Holley Heating & Air Conditioning

What Holley Heating & Air Conditioning does

Holley Heating and Air Conditioning, Inc. is a family-owned HVAC service provider headquartered at 112 Union Street, NE, Aiken, South Carolina, operating continuously since 1909. Founded by B.F. Holley as Holley Fuel Co. selling ice, coal, and wood, the company entered heating and air conditioning services in 1965 and exited the fuel oil business in 1993 before rebranding under its current name in 1995. Now in its fifth generation of family ownership—under President Ryan Robinson, who assumed the role in 2021—Holley serves residential and light commercial customers across Aiken, SC and more than 35 surrounding communities in the Central Savannah River Area (CSRA).

The company's core offering is HVAC repair, maintenance, and installation, anchored by its 2004 designation as the only Carrier Factory Authorized Dealer in Aiken. Holley installs and services the full Carrier lineup (Infinity, Performance, and Comfort series air conditioners, heat pumps with Greenspeed Intelligence and Hybrid Heat dual-fuel capability, gas and oil furnaces, Infinity and Edge thermostats, Infinity Air Purifier GAPPA, and energy/heat recovery ventilators) alongside Mitsubishi Electric ductless mini-split systems. Adjacent service lines include indoor air quality assessment, crawlspace encapsulation, dehumidification, and insulation, gas log fireplaces, and—per the current website—residential generators. All technicians hold NATE certification with mandatory weekly 2-hour training, and 24/7 emergency service is available. Carrier products installed by Holley carry a 10-year limited warranty.

The business operates a direct-to-consumer, field-service model with revenue derived from professional service fees, hardware sales (Carrier and Mitsubishi equipment), and customer financing arrangements through Carrier. Pricing is quote-based and not publicly disclosed; a maintenance agreement tier supports recurring revenue. Customer acquisition relies on the company's 115-year local brand, ~1,000 five-star Google reviews, online scheduling, the Aiken Standard Readers' Choice Award, and the Holley Community Fund (established 2015, $21,000+ donated to 24+ nonprofits). The company is a privately held South Carolina corporation with no external investors, parent company, or disclosed headcount or revenue figures.

Name

Holley Heating & Air Conditioning

Legal name

Holley Heating and Air Conditioning, Inc.

Website

https://holleyheatingandair.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned HVAC service provider in Aiken, SC, founded in 1909 and now in its fifth generation. The company is the only Carrier Factory Authorized Dealer in Aiken, offering Carrier and Mitsubishi equipment installation, repair, and maintenance to residential and light commercial customers across 35+ CSRA communities.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• Residential HVAC services
• Heating and cooling
• HVAC installation
• HVAC repair maintenance
• Indoor air quality

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. HVAC Service and Repair: Provides repair, maintenance, and installation services for heating and cooling systems to residential and light commercial customers
2. Equipment Sales: Sales of HVAC equipment including air conditioners, furnaces, heat pumps, thermostats, air cleaners, and ventilators through Carrier and Mitsubishi product lines
3. Financing Services: Offers HVAC financing options to help customers purchase new systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Holley Heating & Air Conditioning is a family-owned HVAC contractor that sells, installs, repairs, and maintains Carrier heating and cooling equipment (air conditioners, furnaces, heat pumps, thermostats, air cleaners, ventilators) and Mitsubishi ductless systems for residential and light commercial customers. It also delivers indoor air quality services, crawlspace encapsulation solutions, and gas log/fireplace products across Aiken, SC and 35+ surrounding CSRA communities.

Product overview

Holley Heating & Air Conditioning is a Carrier® Factory Authorized Dealer offering a comprehensive portfolio of HVAC products and services for residential and light commercial customers in Aiken, SC. Their product portfolio centers on Carrier-branded equipment including Infinity®, Performance™, and Comfort™ series air conditioners, heat pumps (with Hybrid Heat® dual fuel capability), gas and oil furnaces, thermostats (Infinity® Control, Edge®), air purifiers (Infinity Air Purifier GAPPA), and ventilators (Energy Recovery and Heat Recovery). They also sell and install Mitsubishi ductless mini-split systems. Services include HVAC repair, maintenance, and installation, plus specialized offerings in indoor air quality, crawlspace solutions (encapsulation, dehumidification, insulation), and gas log/fireplace services. All products come with Carrier's 10-year limited warranty backing. The company operates as a family-owned business established in 1909, currently in its 5th generation of leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Repair Services
• HVAC Maintenance Services

Quantifiable outcome

• 24/7 emergency HVAC service availability
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CarriercoreChannel Partner/ Reseller/ Distributor · 1 January 2004Holley Heating & Air is a Carrier Factory Authorized Dealer, selected in 2004. They offer the full line of Carrier products including air conditioners, furnaces, heat pumps, thermostats, air purifiers, and ventilators. Carrier provides 10-year warranties on products installed by authorized dealers.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorMitsubishi Electric ductless air conditioning and heating units are offered by Holley Heating & Air. Mitsubishi units provide easy installation with little or no ductwork, simple service, and longer warranties (seven years on compressors, five years on parts).

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Coolray Heating & Air Conditioning: Regional residential HVAC service company in the Southeast offering installation, repair, and maintenance with a Carrier dealer model; directly comparable multi-location regional service contractor profile.
• Michael & Son Services: Family-rooted residential HVAC, plumbing, and electrical service contractor serving multiple U.S. metros; comparable direct-to-consumer home services model with similar install/repair/maintain GTM.
• Mr. Sparky Electrical Services: Residential HVAC/electrical franchise under the Neighborly umbrella with a similar homeowner-services GTM and technician-led delivery model.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise with strong local-brand positioning and 24/7 service; comparable direct-to-consumer HVAC service delivery and brand-led acquisition motion.
• Benjamin Franklin Plumbing: National residential plumbing and HVAC-adjacent franchise under Neighborly with comparable direct-to-consumer service model and homeowner-trust positioning.

Broad incumbents

• Carrier Global Corporation: Holley's key equipment manufacturer partner; a broad incumbent whose product portfolio, dealer programs, and warranty economics shape Holley's core offerings and competitive positioning.
• ARS / Rescue Rooter (American Residential Services): Large multi-market residential HVAC, plumbing, and drain service company; broader incumbent that competes for the same homeowner services wallet as Holley in overlapping geographies.
• Trane Technologies: Major HVAC equipment manufacturer with an independent dealer network of residential service contractors; comparable incumbent that competes with Carrier for dealer mind-share and end-customer equipment selection.

Others

• ServiceTitan: Software platform for residential and commercial HVAC, plumbing, and electrical service companies; enables the field-service, dispatch, and customer-experience workflows Holley relies on.
• Nexstar Network: Coaching and best-practices network for residential HVAC, plumbing, and electrical contractors; ecosystem participant that shapes operational practices of companies like Holley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holleyheatingandair
• LinkedInlinkedin.com/company/holley-heating-&-air-conditioning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holley Heating & Air Conditioning