdoor: Job listings platform owned by Indeed/Recruit, combined with company reviews and salary data. Overlaps with hokify on the employer-recruitment side while offering broader content-driven candidate traffic.
• LinkedIn (Microsoft): Largest professional network globally with a comprehensive jobs platform. Competes with hokify for recruiter spend and job-seeker attention across white-collar and increasingly blue-collar segments, but operates at vastly broader scope.

Regional players

• Jobcloud (jobs.ch / jobup.ch): Switzerland's leading job-board network (jobs.ch, jobup.ch). Comparable in business model and target audience to hokify, but focused on the Swiss market — relevant as a benchmark for hokify's potential DACH expansion path into Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hokify.at
• Instagraminstagram.com/hokify
• TikToktiktok.com/@hokify
• LinkedInlinkedin.com/company/hokify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hokify