What Metrohouse does

Metrohouse Franchise S.A. is Poland's largest networked real estate agency, operating since 2006 as a franchise model with more than 600 agents across eight regional offices in Warsaw, Gdańsk, Wrocław, Poznań, Kraków, Łódź, Lublin, and Katowice, supplemented by an international desk serving Spain's Costa del Sol. The company serves individual property sellers, buyers, landlords, and investors through three integrated product surfaces: the metrohouse.pl listing platform with 7,862 active listings and 1,788 exclusives; the Wycena property valuation tool that analyzes comparable transaction data; and the PRIMSE.COM multi-agency collaboration network that distributes inventory across partner brokerages. Underneath, the company runs a wholly-owned financial services subsidiary, Credipass, which places mortgage, personal loan, business loan, insurance, and leasing advisors inside every Metrohouse office, allowing transactions to be financed in-house without third-party hand-offs.

Revenue is generated through four streams: transaction commissions on property sales (the core engine), recurring franchise fees from independent offices operating under the Metrohouse brand, referral revenue from Credipass financial product placements, and recurring property and rental management service fees. The go-to-market is sales-led and omnichannel: dedicated agents drive viewings and negotiations offline, while metrohouse.pl, paid search on major Polish portals, content marketing (Barometr market reports, blog), and social channels (Facebook, Instagram, LinkedIn, YouTube) generate top-of-funnel demand. Customer reviews on Zaufane.pl and eKomi feed a referral loop that supports closing at the bottom of the funnel. Pricing is transaction-based with commission rates not publicly disclosed; the Wycena valuation tool is offered free of charge to drive lead capture.

The customer base is highly fragmented across individual SMB consumers (homeowners, buyers, and small landlords), with no disclosed enterprise concentration. Notable operating signals include a 20-year operating history, a reported 65,000 clients served annually, an 11,088-review verified reputation footprint, and a wholly-owned adjacent subsidiary (Credipass). The legal entity is a Polish joint-stock company (Spółka Akcyjna), independently owned with no identified parent or institutional investor disclosed in the source material.

Name

Metrohouse

Legal name

Metrohouse Franchise S.A.

Website

https://metrohouse.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metrohouse is Poland's largest networked real estate agency, operating a franchise of 600+ agents across eight Polish cities with an integrated property listings platform, valuation tool, multi-agency network (PRIMSE.COM), and in-house financial services subsidiary (Credipass) serving individual property buyers, sellers, and landlords.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales transactions. Agents and franchisees earn commissions on completed transactions.
2. Franchise Fees: Revenue from franchise operations where independent offices operate under the Metrohouse brand.
3. Financial Services Referral: Referral revenue from Credipass financial services including mortgages, loans, insurance, and leasing products.
4. Property Management Services: Revenue from rental management and property management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Metrohouse is a franchise-based real estate agency network in Poland that helps individuals buy, sell, and rent residential properties (apartments, houses, plots) through a network of more than 600 agents operating from offices across major Polish cities. The company supports these transactions with an online property valuation tool (Wycena), listing distribution across major property portals and the PRIMSE.COM multi-agency network, and integrated financial services (mortgages, loans, insurance, leasing) through its wholly-owned subsidiary Credipass.

Product overview

Metrohouse is a networked real estate agency (franchise-based franchise network) operating across Poland. The core product is a property listings platform enabling buyers to search apartments, houses, and plots for sale and rent. Supporting services include a property valuation tool (Wycena) that analyzes market data to generate pricing reports, and a property reporting service with dedicated agent coordination. Financial services are integrated through Credipass (mortgages, loans, insurance, leasing) available in every Metrohouse office. Additional offerings encompass rental management, energy certificates, and international property services for Spanish properties. The PRIMSE.COM network enables collaboration with other agencies. The platform also publishes market research (Barometer reports) and editorial content via blog and news sections. The network comprises over 600 agents across Poland operating from franchise offices.

Differentiator

Problem solved

Functional benefit

Brands

• Credipass: Financial services brand offering mortgages, personal loans, business loans, insurance, and leasing services
• Primse.com
• Metrohouse Franchise

Products and services

• Property Listings Platform Web-based platform for searching and browsing residential properties (apartments, houses, plots) for sale and rent across Poland, featuring detailed listings with photos, maps, and property specifications for individual buyers and renters.
• Wycena (Property Valuation Tool) Online standalone valuation tool that analyzes current market data, compares offer and transaction prices of similar properties in the user's area, and generates a valuation report to help determine competitive listing prices. Offered free to property sellers.
• Property Reporting / Listing Service Service for sellers to list properties on the Metrohouse platform and major Polish real estate portals, with dedicated agent support, professional photography, and coordination of viewings, negotiations, and closing throughout the sales process.
• Credipass Financial Services Financial services offered through the Credipass subsidiary, including mortgage loans, personal loans, business loans, insurance, and leasing, provided by financial experts located in every Metrohouse office to support property buyers during transactions.
• Home Management (Property Rental Management)

Quantifiable outcome

• 65,000 clients served annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PRIMSE.COMcoreChannel Partner/ Reseller/ DistributorPRIMSE.COM is a multi-agency network that enables Metrohouse to collaborate with other real estate agencies. Through this system, Metrohouse exclusives can be marketed by partner agencies, and Metrohouse agents can sell properties from other agencies in the network.
• CredipasscoreStrategic or Co-development PartnerCredipass provides integrated financial services including mortgage calculators, mortgage loans, personal loans, business loans, insurance, and leasing. Financial experts operate in every Metrohouse office, enabling complete transaction support from a single point of contact.
• Zaufane.plminorGTM or Marketing PartnerIndependent review verification platform that aggregates and verifies customer reviews for Metrohouse. Provides credibility through transparent, verified customer feedback.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freedom Nieruchomości: Freedom is a Polish real estate agency network offering brokerage, mortgage broking, and rental services through affiliated agents — closely aligned to Metrohouse's integrated services and multi-city agent model.
• Północ Nieruchomości: Północ operates a national Polish real estate brokerage with affiliated offices and agents providing buying, selling, and rental services — directly comparable to Metrohouse's network-based GTM.
• Engel & Völkers Polska: Engel & Völkers runs a licensed brokerage network across major Polish cities, targeting similar residential buyers and sellers with a premium-brand model directly comparable to Metrohouse's positioning.
• Coldwell Banker Polska: Coldwell Banker operates a franchise-based residential brokerage network in Poland with comparable agent networks, franchise structure, and seller/buyer services competing head-to-head with Metrohouse.
• WGN Nieruchomości: WGN is one of the largest established Polish real estate brokerage networks with multi-city offices and a franchise-style structure, directly comparable to Metrohouse in target market and service offering.
• RE/MAX Polska: RE/MAX is the largest competing international real estate franchise network in Poland, directly competing with Metrohouse for agents, franchisees, and seller mandates using a similar multi-office franchise model.

Broad incumbents

• Otodom: Otodom is Poland's leading online real estate portal; while not a brokerage, it controls property listing distribution that Metrohouse depends on and represents the primary digital channel/disintermediation risk in the Polish market.
• Keller Williams Realty: Keller Williams is the largest agent-centric real estate franchise globally; relevant as a comparable franchise-network operating model that Metrohouse's model could scale toward in Poland.
• OLX Nieruchomości: OLX is a major classifieds portal with a real estate vertical in Poland that competes for buyer attention and lead generation; relevant as a digital incumbent influencing how Polish consumers search for property.
• Century 21: Century 21 is a global real estate franchise brand; comparable to Metrohouse for franchise economics, multi-office distribution, and brand-driven buyer/seller acquisition in residential real estate.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@metrohouse
• Facebookfacebook.com/metrohouse
• LinkedInlinkedin.com/company/metrohouse
• Instagraminstagram.com/okiem_metrohouse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrohouse