eduFair China

What eduFair China does

eduFair China (留学咖啡馆, "Study Abroad Café") is a two-sided online marketplace operated by Hangzhou Changxue Network Technology Co., Ltd. (杭州畅学网络科技有限公司), a privately held company founded in 2022 and headquartered in Hangzhou, Zhejiang. The platform connects Chinese students and parents researching international education with overseas institutions and domestic Chinese study-abroad agencies, training providers, foundation programs, and international schools. It self-describes as a neutral, third-party information aggregator rather than a competing agency.

The product is delivered as a web platform (home.edufair.com) and a mobile app, organized into a search engine for 2,000+ overseas institutions with ranking filters (QS, THE, U.S. News, CUG), a domestic institution directory, a knowledge encyclopedia (学学留学), social/community features (说说留学 — Q&A, forums, interviews, exam tips), a video hub (留学派), a success-stories / offers showcase, and a news/events/visa section. The technology stack is a conventional Chinese super-app composition: WeChat and Weibo SDKs for login/sharing, Alipay for payments, JPush for push, Umeng+ for analytics, Amap for location/mapping, and Easemob for chat. No proprietary AI/ML capabilities, patents, or unique core technology are disclosed.

The business model is a combination of subscription/listing fees paid by institutions and agencies that register through the platform's self-serve onboarding flow, and advertising/promotional placement (including a WeChat official account) to monetize the student audience. No public pricing, no disclosed revenue, no funding rounds, and no named enterprise customers are present in the source data. The company is founder-operated with approximately 19 employees and no disclosed institutional shareholders.

Name

eduFair China

Legal name

杭州畅学网络科技有限公司

Website

https://home.edufair.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

eduFair China (留学咖啡馆) is a Hangzhou-based two-sided online marketplace, founded in 2022, that connects Chinese students and parents seeking international education with 2,000+ overseas institutions and 500+ domestic study-abroad agencies through a web platform and mobile app, monetizing via institutional listing fees and advertising.

Ownership category

akta.pro rank

Product category

Study Abroad Marketplace

NAICS

Educational Support Services (611710), Web Search Portals and All Other Information Services (51929)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Study abroad platform
• International education marketplace
• Overseas institution directory
• Study abroad agency listings
• International student community

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Marketplace / Listing Fees: Domestic and international institutions and agencies pay to register and list their services on the eduFair platform, gaining visibility among Chinese students seeking study-abroad opportunities. The platform has a dedicated sign-up/onboarding flow for institutions (/signUp) indicating a listing or subscription model.
2. Advertising and Promotional Services: 留学咖啡馆 aggregates institutional activities, promotional information, and preferential offers. Institutions can purchase advertising or promotional placement within the platform to reach the large student user base.
3. WeChat Official Account Integration: The platform maintains a WeChat official account (留学咖啡馆) for user engagement and content distribution, likely contributing to revenue through WeChat-based services and traffic monetization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

eduFair China (留学咖啡馆, Study Abroad Café) operates a two-sided online marketplace connecting Chinese students and parents seeking international education with overseas institutions and domestic Chinese study-abroad agencies. The platform offers a searchable database of 2,000+ overseas institutions, a domestic agency directory, community Q&A and forums, video content, and intelligent application tracking tools, while institutions and agencies self-register to list their services and reach prospective students.

Product overview

eduFair China operates 留学咖啡馆 (eduFair), a comprehensive study abroad information and social platform. The platform consists of a main web/app product offering institution search (查找院校) for 2000+ overseas schools, domestic institution directories (国内机构), the 学学留学 knowledge base, 说说留学 social community features (Q&A, discussions, interviews, exam tips), a video hub (留学视频), success stories (成功案例) with offer and score sharing, and a news/events section (资讯活动). The platform serves as a third-party aggregator connecting students with overseas institutions and domestic agencies.

Differentiator

Problem solved

Functional benefit

Brands

• 学学留学: Study abroad knowledge and learning content section providing encyclopedia-style information for students.
• 成功案例
• 留学派
• Offer榜
• 留学活动
• 留学要闻
• 留学预警
• 签证新动态
• 留学防疫
• 留学咖啡馆App

Products and services

• eduFair China Web Platform (留学咖啡馆)

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• WeChat (Tencent)coreTechnology or IntegrationWeChat SDK is integrated into the eduFair platform to enable WeChat login and content sharing functionality. This is critical for user acquisition and engagement in the Chinese market, where WeChat is the dominant messaging and social platform. The integration allows users to log in via WeChat and share platform content to their WeChat contacts and moments.
• Weibo (Sina)coreTechnology or IntegrationWeibo SDK is integrated into the eduFair platform to enable Weibo login and content sharing. This allows users to share study-abroad content and platform activities to their Weibo followers, leveraging Weibo's social graph for organic reach and discovery.
• Amap (Gaode Maps)coreTechnology or IntegrationAmap (Gaode Maps) SDK is integrated to display institutional address locations on a map within the eduFair platform. This enables students to view the physical locations of agencies and institutions, particularly relevant for the location-based matching feature that connects students with nearby service organizations.
• Umeng+ (友盟+)coreTechnology or IntegrationUmeng+ SDK provides statistical analysis services for the eduFair platform, including device identification (IMEI, Android ID, IDFA, etc.), network data, and geographic location for user behavior analytics, anti-cheat capabilities, and performance monitoring.
• JPush (极光推送)coreTechnology or IntegrationJPush SDK is integrated for push notification functionality, enabling eduFair to send real-time messages to users. The SDK uses self-starting and associated startup mechanisms to ensure timely message delivery. JPush also provides device identification and anti-cheat services.
• JPush Verification SDK (极光认证)coreTechnology or IntegrationJPush Verification SDK provides phone number one-click login and verification services for eduFair, leveraging China Mobile, China Unicom, and China Telecom carrier authentication to streamline user registration and login.
• Easemob (环信)coreTechnology or IntegrationEasemob SDK is integrated to provide real-time chat functionality within the eduFair platform, enabling direct communication between students and institutions/agencies, and supporting peer-to-peer messaging in community features.
• Alipay (支付宝)coreTechnology or IntegrationAlipay SDK is integrated for payment processing, enabling users to complete transactions on the platform including order payments and fee settlements with institutions and agencies.
• China Mobile, China Unicom, China Telecom Authentication ServicescoreTechnology or IntegrationCarrier-based authentication services from China's three major telecom operators are integrated via JPush Verification SDK to enable phone number one-click login and verification, reducing friction in user registration and login processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studyportals: A Netherlands-based international study-choice platform aggregating thousands of programs and institutions globally. Comparable as a cross-border education marketplace targeting prospective students, including Chinese outbound learners, with similar discoverability and comparison functionality.
• 顺顺留学 (Shunshun Liuxue): An online-first Chinese study-abroad platform that combines a digital marketplace with application services. Directly comparable to eduFair for serving Chinese students seeking overseas institutions through a platform-centric, content-and-matching model.
• Educations.com: A global education search and comparison platform that matches international students with programs and institutions. Comparable to eduFair in providing a transparent, third-party listing and comparison layer for cross-border education discovery.
• Hotcourses Abroad: A UK-origin platform (now part of IDP) that helps international students search, compare, and apply to universities worldwide. Comparable as a marketplace with program/institution listings, reviews, and content-led acquisition aimed at international students.
• 51offer: A leading Chinese study-abroad platform best known for its offer-showcase (Offer榜) and university-matching tools. Highly comparable to eduFair because it also acts as a third-party aggregator connecting Chinese students with international universities and operates a similar community-driven content model.
• 留学360 (Liuxue360): An established Chinese study-abroad portal offering institution search, agency listings, and content. Closely comparable in product shape (information portal + agency directory + community) and target audience (Chinese students and parents seeking overseas education).

Broad incumbents

• 启德教育 (Qide Education): One of China's largest study-abroad agencies with broad destinations, extensive branch network, and a strong online portal. Comparable as a competing one-stop platform for cross-border education services, though it owns agency services end-to-end rather than operating as a neutral third-party marketplace.
• QS (Quacquarelli Symonds): Operates global university rankings and student-facing platforms (including TopUniversities) that help prospective international students discover and compare institutions. Comparable as a content-driven, ranking-anchored platform that competes for the same upstream discovery layer as eduFair.
• 新东方前途出国 (New Oriental Overseas): The study-abroad division of New Oriental, China's largest private education company. Comparable as a high-volume aggregator and advisor for Chinese outbound students, with significantly greater scale, brand, and capital than eduFair.
• 澳际留学 (Aoji Education): A long-established Chinese study-abroad agency with a national footprint and online presence. Comparable as a multi-destination platform serving Chinese outbound students, with substantial agency infrastructure that eduFair's marketplace model must compete against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eduFairChina
• LinkedInlinkedin.com/company/edufair-china

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eduFair China