Holybrook Primary School

What Holybrook Primary School does

Holybrook Primary School is a state-funded primary academy located in Eccleshill, Bradford, West Yorkshire, operating from a single campus at Rillington Mead (BD10 0EF). It is a company-limited-by-guarantee exempt charity and a constituent school of the Exceed Academies Trust (Company No. 10050238), which provides centralised governance, financial oversight, and shared services. The school delivers education from Nursery through Year 6, with published Pupil Admission Numbers of 52 (Nursery), 30 per year group (Reception–Year 6), and 16 places in the Horizons Resourced Provision for pupils with Social, Emotional and Mental Health (SEMH) needs. Maximum statutory capacity is approximately 278 pupils. The school is led by Headteacher Mr Chris Lloyd, with Deputy Heads Mr Paul Wallis and Mrs Carly Waerea (also SENDCo and RP Lead).

The school's product surface is its curriculum and pastoral offer rather than a commercial technology stack. Its core 'Holybrook Curriculum' is organised around four drivers — Fresh Experiences, Our Place in the World, Equality and Diversity, and Possibilities — built on the National Curriculum via Chris Quigley's Essentials. Validated third-party programmes underpin delivery: Little Wandle Letters and Sounds Revised for systematic synthetic phonics, White Rose Maths Hub Mastery for mathematics, Jigsaw and 'You, Me and PHSE' for PSHE, and MyHappyMind and Zones of Regulation for wellbeing. The Horizons Resourced Provision delivers specialist SEMH support across four dedicated rooms. EdTech integrations (Class Dojo, Apple Classroom, Times Table Rockstars, BBC Bitesize, Oak Academy, Marvellous Me) support remote education and parent communication, but no proprietary technology or AI/ML capability is evidenced.

The business model is government-funded education delivery, not commercial revenue generation. Income is received from the Education and Skills Funding Agency via Exceed Academies Trust, calibrated to pupil numbers and SEND top-ups; no fees are charged to families, and free school meals are universal for Reception–Year 2. Marketing and parent engagement run through the school website, Facebook page, the Marvellous Me app, and class-level newsletters. No funding rounds, M&A activity, commercial pricing, or external investor ownership are present, consistent with the entity's status as a non-profit academy school.

Name

Holybrook Primary School

Legal name

Holybrook Primary School

Website

https://holybrookacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holybrook Primary School is a state-funded Bradford (West Yorkshire) academy within Exceed Academies Trust, delivering Nursery-to-Year-6 primary education to up to 278 pupils, including a 16-place Horizons SEMH resourced provision, via a bespoke four-driver curriculum and validated third-party programmes.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Full-Day Nursery Programs (EDACACAD)

Keywords

• Primary education
• Early years education
• Special educational needs
• SEN provision
• Curriculum delivery

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Education Funding: As an academy within Exceed Academies Trust, Holybrook Primary School receives government funding for education provision based on pupil numbers. The school is funded by the Education and Skills Funding Agency (ESFA) through the academy funding agreement with the Trust.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holybrook Primary School delivers full-time primary education for children aged 3–11, from Nursery through Year 6, following the National Curriculum via its bespoke Holybrook Curriculum framework. It also operates the Horizons Resourced Provision, a specialist facility for 16 children with Social, Emotional and Mental Health needs. Wraparound provision includes an Early Bird breakfast club from 7:45am and free school meals for Reception, Year 1 and Year 2 pupils, with on-site catering supplied by Aspens.

Product overview

Holybrook Primary School is a primary education provider offering a comprehensive educational programme from Nursery through Year Six, including a specialized Resourced Provision (Horizons) for children with Social, Emotional and Mental Health needs. The school operates its own bespoke Holybrook Curriculum framework, supplemented by validated programmes including Little Wandle Phonics for early reading, a comprehensive Reading programme, PHSE curriculum, and wellbeing initiatives such as Zones of Regulation and MyHappyMind. The school also provides remote education services during absences and operates within the Exceed Academies Trust structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Early years education provision for children following the EYFS curriculum with play-based learning and preparation for Reception; 52 pupil admission places.
• Reception First formal year of primary education following the EYFS curriculum, preparing children for Key Stage 1; 30 pupil admission places.
• Year One through Year Six Key Stage 1 (Years 1–2) and Key Stage 2 (Years 3–6) covering the National Curriculum with Holybrook's integrated curriculum approach; 30 pupil admission places per year group.
• Horizons Resourced Provision Specialized Resourced Provision for children with Social, Emotional and Mental Health (SEMH) needs, featuring four dedicated rooms (Sunlight, Sunshine, Sunrise, Sundown) and sensory integration; 16 places.
• Holybrook Curriculum Bespoke curriculum framework built on four drivers — Fresh Experiences, Our Place in the World, Possibilities, and Equality and Diversity — using the National Curriculum through Chris Quigley's Essentials as core content.
• Little Wandle Phonics Programme Systematic synthetic phonics (SSP) programme used from Nursery onwards to teach early reading and spelling, including blending techniques, mnemonic support and fluency development.
• Reading Programme Comprehensive reading programme using Little Wandle-aligned materials, progressing through KS2 fluency programmes, classroom readers and library access; includes guided reading, one-to-one reading and Reading for Pleasure initiatives.
• Zones of Regulation Internationally-recognised intervention teaching children to manage difficult emotions and develop self-regulation through colour-coded zones (Blue, Green, Yellow, Red) and personal coping toolkits.
• MyHappyMind Mental health and wellbeing programme for children focusing on developing confidence, resilience, emotional literacy, and positive relationships.
• PHSE Curriculum Personal, Health, Social and Economic education delivered through the Jigsaw scheme (Early Years) and 'You, Me and PHSE' (Years 1–6), covering relationships, health, safety, mental health and careers education.
• Relationships & Health Education (RHE) Statutory Relationships and Health Education programme covering families, friendships, online safety, and age-appropriate Sex Education in Years 2, 4 and 6.
• Remote Education Provision Online and offline learning resources provided during school closures or individual pupil absence, including Class Dojo, Apple Classroom, Times Table Rockstars, BBC Bitesize, Oak Academy, and printed learning packs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Exceed Academies TrustcoreStrategic or Co-development PartnerHolybrook Primary School is part of Exceed Academies Trust, a Multi-Academy Trust (MAT) operating multiple schools. The Trust provides governance, financial oversight, policies, and support services. Holybrook is one of the schools within the Trust structure, with the Trust's registered office at Dawnay Road, Bradford, BD5 9LQ. The Trust manages admissions policies, GDPR, data protection, and other centralized functions.
• Aspens Catering ServicecoreOthersAspens Catering Service provides on-site catering for the school. They pride themselves on providing top quality, fresh, locally sourced food prepared on site from scratch. The school canteen is HMC registered and can cater for any dietary requirement. Aspens is responsible for the school's meal provision including free meals for Reception-Year 2.
• Play Bradford and Bradford Council - Holiday Activity and Food Programme (HAF)minorStrategic or Co-development PartnerCollaboration with Play Bradford and Bradford Council's HAF programme to provide free family activities during school holidays. The school brings its discovery playground to Peel Park for community engagement events offering free activities including climbing, building, movement challenges, and hands-on experiments.
• Little Wandle Letters and Sounds RevisedcoreTechnology or IntegrationThe school has adopted Little Wandle Letters and Sounds Revised as its systematic synthetic phonics (SSP) programme for teaching early reading and spelling from Nursery onwards. This is supplemented by the Little Wandle Fluency programme for Year 2 students transitioning to reading for meaning.
• White Rose MathscoreTechnology or IntegrationThe school uses the White Rose Maths Hub's Mastery approach as the basis for its mathematics teaching. This approach is supported by mental maths skills development and the school's calculation policy, aiming to help children reason logically and apply mathematics in real-life contexts.
• myHappymindcoreTechnology or IntegrationThe school has implemented the myHappymind programme across the school to support children's wellbeing. According to testimonials from the Headteacher and Chair of Governing Body, the programme has made transformational improvements in children's wellbeing, confidence, resilience, and emotional literacy.
• Zones of RegulationcoreTechnology or IntegrationThe internationally-renowned Zones of Regulation intervention helps children learn to manage difficult emotions and develop self-regulation skills. The school launched the programme in March 2021 to help children cope with feelings, build resilience, and return to a calm state ready to learn.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• White Rose Education: Maths curriculum and resources provider whose Mastery approach is used by Holybrook. Not a direct competitor but an enabling, thematically adjacent organisation serving the same UK primary school market with overlapping curriculum priorities.
• MyHappymind: Children's mental-health and wellbeing programme adopted by Holybrook. Adjacent rather than competitive — operates in the same UK primary school wellbeing market and shapes the curriculum landscape in which Holybrook delivers its pastoral offering.

Broad incumbents

• Star Academies Trust: National Multi-Academy Trust operating primary and secondary schools, including in Bradford. Comparable as a larger education group with overlapping Bradford operations, broader curriculum and operational resources than a single-school entity.
• Dixons Academies Trust: Large Multi-Academy Trust operating multiple primary and secondary schools across Bradford and beyond. Comparable as a broader Bradford education provider whose schools overlap with Holybrook's catchment and compete for the same pupil and staff pool.
• Bradford Diocesan Academies Trust (BDAT): Bradford-based regional Multi-Academy Trust operating multiple faith-affiliated primary and secondary schools. Comparable as a Bradford regional MAT providing an alternative governance and school-choice option for local families.

Direct peers

• Star Primary School: Bradford primary academy within Star Academies, a large national Multi-Academy Trust. Comparable as a state-funded Bradford primary serving a similar demographic catchment with the same regulatory and funding arrangements.
• Other Exceed Academies Trust Schools: Sister primary schools within Exceed Academies Trust, Holybrook's parent Multi-Academy Trust. They share the same funding stream, governance, policies, and operating model, making them the most direct comparables for enrollment, staffing, and programme design.
• Dixons Music Primary: Bradford-based primary academy within Dixons Academies Trust. Comparable as a state-funded primary serving Bradford pupils with a distinctive specialist-curriculum focus (music), operating under the same regulatory and funding framework as Holybrook.
• Feversham Primary Academy: Bradford-based primary academy offering mainstream primary education with extended services. Comparable as a similarly sized state primary in the Bradford market competing for the same pupil catchment and facing the same local-authority oversight.
• Atlas Primary School: Bradford-based primary academy within Dixons Academies Trust. Comparable as a state-funded Bradford primary operating under a different MAT but serving a similar demographic and competing for the same pupil pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HolybrookPrimarySchool
• LinkedInlinkedin.com/company/holybrook-primary-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holybrook Primary School