What Holmenkollen does

Holmenkollen (Skimuseet i Holmenkollen) is a cultural and recreational tourist attraction in Oslo, Norway, operated by Skiforeningen, the Norwegian Ski Association, a non-profit association. Its core product is the Ski Museum, established in 1923 and recognized as the world's oldest specialized ski museum, which exhibits 5,000 years of Norwegian skiing history and polar expedition artifacts donated by Fridtjof Nansen and Roald Amundsen. The attraction is physically integrated into the Holmenkollen ski jump tower, which is included with museum admission and offers panoramic views of Oslo from 64 meters above ground (427m above sea level).

The entity operates a multi-product portfolio combining heritage exhibitions, paid experiential add-ons (a ski simulator using flight simulator technology, a 361-meter zipline called Kollensvevet, and an 18-hole disc golf course), and hospitality services (café, museum shop, and venue rental for corporate and private events). Distribution is direct-to-consumer through walk-in visits, a proprietary online ticketing platform (ticket.skimuseet.no), and a third-party channel via Go to Hub, supported by a multi-language website (Norwegian, English, German) and active social channels. Pricing is per-visit and tiered: adult admission 200 NOK, children 100 NOK, family 500-600 NOK, with separate ski simulator fees.

The customer base is a long-tail mix of domestic and international tourists, families, school groups (kindergarten through high school), corporate event organizers, and outdoor recreation enthusiasts. Revenue is not publicly disclosed and the entity is not investable in a conventional sense given its non-profit ownership structure; all operating surpluses are reinvested into the museum and Skiforeningen's broader mandate. The 2023 renovation by Snøhetta and the subsequent expansion of paid experiences represent the most significant recent capacity-improving actions.

Name

Holmenkollen

Legal name

Skiforeningen - Foreningen til Ski-idrettens Fremme

Website

https://holmenkollen.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Holmenkollen operates the world's oldest ski museum, founded 1923 in Oslo, Norway, as a non-profit attraction of Skiforeningen. It combines heritage exhibitions, ski simulator, zipline, disc golf, and venue rentals to serve tourists, families, school groups, and corporate event clients.

Ownership category

akta.pro rank

Product category

Heritage Museum and Tourist Attraction

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Heritage ski museum
• Sporting history exhibition
• Sports visitor attraction
• Disc golf course
• Ski simulator experience

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Holmenkollen operates the Skimuseet (Ski Museum), established in 1923 and the world's oldest specialized ski museum, located at the iconic Holmenkollen ski jump in Oslo. One ticket grants access to both the museum and the 64-meter Jump Tower with panoramic views over Oslo. The offering is extended with add-on experiences such as a ski simulator, zipline, 18-hole disc golf course, guided tours, and venue rentals, alongside a café and museum shop.

Product overview

Holmenkollen operates as a multi-faceted attraction centered around the Skimuseet (Ski Museum), one of the world's oldest specialized ski museums established in 1923. The portfolio combines heritage attractions (ski museum exhibitions, ski jump tower) with active experiences (ski simulator, zipline, disc golf) and hospitality services (café, shop, venue rentals). The core product is the Ski Museum itself, which includes multiple exhibitions and the adjacent Jump Tower. This foundation is extended through activity add-ons including the ski simulator, zipline, and disc golf course, plus event venues for private and corporate gatherings. The offering is designed for tourists, families, school groups, and corporate clients seeking both educational and recreational experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Skimuseet (Ski Museum) Norway's fifth-largest ski history museum showcasing 5,000 years of skiing history, including artifacts from polar expeditions and the world's largest ski collection.
• Hopptårnet (Jump Tower) Iconic ski jump tower experience with panoramic views over Oslo, included in the museum ticket.
• Skisimulatoren (Ski Simulator) Standalone attraction using flight simulator motion technology with Eye-View film to recreate the sensation of skiing down Holmenkollbakken at nearly 100 km/h. Requires a separate ticket from museum admission.
• Frisbeegolf (Disc Golf) Free-to-play 18-hole disc golf course located in the Holmenkollen National Arena; recognized as one of the world's most played courses.
• Kollensvevet (Zipline and Rappelling) Zipline experience from the top of the ski jump tower (361 m run, 107.5 m height drop) with an optional 57-meter rappelling descent.
• Omvisninger (Guided Tours) Guided tours for groups and school classes covering 5,000 years of skiing history, polar expeditions, and major ski sport moments.
• Lokaler (Venue Rental) Rental of event spaces including the full Ski Museum, Jump Tower, Press Center (200 seats), Auditorium (75 seats), Olympic Room (45 seats), VIP Lounges, Club Café, and Lavvoen (Sami tent) for corporate and private events.
• Kafé og Butikk (Café and Shop) On-site café with terrace seating overlooking Oslo plus museum shop offering souvenirs, Dale of Norway clothing, and locally inspired products.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Olympic Museum (Lausanne): International sports-heritage museum operated by the IOC in Lausanne, combining immersive exhibits with venue rentals and event programming. Closest international sports-museum peer.
• Munch Museum (MUNCH): Iconic Oslo cultural attraction on the waterfront combining exhibitions, rooftop views, dining, and event rentals. Directly comparable as a flagship Oslo ticketed cultural venue competing for tourist and event spend.
• Frammuseet (Norwegian Maritime Museum / Polar Museum): Oslo-based museum dedicated to Norwegian polar exploration and the polar ship Fram, sharing Holmenkollen's heritage positioning around Nansen and Amundsen-era expeditions. Closest thematic and geographic peer.
• Norsk Folkemuseum: Norway's largest cultural-history museum on Bygdøy, Oslo, combining indoor exhibits with outdoor heritage buildings. Comparable as a multi-experience, ticket-based Norwegian cultural attraction with venue rentals and school programming.
• Norges Sjøfartsmuseum (Norwegian Maritime Museum): Oslo-based maritime heritage museum with permanent exhibitions, events, and educational programming. Comparable as a single-site Norwegian cultural museum with mixed ticketed, educational, and event revenue.
• Skimuseum Innsbruck (Tirol Panorama): Specialized ski museum hosted within the Bergisel ski-jump complex in Innsbruck, Austria. Closest international analogue: a ski-history museum physically integrated with a flagship ski-jump venue and visitor tower.

Broad incumbents

• Hemsedal Skisenter: Major Norwegian alpine ski resort with lift operations, ski school, après-ski events, and extensive visitor services. Comparable as a commercial ski-area experience operator with similar seasonal patterns.
• Trysil (SkiStar-operated): Norway's largest ski resort, operated by SkiStar, offering ski school, lift operations, events, dining, and lodging. Comparable as a Scandinavian winter-sport destination with bundled paid experiences and venue-style commercial operations.

Emerging players

• Ski Dubai: Indoor snow and ski-experience facility in Dubai offering real-snow skiing, sledding, and snow-park activities. Comparable as a snow-themed experience attraction that pairs a curated experience with ticketing and F&B.
• Madame Tussauds (Norway / Merlin Entertainments): Chain of wax-museum attractions combining displays with experience add-ons and ticket bundling. Comparable as a ticketed experience attraction with layered paid activities and a tourist-primary customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skiforeningen1883
• Facebookfacebook.com/Holmenkollenarena
• LinkedInlinkedin.com/company/holmenkollen
• Instagraminstagram.com/holmenkollen_skimuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holmenkollen