Home & Investment

What Home & Investment does

Home & Investment is a real estate brokerage operating under the eXp Realty Mexico franchise network, founded in 2019 and headquartered in Mérida, Mexico. The company provides high-value real estate advisory services and facilitates property transactions for individual home buyers and investors seeking residential and investment properties in the Mérida and Costa Yucateca regions of the Yucatán Peninsula. The team is led by Chuy Gastelum and operates with approximately 15 employees, functioning as an independent agent team within eXp Realty's cloud-based brokerage model.

The company's core offering centers on transaction facilitation and advisory services, supported by a property listings platform with basic search functionality (price, bedrooms, bathrooms) and a broad content marketing presence across six social media platforms. The technology stack is not proprietary; the firm relies on eXp Realty's platform for listings, lead generation, and operations. No mobile app, API, or proprietary technology has been disclosed. Direct contact via phone, WhatsApp, and email is the primary bottom-of-funnel conversion channel.

The business model is a commission-based transaction fee structure, with rates negotiated on a per-deal basis rather than publicly disclosed. The go-to-market motion is direct-to-consumer, relying on organic social media presence and personal agent relationships rather than paid advertising or enterprise sales. The firm is privately held with no institutional funding, no shareholders beyond the eXp Realty parent affiliation, and no disclosed revenue, funding, or transaction volume metrics.

Name

Home & Investment

Legal name

eXp Realty LLC

Website

https://homeandinvestment.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Home & Investment is a real estate brokerage operating under eXp Realty Mexico, serving individual home buyers and investors in the Mérida and Costa Yucateca region of Mexico with transaction-based commission services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Property listings
• Residential real estate
• Real estate advisory
• Property transactions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: The company generates revenue through real estate commission fees on property transactions, facilitating both buyers and sellers in the Mérida and Costa Yucateca region of Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Home & Investment is a real estate brokerage operating under the eXp Realty Mexico network that provides high-value real estate advisory services for buying and selling residential properties in the Mérida and Costa Yucateca region of Mexico. It pairs personalized agent-led advisory with an online property listings platform that supports filtering by price, bedrooms, and bathrooms. The firm focuses on individual homebuyers and investors seeking transactions completed in the shortest possible time and cost.

Product overview

Home & Investment operates as a real estate brokerage under the eXp Realty Mexico network, providing high-value real estate advisory services focused on the Mérida and Costa Yucateca markets in Mexico. The company offers property listing search capabilities and personalized advisory services, operating as a single-service offering rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Asesoría Inmobiliaria de Alto Valor High-value real estate advisory service focused on facilitating property sales and purchases in the Mérida and Costa Yucateca region of Mexico, delivered by the Home & Investment agent team under eXp Realty Mexico for individual homebuyers and investors.
• Property Listings Platform Online property search and listings interface that lets users browse residential properties for sale in the Mérida and Costa Yucateca region, with filtering by price, number of bedrooms, and number of bathrooms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• eXp Realty MexicocoreChannel Partner/ Reseller/ DistributorHome & Investment operates as a real estate brokerage under the eXp Realty Mexico franchise/network. The company uses the eXp Realty brand and platform for property listings and operates in the Yucatán region (Mérida and Costa Yucateca) as part of this network.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• RE/MAX Mexico: Largest competing franchise brokerage in Mexico with a Yucatán/Mérida agent presence. Offers the same residential brokerage model with comparable agent-mediated transactions and commission-based revenue.
• Inmuebles24: One of Mexico's largest online real estate listing portals. Comparable as both a competitor for buyer attention and a complementary listing-distribution channel used by Mexican brokerages.
• Lamudi México: Mexico-focused online real estate platform with strong emerging-market buyer flows. Comparable as a competing property-discovery channel for Yucatán listings.
• Coldwell Banker Mexico: Major international real estate franchise with a meaningful Mexican footprint, including Mérida. Comparable as a competing residential brokerage serving expat and investor buyer segments.
• eXp Realty Mexico: The parent franchise network Home & Investment operates under. Directly comparable as the host brokerage platform providing brand, MLS access, and operational infrastructure to independent agent teams in Mexico.
• Vivanuncios: Major Mexican classifieds platform with a sizable real estate vertical. Comparable as a buyer-discovery channel competing for the same Mérida residential property search traffic.
• Engel & Völkers México: International luxury real estate brand active in Mérida's high-end market. Comparable to Home & Investment's 'high-value advisory' positioning in the same Yucatán buyer segment.
• Century 21 Mexico: Established global real estate franchise with Mexican operations. Competes for the same residential buyer/seller pool in Yucatán through agent-based service delivery.

Regional players

• Bienes Raíces Yucatán: Locally rooted Yucatán real estate brokerage focused on residential sales. Comparable as a same-region, same-vertical competitor targeting Mérida-area buyers.
• Casas y Terrenos México: Online Mexican real estate marketplace that aggregates listings from regional brokerages. Comparable as a parallel channel buyers use to source Yucatán properties, including those Home & Investment would otherwise capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/hogareinversion
• YouTubeyoutube.com/@HomeandInvestment
• Facebookfacebook.com/homeandinvestmentmx
• LinkedInlinkedin.com/company/homeandinvestmentmx
• Instagraminstagram.com/homeandinvestmentmx
• TikToktiktok.com/@homeandinvestment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home & Investment