Home & Commercial Services

What Home & Commercial Services does

Home & Commercial Services (HCS), DBA Holland HCS, is a family-owned HVAC and refrigeration service provider founded in 1994 by Robert Holland in Birmingham, Alabama. The company serves residential and commercial customers across the Birmingham metropolitan area, covering approximately 40 communities in Jefferson, St. Clair, and Shelby Counties. The business operates as a private LLC under third-generation female ownership following Keely Holland Brown's takeover in 2022; she joined the firm in 2011 and earned her HVAC license in 2019. The company is a licensed Alabama HVAC contractor (license #AL87013) and holds Women's Business Enterprise (WBE) certification.

The company's core offerings include residential HVAC installation, repair, and maintenance, commercial HVAC services, refrigeration services, indoor air quality solutions, and ductwork. Pricing is structured around diagnostic fees ($89-$129), hourly refrigeration service rates ($99-$114/hour), and a recurring residential maintenance plan ($150/year). Customer financing is offered through partnerships with Alabama Power, GoodLeap, and Optimus Financing, supporting larger installation projects that customers would otherwise pay out of pocket.

HCS operates a traditional field service model with no proprietary technology platform, software product, or AI-enabled systems. The firm employs approximately five people and conducts marketing through its website, blog, and social media channels (Instagram, Facebook). All revenue is generated locally through service calls, installations, and subscription maintenance; there are no external funding rounds, acquisitions, or geographic expansion beyond the established three-county service area.

Name

Home & Commercial Services

Legal name

Home and Commercial Services, LLC

Website

https://hollandhcs.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Home & Commercial Services is a family-owned, female-led HVAC and refrigeration service company in Birmingham, Alabama, serving residential and commercial customers across Jefferson, St. Clair, and Shelby Counties.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Indoor Air Quality Equipment Installation (Humidifiers, Dehumidifiers, Air Purifiers) (HSAOAGAK)

akta.pro secondary industry

Indoor Air Quality (IAQ), Ventilation & Filtration Services (BPABACAH)

Keywords

• HVAC services
• Heating and cooling
• Commercial refrigeration
• Preventative maintenance
• Indoor air quality

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Service and Repair: HCS generates revenue through residential and commercial HVAC service calls, including diagnostics, repairs, and part replacements. Diagnostic fees range from $89-$129 for residential and $95-$110 for commercial customers depending on maintenance status and time of service.
2. Installation Services: Revenue from new HVAC system installations for both residential homes and commercial new construction projects. Financing options are available through Alabama Power and GoodLeap partners.
3. Preventative Maintenance Plans: Annual service agreements providing two annual checkups, priority service, regular after-hours rates, 10% discount on repairs, and 5% discount on new installations. Residential annual contract is $150 for one system.
4. Refrigeration Services: Commercial refrigeration services for walk-in coolers and ice machines, billed at $99/hour for maintenance customers and $114/hour for non-maintenance customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Home & Commercial Services (HCS) is a family-owned HVAC and refrigeration service company operating in Birmingham, Alabama. It provides heating, cooling, indoor air quality, and commercial refrigeration installation, repair, and maintenance services to residential homeowners and commercial businesses across Jefferson, St. Clair, and Shelby Counties. Revenue is generated through diagnostic service calls, system installations, refrigeration hourly work, and recurring annual maintenance agreements.

Product overview

Home & Commercial Services (HCS) operates as a single-location HVAC service company offering a unified suite of residential and commercial heating, cooling, and refrigeration services rather than a modular software platform. The core offerings include Residential HVAC Services and Commercial HVAC Services, which encompass installation, repairs, and maintenance for furnaces, heat pumps, central AC, and ductwork. These are supplemented by specialized Indoor Air Quality Solutions (air purifiers, filters, humidifiers/dehumidifiers), Refrigeration Services for walk-in coolers and ice machines, and Preventative Maintenance Plans that provide priority service and discounts. The company also offers emergency repair services with after-hours availability, new construction installation, and financing programs through Alabama Power, GoodLeap, and Optimus Financing to support equipment purchases. The portfolio is structured as a comprehensive service offering rather than distinct product lines or software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential HVAC Services

Quantifiable outcome

• 30+ years of continuous operation serving Birmingham, AL
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Coolray Heating & Cooling: Regional HVAC and plumbing service company operating across the Southeast U.S., offering residential heating/cooling installation, repair, and maintenance with a similar field-service model and multi-state contractor footprint.
• Benjamin Franklin Plumbing: Franchised plumbing and HVAC service brand under Neighborly offering on-demand residential repair and maintenance; comparable field-service, transparent-pricing, and trust-positioned go-to-market.
• One Hour Heating & Air Conditioning: Franchised residential HVAC service brand operating across hundreds of U.S. markets, providing installation, repair, and maintenance with on-demand dispatch — directly comparable to HCS's residential service motion.
• ARS / Rescue Rooter: Large multi-brand residential HVAC, plumbing, and sewer service operator (American Residential Services) with national footprint across dozens of U.S. metros; directly comparable service mix to HCS.
• Aire Serv: Franchised HVAC service network under Neighborly, serving residential and small commercial customers with installation, repair, and maintenance — directly comparable model to HCS's local field-service offering.

Others

• ServiceTitan: Vertical SaaS platform serving residential and commercial HVAC, plumbing, and electrical service companies with dispatch, CRM, and field operations software; comparable end customers and a tool a scaling operator like HCS would deploy.
• Angi (Angi Leads / Angi Ads): Home services marketplace that generates leads for local HVAC contractors; comparable to HCS in targeting the same homeowner customer base, though Angi operates a software/marketplace rather than a service business.

Broad incumbents

• ServiceMaster (ServiceMaster Restore / American Home Shield): National home services platform spanning restoration, HVAC, and warranty/home-utility services; comparable end customers and field-service delivery, though operates at vastly greater scale and breadth.
• Trane Technologies: Global HVAC equipment manufacturer with a Trane/Trane Select dealer network performing residential and commercial installation and service; comparable end market, though primarily an OEM with a dealer-driven service channel.
• Carrier Corporation: Major HVAC equipment manufacturer with a U.S. dealer network that performs installation and service; comparable equipment focus and customer base, though Carrier operates primarily as an OEM rather than a service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HollandHCS
• Instagraminstagram.com/hollandhcs_hvac/?hl=en
• LinkedInlinkedin.com/company/home-commercial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home & Commercial Services