Holistic Dental Center of NJ

What Holistic Dental Center of NJ does

Holistic Dental Center of NJ is a privately held, single-location dental practice headquartered at 91 Millburn Ave, Millburn, New Jersey, with 15 employees and over 20 years of operating history. The practice delivers biological and holistic dentistry services, treating the oral cavity as connected to whole-body health and using biocompatible, non-toxic materials (no mercury, BPA, Bis-GMA, or fluoride). Its service portfolio spans preventive care, SMART-certified mercury amalgam removal, biocompatible fillings, ozone therapy, IV vitamin therapy, PRF/IPRF regenerative procedures, zirconia metal-free implants, LANAP laser gum treatment, periodontics, oral surgery, cosmetic dentistry (porcelain veneers, KoR whitening, Invisalign), and family and emergency dentistry.

The practice operates a multi-doctor team with differentiated credentials: a board-certified periodontist, an oral and maxillofacial surgeon, IAOMT SMART-certified practitioners, and dentists trained in integrative biological dental medicine. Supporting technology includes 3D CBCT imaging, digital X-rays, phase contrast microscopy, soft tissue dental lasers, ozone generators, IQ Air mercury filtration, and Clifford Materials Reactivity Testing for personalized material selection. The practice is an IAOMT Member Practice and holds IABDM professional memberships.

Revenue is generated through fee-for-service clinical billing, with the practice operating largely out-of-network for dental insurance. Specialized services (SMART mercury removal, IV therapy, LANAP, zirconia implants) command premium pricing. New patients are acquired through organic search, an active educational blog, social media (Facebook, Instagram, YouTube, TikTok), patient reviews (4.8 stars across 459 Google reviews), new patient specials, and a refer-a-friend program. A wellness partner network of at least nine allied practitioners (naturopaths, functional medicine physicians, chiropractors, thermography) drives cross-referrals. The practice is independently owned by founder Dr. Vladimir Gashinsky, with no disclosed external investors, parent company, or funding rounds.

Name

Holistic Dental Center of NJ

Legal name

Holistic Dental Center of NJ

Website

https://holisticdentalcenternj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holistic Dental Center of NJ is a privately owned, single-location biological dental practice in Millburn, NJ, serving health-conscious individuals, families, and chronically ill patients with biocompatible, non-toxic dental treatments including SMART mercury removal, zirconia implants, LANAP, ozone therapy, and IV vitamin therapy.

Ownership category

akta.pro rank

Product category

Holistic Dentistry Services

NAICS

Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAEAA

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty)

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

Keywords

• Holistic dentistry services
• Biological dental care
• Mercury amalgam removal
• Biological dental implants
• Periodontal laser therapy

Headquarters

HQ city

Millburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Clinical Services: Direct patient payments for comprehensive holistic dental services including exams, cleanings, restorative procedures, oral surgery, implants, cosmetic dentistry, and specialized therapies (ozone, IV therapy, PRF, LANAP). Revenue is generated through fee-for-service per procedure, with some services (like SMART mercury removal and IV therapy) commanding premium pricing due to their specialized nature. Insurance may cover portions of treatment but the practice operates as out-of-network for most plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Holistic Dental Center of NJ is a biological and holistic dental practice that delivers whole-body, biocompatibility-focused dental care including SMART-certified safe mercury amalgam removal, zirconia ceramic implants, LANAP laser gum disease treatment, ozone and PRF regenerative therapies, IV vitamin therapy, biocompatible fillings and crowns, and advanced 3D diagnostic imaging. The practice integrates functional medicine principles with conventional dental procedures, avoiding mercury, fluoride, BPA, Bis-GMA, and metal materials, and serving patients seeking alternatives to traditional dentistry in the New Jersey regional market.

Product overview

Holistic Dental Center of NJ is a biological/holistic dental practice offering comprehensive dental care services focused on whole-body health. The practice operates as a unified service portfolio centered on integrative dental medicine, combining conventional dental treatments with biological approaches. Key offerings include S.M.A.R.T. Mercury Removal for safe amalgam extraction, biocompatible fillings and restorations using metal-free materials, ozone therapy and PRF/IPRF regenerative treatments, zirconia ceramic implants, LANAP laser periodontal therapy, and advanced diagnostic technologies including 3D CBCT imaging and phase contrast microscopy. The practice also offers fluoride-free alternatives using nano-hydroxyapatite, IV vitamin therapy, cavitation treatment, and biological oral surgery. Cosmetic services include porcelain veneers, dental bonding, KoR whitening, and Invisalign. All treatments emphasize biocompatibility, minimally invasive techniques, and addressing root causes rather than symptoms.

Differentiator

Problem solved

Functional benefit

Products and services

• Biological Restorative Dentistry
• S.M.A.R.T. Mercury Removal
• Biocompatible Fillings
• Ozone Dental Treatment
• IV Vitamin Therapy
• Fluoride-Free Alternatives
• Holistic Teeth Cleaning
• Biological Oral Surgery
• PRF/IPRF Therapy
• Cavitation Treatment
• Biocompatible Bone Grafting
• Zirconia Dental Implants
• LANAP Laser Treatment
• Pinhole Gum Surgery
• Periodontal Therapy
• Metal-Free Dentistry
• Biological Cosmetic Dentistry
• Invisalign
• Dental Anxiety Management
• Family Dentistry
• Emergency Dentistry

Quantifiable outcome

• LANAP laser treatment for gum disease — minimally invasive alternative to traditional gum surgery without scalpels or sutures
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Lisa Mack (Lisa's Thermography and Wellness)minorStrategic or Co-development PartnerCertified Thermographic Technician and CEO providing nutritional counseling and thermography (radiation-free screening procedure) services. Headquartered in Short Hills, NJ. Collaborates with the practice to provide patients with comprehensive wellness screening and early detection services.
• Lorraine Maita, MDminorStrategic or Co-development PartnerAward-winning holistic, functional, and anti-aging physician and author. Specializes in bioidentical hormone therapy, weight loss, chronic illness treatment, and Executive Health. Serves as Advisory Team Member for WOR radio. Has a private practice in New Jersey.
• Dr. Glenn Gero, N.D., D.Sc., R.H. (AHG), M.E.S., C.L.CminorStrategic or Co-development PartnerBoard-certified naturopathic physician, nutritionist, and lifestyle counselor with over 50 years of experience in functional, lifestyle, and natural medicine. Has completed post-doctoral training at Harvard Medical School, Johns Hopkins, and Columbia College. Practice located in Clifton, NJ.
• Amanda E. Fleissner, OTR/L (Find Relief Therapy)minorStrategic or Co-development PartnerOccupational Therapist providing PUSH Therapy and CranioSacral Therapy for infants, children, and adults with developmental and chronic pain conditions. Located in East Hanover, NJ.
• Debra NicolosiminorStrategic or Co-development PartnerPractitioner of Bioenergetic Intolerance Elimination (BIE) for holistic allergy treatment since 2001. Based in New Jersey.
• Dr. Kristen E. Cardamone, D.O.minorStrategic or Co-development PartnerBoard-certified Physiatrist fellowship trained in Sports Medicine and Interventional Spine procedures. Uses integrative, functional medicine approach to treat neuromusculoskeletal pain disorders. Practices in New Jersey in a boutique setting.
• Dr. Michael MagwoodminorStrategic or Co-development PartnerChiropractic physician since 2001 providing family wellness solutions with a neurological approach to natural healing. Certified by ICPA. Operates IM=X Pilates Studios and a physical therapy department within the center. Located in Clifton, NJ.
• Dr. Jennifer RedmondminorStrategic or Co-development PartnerChiropractic physician with additional certification in Active Release Techniques and Neuroemotional Technique (NET). Private practice in Bridgewater, New Jersey.
• Dr. Elizabeth BoyleminorStrategic or Co-development PartnerBoard-certified Physician in Functional and Regenerative Medicine/Antiaging with Master of Science in Metabolic and Nutritional Medicine from University of South Florida. Also trained in medical acupuncture and auricular acupuncture.
• International Academy of Oral Medicine and Toxicology (IAOMT)coreOthersGlobal professional organization providing SMART (Safe Mercury Amalgam Removal Technique) certification. Multiple doctors at the practice are SMART certified and the practice follows IAOMT protocols for mercury removal. The practice is also an IAOMT Member Practice.
• International Academy of Biological Dentistry and Medicine (IABDM)coreOthersProfessional organization for biological dentists. Multiple doctors at the practice are members and/or pursuing certifications through IABDM.
• Holistic Dental Association (HDA)minorOthersProfessional membership organization for holistic dentists. Referenced as one of the industry associations the practice's dentists are members of.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MB2 Dental Solutions: Dental partnership organization supporting hundreds of doctor-owned practices with operational and back-office services. Comparable as a structural peer for multi-doctor group practices and a potential partner path if the practice pursued affiliation.
• Pacific Dental Services: Major DSO supporting hundreds of offices with modern clinical systems and broad specialty coverage. Relevant as a broad incumbent whose scale and evolving wellness messaging could eventually encroach on boutique biological practices.
• Heartland Dental: The largest US dental support organization, supporting hundreds of offices across general and specialty dentistry. Provides a benchmark for multi-location group practice scale against which the single-site Millburn practice is differentiated.
• Aspen Dental: One of the largest US DSOs with thousands of branded offices offering general and specialty dentistry. Represents the broad-incumbent alternative patients may choose for convenience, insurance acceptance, and scale rather than boutique biological care.

Emerging players

• Tend: Multi-location modern dental practice chain emphasizing elevated patient experience, transparent pricing, and digital-first booking. Competes for design-conscious and wellness-oriented patients in the Northeast but lacks a biological/holistic clinical philosophy.

Others

• Quip: Consumer oral-care brand offering electric toothbrushes and refillable dental products online. An adjacent ecosystem participant — competes for share-of-wallet in preventive dental care rather than clinical services, but reflects the broader wellness-oral-care consumer trend.

Direct peers

• Rejuvenation Dentistry: NYC-area biological/holistic dental practice offering mercury-safe removal, ceramic implants, and integrative protocols with a similar full-mouth, biocompatibility-driven philosophy. Directly comparable on service mix, premium out-of-network positioning, and wellness-patient target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HolisticDentalCenterNJ
• Facebookfacebook.com/DrGashinsky
• Instagraminstagram.com/holisticdentalcenternj
• TikToktiktok.com/@holisticdentalcenternj
• LinkedInlinkedin.com/company/holistic-dental-center-nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Dental Center of NJ