Holland Sport Boat Centre

What Holland Sport Boat Centre does

Holland Sport Boat Centre B.V. is a privately held Dutch recreational boat dealership and service center founded in 1965 and headquartered at Nautix Marina, Zuiderzeeweg 6D, in Amsterdam. The company specializes in retailing new and used pleasure boats, personal watercraft, and related watersport equipment across multiple premium brands, including Sea Ray, Bayliner, Sea-Doo (BRP), Quicksilver (Brunswick), Saxdor Yachts, and the wholly owned Stormer Leisure Boats brand, alongside Mercury/MerCruiser propulsion, SeaBob underwater scooters, Jobe Sports apparel, EZ-Dock marina systems, and a portfolio of boat trailer brands. The company claims to have been the first Bayliner importer in Europe (1965/1968) and operates what it describes as the largest Bayliner showroom in Europe and the largest watersport funstore in the Netherlands.

Holland Sport Boat Centre operates a one-stop watersport model that combines transactional revenue (new and used boat sales, trailer and accessories sales), recurring service revenue (maintenance, repairs, winter storage, electrical boat conversions, parts), and ancillary streams (insurance referrals through Lortye). Pricing is unit-based, with a wide range from approximately €11,599 for entry-level Sea-Doo personal watercraft to €603,750 for premium Saxdor yachts, with the majority of recreational boats priced between €40,000 and €200,000. The Service Centre operates on any vessel regardless of where purchased, which functions as a customer acquisition funnel into the broader ecosystem.

The go-to-market is primarily direct-to-consumer through a physical showroom at Nautix Marina complemented by a digital product catalog, newsletter subscription, and YouTube presence. The company operates with approximately 15 employees, targets Dutch watersport enthusiasts across personas ranging from canal sloop users to premium yacht buyers, and is privately held with no disclosed venture capital, private equity, or parent company ownership.

Name

Holland Sport Boat Centre

Legal name

Holland Sport Boat Centre B.V.

Website

https://hollandsport.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Sport Boat Centre is a Dutch boat dealership and service center in Amsterdam's Nautix Marina retailing new and used recreational boats, watercraft, and watersport equipment across multiple premium brands with full-service maintenance and winter storage.

Ownership category

akta.pro rank

Product category

Recreational Boat Dealership and Marine Service

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Motor Yacht Manufacturing (IMAJAEAB)

akta.pro secondary industries

Luxury Motor Yacht Manufacturing (IMAJAMAD), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Houseboat & Leisure Barge Manufacturing (IMAJAEAJ), Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Recreational boat sales
• Boat service maintenance
• Marine parts accessories
• Personal watercraft dealership
• Marina winter storage

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New boat sales: Sale of new recreational boats including speedboats, sport boats, cruisers, sloepen, and water scooters from brands like Sea Ray, Bayliner, Sea-Doo, Quicksilver, Saxdor, and Stormer.
2. Used boat sales: Sale of pre-owned boats and occasions including trade-ins and brokerage boats.
3. Service and maintenance: Service Centre providing maintenance for all vessel types, regardless of where purchased. Includes repairs, winter preparation, and part replacements.
4. Parts and accessories: Sale of spare parts for boats and motors, including common parts for Mercury and MerCruiser kept in stock.
5. Winter storage: Winter stallings service for boats during off-season.
6. Boat insurance referrals: Referrals to insurance services through Lortye for boat coverage.
7. Boat trailer sales: Sales of boat trailers from brands including Pega, Kalf, Vanclaes, Vlemmix, and Jet Loader.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holland Sport Boat Centre is a multi-brand recreational boat dealership and service center based at Nautix Marina in Amsterdam. The company sells new and used boats, personal watercraft, boat motors, trailers, dock systems, and watersport accessories from brands including Sea Ray, Bayliner, Quicksilver, Saxdor Yachts, Stormer Leisure Boats, Sea-Doo, SeaBob, Mercury/MerCruiser, EZ-Dock, and Jobe Sports. It also operates an in-house Service Centre providing maintenance, repairs, winter storage, parts supply, and insurance referrals for vessels regardless of where they were purchased.

Product overview

Holland Sport Boat Centre operates as a comprehensive boat dealership and service center in Amsterdam. Their portfolio centers on premium recreational boats across multiple sub-brands: Sea Ray (luxury sportboats/sportcruisers), Bayliner (affordable sportboats), Quicksilver (versatile Activ/Capture series), and Saxdor Yachts (premium Finnish performance yachts). They also own Stormer Leisure Boats (Amsterdam-made sloeps for canal touring). Complementary watercraft include Sea-Doo personal watercraft and SeaBob underwater scooters. Watersport accessories from Jobe Sports round out the lifestyle offering. Their business encompasses boat motors (Mercury/MerCruiser), boat trailers (Jet Loader, Vlemmix, Vanclaes, Kalf, Pega), and dock systems (EZ-Dock). A full-service center provides maintenance, repairs, winter storage, electrical conversions, and parts. Operations are headquartered at Nautix Marina, Amsterdam's premier nautical quarter.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Ray Boats

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Sea RaycoreChannel Partner/ Reseller/ DistributorOfficial Sea Ray dealer with showroom and Service Centre. Sea Ray is the world's largest builder of high-quality recreational speedboats. Holland Sport Boat Centre is part of Sea Ray's official dealer network.
• BaylinercoreChannel Partner/ Reseller/ DistributorFirst Bayliner importer in Europe since 1968. Claims to operate the largest Bayliner showroom in Europe with over a thousand Bayliners sold to satisfied customers.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorOfficial Sea-Doo dealer offering the world's leading water scooters. Sea-Doo is the world's leading water scooter manufacturer known for continuous innovation and reliability.
• Quicksilver (Brunswick Corporation)coreChannel Partner/ Reseller/ DistributorOfficial Quicksilver dealer since 2022. Quicksilver is part of Brunswick Corporation, representing craftsmanship and quality. Quicksilver makes enjoying the water worry-free with style, safety, and power.
• Saxdor YachtscoreChannel Partner/ Reseller/ DistributorDutch dealer of Saxdor Yachts, the fastest growing premium boat brand in Europe founded in 2020. Saxdor combines affordability with quality, power, versatility and sexy styling.
• Stormer Leisure BoatscoreOEM/ Whitelabel/ Licensing PartnerSince 2023, Holland Sport Boat Centre owns Stormer Leisure Boats brand - Amsterdam-based manufacturer of robust and comfortable sloepen. Stormer has been making sloepen for Amsterdam canals since 2008.
• Mercury / MerCruisercoreChannel Partner/ Reseller/ DistributorOfficial Mercury dealer for outboard motors and MerCruiser for inboard motors. Also sells the Mercury Avator 7.5e electric outboard motor. Service Centre provides maintenance for Mercury and MerCruiser engines.
• Vanclaes TrailersminorChannel Partner/ Reseller/ DistributorOfficial dealer of Vanclaes boat trailers made from stainless steel for extended durability.
• Jet LoaderminorChannel Partner/ Reseller/ DistributorOfficial dealer of Jet Loader water scooter trailers.
• VlemmixminorChannel Partner/ Reseller/ DistributorOfficial dealer of Vlemmix boat trailers.
• Kalf TrailersminorChannel Partner/ Reseller/ DistributorOfficial dealer of Kalf boat trailers.
• PegaminorChannel Partner/ Reseller/ DistributorOfficial dealer of Pega boat trailers.
• Jobe SportsminorChannel Partner/ Reseller/ DistributorCarries Jobe Sports watersport clothing and accessories. Jobe is the leading Dutch watersport brand since 1974 for sailing, SUP, wakeboarding, and kite-surfing.
• SeaBobminorChannel Partner/ Reseller/ DistributorOfficial SeaBob dealer for the SEABOB-Jet underwater propulsion device.
• EZ-DockminorChannel Partner/ Reseller/ DistributorOfficial EZ-Dock dealer for modular floating dock systems and EZ-PORT water scooter lift systems.
• Nautix MarinacoreStrategic or Co-development PartnerHolland Sport Boat Centre is located in Nautix - the nautical quarter of Amsterdam with modern marina and hospitality. Customers can reserve dockage at Nautix Marina.
• Lortye InsuranceminorGTM or Marketing PartnerReferral partner for boat insurance services through Lortye.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Brunswick Corporation: Brunswick Corporation is the parent company of Bayliner, Quicksilver, and Mercury - three of Holland Sport's core brand partners. As the dominant global recreational marine conglomerate, Brunswick is the most significant incumbent shaping the dealer economics Holland Sport depends on.
• BRP (Bombardier Recreational Products): BRP manufactures Sea-Doo personal watercraft - one of Holland Sport's core product lines - and is a global leader in powersports. As the OEM supplier for a meaningful portion of Holland Sport's catalog, BRP is a key incumbent counterpart rather than a direct competitor.
• West Marine: West Marine is the largest U.S. marine products retailer focused on parts, accessories, and service - directly comparable to Holland Sport's service centre and parts business, though West Marine operates at substantially greater scale.

Regional players

• Feadship: Feadship is a Netherlands-based builder of bespoke luxury superyachts and a fixture of Dutch maritime industry. Comparable as a Dutch-headquartered premium marine brand influencing the same affluent Dutch recreational boating audience Holland Sport serves.
• Princess Yachts: Princess Yachts is a UK-based luxury motor yacht manufacturer serving the premium end of the European market where Holland Sport's Sea Ray and Saxdor offerings compete. Comparable for premium recreational yacht buyer demand in Europe.
• Sunseeker: Sunseeker is a leading British luxury motor yacht builder with a comparable premium positioning to Sea Ray. Both target affluent European recreational boaters - relevant for Holland Sport's high-end sales and trade-in traffic.
• Bavaria Yachts: Bavaria Yachts is one of Europe's largest sailing and motor yacht manufacturers, headquartered in Germany. While Bavaria competes at the brand level with some of Holland Sport's premium offerings (e.g., Saxdor, Sea Ray), it is a manufacturer rather than dealer and serves a broader European footprint.
• Azimut Yachts: Azimut is a leading Italian luxury yacht manufacturer with a strong European dealer footprint. It competes in the same premium recreational segment where Holland Sport positions Sea Ray and Saxdor models.

Direct peers

• De Vaart Yachting: De Vaart Yachting is a long-established Dutch multi-brand recreational boat dealership offering competing premium brands in the Netherlands. It mirrors Holland Sport's combination of new/used boat sales, service, and brokerage under one roof in the Dutch market.
• MarineMax: MarineMax is the largest recreational boat retailer in the United States, operating as a multi-brand authorized dealer for many of the same OEMs Holland Sport represents (Sea Ray, Brunswick brands). It is the closest direct comparability for Holland Sport's multi-brand dealership-plus-service business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=4GLTF2z2WhM
• LinkedInlinkedin.com/company/holland-sport-boat-centre-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Sport Boat Centre