Holiday Haven Parks

What Holiday Haven Parks does

Holiday Haven Tourist Parks is a network of 12 caravan and tourist parks operated as a business unit of Shoalhaven City Council on the South Coast of New South Wales, Australia. The parks span from Kangaroo Valley in the north to Lake Tabourie in the south, covering the Shoalhaven region approximately two hours' drive from Sydney and under three hours from Canberra. Each park is positioned on or near water (beach, lake, or river) and offers three core accommodation types: fully self-contained holiday cabins (including spa cabins and ATAP-rated accessible units), powered and unpowered caravan and camping sites, and tent sites, with shared amenities such as camp kitchens, BBQ areas, boat ramps, playgrounds, splash pads, jumping pillows, and free Wi-Fi.

The company runs direct-to-consumer via its own website and a Newbook-powered unified booking engine (book.holidayhaven.com.au), supported by on-site reception at each park and active organic social and content marketing through blog, email, Facebook, and Instagram. Revenue is generated primarily from accommodation bookings across peak, shoulder, and low seasons, supplemented by a $20 / 2-year paid membership program offering 10% discount (capped at $50 per stay) and exclusive Hot Deals, park-specific digital gift vouchers in $20–$300 denominations, dog-friendly accommodation fees at 10 of 12 parks, and cross-promotional partnerships with regional tourism operators. Customer segments include families, caravanning and camping enthusiasts, retirees and couples, and pet owners. The platform supports multi-currency payments (AUD, USD, NZD, GBP, EUR, HKD, THB, VUV, FJD, IDR) and explicitly excludes third-party OTA bookings (Expedia, Booking.com) from membership benefits.

The business has no disclosed proprietary technology stack beyond the third-party Newbook cloud hospitality platform and standard CMS/marketing tools; there is no mobile app and no AI/ML capability disclosed. Holiday Haven is wholly owned by Shoalhaven City Council as a local government tourism and community service unit, with no venture capital, private equity, or external investor ownership, and no public revenue or financials are disclosed. The portfolio has been recognized with NSW Tourism Awards (Lake Conjola GOLD 2024, FINALIST 2025), Awards of Excellence SILVER (Lake Conjola 2025), NSW Tourism Awards BRONZE (Lake Tabourie), and a Climate Care Award.

Name

Holiday Haven Parks

Legal name

Holiday Haven Tourist Parks

Website

https://holidayhaven.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Holiday Haven Tourist Parks is a network of 12 caravan and tourist parks in the Shoalhaven region of NSW, Australia, operated as a business unit of Shoalhaven City Council. It serves families, caravanners, campers, couples, and pet owners with cabins, powered and unpowered sites, and a paid membership and gift voucher program.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Camps & Tented Lodges (THAGAOAF)

akta.pro secondary industries

Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Caravan park accommodation
• Holiday cabin rentals
• Camping site booking
• Tourist park services
• Holiday park membership

Headquarters

HQ city

Nowra, New South Wales

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation bookings: Primary revenue stream from renting holiday cabins, powered camping sites, unpowered camping sites, and caravan sites across 12 parks. Pricing varies by season (peak, shoulder, low) with minimum night stay requirements during peak periods. Bookings secured with credit/debit card; Visa and Mastercard incur 0.5% surcharge.
2. Membership fees: Initial membership fee of $20 per member, valid for 2 years from registration date. Provides 10% discount up to maximum $50 per stay, plus exclusive hot deals and late checkout benefits. Membership is non-transferable.
3. Gift vouchers: Digital gift vouchers sold in denominations of $20, $30, $50, $100, $150, $200, $250, and $300. Vouchers are park-specific (redeemable only at the purchased park) and valid for 3 years from purchase. Non-transferable and not redeemable for cash.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holiday Haven Tourist Parks operates a network of 12 caravan and tourist parks on the NSW South Coast in the Shoalhaven region, offering fully self-contained holiday cabins, powered and unpowered caravan and camping sites, tent sites, and on-site amenities such as pools, camp kitchens, boat ramps, and playgrounds. Reservations are processed via a direct online booking platform (Newbook) and on-site park reception offices, supplemented by a paid membership program ($20 for two years) and digital gift vouchers redeemable at the parks.

Product overview

Holiday Haven Parks operates as a unified platform of 12 tourist caravan park locations across Shoalhaven, NSW South Coast, offering three core accommodation products: fully self-contained holiday cabins, powered/unpowered caravan and camping sites, and tent sites. The product portfolio includes a membership rewards program ($20 for 2 years, offering 10% member discounts and late checkout), digital gift vouchers available in denominations from $20 to $300, and dog-friendly accommodation options at 10 of 12 parks. All 12 parks share common branding, a unified booking system (Newbook), and centralized membership management, while individual parks maintain their own facilities, attractions, and local character.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Cabin Accommodation Fully self-contained holiday cabins available at various Holiday Haven park locations on the NSW South Coast, featuring amenities such as air conditioning, kitchens, linens, TV/DVD, verandahs, and ATAP Level 1 and Level 2 accessibility-rated options for guests with mobility needs. Targeted at families, couples, and small groups seeking cabin-style holiday stays.
• Powered and Unpowered Camping/Caravan Sites Caravan, motorhome, and tent camping sites with powered ensuite and unpowered options in slab, grass, and synthetic site types, available across the 12 Holiday Haven parks. Targeted at caravanners, motorhomers, and campers seeking quality sites with modern amenities such as dump points, boat ramps, and clean amenities blocks.
• Holiday Haven Membership Program A paid loyalty rewards program available via members.holidayhaven.com.au, costing $20 for a two-year membership. Provides 10% discount per stay (up to a maximum of $50, not valid during peak periods), member-exclusive Hot Deals, and late checkout subject to availability. Membership is non-transferable and stored as a digital card in the guest profile.
• Gift Vouchers Digital gift vouchers sold online in denominations of $20, $30, $50, $100, $150, $200, $250, and $300 AUD. Vouchers are park-specific (redeemable only at the purchased park), valid for three years from purchase, non-transferable, and not redeemable for cash. Sold through the Newbook booking platform.

Quantifiable outcome

• Dog-friendly accommodation at 10 of 12 parks

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discovery Parks: Australia's largest owner-operator of caravan and holiday parks, with 65+ locations across the country. Directly comparable multi-park network with cabin, caravan and camping offerings targeting families — the largest private competitor to Holiday Haven's model.
• BIG4 Holiday Parks: Australia's leading holiday park franchise/cooperative network with 180+ parks. Operates a similar cabin/site mix with a member loyalty program and national brand — a direct competitor to Holiday Haven's multi-park positioning and membership flywheel.
• Reflections Holiday Parks: NSW-focused holiday park network with strong presence on the coast. Operates cabin, caravan and camping offerings with similar direct-booking loyalty mechanics — directly comparable in geography, customer segments and product mix.
• Ingenia Holidays: Australian holiday park operator integrated with Ingenia Communities' land-lease portfolio. Operates similar cabin/caravan/camp configurations targeting families and retirees; a directly comparable peer for asset-class and customer-overlap benchmarking.
• Tasman Holiday Parks: Australian holiday park operator with parks across NSW coast and New Zealand. Overlaps with Holiday Haven on NSW South Coast tourism and offers the same cabin/caravan/camping product set to families and retirees.
• NRMA Parks and Resorts: NRMA-owned portfolio of holiday parks across NSW, Queensland and Tasmania. Strong overlap in NSW South Coast catchment and similar member-affinity ownership model via NRMA membership — a direct peer in geography and customer base.
• Top Parks: Australian caravan and holiday park network with mixed direct/affiliated parks. Competes on similar cabin, caravan and campground products; comparable in scale and target segment though slightly less premium than Holiday Haven's award-winning positioning.

Others

• BelgraviaPRO / Belgravia Leisure: Australian leisure and tourism operator that manages publicly-owned tourism and recreation assets on behalf of councils. Relevant adjacent operator for benchmarking how council-owned tourism assets are professionally managed — applicable context for Holiday Haven as a council business unit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HolidayHavenParks
• Instagraminstagram.com/holiday_haven
• LinkedInlinkedin.com/company/holiday-haven-tourist-parks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Haven Parks