Homecare Equipment

What Homecare Equipment does

Homecare Equipment is a trading brand of Country Care Group, an Australian privately held retailer of assistive technology and home care equipment founded in 1999 and headquartered in Beverley, South Australia. Country Care Group operates a nationwide multi-brand retail network under eight trading names — Ansteys, KCare, Vital Living, Fisher Lane Mobility, Open Mobility, Homecare Equipment, Lakeside Mobility, and Health Saver — with physical showrooms across Australia plus an e-commerce storefront built on a Magento-style platform (countrycaregroup.com.au), into which the original Homecare Equipment site now redirects.

The product portfolio is physical healthcare and mobility hardware rather than software: electric and hospital beds, power and manual wheelchairs, mobility scooters, shower commodes, lifting and patient-handling equipment, pressure-care systems, daily living aids, mobility aids (rollators, walkers, crutches), electric recliner lift chairs, cushions and posture supports, CPAP therapy devices, continence aids, compression garments, home medical supplies, and ramps and rails. Distribution runs through retail showrooms, e-commerce, health-professional referrals (OTs and physiotherapists) via a dedicated OT Hub, and approved-provider status with seven government and private funding schemes — NDIS, DVA, MASS, TAC, SWEP, WORKSAFE, and Feros Care.

The business model combines one-time product sales, a usage-based equipment hire/rental program, and service & repair, with quote-based pricing, a price-match guarantee, and home delivery and installation. Customers are segmented across individuals with mobility limitations, NDIS and government-funding recipients, prescribers (OTs, physiotherapists), and carers or family members. Country Care Group is privately held with no disclosed funding rounds, no M&A activity, no named management team, and no AI/ML capabilities in the public data set.

Name

Homecare Equipment

Legal name

Country Care Group

Website

https://homecareequipment.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Homecare Equipment is a trading brand of Country Care Group, an Australian nationwide multi-brand retailer of assistive technology and home care equipment serving individuals with mobility limitations, NDIS and government-funding recipients, occupational therapists, and carers across Australia.

Ownership category

akta.pro rank

Product category

Assistive Technology and Home Care Equipment Retail

NAICS

Health and Personal Care Retailers (456), Home Health Equipment Rental (532283), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Services-Home Health Care Services (8082)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Assistive technology equipment
• Mobility aids retail
• Home care equipment
• Wheelchair and mobility scooter sales
• NDIS equipment provider

Headquarters

HQ city

Various locations across Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of assistive equipment including wheelchairs, beds, chairs, mobility aids, bathroom equipment, and daily living aids. Revenue generated from direct retail sales to consumers and healthcare providers.
2. Equipment Hire/Rentals: Affordable, flexible rental program for assistive equipment including bathroom items, bedroom equipment, chairs, pressure care products, wheelchairs, lifting devices, and mobility aids.
3. Service and Repair: Equipment servicing and repair services for existing customer equipment.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Country Care Group (trading as Homecare Equipment and related brands) retails and distributes assistive technology and home care equipment to Australian consumers and healthcare providers. Its core offering includes electric beds, wheelchairs, mobility scooters, shower commodes, lifting and patient handling equipment, pressure care products, daily living aids, mobility aids, and electric recliner lift chairs, sold via nationwide showrooms and an e-commerce storefront. Complementary services include equipment hire/rentals, equipment service and repair, OT Hub professional resources, and funding navigation across NDIS, DVA, MASS, TAC, SWEP, WorkSafe, and Feros Care.

Product overview

Homecare Equipment is a brand under Country Care Group, a provider of assistive technology and home care equipment operating across multiple sub-brands (Ansteys, KCare, Vital Living, Fisher Lane Mobility, Open Mobility, Home Care Equipment, Lakeside Mobility, Health Saver). The portfolio consists of physical healthcare/medical equipment rather than a software platform. Core products include electric beds (homecare and hospital), wheelchairs (power and manual), mobility scooters, shower commodes, lifting/patient handling equipment, pressure care solutions, daily living aids, mobility aids (rollators, walkers, crutches), electric recliner lift chairs, cushions and posture supports, CPAP therapy equipment, continence aids, compression garments, home medical supplies (braces, supports, medical footwear), ramps and rails, and bedroom/bathroom accessories. Services include equipment hire, OT Hub professional resources, and funding support (NDIS, DVA, MASS, TAC, SWEP, Feros Care, WorkSafe).

Differentiator

Problem solved

Functional benefit

Brands

• Ansteys: Mobility and healthcare equipment brand operating under Country Care Group
• KCare
• Vital Living
• Fisher Lane Mobility
• Open Mobility
• Lakeside Mobility
• Health Saver

Products and services

• Electric Beds Adjustable electric beds including homecare beds and hospital beds, with accessories for bed positioning, safety, and comfort; for individuals needing assisted sleeping and care at home.
• Wheelchairs Power wheelchairs (including portable/folding and scripted options) and manual wheelchairs (including tilt-in-space models), with cushions and accessories; for individuals with mobility limitations.
• Mobility Scooters Electric mobility scooters for personal transportation, with accessories; for individuals needing assisted outdoor and community mobility.
• Shower Commodes Attendant, self-propelled, and tilt-in-space shower commodes, commode transfer systems, commode seats, and commode accessories; for assisted toileting and showering.
• Lifting & Patient Handling Lifters, slings, and transfer equipment for safe patient handling and mobility assistance; for carers and healthcare settings.
• Pressure Care Air alternating systems, air cushions, pressure care chairs, sheepskin products, and overlays for preventing and managing pressure injuries.
• Daily Living Aids Cutlery and crockery, dressing aids, grooming aids, household aids, kitchen aids, reaching aids, and vehicle aids to support independent living.
• Mobility Aids Rollators, walking frames, walking sticks, crutches, knee walkers, and accessories for mobility support.
• Electric Recliner Lift Chairs Electric lift and recline chairs for comfort and assisted sitting/standing; for elderly and post-surgery users.
• Cushions and Posture Comfort cushions, air cushions, gel cushions, back supports, and neck supports for positioning and pressure relief.
• CPAP CPAP machines, masks, spare parts, and accessories for sleep apnea therapy.
• Continence Aids Bed pads, bed sheets and covers, chair pads, disposable pads/pants/liners, washable products, urinals, bed pans, and urology products.
• Compression Garments Compression stockings and compression stocking aids for circulatory support.
• Home Medical Braces and supports (ankle, knee, upper limb, cervical collars, lumbar/thoracic), heating and cooling products, medical footwear, nursing/therapy/monitoring equipment, clothing protectors, limb protectors, hip protectors, gloves, and skin/hair care.
• Ramps & Rails Portable ramps and support rails for accessibility and fall prevention.
• Equipment Hire Affordable, flexible rentals of assistive equipment including bathroom items, bedroom equipment, chairs, pressure care products, wheelchairs, lifting/patient handling, and mobility aids.
• OT Hub Professional resource hub for occupational therapists providing training events and resources to support equipment prescription and client referrals.
• Funding Support Assistance with funding options including NDIS, Dept. Veteran Affairs, MASS, TAC, SWEP, Feros Care, and WorkSafe to help customers access equipment through registered-provider billing.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• NDIS (National Disability Insurance Scheme)coreGTM or Marketing PartnerRegistered NDIS provider (NDIS 4050002686) for assistive technology equipment, supporting participants with disability to access funded equipment through the scheme
• Dept. Veteran Affairs (DVA)coreGTM or Marketing PartnerApproved provider for RAP and MFS funding for veterans, enabling veterans to access assistive equipment through DVA funding programs
• MASS (Medical Aids Subsidy Scheme)coreGTM or Marketing PartnerRegistered provider for Queensland Government MASS program providing subsidies for medical aids and equipment
• TAC (Transport Accident Commission)coreGTM or Marketing PartnerApproved equipment provider for TAC clients injured in transport accidents, providing funded equipment access
• SWEP (Supported Wage Equipment Program)coreGTM or Marketing PartnerRegistered provider for SWEP equipment program supporting people with disability in employment
• Feros CarecoreGTM or Marketing PartnerPartner provider for Feros Care funding programs, enabling clients to access assistive equipment through Feros Care packages
• WORKSAFEcoreGTM or Marketing PartnerApproved provider for WORKSAFE Victoria, providing equipment for workers injured in workplace accidents
• Occupational Therapists and Health ProfessionalscoreChannel Partner/ Reseller/ DistributorPartnership program with OTs, physiotherapists, and health professionals who prescribe equipment to clients. Includes OT Hub for training events and resources.
• K Care Healthcare SolutionscoreStrategic or Co-development PartnerRelated entity within Country Care Group focused on healthcare solutions, operating under KCare brand for specialized healthcare equipment

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Permobil: Global manufacturer of power wheelchairs, seating, and assistive technology. Competes indirectly through dealer network and increasingly through direct channels in Australia, overlapping on premium mobility equipment.
• Ottobock: Global prosthetics, orthotics, and mobility manufacturer with Australian operations. Overlaps on wheelchairs, rehab, and assistive technology distribution in the same Australian customer segments.
• Sunrise Medical: Global mobility and assistive equipment manufacturer (manual and powered wheelchairs, scooters, seating). Comparable through Australian distribution footprint and overlapping product categories.
• Pride Mobility Products: US-based manufacturer of mobility scooters, power chairs, and lift chairs with a global distributor network. Comparable via shared product lines (scooters, lift chairs) supplied through Australian dealers.

Direct peers

• Aidacare: Largest Australian mobility and homecare equipment retailer with showrooms across multiple states. Sells and rents the same core categories — wheelchairs, scooters, beds, bathroom, and daily living aids — and is registered across the same government funding schemes.
• BrightSky Australia: Specialist Australian retailer of continence, wound care, and mobility/assistive products serving NDIS and aged-care customers. Overlapping category mix and funding-scheme model make it a close direct peer.
• Active Mobility: Australian mobility equipment specialist selling scooters, wheelchairs, lift chairs, and daily living aids via showroom and online channels. Comparable mid-sized regional competitor with similar funding-scheme positioning.
• Independence Australia: Australian not-for-profit retailer of disability, mobility, and continence equipment, with showrooms and an online store serving NDIS participants. Directly comparable product range, customer base, and funding-scheme access.

Emerging players

• Push Mobility: Australian specialist supplier of complex rehab and assistive technology for occupational therapists. Comparable niche player with strong OT-channel positioning similar to Country Care's OT Hub.
• Motum: Australian specialist in powered mobility and complex rehab equipment. Focuses on a narrower, higher-acuity sub-segment of the same DME market that Country Care serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homecare-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homecare Equipment