Homein AS

What Homein AS does

Homein AS is a Norwegian private limited company headquartered in Skarnes, Innlandet, that designs and installs custom audio, video, and control systems for high-end residential properties — primarily exclusive homes and cabins — across Norway. The company's core offering integrates lighting, heating, alarms, entertainment, networking, climate, and air-quality controls into a unified user interface accessible via iPad, iPhone, wall-mounted touch panels, and button panels. The technical backbone combines Crestron video distribution, KNX open-standard automation, Dante audio networking, and a proprietary Strømsparing (Power Saving) system that optimizes energy consumption based on electricity prices, weather forecasts, and historical usage patterns. Specialty offerings include Tunable-white, RGBHW, and Circadian lighting support; custom TV lift mechanisms; motorized sun shading; and project-managed installation with FDV documentation compliant with NEK 700 standards.

The business operates on a project-based professional services model. Each engagement begins with a detailed proposal, followed by floor plans with cabling overview, schematic drawings, rack elevations, and interior detail drawings developed in collaboration with the client and interior architects. Revenue is generated through custom installation projects (one-time) supplemented by recurring service agreements covering network security patches, system finetuning, and ongoing maintenance. Distribution is exclusively direct: consultative B2B sales to homeowners in coordination with architects and interior designers, with no retail or e-commerce channel. Pricing is quote-based and not publicly disclosed.

Homein holds Ekomnettautorisasjon (registration 10553) from Norway's NKOM — a regulatory certification legally required to design and install low-voltage communications systems, which the company notes only a small number of Norwegian providers hold. Leadership consists of CEO Anders Disen, CTO Ronny Smerud, and System Architect Lasse Ruud. The company has operated under the Homein brand since 1997, with the current legal entity (Org. nr. 927809281) incorporated in 2021. No external funding rounds, M&A activity, or parent-company relationship is disclosed in the source material.

Name

Homein AS

Legal name

Homein AS

Website

https://homein.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Homein AS designs and installs custom audio, video, lighting, and climate-control systems for exclusive residential properties in Norway, integrating them into a unified Crestron-based smart home interface. The Skarnes-based firm holds rare NKOM Ekomnettautorisasjon and serves high-end homes and cabins via consultative project sales.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

Keywords

• Smart home automation
• Custom AV installation
• Residential lighting control
• Home networking services
• Energy management systems

Headquarters

HQ city

Skarnes

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Installation Services: Project-based custom installation of audio, video, and control systems in modern homes. Includes design, installation, testing, and ongoing support. Revenue generated through professional services with service agreements for ongoing maintenance and system updates.
2. Service Agreements: Ongoing service agreements for system maintenance, network equipment updates with latest security patches, and finetuning of power saving systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Homein AS designs, installs, and supports custom audio, video, lighting, climate, networking, security, and sun shading systems for high-end Norwegian residential properties. Each project integrates disparate technologies into a unified user interface accessible via iPad, iPhone, or wall-mounted touch panels, with a proprietary power saving system and ongoing service agreements for maintenance and cybersecurity.

Product overview

Homein AS delivers custom-installed audio, video, and control systems for modern homes, integrating lighting, heating, alarm, and entertainment into a unified user interface. The product portfolio centers on a proprietary power saving system combined with Crestron-based video distribution and sun shading solutions. Core offerings include 12 distinct products and services: the proprietary Strømsparing (Power Saving) system for energy optimization; Lys (Lighting) with support for Tunable-white, RGBHW, and Circadian lighting; Videodistribusjon (Video Distribution) using Crestron; Nettverk (Networking) infrastructure; custom TV lift solutions; project management and design services; Solskjerming & Gardiner (Sun Shading & Curtains) via Crestron; Lyd (Audio) systems; Temperaturstyring (Temperature Control); Helse (Health/Air Quality) monitoring; Brukergrensesnitt (User Interface) for iPad, iPhone, and touch panels; and Sikkerhet (Security) alarm integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Strømsparing (Power Saving System) Proprietary energy optimization system for Norwegian residences that maintains comfort while limiting power consumption during high electricity prices or simultaneous use of multiple loads such as ovens and water heaters. Uses sensors, real-time electricity prices, weather forecasts, and historical consumption data. Tuned per client through service agreements.
• Lys (Lighting) Custom lighting integration with graphical user interface integration and technical planning. Supports Tunable-white, RGBHW control, and Circadian lighting standards with focus on stability, simplicity, and visual aesthetics.
• Videodistribusjon (Video Distribution) Crestron-based video distribution for larger single-family homes. Transfers images from centralized or local sources to monitors, projectors, or audio walls with seamless architectural and audio integration.
• Nettverk (Networking) Network infrastructure services with service agreements to keep network equipment updated with latest security patches and cyber security measures for residential installations.
• Spesialtilpassede TV-heis løsninger (Custom TV Lift Solutions) Custom-designed and installed mechanisms for concealing and revealing TVs and AV installations. Solutions include lifts from furniture, under-bed retrieval, and ceiling-mounted drop-down systems for high-end residential properties.
• Prosjektledelse / Design (Project Management / Design) Complete project management from initial proposal through planning drawings with cabling overview, schematic drawings, rack elevations, and interior detail drawings. Delivers FDV documentation per NEK 700 with approved declaration of conformity.
• Solskjerming & Gardiner (Sun Shading & Curtains) Custom curtains, indoor sun shading, and controls using Crestron solutions that perfectly match the interior design of the residence and integrate with the broader smart home system.
• Lyd (Audio) Audio system design with extensive experience since 1997, delivering solutions across all price segments with strong partnerships with industry suppliers using Dante and other audio networking standards.
• Temperaturstyring (Temperature Control) Climate comfort management with custom user interfaces for each room and the house as a whole, providing the right temperature at the right time in residential properties.
• Helse (Air Quality Monitoring) Air quality monitoring using sensors to control air purifiers and ventilation systems for better indoor climate in residences.
• Brukergrensesnitt (User Interface) Customized user interfaces for multiple platforms including iPad, iPhone, wall-mounted touch panels, and various button panels, tailored to match individual project designs.
• Sikkerhet (Security) Security integration with multiple alarm systems for simplified control, enabling residents to manage home security through the unified smart home interface.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationKey technology partner for video distribution systems and motorized shading solutions. Crestron provides the backbone for video distribution from centralized or local sources to all desired video panels, as well as custom shading solutions integrated with the smart home system.
• KNXcoreTechnology or IntegrationOpen standard for home and building automation used in Homein's installations for interoperability between different systems.
• DantecoreTechnology or IntegrationAudio networking solution used for professional audio system design and installation across various price ranges.
• Nasjonal kommunikasjonsmyndighet (Nkom)coreTechnology or IntegrationNorwegian communications authority that grants Ekomnettautorisasjon - the official certification Homein holds (registration 10553) allowing legal design and installation of low-voltage communications systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Loxone: Loxone is an Austrian manufacturer of smart home automation hardware and software marketed to installers and end-customers across Europe. It overlaps with Homein's residential automation and lighting control offerings but competes at a broader, more DIY-friendly price tier.
• Control4 (Snap One): Control4 is a major US smart home automation platform (now part of Snap One) used by residential integrators worldwide. It is comparable to Homein as a whole-home automation backbone, though it is a product platform rather than a regional installer like Homein.
• Gira (Giersiepen): Gira is a German manufacturer of KNX-based smart home and building control systems, with overlap to Homein's KNX-based automation work. It is a broad incumbent in European home automation, though it is a vendor rather than a regional installer.
• Crestron Electronics: Crestron is a US-based manufacturer of integrated control and AV systems and is Homein's core technology partner for video distribution and motorized shading. It is a broad incumbent in the residential/commercial automation space and offers overlapping capabilities, though it is a platform/vendor rather than a system integrator.
• Lutron Electronics: Lutron is a US-based manufacturer of lighting, shading, and control systems widely used in luxury residential projects. It is comparable to Homein on lighting control and motorized shading but operates as a manufacturer/integrator platform rather than a regional installer.
• Savant Systems: Savant is a US smart home and commercial automation platform serving the luxury residential market with a similar focus on integrated control of lighting, AV, climate, and security. It is comparable as a high-end home automation provider, though it is a product platform rather than a Norwegian installer.
• ABB Smart Buildings: ABB Smart Buildings is a global provider of building automation, lighting, and climate control solutions, with residential and commercial automation products that overlap with Homein's portfolio. It is a broad incumbent at far larger scale than Homein.

Others

• KNX Association: KNX Association is the international standards organization behind the KNX home and building automation protocol that Homein uses in its installations. It is comparable as an enabling ecosystem partner rather than a direct competitor.

Direct peers

• Cyberhomes: Cyberhomes is a UK smart home installer specializing in integrated AV, lighting, and home cinema for high-end residential projects. It is a direct peer to Homein in service offering and luxury-segment focus, though it serves the UK market.
• Bicom Systems: Bicom Systems is a UK-based smart home and AV integration specialist serving luxury residential clients. It is a direct peer to Homein in scope and customer profile, although it operates in the UK rather than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homeinas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homein AS