Home Brand

What Home Brand does

Home Brand Sp. z o.o. is a privately held Polish real estate brokerage headquartered in Wrocław (Dolnośląskie) with a regional office in Warsaw (Mazowieckie), founded in 2016 by CEO Bagrat Mnatsakanyan alongside Managing Director Dariusz Jaworski. The company operates as a full-service intermediary across residential property sales and purchases, rental management, commercial real estate, premium real estate, investment land, and developer partnership (external sales office) services. Its customer base spans individual buyers and sellers, landlords and tenants, commercial clients, real estate investors, and real estate developers, with a horizontal segmentation approach covering both B2C and B2B flows.

The firm differentiates itself within the traditional Polish brokerage landscape through a stack of technology-enabled property presentation tools: 360° virtual tours, centimeter-precision 3D property modeling, drone videography, a free online property value calculator that returns estimates within 24 business hours, and a digital property handover protocol application featuring smartphone defect registration and automatic protocol comparison for rental management. Distribution leverages the company's own property portal (nieruchomosci.homebrand.pl) augmented by channel partnerships with leading Polish real estate advertising platforms morizon.pl and gratka.pl. Marketing is supported by a content/blog section covering Wrocław and broader Polish real estate market trends.

The business model is commission-based and transaction-fee driven, with revenue streams from property sales commissions, purchase-side fees, rental management fees (professional services), commercial real estate services, developer cooperation fees, and a partner-company property purchase program. Pricing is not publicly disclosed; commissions are negotiated individually per transaction. The company operates sales-led go-to-market, with contact facilitated through its website, phone, in-person office visits, and a dedicated sales department. Founded in 2016 and now active in two major Polish metropolitan markets, Home Brand positions itself as a comprehensive, technology-enabled brokerage serving both individual and developer clients.

Name

Home Brand

Legal name

Home Brand Sp. z o.o.

Website

https://homebrand.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Brand Sp. z o.o. is a privately held Polish real estate brokerage founded in 2016, headquartered in Wrocław with a regional office in Warsaw. It provides commission-based sales, purchase, rental management, commercial, premium, and developer services to individual buyers/sellers, landlords, investors, and real estate developers across Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales transactions. The company handles the entire sales process including free valuation, professional offer preparation, and all formalities.
2. Property Purchase Services: Fees from assisting clients in finding and purchasing their dream properties, including market expertise and property selection services.
3. Rental Management Services: Property rental management services including tenant finding, verification, and ongoing property management for landlords.
4. Commercial Real Estate Services: Commercial property services including commercialization, rental management, and sales assistance for commercial properties.
5. Developer Cooperation Services: External sales office services for real estate developers including comprehensive services for selling investments from project preparation through construction.
6. Property Purchase by Partner Company: Purchase of various property types through a partner company, providing clients with quick property sale options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Home Brand Sp. z o.o. is a Polish real estate brokerage founded in 2016, headquartered in Wrocław with a regional office in Warsaw. The company provides end-to-end property transaction services including property sales, property purchases, rental management and tenant sourcing, valuation, and developer sales-office support. It serves individual buyers/sellers, landlords, investors, and developers in the Lower Silesian and Masovian markets.

Product overview

Home Brand is a comprehensive real estate brokerage service provider offering a unified platform of property transaction services. The core portfolio centers on property sales, purchases, and rental management (Zarządzanie najmem), complemented by specialized sub-brands including Premium Real Estate, Commercial Services, Investment Land, Developer Partnerships, Foreign Real Estate, Mortgage Financing, Primary Market, and Construction Services. Technology-enabled add-on modules including 360° Virtual Tours and Filming (Spacer 360°), Online Property Value Estimation (Kalkulacja wartości online), and Property Handover Application (Aplikacja do protokołów) differentiate their service offering. The company operates primarily in Wrocław and Warsaw markets since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Sprzedaż nieruchomości) Residential and commercial property sales brokerage offering free valuations, professional property presentation (photos, 3D models, virtual tours), marketing on Polish real estate portals, and full transaction formalities for sellers.
• Property Purchase Assistance (Zakup nieruchomości) Service helping clients find and acquire residential or investment properties, including market expertise, tailored property selection, and mortgage financing guidance.
• Rental Management (Zarządzanie najmem) Comprehensive rental property management service for landlords including tenant sourcing, tenant verification, ongoing administration, and rental settlements, delivered via a dedicated zarzadzanie.homebrand.pl portal.
• Find a Tenant (Znajdź najemcę) Standalone service to find and verify suitable tenants for rental properties on behalf of landlords.
• Commercial Real Estate Services (Usługi komercyjne) Services for commercial property owners and tenants covering commercialization, rental management, and sales assistance for offices, retail spaces, and warehouses.
• Developer Partnership Program (Oferta dla deweloperów) External sales-office services for real estate developers, supporting the sale of residential investments from project preparation through construction and completion.
• Investment Land (Grunty inwestycyjne) Brokerage services for investment plots, agricultural land, and recreational properties, particularly in the Dolnośląskie region.
• Premium Real Estate (Nieruchomości premium)

Quantifiable outcome

• Free property valuation and response within 24 business hours
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• morizon.plcoreChannel Partner/ Reseller/ DistributorHome Brand is a proven and trusted partner of morizon.pl, one of Poland's leading real estate advertising websites. This partnership ensures greater range and visibility for Home Brand's property listings, translating to more effective sales and rent transactions. Home Brand provides high standard online offer presentations with professional photos and descriptions.
• gratka.plcoreChannel Partner/ Reseller/ DistributorHome Brand maintains a trusted partnership with gratka.pl, a leading Polish advertising portal for real estate. The cooperation provides extended reach and visibility for property listings, with Home Brand committed to highest standards of online offer presentation including professional photos and descriptions.
• Safe Home FoundationminorStrategic or Co-development PartnerHome Brand supports the Safe Home Foundation (safehomefdn.org) through their services. By using Home Brand services, clients automatically support this charitable foundation. The company prominently displays the Safe Home Foundation logo on their website indicating their social responsibility commitment.
• KRD BIG S.A.minorStrategic or Co-development PartnerHome Brand uses KRD BIG S.A. solutions to provide customers with confidence and peace of mind in every transaction. KRD BIG S.A. is a business information company providing transaction security monitoring and contractor reliability verification services.
• HB DevelopmentminorStrategic or Co-development PartnerHome Brand appears to have a relationship with HB Development, indicated by the HB Development logo being displayed on the company website linking to hb-development.pl.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freedom Nieruchomości: Major Polish real estate brokerage franchise network with broad service coverage (sales, rental, commercial, developer cooperation) and national footprint. Comparable to Home Brand in service scope and customer segments, with greater geographic reach as a structural advantage.
• Metrohouse: One of the largest traditional real estate agency networks in Poland, offering residential sales, rental, and commercial services across multiple Polish cities including Wrocław and Warsaw. Directly comparable to Home Brand as a full-service regional/national Polish brokerage competing for the same buyer/seller/landlord customers with similar commission-based revenue.
• Coldwell Banker Polska: International real estate franchise with Polish residential, commercial, and luxury operations. Comparable to Home Brand in service breadth and target customers, with stronger international brand equity as a differentiator.
• Century 21 Polska: International real estate franchise operating in Poland with residential and commercial brokerage services. Overlaps with Home Brand on service lines, target customer segments, and Polish real estate geography.
• RE/MAX Polska: International real estate franchise with established Polish operations offering residential, commercial, and luxury brokerage. Direct peer due to overlapping service portfolio, customer base (Polish buyers/sellers), and competition for agent talent in Wrocław and Warsaw.

Broad incumbents

• Engel & Völkers: Global luxury and premium real estate brokerage with Polish operations focused on higher-end residential and commercial transactions. Overlaps with Home Brand's premium and commercial verticals but operates as a much larger international incumbent with broader geographic reach.
• Sotheby's International Realty (Poland affiliates): International luxury real estate brand with affiliated brokerages in Poland focusing on high-end residential and trophy properties. Directly comparable to Home Brand's premium/luxury real estate segment but operates as a global incumbent with stronger brand recognition among international buyers.
• Knight Frank: Global real estate services firm with Polish operations spanning commercial, residential, and investment sales/advisory. Comparable to Home Brand's commercial real estate and investment land verticals but operating as a broad incumbent across many markets and asset classes.

Others

• Morizon.pl: One of Poland's leading real estate advertising portals and an existing trusted partner of Home Brand. Relevant as a distribution channel and ecosystem participant; comparable to Home Brand's reliance on portal partnerships and as a potential competitive threat if it expands into brokerage services.
• Otodom: Poland's largest real estate listings platform, serving as the dominant property search portal. Related to Home Brand as a critical ecosystem channel — brokerages depend on Otodom for buyer-side traffic — and increasingly a competitive threat as portals layer brokerage and ancillary services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/homebrandwroclaw
• LinkedInlinkedin.com/company/hb-nieruchomosci

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Brand