Home, Life & You

What Home, Life & You does

Home, Life & You is a UK-based, year-round lifestyle community anchored by an annual two-day live event held at ExCeL London, with the 2026 edition scheduled for 17-18 October. Operated by Latch Events Limited under founder and Event Director Penny Moyses, the business rebranded in 2026 from the original Clean & Tidy Home Show (first held in 2022) into a broader home, life, and wellness platform serving predominantly women aged 25-54 who are household decision-makers. The audience reaches the brand via Instagram, Facebook, TikTok, YouTube, LinkedIn, a Brevo-powered newsletter, the Ask an Expert Q&A site, and a vetted Expert and Creator Network.

The core product surface includes the flagship Home, Life & You LIVE event (expert stages, live demos, brand exhibitions, and exclusive offers), the in-person KonMari Consultant Certification Course, the Kids Zone with MORE TO Organising, and the Shelf Help Club self-help book community (25,000+ members). Strategic partners include KonMari, APDO (Association for Professional Declutterers and Organisers), BICSc, Neutradol (Official Entrance Sponsor for 2026), Marsden & Whittle (three-year repeat exhibitor and two-time Home Scent of the Year winner), and a wider roster of lifestyle and community partners.

Revenue is generated through four streams: consumer ticket sales via SeeTickets, exhibitor packages sold directly to consumer brands on a quote-based model, official sponsorships (including exclusive entrance and promotional placements), and a recurring newsletter subscription model. The team is intentionally lean (5 employees), the company is founder-owned with no disclosed external funding, and operations are UK-domestic with no current geographic expansion beyond the planned APDO conference in Manchester.

Name

Home, Life & You

Legal name

Latch Events Limited

Website

https://homelifeandyou.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Events

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Lifestyle live events
• Consumer exhibitions
• Exhibitor brand partnerships
• Expert content platform
• Community event marketing

Headquarters

HQ city

Hertford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: The company sells tickets to attendees for the annual live event at Excel London through SeeTickets platform.
2. Exhibitor Packages: Brands pay to exhibit at the live event, with packages that include access to engaged consumers, face-to-face connections, and amplification through the year-round community.
3. Sponsorship: Official entrance sponsors and brand partnerships provide revenue through exclusive offers, giveaways, and promotional activities visible to the community.
4. Newsletter and Community: Email newsletter subscription using Brevo platform builds an engaged community for year-round marketing and customer retention.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Home, Life & You is a year-round lifestyle community built around an annual two-day live event at Excel London (17-18 October 2026), featuring expert stages, live demos, brand exhibitions, and exclusive offers. The live event is complemented by a newsletter subscription, an Ask an Expert Q&A platform, an Expert and Creator Network for brand partnerships, and a Kids Zone programming track. The parent operating entity is Latch Events Limited.

Product overview

Home, Life & You is a year-round lifestyle community platform centered around an annual two-day live event held at Excel London. The core offering is the Home, Life & You LIVE Event (previously called Clean & Tidy Home Show), which combines expert stages, live demos, brand exhibitions, and exclusive offers. The platform extends beyond the event through a newsletter subscription service, the Ask an Expert Q&A platform, a Kids Zone with MORE TO Organising, and an Expert and Creator Network for brand collaborations. Featured partner products and content include the KonMari Consultant Certification Course, APDO professional organizer conferences, Marsden & Whittle home fragrances, Neutradol odour products, Buster Bathroom Unblocker, and various self-help books and book clubs. The company also operates show offers and competitions as part of its community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Home, Life & You LIVE Event Annual two-day lifestyle event at Excel London (17-18 October 2026) featuring expert stages, live demos, brand showcases, exclusive offers, and consumer conversations across home, life, and lifestyle topics. Tickets sold directly to consumers via SeeTickets.
• KonMari Consultant Certification Course Paid in-person professional organising certification program co-hosted with KonMari, including full show access, expert-led workshops, and networking with Marie Kondo. Targeted at prospective and current professional organisers.
• Ask an Expert Expert Q&A platform on the Home, Life & You website featuring articles and advice on cleaning, tidying, organising, and lifestyle topics, written by vetted experts and creators in the network.
• Newsletter Subscription Year-round community email newsletter distributed via Brevo, delivering lifestyle content, news, inspiration, and exclusive offers to subscribers between live events.
• Kids Zone Dedicated children's area at the live event featuring role play, construction activities, creative play, water and sand play, and inclusive resources. Developed in partnership with MORE TO Organising for families attending the show.
• Expert and Creator Network Vetted network of experts, speakers, and content creators available for brand collaborations including gifting, affiliate partnerships, ambassador roles, and paid campaigns throughout the year. Sold to brands as a distribution and amplification channel.
• Show Offers and Competitions Hub of exclusive consumer discounts, giveaways, and prize competitions from Home, Life & You and participating brands, including product bundles and discount codes.
• APDO Annual Conference (co-hosted event) Annual professional conference for declutterers and organisers, featuring big-idea inspiration on Day 1 and small-group hands-on workshops on Day 2. Held in partnership with APDO.
• Event Gallery Online photo gallery showcasing past events from 2022, 2023, and 2024, supporting brand storytelling and audience engagement between live events.

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• HoardingUKminorStrategic or Co-development PartnerCharitable organisation supporting people who hoard. Listed as a partner on the Home, Life & You partners page.
• APDO (Association for Professional Declutterers and Organisers)coreStrategic or Co-development PartnerProfessional association for declutterers and organisers across the UK. APDO holds its annual conference and partners with Home Life and You for professional organising community engagement.
• Mind Tower Hamlets and NewhamminorStrategic or Co-development PartnerMental health charity providing support services. Listed as a community partner.
• The KnowminorGTM or Marketing PartnerMedia/content partner providing lifestyle content and community connections.
• Progressive HousewaresminorStrategic or Co-development PartnerIndustry publication and partner for the housewares sector.
• YourHomeStyleminorGTM or Marketing PartnerHome lifestyle media platform and marketing partner.
• BICSc (British Institute of Cleaning Science)coreStrategic or Co-development PartnerProfessional body for the cleaning industry. BICSc Standard magazine featured content from the show and provides industry accreditation connections.
• Less is MoreminorStrategic or Co-development PartnerSimplicity lifestyle brand and community partner.
• Perimenopause HubminorStrategic or Co-development PartnerHealth and wellbeing community focusing on perimenopause awareness and support.
• NeutradolcoreGTM or Marketing PartnerOfficial entrance sponsor of the Home Life & You Show 2026. Leading odour elimination brand celebrating with their biggest giveaway ever.
• KonMaricoreStrategic or Co-development PartnerMarie Kondo's professional organising methodology. Partnered with Home Life and You for the only in-person KonMari Consultant Certification Course of 2025, featuring Marie Kondo live in London.
• Marsden & WhittlecoreGTM or Marketing PartnerAward-winning home fragrance brand. Exhibiting at the show for the third consecutive year in 2026, having won Home Scent of the Year awards in 2024 and 2025.
• Latch Events LimitedcoreOthersParent company of Home, Life & You. Founded by Penny Moyses, Latch Events organises exhibitions large and small.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spirit of Christmas Show: UK consumer lifestyle and gifting exhibition running at Olympia London, with exhibitor packages, expert demonstrations, and ticketed consumer attendance. Comparable in live event format and target demographic of female household decision-makers.
• SheerLuxe: UK-based women's lifestyle media and membership platform that runs live consumer events and brand collaborations. Comparable audience (women, lifestyle), business model (content + events + brand partnerships), and demographic targeting.
• Grand Designs Live: UK consumer home and design exhibition based on the Grand Designs TV brand, featuring exhibitor stands, expert talks, and ticketed entry. Directly comparable in event format and home-focused consumer audience.
• Ideal Home Show: Long-running UK consumer home and lifestyle exhibition at Olympia/ExCeL London. Directly comparable as a ticketed consumer expo targeting home-interested households with exhibitor and sponsor commercial models.
• Country Living Fair: Consumer lifestyle exhibition tied to Country Living magazine featuring home, craft, food, and garden exhibitors. Comparable as a ticketed consumer lifestyle expo with brand exhibition and expert-stage format.
• The Baby Show: UK consumer parenting exhibition featuring exhibitor stands, expert stages, and ticketed entry at major venues. Comparable in consumer expo format, expert-driven programming, and exhibitor/sponsor revenue model.
• Stylist Live: Consumer lifestyle event series tied to Stylist magazine targeting women with shopping, expert stages, and brand experiences. Comparable event format, female audience profile, and exhibitor/sponsor model.

Broad incumbents

• Etsy: Global online marketplace for handmade, vintage, and home goods with an active seller and buyer community. Comparable in serving home and lifestyle consumers and providing a platform connecting creators/experts with buyers, though at much larger scale.

Emerging players

• Mumsnet: UK online community and content platform for parents, predominantly women, with active forums, newsletters, and commercial partnerships. Comparable as a year-round community engagement platform for women making household decisions.
• Get The Gloss: UK women's lifestyle digital platform featuring expert content, brand partnerships, and shopping recommendations. Comparable in targeting female decision-makers with expert-led content and brand commercial partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homelifeandyou
• YouTubeyoutube.com/channel/UCzImVqpUsEmBpA6CMsNscyQ
• Facebookfacebook.com/homelifeandyoulive
• LinkedInlinkedin.com/company/homelifeandyou
• Instagraminstagram.com/homelifeandyou
• TikToktiktok.com/@homelifeandyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home, Life & You