Holbrook Landcare Network

What Holbrook Landcare Network does

Holbrook Landcare Network Australia (HLN) is a not-for-profit community network established in 1989 and headquartered in Holbrook, southern New South Wales. The organization delivers agricultural extension services and Natural Resource Management (NRM) projects to farmers and landholders across Southern NSW, with a 12-person staff and a single office at 128 Albury Street, Holbrook. Its core service offering centers on soil testing, property mapping, weather station and soil moisture monitoring, combined with an extensive content library covering paddock management, drought preparedness, biodiversity, and revegetation.

HLN's product surface is content- and service-led rather than software-led. Key offerings include the Soil Testing Service (operated for 10+ years for pH and fertility trend monitoring), the Phosphorus Budgeting Tool (Excel-based fertilizer planning), the Pasture Tech Hub (scaled-out GrassGro pasture modelling delivered with Charles Sturt University partners), the Resources for Dry Times hub, the Revegetation Guides (South West Slopes 2nd Edition and Native Vegetation Guide for the Riverina 2nd Edition), the HLN Podcast, HLN YouTube, and a self-drive Ecotour. Eight demonstration sites across Central West, Riverine Plains, Monaro, and FarmLink footprints support the FDF Resilient Pastures project. Technology integrations are limited to a third-party soil moisture probe public map (Hussat) and conventional property mapping software recommendations.

HLN is funded primarily through Australian and NSW government grants (Future Drought Fund, National Landcare Program, NSW Environmental Trust, Southern NSW Drought Resilience Hub) and a recurring membership program that grants access to soil testing, publications, field days, and workshops. The organization does not publicly disclose financial figures and operates with no parent company, no venture capital exposure, and no disclosed pricing for services. Its GTM is community-led: membership, field days, workshops, and direct service delivery coordinated through the NSW Landcare Program network and farming systems partnerships. Customer concentration is high on the funding side (a handful of government programs) but the end-user base is a long tail of farmers and landholders across Southern NSW.

Name

Holbrook Landcare Network

Legal name

Holbrook Landcare Network Australia

Website

https://holbrooklandcare.org.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Holbrook Landcare Network is a 1989-founded not-for-profit community network in southern NSW that delivers agricultural extension services, soil testing, and drought resilience resources to farmers and landholders. Its 12-person team operates eight demonstration sites and resource hubs funded primarily by Australian government grants.

Ownership category

akta.pro rank

Product category

Agricultural Extension Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Animal Production (115210), Environment, Conservation and Wildlife Organizations (813312), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Agroforestry & Silvopasture Systems (Alley Cropping, Windbreaks, Hedgerows) (AFAGAMAF)

Keywords

• Agricultural extension services
• Natural resource management
• Sustainable farming advisory
• Pasture management support
• Drought resilience resources

Headquarters

HQ city

Holbrook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership providing access to soil testing services, publications, field days, workshops, and expert presentations.
2. Government Grants and Funding: Funding from Australian Government Future Drought Fund, National Landcare Program, NSW Environmental Trust, and other government programs for specific projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Holbrook Landcare Network is a not-for-profit community network that delivers agricultural extension services to farmers and landholders in southern New South Wales. Core offerings include a soil testing service, property mapping advisory, weather station monitoring, pasture and drought-resilience demonstration projects, an Excel-based phosphorus budgeting tool, a biodiversity information gateway, and publication of revegetation guides. Educational content is delivered via the HLN Podcast, YouTube channel, webinars, field days, and the annual HLN Membership program, supported by partnerships with farming systems groups, Local Land Services NSW, NSW DPIRD, Charles Sturt University, and government funders including the Future Drought Fund.

Product overview

Holbrook Landcare Network operates as a Not-for-Profit community organization offering agricultural advisory services, educational resources, and technical tools to farmers in southern NSW. The core offerings include a Soil Testing Service for monitoring soil health and acidity, Property Mapping services, Weather Stations, and the Pasture Tech Hub digital resource. Educational content is delivered through the HLN Podcast, HLN YouTube channel, and comprehensive Revegetation Guides (South West Slopes and Riverina). Additional tools include the Phosphorus Budgeting Tool for fertilizer planning. The network also provides a Biodiversity Gateway, Resources for Dry Times page for drought preparedness, a Self-drive Ecotour experience, and a Membership program. These offerings work together to support sustainable agriculture, environmental care, and drought resilience for the farming community.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Testing Service
• Property Mapping
• Weather Stations
• HLN Membership
• Revegetation Guide
• Phosphorus Budgeting Tool
• Holbrook Self-drive Ecotour

Quantifiable outcome

• Over 200 ha of on-farm revegetation and remnant protection achieved through Slopes2Summit BushConnect project
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Central West Farming SystemscoreStrategic or Co-development PartnerProject partner in the FDF Resilient Pastures project investigating modern species selection and management practices of perennial pastures across Central and Southern NSW.
• Monaro Farming SystemscoreStrategic or Co-development PartnerProject partner in the FDF Resilient Pastures project with demonstration sites at Bombala and Nimmitabel testing alternative perennial pasture species.
• Riverine PlainscoreStrategic or Co-development PartnerProject partner with demonstration sites at Savernake and Barooga, contributing case studies and resources on drought resilient pasture systems.
• FarmLink ResearchcoreStrategic or Co-development PartnerProject partner with demonstration site at Temora, contributing pasture modelling reports and case studies on sheep production impacts.
• Local Land Services NSWcoreStrategic or Co-development PartnerPartner in the FDF Resilient Pastures project contributing to drought resilient agriculture outcomes across NSW.
• NSW DPIRDcoreStrategic or Co-development PartnerGovernment research partner contributing expertise in pasture management and drought preparedness strategies.
• Charles Sturt UniversitycoreStrategic or Co-development PartnerAcademic partner (Gulbali Institute) providing simulation modelling expertise and research support for pasture resilience studies.
• Murrumbidgee Landcare Inc.coreStrategic or Co-development PartnerCollaboration partner in Landcare-Led Project creating revised Revegetation Guides and new www.revegetation.org.au website.
• Southern NSW Drought Resilience, Adoption and Innovation HubcoreStrategic or Co-development PartnerRegional hub providing coordination and funding support for drought resilience projects including the FDF Resilient Pastures initiative.
• Murray Local Land ServicescoreStrategic or Co-development PartnerPartner in Grassy Woodlands restoration project and biodiversity initiatives across the Murray region.
• BirdLife AustraliaminorStrategic or Co-development PartnerPartner in Birds on Farms project establishing monitoring sites for nectar-loving bird species conservation.
• Great Eastern Ranges InitiativecoreStrategic or Co-development PartnerParent organization for the Slopes2Summit Partnership, supporting landscape-scale connectivity across the Great Eastern Ranges corridor.
• West Hume LandcareminorStrategic or Co-development PartnerPartner in joint Grassy Box Woodlands revegetation and restoration project with Corowa Landcare.
• Corowa LandcareminorStrategic or Co-development PartnerPartner in joint Grassy Box Woodlands revegetation and restoration project with West Hume Landcare.
• ANU Sustainable Farms InitiativeminorStrategic or Co-development PartnerScience partner providing research support and evidence base for biodiversity and farm dam enhancement programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• West Hume Landcare: Adjacent regional Landcare network partnered with HLN on the Grassy Box Woodlands revegetation project; directly comparable in scope, member-funded model, and project types.
• Murrumbidgee Landcare Inc. Neighbouring Landcare network covering the Murrumbidgee catchment in NSW; directly comparable as a regional community NFP delivering NRM and agricultural extension, and an existing collaboration partner with HLN on the revegetation guides.
• Murray Landcare: Regional Landcare grouping referenced directly on HLN's website as part of the NSW Landcare Program, covering Murray-region NSW; directly comparable in mission, member-funded model, and service mix (soil testing, NRM projects, community engagement).
• Corowa Landcare: Cross-border regional Landcare network co-delivering the Grassy Box Woodlands project with HLN; comparable community NFP delivering NRM projects and on-ground biodiversity outcomes in southern NSW.

Direct peers

• Central West Farming Systems: Regional farming systems group partnered with HLN on the FDF Resilient Pastures project; comparable member-funded model delivering applied research, field trials, and extension services to grain and livestock farmers in central/southern NSW.
• Riverine Plains: Farming systems group covering the Riverine Plains of NSW/Victoria with demonstration sites at Savernake and Barooga co-run with HLN; comparable membership-based research-and-extension model targeting improved crop and pasture productivity.
• FarmLink Research: Southern NSW farming systems group operating the Temora demonstration site with HLN; comparable as a regional farmer-driven research and extension organization delivering trials, field days, and applied agronomic research.
• Monaro Farming Systems: Farming systems group operating Bombala and Nimmitabel demonstration sites with HLN; directly comparable in mission and delivery model for pasture and livestock research in southern NSW.

Broad incumbents

• Local Land Services NSW: Statutory NSW government body delivering agricultural advice, NRM, biosecurity, and emergency response to landholders; comparable in service mix (soil testing, pasture, biodiversity) but government-funded and broader in remit than HLN's community-led model.
• Greening Australia: National-scale NFP focused on landscape restoration and revegetation; comparable to HLN's biodiversity and revegetation work but operating at much larger scale across Australia, including major carbon and habitat programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ5Uef-QUKMaN9ugTTFbjBw
• Facebookfacebook.com/holbrooklandcare
• LinkedInlinkedin.com/company/holbrook-landcare-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holbrook Landcare Network