HOLAMGROW FIBRAS DE COCO & SUBSTRATOS

What HOLAMGROW FIBRAS DE COCO & SUBSTRATOS does

HolamGrow Fibras de Coco & Substratos is a privately held Brazilian agricultural inputs producer headquartered in Holambra, São Paulo, with a second site (CEAFLOR branch) in Jaguariúna along the SP-107 corridor. Founded in 2012, the company began as a support hub for regional farmers before vertically integrating into the manufacturing of coconut fiber-based substrates. It sells four product families: coconut fiber products (chips, flour and fibrous grades, plugs, biomass mat), formulated substrates (peat, perlite, vermiculite, charcoal, rice husk, and crop-specific blends for orchids, cacti/succulents, tomato, strawberry, pepper, desert rose, and others), organic fertilizers (Bokashi formulations and earthworm humus), and a Garden Line (expanded clay, pine bark, vertical garden kits, grass edges, display vases). The catalog lists roughly 43 SKUs spanning raw inputs, blended mixes, and cultivation accessories.

The company targets commercial flower growers, ornamental plant nurseries, landscaping operators, vegetable and horticulture producers (tomatoes, strawberries, peppers), citrus orchards, and forestry/reforestation projects, with the core focus on flowers and ornamental plants. Go-to-market is direct-to-consumer via the company's e-commerce website and WhatsApp, with quote-based pricing (no published price list), targeting SMB growers and hobbyist gardeners primarily within São Paulo state in Southeast Brazil.

The underlying technology is straightforward: sourcing and processing coconut husk into graded fibers, chips, and flour, then blending with peat, perlite, vermiculite, charcoal, and rice husk to produce application-specific substrate mixes. Differentiators cited by the company are in-house proprietary formulations tailored to regional crops and cultivation formats (pots, trays, slabs, raised beds), a one-stop catalog spanning substrates to fertilizers to garden accessories, and an environmentally reusable coconut fiber input. The business model is transactional one-time product sales (four revenue streams, all one-time-license in classification), with no disclosed subscriptions, recurring service contracts, or technology licensing. Revenue is not publicly disclosed; the company has six employees and is independently owned.

Name

HOLAMGROW FIBRAS DE COCO & SUBSTRATOS

Legal name

HolamGrow

Website

https://holamgrow.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HolamGrow is a privately held Brazilian producer of coconut fiber substrates, organic fertilizers, and garden accessories, headquartered in Holambra, São Paulo. Founded in 2012, it sells four product lines via e-commerce and WhatsApp to commercial flower, ornamental, vegetable, citrus, and forestry growers across São Paulo state.

Ownership category

akta.pro rank

Product category

Agricultural Growing Substrates

NAICS

Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)

akta.pro secondary industries

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Coconut substrates
• Growing media
• Coconut fiber products
• Organic fertilizers
• Horticulture supplies

Headquarters

HQ city

Holambra

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coco Fiber Products: Sale of coconut fiber products including raw fibers, chips, and processed coco fiber in various forms (granulated, long fiber, flour types, mixed). These are sold as inputs for agricultural and horticultural cultivation.
2. Substrates and Growing Media: Sale of formulated substrate mixes for specific crop applications including cacti, succulents, orchids, vegetables, roses, and ornamental plants. Includes specialized blends for pots, trays, slabs, and raised beds.
3. Fertilizers: Sale of Bokashi organic fertilizers and earthworm humus for various plant categories including cacti, succulents, orchards, vegetables, orchids, flowers, ferns, foliage plants, and desert roses.
4. Garden Line Products: Sale of garden accessories including expanded clay, polished pine bark, vertical garden kits, grass limiters, and display vases for consumer garden applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HolamGrow manufactures and sells coconut fiber-based substrates, raw coconut fiber products (chips, long fiber, washed/unwashed flour types, mixed), and formulated growing media for agricultural and horticultural use. The company also markets organic Bokashi fertilizers, earthworm humus, and a garden accessories line (expanded clay, pine bark, vertical garden kits, grass limiters, display vases). Products serve commercial and hobbyist growers across the flowers, ornamental plants, vegetables, citrus, and forestry sectors, with specialized blends for pots, trays, slabs, and raised beds.

Product overview

HolamGrow is an agricultural products company based in Holambra, São Paulo, Brazil, specializing in coconut fiber and substrate products for professional and hobbyist growers. The company operates four main product lines: (1) Fibras de Coco (12 coconut fiber products) including various chip sizes, fiber types (flour, fibrous, mixed), biomass products, and specialized mixes for crops; (2) Substratos (20 substrate products) including peat moss, perlite, vermiculite, charcoal, rice husk, and pre-formulated specialty mixes for orchids, cacti, succulents, and vegetables; (3) Fertilizantes (6 fertilizer products) featuring organic Bokashi fertilizers for specific plant categories and earthworm humus; and (4) Linha Garden (5 garden products) including expanded clay, pine bark, vertical garden kits, grass restraints, and display vases. The company serves markets in flowers, ornamental plants, vegetables, citrus, and forest crops, developing special mixtures for pots, trays, slabs, and raised beds.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Garden: Garden product line including expanded clay, polished pine bark, vertical garden kits, grass limiters, and display vases.

Products and services

• Biomanta A coconut fiber biomat used for erosion control and plant cultivation applications.
• Casco de coco (Coconut Shell) Raw coconut shell pieces used as a growing medium component.
• Chips 1×1 Coconut fiber chips in 1×1 centimeter size for substrate mixing.
• Chips 2×2 Coconut fiber chips in 2×2 centimeter size for substrate applications.
• Fibra de coco granulada lavada (Pó de coco) Washed granulated coconut fiber, also known as coconut powder, used as a growing medium.
• Fibra de coco longa fardo Long coconut fiber compressed in bales, used for professional cultivation applications.
• Fibra de coco tipo farinha 1 não lavada Unwashed coconut fiber type 1 flour, a fine-textured growing medium component.
• Fibra de coco tipo farinha 2 lavada Washed coconut fiber type 2 flour, a fine-textured washed growing medium.
• Fibra de coco tipo fibroso Fibrous coconut fiber with longer strands, used for substrate aeration and structure.
• Fibra de coco tipo mista lavada Washed mixed coconut fiber combining different fiber lengths for balanced growing medium properties.
• Mistura para tomate/crush Specialized coconut fiber mix formulated for tomato and crush crop cultivation.
• Plug Coconut fiber plugs for seedling propagation and transplant applications.
• Cactos e Suculentas Specialized substrate blend designed for cacti and succulent plants with excellent drainage.
• Carvão vegetal Vegetal charcoal used as a substrate component for improved drainage and filtration.
• Casca de arroz carbonizada Carbonized rice husk used as a lightweight substrate additive for aeration.
• F2 5050 Substrate composed of coconut fiber type 2 flour and carbonized rice husk in equal proportions.
• Floreiras e Vasos Substrate blend formulated for planters and pots, providing optimal water retention.
• HL 4000 Substrate composed of sphagnum peat and expanded perlite for professional cultivation.
• Holampot Paper pot product for transplanting, part of the substrate and pot product line.
• Mistura para orquídea Orchid mix composed of coconut chips, coconut shell, and vegetal charcoal for optimal orchid drainage.
• Musgo Sphagnum Sphagnum moss for substrate mixing, providing moisture retention and aeration.
• Orquídea mix Pre-mixed orchid substrate blend ready for orchid cultivation.
• Perlita fina Fine perlite for substrate aeration and improved drainage in growing media.
• Perlita grossa Coarse perlite for substrate aeration, providing excellent drainage properties.
• Rosa do deserto Specialized substrate formulated for desert rose (Adenium) cultivation.
• Slabs para morango, tomate e pimentão Slab substrates designed for strawberry, tomato, and pepper hydroponic cultivation.
• SV – Terra Vegetal Vegetal soil blend for general planting and cultivation applications.
• Turfa de sphagnum (0-10mm) Sphagnum peat with 0-10mm particle size for fine substrate applications.
• Turfa de sphagnum (5-30mm) Sphagnum peat with 5-30mm particle size for general substrate mixing.
• Turfa nacional Domestic peat for substrate formulation and agricultural applications.
• Vermiculita fina Fine vermiculite for substrate water retention and nutrient holding capacity.
• Vermiculita média Medium vermiculite for balanced substrate aeration and moisture retention.
• Bokashi cactos e suculentas Bokashi organic fertilizer specifically formulated for cacti and succulents.
• Bokashi hortas e pomares Bokashi organic fertilizer for vegetable gardens and orchards.
• Bokashi orquídeas e flores Bokashi organic fertilizer formulated for orchids and flowering plants.
• Bokashi rosa do deserto Bokashi organic fertilizer designed for desert rose (Adenium) cultivation.
• Bokashi samambaias e folhagens Bokashi organic fertilizer for ferns and foliage plants.
• Húmus de minhoca Earthworm humus organic fertilizer for soil enrichment and plant nutrition.
• Argila expandida Expanded clay for drainage, hydroponics, and decorative garden applications.
• Casca de pinus polida (P, M, PP e G) Polished pine bark in multiple sizes (P, M, PP, G) for landscaping and mulch applications.
• Kit para jardim vertical Complete kit for vertical garden installation and mounting.
• Limitador de grama Grass edge restraints for garden bed borders and landscaping definition.
• Vaso para display Display vases designed for showcasing plants in retail and promotional settings.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• ForGreen: Brazilian producer of organic substrates and growing media for horticulture and floriculture. Comparable as a regional Brazilian peer in the substrate market serving similar ornamental and horticultural customer segments.

Broad incumbents

• Klasmann-Deilmann: German-based global producer of growing media including peat, coir, and wood fiber substrates. Comparable as a major substrate manufacturer supplying professional horticultural growers with custom blends.
• Sun Gro Horticulture: North American producer of peat-based horticultural growing media including the Pro-Mix and Sunshine brands. Comparable as a multi-category substrate manufacturer serving greenhouse and nursery growers.
• Lambert Peat Moss: Canadian peat-based substrate manufacturer offering custom growing mixes for greenhouse and nursery operations. Comparable as a producer of professional substrate blends with a similar product philosophy of crop-specific formulations.
• Berger: Canadian peat moss and growing media producer serving professional greenhouse and nursery markets. Comparable as a substrate manufacturer with blended product offerings similar to HolamGrow's specialized mixes.
• Grodan: Leading supplier of stone wool (rockwool) substrates for greenhouse horticulture and hydroponic cultivation. Comparable as a specialized substrate producer serving high-value crops like tomatoes, peppers, and cucumbers with slab-style products similar to HolamGrow's slab offerings.
• Jiffy Products International: Global Norwegian-origin producer of growing media, substrates, and propagation products including peat and coir-based mixes. Comparable as a broad substrate supplier with overlapping customer base in horticulture and protected cultivation.
• FoxFarm Soil & Fertilizer Company: US-based producer of premium organic soils, fertilizers, and growing media for both hobbyist and professional growers. Comparable in offering bundled substrate and fertilizer product lines targeted at specialty plant categories.
• Premier Tech: Canadian company producing peat-based and mixed growing media for horticulture and agriculture. Comparable as a broad-line substrate and growing media producer with overlapping product categories.

Direct peers

• Amafibra: Brazilian manufacturer of coconut fiber substrates and growing media for horticulture and agriculture. Direct competitor in the same geographic market with highly overlapping product portfolio of coco fiber, chips, and mixed substrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holamgrow-comercio-e-beneficiamento-de-fibras-vegetais-ltda-me

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLAMGROW FIBRAS DE COCO & SUBSTRATOS